Santo Tomas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Batangas, Philippines
Is Airbnb profitable in Santo Tomas in 2025? Explore comprehensive Airbnb analytics for Santo Tomas, Batangas, Philippines to uncover income potential. This 2025 STR market report for Santo Tomas, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Santo Tomas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santo Tomas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santo Tomas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santo Tomas (2025)
Understanding the monthly revenue variations for Airbnb listings in Santo Tomas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santo Tomas is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santo Tomas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,539+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $495 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $217 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $106, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santo Tomas
Santo Tomas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santo Tomas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santo Tomas:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 36% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santo Tomas
Average Daily Rate (ADR) Airbnb Trends in Santo Tomas (2025)
Effective short term rental pricing strategy in Santo Tomas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santo Tomas typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $281+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $53 or more.
- Typical properties (Median) charge around $31 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Santo Tomas
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Airbnb Seasonality Analysis & Trends in Santo Tomas (2025)
Peak Season (May, December, April)
- Revenue averages $851 per month
- Occupancy rates average 28.0%
- Daily rates average $84
Shoulder Season
- Revenue averages $558 per month
- Occupancy maintains around 23.6%
- Daily rates hold near $81
Low Season (February, September, November)
- Revenue drops to average $446 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $74
Seasonality Insights for Santo Tomas
- The Airbnb seasonality in Santo Tomas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santo Tomas's highest earning potential, with monthly revenues capable of climbing to $890, occupancy reaching a high of 34.6%, and ADRs peaking at $89.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $430, occupancy could drop to 18.9%, and ADRs may adjust down to $73.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santo Tomas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santo Tomas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santo Tomas (2025)
Exploring the top neighborhoods for short-term rentals in Santo Tomas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Laurel | A growing area near Tagaytay known for its scenic views and proximity to tourist spots. It's ideal for those seeking a peaceful retreat not far from the bustling city. | Tagaytay Ridge, People's Park in the Sky, Sky Ranch Tagaytay, Picnic Grove, Taal Lake |
| Batangas City | The capital of Batangas is a vibrant hub offering easy access to various tourist spots. Its urban setting attracts both leisure and business travelers. | Batangas Bay, Malarayat Golf and Country Club, Taal Volcano, Plaza Mabini, Batangas Museum |
| Nasugbu | A popular beach destination known for its stunning beaches and resorts. Perfect for beach lovers and those looking for a relaxing getaway. | Nasugbu Beaches, Caleruega Church, Tali Beach, Matabungkay Beach, Monte Maria |
| Taal | Famous for the Taal Volcano and its historical significance. A charming town that attracts tourists interested in culture and nature. | Taal Volcano, Basilica of St. Martin de Tours, Heritage Town, Taal Lake, Old Spanish Houses |
| San Jose | A tranquil area known for its local charm and access to nature. Ideal for visitors looking to escape the city life. | Mount Malarayat, San Jose Church, Local markets, Nature trails, Calumpang River |
| Lemery | A town known for its beaches and proximity to Taal Lake, offering a mix of relaxation and adventure activities. | Lemery Beach, Taal Lake, Local seafood restaurants, Lemery Tourist Beach, Scenic drives |
| Dolores | A countryside area with lush landscapes, perfect for families and those seeking a retreat in nature. | Local farms, Hiking trails, Scenic views, Quiet neighborhoods, Cultural experiences |
| Alitagtag | Known for its rural beauty and peaceful environment, ideal for those looking for a quiet getaway. | Hiking spots, Local farms, Scenic views, Nature walks, Cultural events |
Understanding Airbnb License Requirements & STR Laws in Santo Tomas (2025)
While Santo Tomas, Batangas, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santo Tomas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santo Tomas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santo Tomasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Tropical Haven: Infinity Pool Next to Nature
Entire Place • 3 bedrooms
A Skylight Cabin
Entire Place • 5 bedrooms
Rose and Ross Place
Private Room • 1 bedroom
Lorna’s FarmVille vacation home
Entire Place • 3 bedrooms
Comfy & Cozy 2-storey House near Mount Makiling
Entire Place • 4 bedrooms
RAX Family Home
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santo Tomas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santo Tomas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Donna Maria | 1 | $50,619 | 40 | 4.95/5.0 |
| Mike | 1 | $22,850 | 32 | 4.78/5.0 |
| Alvaro Jun | 1 | $17,085 | 103 | 4.88/5.0 |
| Carl | 1 | $10,213 | 8 | 4.75/5.0 |
| Ma-An & Jun | 1 | $9,229 | 35 | 4.91/5.0 |
| Flor-Angelie | 2 | $5,560 | 42 | 4.88/5.0 |
| Racquel | 1 | $5,234 | 17 | 4.82/5.0 |
| Lornec | 2 | $3,676 | 394 | 4.88/5.0 |
| Mia | 1 | $3,514 | 4 | 4.75/5.0 |
| Tagpuan | 1 | $3,303 | 12 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santo Tomas.
