Naga Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bicol Region, Philippines
Is Airbnb profitable in Naga in 2025? Explore comprehensive Airbnb analytics for Naga, Bicol Region, Philippines to uncover income potential. This 2025 STR market report for Naga, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 125 active listings.
Whether you're considering an Airbnb investment in Naga, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Naga Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Naga Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Naga (2025)
Understanding the monthly revenue variations for Airbnb listings in Naga is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Naga is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Naga across different performance tiers:
- Best-in-class properties (Top 10%) achieve $957+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $645 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $372 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $156, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Naga
Naga Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Naga STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Naga:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 47% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Naga
Average Daily Rate (ADR) Airbnb Trends in Naga (2025)
Effective short term rental pricing strategy in Naga involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Naga typically peaks in September and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $71+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $49 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Naga
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Airbnb Seasonality Analysis & Trends in Naga (2025)
Peak Season (May, April, June)
- Revenue averages $698 per month
- Occupancy rates average 31.7%
- Daily rates average $43
Shoulder Season
- Revenue averages $457 per month
- Occupancy maintains around 34.3%
- Daily rates hold near $44
Low Season (March, August, October)
- Revenue drops to average $327 per month
- Occupancy decreases to average 29.3%
- Daily rates adjust to average $43
Seasonality Insights for Naga
- The Airbnb seasonality in Naga shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Naga's highest earning potential, with monthly revenues capable of climbing to $755, occupancy reaching a high of 38.3%, and ADRs peaking at $45.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $294, occupancy could drop to 26.2%, and ADRs may adjust down to $43.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Naga.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Naga seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Naga (2025)
Exploring the top neighborhoods for short-term rentals in Naga? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Peñafrancia Basilica | A historical and religious site, the Peñafrancia Basilica is a pilgrimage destination attracting thousands of devotees, making it ideal for cultural tourism. | Peñafrancia Basilica Minore, Naga Cathedral, Metropolitan Cathedral of Naga, Peñafrancia Festival |
| Naga City People's Mall | A central location for shopping and local goods, near key amenities and attractions, it draws visitors looking for local experiences. | Naga City People's Mall, Naga Metropolitan Water District, public markets |
| Mount Isarog National Park | A beautiful natural area perfect for ecotourism, hiking, and outdoor activities. Ideal for nature lovers and adventure tourists. | Mount Isarog peak, hiking trails, nature reserves, various waterfalls |
| Malabsay Falls | A picturesque waterfall that is a popular local sightseeing spot, appealing to both locals and tourists seeking natural beauty. | Malabsay Falls, Naga Eco-Tourism Park, natural swimming pools, surrounding hiking trails |
| Junction Village | A vibrant area with local shops and easy access to public transport, catering to both tourists and locals. | local eateries, transport hubs, markets |
| Central Business District | The economic hub of Naga, attracting business travelers and tourists looking for urban amenities and attractions. | shopping centers, offices, restaurants, banks |
| Naga City Heritage District | Rich in history with well-preserved architecture and cultural sites, ideal for tourists interested in the heritage of the city. | Plaza Quince Martires, Cagsawa Ruins, local art galleries, historical markers |
| Aga’s Beach | A scenic beach area great for relaxation and water sports, perfect for tourists looking for a beach experience away from the city. | swimming, water activities, sunset views, beachfront dining |
Understanding Airbnb License Requirements & STR Laws in Naga (2025)
While Naga, Bicol Region, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Naga to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Naga (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nagabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cheerful fully furnished house with 4 rooms
Entire Place • 4 bedrooms
Your comfortable bungalow house
Entire Place • 4 bedrooms
Le Séjour-1 BR w/ Pool+Parking+WiFi+Netflix
Entire Place • 1 bedroom
New 3BR house Naga City, Camarines Sur (1st Floor)
Entire Place • 3 bedrooms
Windmill house
Entire Place • 2 bedrooms
Smart Suite A w/ Free Netflix, Parking, Wi-Fi
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Naga (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Naga based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Smart Suite | 3 | $27,062 | 110 | 5.00/5.0 |
| Merry Glee | 2 | $22,100 | 17 | 4.94/5.0 |
| SeventeenDons | 7 | $19,667 | 277 | 4.93/5.0 |
| Esther | 1 | $15,426 | 3 | 5.00/5.0 |
| Host #270284511 | 1 | $14,814 | 1 | 0.00/5.0 |
| Ian | 2 | $14,638 | 36 | 4.74/5.0 |
| Erwyn Mae | 3 | $14,597 | 29 | 3.33/5.0 |
| Glenjoy | 4 | $13,505 | 143 | 4.85/5.0 |
| Virginia | 2 | $12,788 | 88 | 4.97/5.0 |
| Karen | 1 | $12,650 | 33 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Naga.
Dive Deeper: Advanced Naga STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Naga. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNaga Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Naga
- The Naga Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.2% of the 125 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Naga, Apartment/Condo properties are the most common (49.6%), reflecting the local real estate landscape.
- Houses represent a significant 34.4% portion, catering likely to families or larger groups.
- The presence of 13.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 2.4%) offer potential for unique stay experiences.
Naga Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Naga
- The dominant room capacity in Naga is 1 bedroom listings, making up 43.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.4% of the active Airbnb listings in Naga, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (9.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Naga.
Naga Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Naga
- The most common guest capacity trend in Naga vacation rentals is listings accommodating 2 guests (21.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Naga STR market, accounting for 40.8% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Naga.
- On average, properties in Naga are equipped to host 3.9 guests.
Naga Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Naga
- The most common availability pattern in Naga falls within the 271-366 days range, representing 68% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Naga (40.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Naga Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
65.1% of total
2 Nights
21 listings
19.3% of total
3 Nights
8 listings
7.3% of total
4-6 Nights
3 listings
2.8% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
5 listings
4.6% of total
Key Insights
- The most prevalent minimum stay requirement in Naga is 1 Night, adopted by 65.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.4%) of the Naga Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65.1% of Naga hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Naga.
Naga Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
28.7% of total
Moderate
26 listings
32.5% of total
Firm
15 listings
18.8% of total
Strict
16 listings
20% of total
Cancellation Policy Insights for Naga
- The prevailing Airbnb cancellation policy trend in Naga is Moderate, used by 32.5% of listings.
- There's a relatively balanced mix between guest-friendly (61.2%) and stricter (38.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.5% market standard in Naga.
- Regularly review your cancellation policy against competitors and market demand shifts in Naga.
Naga STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Naga
- The overall average booking lead time for vacation rentals in Naga is 34 days.
- Guests book furthest in advance for stays during September (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (37 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Naga.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 37 days) to capture early planners.
- Monitor your own booking lead times against these Naga averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Naga (2025)
Amenity Prevalence
Amenity Insights for Naga
- Essential amenities in Naga that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Naga: Air conditioning, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Naga to stay competitive.
Naga Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Naga
- The typical guest profile for Airbnb in Naga consists of primarily domestic travelers (73%), often arriving from nearby Manila, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 72.6% of guests.
- Key international markets include Philippines (72.6%) and United States (12.9%).
- Top languages spoken are English (53.1%) followed by Filipino (21.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Manila and Naga.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Naga Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.