Murree Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Punjab, Pakistan
Is Airbnb profitable in Murree in 2025? Explore comprehensive Airbnb analytics for Murree, Punjab, Pakistan to uncover income potential. This 2025 STR market report for Murree, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Murree, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Murree Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Murree Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Murree (2025)
Understanding the monthly revenue variations for Airbnb listings in Murree is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Murree is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Murree across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,278+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $825 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $221 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $79, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Murree
Murree Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Murree STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Murree:
- Best-in-class properties (Top 10%) achieve 35%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 23% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 12%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Murree
Average Daily Rate (ADR) Airbnb Trends in Murree (2025)
Effective short term rental pricing strategy in Murree involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Murree typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $108+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
- Typical properties (Median) charge around $56 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Murree
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Airbnb Seasonality Analysis & Trends in Murree (2025)
Peak Season (May, April, June)
- Revenue averages $1,067 per month
- Occupancy rates average 16.9%
- Daily rates average $61
Shoulder Season
- Revenue averages $378 per month
- Occupancy maintains around 19.6%
- Daily rates hold near $64
Low Season (February, March, November)
- Revenue drops to average $146 per month
- Occupancy decreases to average 9.4%
- Daily rates adjust to average $65
Seasonality Insights for Murree
- The Airbnb seasonality in Murree shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Murree's highest earning potential, with monthly revenues capable of climbing to $1,236, occupancy reaching a high of 29.2%, and ADRs peaking at $70.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $137, occupancy could drop to 8.9%, and ADRs may adjust down to $61.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Murree.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Murree seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Murree (2025)
Exploring the top neighborhoods for short-term rentals in Murree? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mall Road | The bustling heart of Murree, Mall Road is lined with shops, restaurants, and offers stunning views of the surrounding hills. It’s a prime attraction for tourists seeking convenience and entertainment. | Mall Road Shopping, Food Street, Murree Hills, Kashmir Point, Galiyat |
| Pindi Point | Known for its panoramic views of the region, Pindi Point is a popular spot for visitors looking to experience the natural beauty of Murree. Ideal for hosting guests seeking tranquility and scenic beauty. | Pindi Point Viewpoint, Fantastic Views of the Valley, Horse Riding, Nature Trails |
| Kashmir Point | Another vantage point that offers breathtaking views, Kashmir Point is a must-visit for tourists. It is a great area for short stays focused on relaxation and nature. | Kashmir Point View, Photography Opportunities, Nature Walks, Cabin Restaurants |
| Galiyat | Famous for its lush greenery and hiking trails, Galiyat attracts adventure seekers and nature lovers. Ideal for eco-friendly stays and those looking to escape the crowd of Mall Road. | Bhurban, Ayubia National Park, Mushkpuri and Miranjani Treks, Pine Forests |
| Patriata (New Murree) | Best known for its chair lift and cable car, Patriata is a major attraction for thrill-seekers and families. It’s an excellent area for renting out vacation homes. | Chairlift, Cable Car, Adventure Activities, Beautiful Views |
| Dunga Gali | A serene area within Galiyat, Dunga Gali is ideal for a quieter, nature-centric stay. It attracts visitors desiring peace and outdoor activities. | Dunga Gali Pipeline Track, Hiking Trails, Tranquil Environment |
| Nathia Gali | Nathia Gali is famous for its cool climate and stunning landscapes. It's a popular spot for families and nature enthusiasts, making it an excellent choice for Airbnb hosting. | Mukshpuri & Miranjani Treks, Galiat Forest |
| Bhurban | Known for its scenic beauty and luxury hotels, Bhurban attracts domestic and international tourists alike. This area is great for upscale Airbnb listings. | Bhurban Resort, Local Tea Gardens, Nature Walks |
Understanding Airbnb License Requirements & STR Laws in Murree (2025)
While Murree, Punjab, Pakistan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Murree to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Murree (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Murreebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3 Bed Deluxe Apartment by ORTUS
Entire Place • 3 bedrooms
2 Bed Serviced Apartment with Free Parking
Entire Place • 2 bedrooms
3 Bed Royal
Entire Place • 3 bedrooms
2 Bed Royal
Entire Place • 2 bedrooms
Studio Apartment by ORTUS
Entire Place • 1 bedroom
3 Bed Executive Apartment by ORTUS
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Murree (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Murree based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Muzzamil Abbas | 3 | $27,396 | 16 | 4.89/5.0 |
| Aimen | 2 | $21,168 | 24 | 4.57/5.0 |
| Hassan | 11 | $19,674 | 74 | 2.15/5.0 |
| Kamran | 1 | $11,409 | 13 | 4.69/5.0 |
| Khyzer Ali | 2 | $5,919 | 32 | 4.71/5.0 |
| Saman | 4 | $3,307 | 221 | 4.75/5.0 |
| Host #336052594 | 1 | $3,264 | 1 | 0.00/5.0 |
| Muhammad Ali | 1 | $2,236 | 45 | 4.62/5.0 |
| Host #230818922 | 1 | $2,059 | 0 | 0.00/5.0 |
| Host #361931177 | 1 | $1,978 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Murree.
