Baguio Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Benguet, Philippines
Is Airbnb profitable in Baguio in 2025? Explore comprehensive Airbnb analytics for Baguio, Benguet, Philippines to uncover income potential. This 2025 STR market report for Baguio, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 45 active listings.
Whether you're considering an Airbnb investment in Baguio, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Baguio Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Baguio Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Baguio (2025)
Understanding the monthly revenue variations for Airbnb listings in Baguio is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Baguio is typically June, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Baguio across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,703+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $860 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $469 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $215, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Baguio
Baguio Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Baguio STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Baguio:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Baguio
Average Daily Rate (ADR) Airbnb Trends in Baguio (2025)
Effective short term rental pricing strategy in Baguio involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Baguio typically peaks in April and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $217+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
- Typical properties (Median) charge around $51 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Baguio
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Airbnb Seasonality Analysis & Trends in Baguio (2025)
Peak Season (June, December, May)
- Revenue averages $1,043 per month
- Occupancy rates average 28.5%
- Daily rates average $83
Shoulder Season
- Revenue averages $726 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $78
Low Season (August, September, November)
- Revenue drops to average $548 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $80
Seasonality Insights for Baguio
- The Airbnb seasonality in Baguio shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Baguio's highest earning potential, with monthly revenues capable of climbing to $1,197, occupancy reaching a high of 37.3%, and ADRs peaking at $86.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $484, occupancy could drop to 22.3%, and ADRs may adjust down to $71.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Baguio.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Baguio seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Baguio (2025)
Exploring the top neighborhoods for short-term rentals in Baguio? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Session Road | The main commercial street of Baguio, known for its dining, shopping, and cultural experiences. It attracts tourists and locals alike, making it a prime spot for Airbnb. | Burnham Park, Baguio Cathedral, Rodriguez Park, Mines View Park, Night Market on Harrison Road |
| Camp John Hay | A popular tourist destination with a rich history and natural beauty, offering recreation and relaxation. It's ideal for nature lovers and families seeking an escape from the city. | Camp John Hay Historical Core, The Manor, Bougainvillea, Bell House Museum, Wishing Well Park |
| Burnham Park | A central park in Baguio that serves as a hub for leisure activities. Visitors enjoy boating and picnics, making it an attractive area for short-term rentals. | Boating Lagoon, Skating Rink, Flower Garden, Children's Playground, Botanical Garden |
| Wright Park | Famous for its Pool of Pines and equestrian activities, Wright Park is a unique area that draws tourists seeking outdoor experiences and equestrian adventure. | Pool of Pines, Wright Park Ride, Horse riding, Equestrian shops, Kennon Road view |
| Tam-Awan Village | An artist's village showcasing local art and culture, Tam-Awan attracts tourists interested in Baguio's artistic scene and heritage, offering a unique stay. | Artist studios, Workshops, Cultural exhibits, Nature trails, Local crafts shop |
| Session Road Extension (Upper Session Road) | An extension of the bustling Session Road known for affordable dining and shopping options, attracting a younger crowd and students. | University of the Cordilleras, Café by the Ruins, Local food stalls, Shops and boutiques, Art galleries |
| La Trinidad (near Baguio) | Just outside Baguio, La Trinidad offers beautiful views and is known for its strawberry farms, providing a unique alternative for renters seeking a scenic experience. | Strawberry Farm, Pine Trees of the Philippines, La Trinidad Strawberry Festival, Viewpoint, Local markets |
| Kisad Road | A growing area in Baguio that supports residential and transient stays, offering access to local amenities and attractions. | Local restaurants, Community markets, Cultural sites, Public parks, Convenience stores |
Understanding Airbnb License Requirements & STR Laws in Baguio (2025)
While Baguio, Benguet, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Baguio to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Baguio (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Baguiobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Na-Ala
Entire Place • 5 bedrooms
Royale Cabin King - Hotel Inspired Stay!
