Rawalpindi Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Punjab, Pakistan
Is Airbnb profitable in Rawalpindi in 2026? Explore comprehensive Airbnb analytics for Rawalpindi, Punjab, Pakistan to uncover income potential. This 2026 STR market report for Rawalpindi, based on AirROI data from January 2025 to December 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Rawalpindi, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rawalpindi Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rawalpindi Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rawalpindi (2026)
Understanding the monthly revenue variations for Airbnb listings in Rawalpindi is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rawalpindi is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rawalpindi across different performance tiers:
- Best-in-class properties (Top 10%) achieve $586+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $311 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $134 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $56, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rawalpindi
Rawalpindi Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Rawalpindi STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rawalpindi:
- Best-in-class properties (Top 10%) achieve 41%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 31% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rawalpindi
Average Daily Rate (ADR) Airbnb Trends in Rawalpindi (2026)
Effective short term rental pricing strategy in Rawalpindi involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rawalpindi typically peaks in January and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $57+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $40 or more.
- Typical properties (Median) charge around $28 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Rawalpindi
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Airbnb Seasonality Analysis & Trends in Rawalpindi (2025)
Peak Season (December, August, October)
- Revenue averages $380 per month
- Occupancy rates average 26.2%
- Daily rates average $35
Shoulder Season
- Revenue averages $159 per month
- Occupancy maintains around 14.0%
- Daily rates hold near $38
Low Season (February, March, April)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $40
Seasonality Insights for Rawalpindi
- The Airbnb seasonality in Rawalpindi shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rawalpindi's highest earning potential, with monthly revenues capable of climbing to $427, occupancy reaching a high of 31.4%, and ADRs peaking at $41.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $35.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rawalpindi.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rawalpindi seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rawalpindi (2026)
Exploring the top neighborhoods for short-term rentals in Rawalpindi? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Murree Road | The main artery connecting Rawalpindi and Murree, it attracts tourists heading to the hill station and offers numerous shopping, dining, and entertainment options. | Mahatma Gandhi Road, Bhurban, Pindi Point, Kashmir Point, Mushkpuri Track |
| Saddar | A bustling commercial area with a rich historical background. It is popular for its markets, cultural sites, and proximity to the city's central attractions. | Saddar Bazaar, Haq Nawaz Park, St. John's Church, Rawalpindi Arts Council, Jinnah Park |
| Commercial Market | A vibrant market area that attracts both locals and tourists. It offers a mix of shopping spots, eateries, and cultural experiences. | Commercial Market Shops, Sarai-e-Adal, Khaleej Restaurant, Bukhari Restaurant, Music Shops |
| Chaklala | A residential and commercial area known for its proximity to the Benazir Bhutto International Airport and military installations. It has a mix of young and working professional residents. | Fatima Jinnah Park, Chaklala Railway Station, Civic Centre, Saddar Market, Pindi Golf Course |
| Civil Lines | A posh residential area known for its calm environment and accessibility to major parts of the city. It appeals to both locals and expatriates. | Shalimar Park, Rawalpindi Cricket Stadium, Islamabad Road, Cedar College, Civil Lines Market |
| Bahria Town | A modern gated community offering a range of amenities and facilities. It attracts families and young professionals seeking a luxurious lifestyle. | Bahria Town International Hospital, Bahria Town Mall, Bahria Expressway, Safari Park, Bahria Town Mosque |
| Pirwadhai | A crucial transportation hub and mixed-use area connecting various parts of Rawalpindi, popular with travelers and locals alike. | Pirwadhai Bus Terminal, Islamabad Highway, Shahid Afridi’s national cricket ground, Restaurants and cafes, Local bazaars |
| Adiala Road | An upcoming residential area that is seeing rapid development and investment, appealing for long-term growth and rental opportunities. | Adiala Jail, Bahria Town entrance, New housing schemes, Eateries along the road, Access to Islamabad |
Understanding Airbnb License Requirements & STR Laws in Rawalpindi (2026)
While Rawalpindi, Punjab, Pakistan currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rawalpindi to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rawalpindi (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rawalpindibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Opulent 5-BHK Entire House in Bahria Town Phase 3
Entire Place • 5 bedrooms
1BR Designer Luxe Apt | Pool, Sauna
Entire Place • 1 bedroom
2BHK Luxury Apartment in Rawalpindi
Entire Place • 2 bedrooms
The Royale -1BHK | Self Check-in | Couple Friendly
Entire Place • 1 bedroom
Green Heaven Octagon Villa
Entire Place • 3 bedrooms
The Radiant Residency
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rawalpindi (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Rawalpindi based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ali | 1 | $8,992 | 12 | 5.00/5.0 |
| Waleed | 1 | $2,514 | 35 | 5.00/5.0 |
| Ahmed Hassan | 1 | $2,201 | 8 | 3.88/5.0 |
| FrontDesk | 3 | $1,888 | 42 | 4.66/5.0 |
| Faizan | 1 | $1,739 | 14 | 4.57/5.0 |
| Raja | 1 | $1,662 | 2 | Not Rated |
| Bilal | 1 | $1,445 | 3 | 5.00/5.0 |
| Sayed Ibtasam | 1 | $1,110 | 21 | 4.95/5.0 |
| Rabia | 2 | $820 | 40 | 5.00/5.0 |
| Nazima | 1 | $685 | 9 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rawalpindi.