Dive Deeper: Advanced Murree STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Murree. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMurree Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Murree
- The Murree Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.1% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Murree, Apartment/Condo properties are the most common (78%), reflecting the local real estate landscape.
- Houses represent a significant 22% portion, catering likely to families or larger groups.
Murree Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Murree
- The dominant room capacity in Murree is 2 bedrooms listings, making up 39% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 73.1% of the active Airbnb listings in Murree, indicating a high concentration in these sizes.
- A significant 26.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Murree.
Murree Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Murree
- The most common guest capacity trend in Murree vacation rentals is listings accommodating 6 guests (29.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Murree STR market, accounting for 53.7% of listings.
- 53.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Murree.
- On average, properties in Murree are equipped to host 5.3 guests.
Murree Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Murree
- The most common availability pattern in Murree falls within the 271-366 days range, representing 85.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Murree (56.1%), reflecting common guest stay durations or potential owner blocking patterns.
Murree Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
97.4% of total
2 Nights
1 listings
2.6% of total
Key Insights
- The most prevalent minimum stay requirement in Murree is 1 Night, adopted by 97.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Murree Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 97.4% of Murree hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Murree.
Murree Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
21 listings
80.8% of total
Moderate
2 listings
7.7% of total
Strict
3 listings
11.5% of total
Cancellation Policy Insights for Murree
- The prevailing Airbnb cancellation policy trend in Murree is Flexible, used by 80.8% of listings.
- The market strongly favors guest-friendly terms, with 88.5% of listings offering Flexible or Moderate policies. This suggests guests in Murree may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 80.8% market standard in Murree.
- Given the high prevalence of Flexible policies (80.8%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 11.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Murree.
Murree STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Murree
- The overall average booking lead time for vacation rentals in Murree is 8 days.
- Guests book furthest in advance for stays during June (average 15 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 2 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (11 days avg.) sees the longest lead times, while Winter (5 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (8 days) as a baseline for your pricing and availability strategy in Murree.
- Target marketing efforts for the Summer season well in advance (at least 11 days) to capture early planners.
- Monitor your own booking lead times against these Murree averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Murree (2025)
Amenity Prevalence
Amenity Insights for Murree
- Essential amenities in Murree that guests expect include: Free parking on premises, Heating, TV, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Murree: Free parking on premises, Heating, TV, Hot water.
- Prioritize adding missing essentials: Heating, TV, Hot water.
- Consider adding popular differentiators like Wifi or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Murree to stay competitive.
Murree Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Murree
- The typical guest profile for Airbnb in Murree consists of primarily domestic travelers (68%), often arriving from nearby Islamabad, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Urdu.
- Domestic travelers account for 68.4% of guests.
- Key international markets include Pakistan (68.4%) and United Kingdom (13.2%).
- Top languages spoken are English (42.9%) followed by Urdu (34.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Islamabad and Lahore.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Murree Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Tangmarg | 17 | $2,173 | $504.20 | 24% |
| Barrian | 12 | $912 | $166.74 | 23% |
| Tailbal(Habak Shanpora) | 19 | $663 | $71.18 | 26% |
| Murree Tehsil | 14 | $657 | $98.02 | 27% |
| Srinagar | 287 | $508 | $91.81 | 28% |
| Bourbon | 26 | $420 | $88.90 | 28% |
| Zone III | 19 | $409 | $68.14 | 31% |
| Blue Area | 24 | $386 | $47.23 | 32% |
| Islamabad | 437 | $326 | $51.49 | 28% |
| Zone IV | 54 | $294 | $49.24 | 27% |