Entire Place • 2 bedrooms
PINOY BIG BAGUIO HOUSE
Entire Place • 8 bedrooms
Fun & homey “FRiENDS” themed House near City
Entire Place • 2 bedrooms
Home in Baguio
Entire Place • 3 bedrooms
Baguio Getaway
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Baguio (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Baguio based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Na-Ala | 1 | $61,378 | 7 | 5.00/5.0 |
| Nestor | 1 | $28,169 | 37 | 4.97/5.0 |
| Iverson | 1 | $14,520 | 20 | 4.60/5.0 |
| Dene Anne | 1 | $12,652 | 107 | 4.94/5.0 |
| Rowena | 3 | $11,757 | 21 | 1.63/5.0 |
| Shu Sylvain | 2 | $11,543 | 203 | 4.88/5.0 |
| Host #56561489 | 1 | $11,421 | 0 | 0.00/5.0 |
| Richard Benedict | 1 | $11,138 | 9 | 4.78/5.0 |
| Prexel | 3 | $10,587 | 92 | 4.83/5.0 |
| Jhonaliza | 2 | $9,529 | 6 | 2.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Baguio.
Dive Deeper: Advanced Baguio STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Baguio. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBaguio Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Baguio
- The Baguio Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.1% of the 45 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Baguio, Apartment/Condo properties are the most common (51.1%), reflecting the local real estate landscape.
- Houses represent a significant 44.4% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 4.4%) offer potential for unique stay experiences.
Baguio Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Baguio
- The dominant room capacity in Baguio is 2 bedrooms listings, making up 37.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 53.4% of the active Airbnb listings in Baguio, indicating a high concentration in these sizes.
- A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Baguio.
Baguio Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Baguio
- The most common guest capacity trend in Baguio vacation rentals is listings accommodating 8+ guests (42.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Baguio STR market, accounting for 55.5% of listings.
- 55.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Baguio.
- On average, properties in Baguio are equipped to host 5.0 guests.
Baguio Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Baguio
- The most common availability pattern in Baguio falls within the 271-366 days range, representing 71.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Baguio (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Baguio Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
31 listings
72.1% of total
2 Nights
10 listings
23.3% of total
30+ Nights
2 listings
4.7% of total
Key Insights
- The most prevalent minimum stay requirement in Baguio is 1 Night, adopted by 72.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.4%) of the Baguio Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 72.1% of Baguio hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Baguio.
Baguio Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
20.7% of total
Moderate
6 listings
20.7% of total
Firm
3 listings
10.3% of total
Strict
14 listings
48.3% of total
Cancellation Policy Insights for Baguio
- The prevailing Airbnb cancellation policy trend in Baguio is Strict, used by 48.3% of listings.
- A majority (58.6%) of hosts in Baguio utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 48.3% market standard in Baguio.
- With 48.3% using Strict terms, this is a viable option in Baguio, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Baguio.
Baguio STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Baguio
- The overall average booking lead time for vacation rentals in Baguio is 26 days.
- Guests book furthest in advance for stays during March (average 40 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (26 days avg.) sees the longest lead times, while Summer (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Baguio.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 26 days) to capture early planners.
- Monitor your own booking lead times against these Baguio averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Baguio (2025)
Amenity Prevalence
Amenity Insights for Baguio
- Essential amenities in Baguio that guests expect include: Wifi, Kitchen, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Baguio: Wifi, Kitchen, Hot water.
- Prioritize adding missing essentials: Wifi, Kitchen, Hot water.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Baguio to stay competitive.
Baguio Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Baguio
- The typical guest profile for Airbnb in Baguio consists of primarily domestic travelers (82%), often arriving from nearby Manila, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 82.1% of guests.
- Key international markets include Philippines (82.1%) and United States (6%).
- Top languages spoken are English (49.6%) followed by Filipino (22.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Manila and Quezon City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Baguio Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Beneg | 11 | $2,096 | $267.45 | 22% |
| Cabangan | 35 | $2,038 | $184.48 | 29% |
| Binoclutan | 10 | $1,642 | $176.35 | 25% |
| Talogtog | 36 | $1,307 | $140.78 | 25% |
| Danacbunga | 15 | $1,248 | $120.53 | 20% |
| Palauig | 15 | $1,182 | $105.39 | 43% |
| Porac | 77 | $1,146 | $189.13 | 26% |
| Laoag | 20 | $1,116 | $161.84 | 28% |
| Doña Remedios Trinidad | 19 | $1,071 | $110.21 | 31% |
| Baroro | 42 | $1,070 | $121.39 | 22% |