Marilao Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bulacan, Philippines
Is Airbnb profitable in Marilao in 2025? Explore comprehensive Airbnb analytics for Marilao, Bulacan, Philippines to uncover income potential. This 2025 STR market report for Marilao, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 125 active listings.
Whether you're considering an Airbnb investment in Marilao, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marilao Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marilao Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marilao (2025)
Understanding the monthly revenue variations for Airbnb listings in Marilao is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marilao is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marilao across different performance tiers:
- Best-in-class properties (Top 10%) achieve $947+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $668 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $391 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $161, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marilao
Marilao Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marilao STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marilao:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marilao
Average Daily Rate (ADR) Airbnb Trends in Marilao (2025)
Effective short term rental pricing strategy in Marilao involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marilao typically peaks in November and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $53+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $44 or more.
- Typical properties (Median) charge around $36 per night.
- Entry-level properties (Bottom 25%) earn around $28 per night.
Average Daily Rate (ADR) Trend by Month in Marilao
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Airbnb Seasonality Analysis & Trends in Marilao (2025)
Peak Season (May, June, April)
- Revenue averages $867 per month
- Occupancy rates average 37.4%
- Daily rates average $41
Shoulder Season
- Revenue averages $412 per month
- Occupancy maintains around 30.2%
- Daily rates hold near $42
Low Season (February, March, September)
- Revenue drops to average $304 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $41
Seasonality Insights for Marilao
- The Airbnb seasonality in Marilao shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marilao's highest earning potential, with monthly revenues capable of climbing to $898, occupancy reaching a high of 41.8%, and ADRs peaking at $43.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $285, occupancy could drop to 21.0%, and ADRs may adjust down to $39.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marilao.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marilao seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marilao (2025)
Exploring the top neighborhoods for short-term rentals in Marilao? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Malhacan | A growing residential area in Marilao, ideal for families and visitors alike. Located near schools and business establishments, making it a convenient spot for both long-term and short-term rentals. | SM City Marilao, Marilao Sports Complex, Malhacan River, Nearby educational institutions |
| Bical | Known for its accessibility and proximity to major transport routes. Attracts both locals and tourists due to its residential charm and local attractions. | Local markets, Public transport access, Community parks, Festivals and events |
| Layong Mabilog | A peaceful locality that offers a retreat from city life. It’s popular among travelers looking for a quiet stay while still having access to city amenities. | Layong Mabilog Eco-Park, Natural scenery, Community events |
| Bulihan | Strategically located and well-connected, Bulihan is ideal for visitors looking for easy accessibility to other regions in Bulacan. | Bulihan River Park, Cultural events, Night markets |
| Poblacion | The main center of Marilao with historical significance and local culture. Great for tourists wanting to explore the heritage of the town. | Historical landmarks, Churches, Local festivals |
| Marilao Heights | This area offers beautiful views and a serene environment, often preferred by families and nature enthusiasts. | Nature parks, Scenic views, Community gatherings |
| Sta. Rosa | A residential area that supports local tourism with convenient amenities and access to recreational options. | Local cuisine spots, Cultural events, Nearby shopping centers |
| Longos | A vibrant community that showcases local life and culture. An attractive spot for those wanting an authentic experience. | Community festivals, Local shops, Proximity to major roads |
Understanding Airbnb License Requirements & STR Laws in Marilao (2025)
While Marilao, Bulacan, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marilao to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marilao (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marilaobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious Private Pool Villa in Bulacan
Entire Place • 1 bedroom
Janice Place in Marilao
Entire Place • 2 bedrooms
Aesthetic Living by P&R at SMDC Cheer Residences
Entire Place • 1 bedroom
SMDC Cheer Residences Beside SM Marilao with PS4
Entire Place • N/A
C516 Place at SMDC Cheer Residences by Lee Portum
Entire Place • 1 bedroom
AV’s Cheer Residences - 20% discount 7days or more
Private Room • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marilao (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marilao based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mary | 3 | $54,278 | 65 | 4.92/5.0 |
| Homestay.PH By Lee Portum | 5 | $34,380 | 175 | 4.90/5.0 |
| Christine | 2 | $14,491 | 15 | 5.00/5.0 |
| Janice Place | 1 | $14,258 | 16 | 4.75/5.0 |
| Jared Thomas | 2 | $13,822 | 9 | 5.00/5.0 |
| Osmund | 1 | $11,355 | 130 | 4.98/5.0 |
| Jhona | 1 | $11,300 | 11 | 5.00/5.0 |
| Crizalyn | 2 | $10,732 | 33 | 4.79/5.0 |
| Richelle Ann | 6 | $10,428 | 63 | 4.80/5.0 |
| Christian | 2 | $10,226 | 9 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marilao.
