Zone 2 Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Islamabad Capital Territory, Pakistan
Is Airbnb profitable in Zone 2 in 2025? Explore comprehensive Airbnb analytics for Zone 2, Islamabad Capital Territory, Pakistan to uncover income potential. This 2025 STR market report for Zone 2, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in Zone 2, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Zone 2 Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Zone 2 Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Zone 2 (2025)
Understanding the monthly revenue variations for Airbnb listings in Zone 2 is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Zone 2 is typically October, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Zone 2 across different performance tiers:
- Best-in-class properties (Top 10%) achieve $447+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $301 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $148 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $76, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Zone 2
Zone 2 Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Zone 2 STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Zone 2:
- Best-in-class properties (Top 10%) achieve 49%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 17%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Zone 2
Average Daily Rate (ADR) Airbnb Trends in Zone 2 (2025)
Effective short term rental pricing strategy in Zone 2 involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Zone 2 typically peaks in July and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $63+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $43 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Zone 2
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Airbnb Seasonality Analysis & Trends in Zone 2 (2025)
Peak Season (October, April, January)
- Revenue averages $271 per month
- Occupancy rates average 28.9%
- Daily rates average $36
Shoulder Season
- Revenue averages $209 per month
- Occupancy maintains around 22.9%
- Daily rates hold near $38
Low Season (May, September, November)
- Revenue drops to average $142 per month
- Occupancy decreases to average 16.5%
- Daily rates adjust to average $38
Seasonality Insights for Zone 2
- The Airbnb seasonality in Zone 2 shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Zone 2's highest earning potential, with monthly revenues capable of climbing to $310, occupancy reaching a high of 32.3%, and ADRs peaking at $40.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $126, occupancy could drop to 15.6%, and ADRs may adjust down to $33.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Zone 2.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Zone 2 seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Zone 2 (2025)
Exploring the top neighborhoods for short-term rentals in Zone 2? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| F-7 | A vibrant central area known for its upscale shopping, dining, and cultural attractions. It is a popular choice for both tourists and business travelers, offering easy access to many key locations in Islamabad. | Saidpur Village, Pakistan Monument, Lok Virsa Museum, Shakarparian Park, F-7 Markaz, National Art Gallery |
| F-11 | A peaceful, family-friendly neighborhood with a mix of residential and commercial spaces. F-11 offers a quieter atmosphere while still being close to major attractions and amenities. | Fatima Jinnah Park, Islamabad Cricket Stadium, Daman-e-Koh, Centaurus Mall, Shah Faisal Mosque, Mazar-e-Quaid |
| Blue Area | Islamabad's main commercial district, featuring a range of shops, restaurants, and offices. It attracts business travelers and tourists alike, making it a prime location for short-term rentals. | Pakistan Monument, Centaurus Mall, Aabpara Market, Lal Haveli, Kashmir Highway, Islamabad Stock Exchange |
| Bahria Town | A well-planned community with modern infrastructure, Bahria Town is popular for its luxurious apartments and security. It is a favorite for families and expats looking for a comfortable stay. | Bahria Entertainment City, Bahria Theme Park, Jinnah Avenue, Grand Mosque Bahria Town, Bahria Town Icon |
| Sector G-10 | A growing area with both residential and commercial properties. It offers a mix of local attractions and convenience, appealing to visitors looking for short-term stays. | G-10 Markaz, Parade Ground, Educational Facilities, Commercial Areas, Parks and Green Spaces |
| G-11 | Known for its shopping complexes and proximity to major attractions, G-11 is a bustling area that attracts both tourists and locals looking for vibrant city life. | G-11 Markaz, Islamabad Bus Terminal, Peshawar Mor, G-11 Plaza, Parks and Recreation Areas |
| Margalla Hills | The natural beauty and hiking opportunities in the Margalla Hills attract nature lovers and tourists who appreciate outdoor activities, making it a unique AirBnB location. | Margalla Hills National Park, Hiking Trails, Cafés overlooking the hills, Natural Scenery, Wildlife, Serene Environment |
| H-8 | A diverse neighborhood with a variety of amenities and cultural experiences. H-8 is appealing to visitors who enjoy a mix of local culture and city life. | H-8 Market, Cultural Centers, Mosques, Parks, Shopping Areas, Food Streets |
Understanding Airbnb License Requirements & STR Laws in Zone 2 (2025)
While Zone 2, Islamabad Capital Territory, Pakistan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Zone 2 to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 7% licensed listings)
Top Performing Airbnb Properties in Zone 2 (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Zone 2based on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
*ALL NEW* 2BHK Fernweh Art Home
Entire Place • 2 bedrooms
Luxe 2BHK | City Views | Self Check-In
Entire Place • 2 bedrooms
Cineplex Lodges 1BHK ISB (SelfCheckin) Airport G15
Entire Place • 1 bedroom
House Of WabiSabi 2BHK| Wifi| Netflix| Islamabad
Entire Place • 2 bedrooms
2 Bed Signature Apartment by ORTUS
Entire Place • 2 bedrooms
Vintage 2 Bed Ambient Suite w/ Extended Balcony
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Zone 2 (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Zone 2 based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Muzzamil Abbas | 5 | $7,712 | 11 | 5.00/5.0 |
| Kay | 1 | $3,534 | 279 | 4.89/5.0 |
| Zaara | 2 | $3,512 | 121 | 4.92/5.0 |
| Nasir | 4 | $3,483 | 141 | 4.92/5.0 |
| Junaid | 1 | $3,470 | 15 | 4.93/5.0 |
| Cineplex Lodges | 1 | $2,736 | 24 | 5.00/5.0 |
| Flahat | 1 | $2,687 | 3 | 5.00/5.0 |
| Jalil | 1 | $2,357 | 27 | 4.89/5.0 |
| CloudNine | 1 | $2,285 | 30 | 4.87/5.0 |
| Muhammad Wasif | 1 | $2,150 | 44 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Zone 2.
