Nasugbu Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Batangas, Philippines

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Nasugbu in 2025? Explore comprehensive Airbnb analytics for Nasugbu, Batangas, Philippines to uncover income potential. This 2025 STR market report for Nasugbu, based on AirROI data from July 2024 to June 2025, reveals key trends in the market of 526 active listings.

Whether you're considering an Airbnb investment in Nasugbu, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nasugbu Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Nasugbu Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$152
The average rental revenue earned for an occupied room per day in Nasugbu.
Occupancy Rate(?)
22.5%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$9,695
Typical annual income for an Airbnb listing in Nasugbu. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-0.6%
Slight decrease (-0.6%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Nasugbu.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Nasugbu.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
526
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Nasugbu (2025)

Understanding the monthly revenue variations for Airbnb listings in Nasugbu is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nasugbu is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nasugbu across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,700+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,427 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $721 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $340, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Nasugbu

Nasugbu Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Nasugbu STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nasugbu:

  • Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Nasugbu

Average Daily Rate (ADR) Airbnb Trends in Nasugbu (2025)

Effective short term rental pricing strategy in Nasugbu involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nasugbu typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $312+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $194 or more.
  • Typical properties (Median) charge around $113 per night.
  • Entry-level properties (Bottom 25%) earn around $83 per night.

Average Daily Rate (ADR) Trend by Month in Nasugbu

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Airbnb Seasonality Analysis & Trends in Nasugbu (2025)

Peak Season (May, April, December)
  • Revenue averages $1,605 per month
  • Occupancy rates average 31.8%
  • Daily rates average $159
Shoulder Season
  • Revenue averages $1,120 per month
  • Occupancy maintains around 23.3%
  • Daily rates hold near $156
Low Season (September, October, November)
  • Revenue drops to average $940 per month
  • Occupancy decreases to average 20.6%
  • Daily rates adjust to average $157

Seasonality Insights for Nasugbu

  • The Airbnb seasonality in Nasugbu shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Nasugbu's highest earning potential, with monthly revenues capable of climbing to $1,626, occupancy reaching a high of 32.7%, and ADRs peaking at $163.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $915, occupancy could drop to 20.5%, and ADRs may adjust down to $153.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nasugbu.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Nasugbu seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Nasugbu (2025)

Exploring the top neighborhoods for short-term rentals in Nasugbu? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Nasugbu Beachfront
The main area for beach lovers, known for its pristine beaches and clear waters. Perfect for tourists looking for beachfront accommodations and water activities.
Nasugbu Beach, Munting Buhangin Beach Resort, Calumpang Beach, Terrazas de Punta Fuego, Santelmo Beach
Punta Fuego
An exclusive beach resort area known for its luxury villas and tranquil environment. Ideal for travelers seeking a high-end getaway with easy access to water sports and relaxation.
Punta Fuego Beach Club, Aquario Beach, Kayaking and diving activities, Punta Fuego Golf Course
Bonito Island
A small, pristine beach area that is perfect for those looking to escape the crowds. Offers nature-based attractions and a serene atmosphere.
Bonito Island Beach, Snorkeling and diving spots, Hidden lagoons and rock formations
Tagaytay
Near Nasugbu, Tagaytay offers a cooler climate and stunning views of Taal Volcano. This area attracts both travelers and locals looking for a quick escape from the heat.
Taal Lake, People's Park in the Sky, Sky Ranch Tagaytay, Taal Vista Hotel
Buhay na Tubig
A quieter area known for its stunning natural scenery and relaxed vibe. Attracts tourists interested in eco-tourism and nature exploration.
Buhay na Tubig Beach, Hiking trails, Nature reserves
Marv's Beach House
A popular choice for family gatherings and events, offering comfortable accommodations with beachfront access. Great for larger groups looking to enjoy the beach.
Private beach area, BBQ facilities, Water activities
Calayo
A lesser-known gem with beautiful beaches and a laid-back atmosphere. Attracts couples and families seeking affordable lodging and local culture.
Calayo Beach, Local eateries, Fishing activities
Laiya
Although slightly farther, Laiya is known for its long stretches of white sand beaches and numerous resorts, making it popular for weekend getaways.
Laiya Beach, Beach resorts, Water sports activities

Understanding Airbnb License Requirements & STR Laws in Nasugbu (2025)

While Nasugbu, Batangas, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nasugbu to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 0% licensed listings)

Top Performing Airbnb Properties in Nasugbu (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Nasugbubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

One Amalfi Nasugbu (cliffside, breathtaking view)

One Amalfi Nasugbu (cliffside, breathtaking view)

Entire Place • 4 bedrooms

$136,940
Revenue
62.2%
Occupancy
$602.56
Daily Rate
Angelscove Maya Maya Beach House Villa Batangas

Angelscove Maya Maya Beach House Villa Batangas

Entire Place • 8 bedrooms

$125,393
Revenue
30.4%
Occupancy
$1131.21
Daily Rate
Ultimate getaway 3-bedroom resort unit in Batangas