Dive Deeper: Advanced Marilao STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marilao. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarilao Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marilao
- The Marilao Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.4% of the 125 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marilao, Apartment/Condo properties are the most common (83.2%), reflecting the local real estate landscape.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 2.4%) offer potential for unique stay experiences.
Marilao Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marilao
- The dominant room capacity in Marilao is 1 bedroom listings, making up 72.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 91.2% of the active Airbnb listings in Marilao, indicating a high concentration in these sizes.
- With over half the market (72.8%) consisting of studios or 1-bedroom units, Marilao is particularly well-suited for individuals or couples.
Marilao Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marilao
- The most common guest capacity trend in Marilao vacation rentals is listings accommodating 4 guests (44.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Marilao STR market, accounting for 58.4% of listings.
- 25.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marilao.
- On average, properties in Marilao are equipped to host 4.3 guests.
Marilao Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marilao
- The most common availability pattern in Marilao falls within the 271-366 days range, representing 58.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Marilao (31.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marilao Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
102 listings
86.4% of total
2 Nights
10 listings
8.5% of total
30+ Nights
6 listings
5.1% of total
Key Insights
- The most prevalent minimum stay requirement in Marilao is 1 Night, adopted by 86.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.9%) of the Marilao Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 86.4% of Marilao hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marilao.
Marilao Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
24.7% of total
Moderate
19 listings
21.3% of total
Firm
13 listings
14.6% of total
Strict
35 listings
39.3% of total
Cancellation Policy Insights for Marilao
- The prevailing Airbnb cancellation policy trend in Marilao is Strict, used by 39.3% of listings.
- A majority (53.9%) of hosts in Marilao utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.3% market standard in Marilao.
- With 39.3% using Strict terms, this is a viable option in Marilao, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marilao.
Marilao STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marilao
- The overall average booking lead time for vacation rentals in Marilao is 31 days.
- Guests book furthest in advance for stays during May (average 83 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (46 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Marilao.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 83 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Marilao averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marilao (2025)
Amenity Prevalence
Amenity Insights for Marilao
- Essential amenities in Marilao that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marilao: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marilao to stay competitive.
Marilao Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marilao
- The typical guest profile for Airbnb in Marilao consists of primarily domestic travelers (78%), often arriving from nearby Manila, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 78.4% of guests.
- Key international markets include Philippines (78.4%) and United States (12.2%).
- Top languages spoken are English (52.2%) followed by Filipino (23.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Manila and Quezon City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marilao Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Beneg | 11 | $2,096 | $267.45 | 22% |
| Bustos | 10 | $2,093 | $228.44 | 40% |
| Cabangan | 35 | $2,038 | $184.48 | 29% |
| Jalajala | 22 | $1,958 | $280.23 | 22% |
| Lubao | 23 | $1,673 | $184.75 | 31% |
| Binoclutan | 10 | $1,642 | $176.35 | 25% |
| San Juan | 153 | $1,569 | $208.39 | 26% |
| Lian | 125 | $1,538 | $195.43 | 27% |
| Tanauan | 17 | $1,500 | $175.04 | 36% |
| Alfonso | 173 | $1,460 | $183.92 | 24% |