Dive Deeper: Advanced Santo Tomas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santo Tomas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanto Tomas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santo Tomas
- The Santo Tomas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santo Tomas, House properties are the most common (71.4%), reflecting the local real estate landscape.
- Houses represent a significant 71.4% portion, catering likely to families or larger groups.
- The presence of 5.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 5.8%) offer potential for unique stay experiences.
Santo Tomas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santo Tomas
- The dominant room capacity in Santo Tomas is 1 bedroom listings, making up 45.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.6% of the active Airbnb listings in Santo Tomas, indicating a high concentration in these sizes.
- A significant 25.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santo Tomas.
Santo Tomas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santo Tomas
- The most common guest capacity trend in Santo Tomas vacation rentals is listings accommodating 8+ guests (37.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Santo Tomas STR market, accounting for 57.1% of listings.
- 54.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santo Tomas.
- On average, properties in Santo Tomas are equipped to host 5.5 guests.
Santo Tomas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santo Tomas
- The most common availability pattern in Santo Tomas falls within the 271-366 days range, representing 77.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santo Tomas (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santo Tomas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
29 listings
82.9% of total
4-6 Nights
4 listings
11.4% of total
30+ Nights
2 listings
5.7% of total
Key Insights
- The most prevalent minimum stay requirement in Santo Tomas is 1 Night, adopted by 82.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.9%) of the Santo Tomas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.9% of Santo Tomas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santo Tomas.
Santo Tomas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
9 listings
26.5% of total
Moderate
4 listings
11.8% of total
Firm
14 listings
41.2% of total
Strict
7 listings
20.6% of total
Cancellation Policy Insights for Santo Tomas
- The prevailing Airbnb cancellation policy trend in Santo Tomas is Firm, used by 41.2% of listings.
- A majority (61.8%) of hosts in Santo Tomas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 41.2% market standard in Santo Tomas.
- Regularly review your cancellation policy against competitors and market demand shifts in Santo Tomas.
Santo Tomas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santo Tomas
- The overall average booking lead time for vacation rentals in Santo Tomas is 14 days.
- Guests book furthest in advance for stays during November (average 22 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (17 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (14 days) as a baseline for your pricing and availability strategy in Santo Tomas.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 17 days) to capture early planners.
- Monitor your own booking lead times against these Santo Tomas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santo Tomas (2025)
Amenity Prevalence
Amenity Insights for Santo Tomas
- Essential amenities in Santo Tomas that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santo Tomas: Air conditioning.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santo Tomas to stay competitive.
Santo Tomas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santo Tomas
- The typical guest profile for Airbnb in Santo Tomas consists of primarily domestic travelers (89%), often arriving from nearby Parañaque, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 89.3% of guests.
- Key international markets include Philippines (89.3%) and United Kingdom (4.1%).
- Top languages spoken are English (51.6%) followed by Filipino (22.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Parañaque and Quezon City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santo Tomas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bustos | 10 | $1,928 | $209.20 | 34% |
| Cabangan | 42 | $1,685 | $201.41 | 28% |
| Lian | 119 | $1,632 | $217.46 | 25% |
| Beneg | 14 | $1,490 | $273.79 | 22% |
| Laoag | 19 | $1,471 | $153.74 | 32% |
| Jalajala | 19 | $1,386 | $226.35 | 24% |
| Porac | 50 | $1,273 | $198.25 | 25% |
| Binoclutan | 11 | $1,215 | $173.71 | 24% |
| Arew | 11 | $1,203 | $179.67 | 23% |
| Cabuyao | 27 | $1,187 | $111.20 | 34% |