Dive Deeper: Advanced Rawalpindi STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rawalpindi. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRawalpindi Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rawalpindi
- The Rawalpindi Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rawalpindi, Apartment/Condo properties are the most common (85%), reflecting the local real estate landscape.
Rawalpindi Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rawalpindi
- The dominant room capacity in Rawalpindi is 1 bedroom listings, making up 80% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 85.0% of the active Airbnb listings in Rawalpindi, indicating a high concentration in these sizes.
- With over half the market (80%) consisting of studios or 1-bedroom units, Rawalpindi is particularly well-suited for individuals or couples.
Rawalpindi Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rawalpindi
- The most common guest capacity trend in Rawalpindi vacation rentals is listings accommodating 2 guests (40%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Rawalpindi STR market, accounting for 65.0% of listings.
- 15.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rawalpindi.
- On average, properties in Rawalpindi are equipped to host 3.5 guests.
Rawalpindi Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rawalpindi
- The most common availability pattern in Rawalpindi falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Rawalpindi (65%), reflecting common guest stay durations or potential owner blocking patterns.
Rawalpindi Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
19 listings
95% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Rawalpindi is 1 Night, adopted by 95% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.0%) of the Rawalpindi Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 95% of Rawalpindi hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rawalpindi.
Rawalpindi Airbnb Cancellation Policy Trends Analysis (2026)
Flexible
16 listings
80% of total
Moderate
1 listings
5% of total
Firm
2 listings
10% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Rawalpindi
- The prevailing Airbnb cancellation policy trend in Rawalpindi is Flexible, used by 80% of listings.
- The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Rawalpindi may expect booking flexibility.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 80% market standard in Rawalpindi.
- Given the high prevalence of Flexible policies (80%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Rawalpindi.
Rawalpindi STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rawalpindi
- The overall average booking lead time for vacation rentals in Rawalpindi is 10 days.
- Guests book furthest in advance for stays during October (average 17 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (11 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (10 days) as a baseline for your pricing and availability strategy in Rawalpindi.
- During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 11 days) to capture early planners.
- Monitor your own booking lead times against these Rawalpindi averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rawalpindi (2026)
Amenity Prevalence
Amenity Insights for Rawalpindi
- Essential amenities in Rawalpindi that guests expect include: Wifi, Air conditioning, TV, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Cooking basics, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rawalpindi: Wifi, Air conditioning, TV, Free parking on premises.
- Consider adding popular differentiators like Cooking basics or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rawalpindi to stay competitive.
Rawalpindi Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Rawalpindi
- The typical guest profile for Airbnb in Rawalpindi consists of a mix of domestic (59%) and international guests, often arriving from nearby Islamabad, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Urdu.
- Domestic travelers account for 58.6% of guests.
- Key international markets include Pakistan (58.6%) and United Kingdom (17.2%).
- Top languages spoken are English (35%) followed by Urdu (23.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rawalpindi Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Barrian | 10 | $1,132 | $179.97 | 24% |
| Tangmarg | 17 | $947 | $293.21 | 20% |
| Kalabagh | 16 | $394 | $122.25 | 22% |
| Tailbal(Habak Shanpora) | 18 | $361 | $66.70 | 29% |
| Srinagar | 250 | $331 | $94.27 | 25% |
| Blue Area | 16 | $313 | $46.72 | 33% |
| Zone III | 20 | $295 | $99.05 | 18% |
| Murree | 40 | $230 | $95.57 | 18% |
| Islamabad | 497 | $216 | $62.14 | 24% |
| Murree Tehsil | 10 | $205 | $73.37 | 14% |