Ultimate getaway 3-bedroom resort unit in Batangas

Entire Place • 3 bedrooms

$80,650
Revenue
70.6%
Occupancy
$340.02
Daily Rate
Damienerose Garden Villa Exclusive

Damienerose Garden Villa Exclusive

Entire Place • 4 bedrooms

$74,014
Revenue
43.0%
Occupancy
$686.11
Daily Rate
3 Storey Beachfront Villa with Pool

3 Storey Beachfront Villa with Pool

Entire Place • 3 bedrooms

$70,076
Revenue
51.4%
Occupancy
$360.89
Daily Rate
Casa de Montana Batangas Home w/ Pool & Hot Tub

Casa de Montana Batangas Home w/ Pool & Hot Tub

Entire Place • 4 bedrooms

$66,367
Revenue
50.5%
Occupancy
$356.63
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Nasugbu (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Nasugbu based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Audrey44$303,3354344.74/5.0
Joann41$254,6704444.64/5.0
Raquel Joy23$142,1396394.73/5.0
Hazel1$136,940614.97/5.0
Tes4$130,2521774.99/5.0
Lorie Oriondo3$127,983184.80/5.0
Luis Bernardo1$125,3931024.98/5.0
Joanna8$100,8223464.80/5.0
Julie13$99,9177624.83/5.0
Jane2$84,8941054.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nasugbu.

Dive Deeper: Advanced Nasugbu STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nasugbu. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Nasugbu Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Nasugbu

  • The Nasugbu Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.3% of the 526 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Nasugbu, Apartment/Condo properties are the most common (73.4%), reflecting the local real estate landscape.
  • Houses represent a significant 16.7% portion, catering likely to families or larger groups.
  • The presence of 5.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others, unique stays (combined 4.4%) offer potential for unique stay experiences.

Nasugbu Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Nasugbu

  • The dominant room capacity in Nasugbu is 1 bedroom listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Nasugbu, indicating a high concentration in these sizes.

Nasugbu Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Nasugbu

  • The most common guest capacity trend in Nasugbu vacation rentals is listings accommodating 8+ guests (42.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Nasugbu STR market, accounting for 65.6% of listings.
  • 66.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nasugbu.
  • On average, properties in Nasugbu are equipped to host 6.2 guests.

Nasugbu Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Nasugbu

  • The most common availability pattern in Nasugbu falls within the 271-366 days range, representing 78.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Nasugbu (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Nasugbu Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (93.9%)

1 Night

477 listings

93.9% of total

2 Nights (2.6%)

2 Nights

13 listings

2.6% of total

4-6 Nights (0.2%)

4-6 Nights

1 listings

0.2% of total

7-29 Nights (0.2%)

7-29 Nights

1 listings

0.2% of total

30+ Nights (3.1%)

30+ Nights

16 listings

3.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Nasugbu is 1 Night, adopted by 93.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (96.5%) of the Nasugbu Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 93.9% of Nasugbu hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nasugbu.

Nasugbu Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

3 listings

0.6% of total

Limited

11 listings

2.1% of total

Flexible (12.9%)

Flexible

67 listings

12.9% of total

Moderate (33.6%)

Moderate

174 listings

33.6% of total

Firm (32.4%)

Firm

168 listings

32.4% of total

Strict (18.3%)

Strict

95 listings

18.3% of total

Cancellation Policy Insights for Nasugbu

  • The prevailing Airbnb cancellation policy trend in Nasugbu is Moderate, used by 33.6% of listings.
  • A majority (50.7%) of hosts in Nasugbu utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 33.6% market standard in Nasugbu.
  • Regularly review your cancellation policy against competitors and market demand shifts in Nasugbu.

Nasugbu STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Nasugbu

  • The overall average booking lead time for vacation rentals in Nasugbu is 21 days.
  • Guests book furthest in advance for stays during December (average 31 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (26 days avg.) sees the longest lead times, while Summer (19 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Nasugbu.
  • Target marketing efforts for the Winter season well in advance (at least 26 days) to capture early planners.
  • Monitor your own booking lead times against these Nasugbu averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Nasugbu (2025)

Amenity data is currently unavailable for Nasugbu.

Nasugbu Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Nasugbu

  • The typical guest profile for Airbnb in Nasugbu consists of primarily domestic travelers (86%), often arriving from nearby Manila, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Tagalog.
  • Domestic travelers account for 85.8% of guests.
  • Key international markets include Philippines (85.8%) and United States (5.1%).
  • Top languages spoken are English (52.5%) followed by Tagalog (20.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Manila and Quezon City.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Nasugbu Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Cabangan42$1,702$202.0429%
Lian114$1,689$223.0725%
Beneg12$1,630$277.5922%
Laoag18$1,549$152.6434%
Jalajala14$1,528$234.6125%
Lubao22$1,408$191.0629%
Cabuyao26$1,262$114.9135%
Tanauan21$1,241$165.1635%
Porac50$1,240$204.4724%
Calatagan80$1,214$202.0823%

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