Dive Deeper: Advanced Zone 2 STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Zone 2. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsZone 2 Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Zone 2
- The Zone 2 Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.2% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Zone 2, Apartment/Condo properties are the most common (90.9%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique (combined 2.3%) offer potential for unique stay experiences.
Zone 2 Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Zone 2
- The dominant room capacity in Zone 2 is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 93.2% of the active Airbnb listings in Zone 2, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (4.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Zone 2.
Zone 2 Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Zone 2
- The most common guest capacity trend in Zone 2 vacation rentals is listings accommodating 3 guests (43.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 5 guests dominate the Zone 2 STR market, accounting for 63.7% of listings.
- On average, properties in Zone 2 are equipped to host 3.8 guests.
Zone 2 Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Zone 2
- The most common availability pattern in Zone 2 falls within the 271-366 days range, representing 95.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Zone 2 (52.3%), reflecting common guest stay durations or potential owner blocking patterns.
Zone 2 Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
39 listings
90.7% of total
2 Nights
1 listings
2.3% of total
3 Nights
1 listings
2.3% of total
4-6 Nights
1 listings
2.3% of total
30+ Nights
1 listings
2.3% of total
Key Insights
- The most prevalent minimum stay requirement in Zone 2 is 1 Night, adopted by 90.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.0%) of the Zone 2 Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.3%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 90.7% of Zone 2 hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Zone 2.
Zone 2 Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
24 listings
70.6% of total
Moderate
6 listings
17.6% of total
Firm
1 listings
2.9% of total
Strict
3 listings
8.8% of total
Cancellation Policy Insights for Zone 2
- The prevailing Airbnb cancellation policy trend in Zone 2 is Flexible, used by 70.6% of listings.
- The market strongly favors guest-friendly terms, with 88.2% of listings offering Flexible or Moderate policies. This suggests guests in Zone 2 may expect booking flexibility.
- Strict cancellation policies are quite rare (8.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 70.6% market standard in Zone 2.
- Given the high prevalence of Flexible policies (70.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Zone 2.
Zone 2 STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Zone 2
- The overall average booking lead time for vacation rentals in Zone 2 is 9 days.
- Guests book furthest in advance for stays during June (average 21 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 3 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (10 days avg.) sees the longest lead times, while Fall (8 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (9 days) as a baseline for your pricing and availability strategy in Zone 2.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 21 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 10 days) to capture early planners.
- Monitor your own booking lead times against these Zone 2 averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Zone 2 (2025)
Amenity Prevalence
Amenity Insights for Zone 2
- Essential amenities in Zone 2 that guests expect include: Air conditioning, Free parking on premises, Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Heating, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Zone 2: Air conditioning, Free parking on premises, Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Wifi, Kitchen, TV.
- Consider adding popular differentiators like Hot water or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Zone 2 to stay competitive.
Zone 2 Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Zone 2
- The typical guest profile for Airbnb in Zone 2 consists of a mix of domestic (57%) and international guests, often arriving from nearby Lahore, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Urdu.
- Domestic travelers account for 57.4% of guests.
- Key international markets include Pakistan (57.4%) and United Kingdom (13.6%).
- Top languages spoken are English (38.3%) followed by Urdu (28.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Zone 2 Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Barrian | 17 | $718 | $156.05 | 21% |
| Murree Tehsil | 16 | $351 | $90.51 | 20% |
| Zone III | 19 | $318 | $88.03 | 25% |
| Kalabagh | 18 | $305 | $110.46 | 23% |
| Blue Area | 22 | $292 | $49.56 | 28% |
| Islamabad | 486 | $222 | $55.51 | 25% |
| Bourbon | 25 | $218 | $97.78 | 18% |
| Zone IV | 85 | $164 | $47.29 | 22% |
| Rawalpindi Cantonment | 135 | $148 | $45.43 | 23% |
| Zone V | 37 | $141 | $43.41 | 21% |