Santa Maria Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bulacan, Philippines
Is Airbnb profitable in Santa Maria in 2025? Explore comprehensive Airbnb analytics for Santa Maria, Bulacan, Philippines to uncover income potential. This 2025 STR market report for Santa Maria, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Santa Maria, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Maria Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Maria Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Maria (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Maria is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,240+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $986 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $360 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $172, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria
Santa Maria Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Maria STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria
Average Daily Rate (ADR) Airbnb Trends in Santa Maria (2025)
Effective short term rental pricing strategy in Santa Maria involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $53 per night.
- Entry-level properties (Bottom 25%) earn around $32 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria
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Airbnb Seasonality Analysis & Trends in Santa Maria (2025)
Peak Season (December, July, June)
- Revenue averages $1,149 per month
- Occupancy rates average 27.9%
- Daily rates average $106
Shoulder Season
- Revenue averages $752 per month
- Occupancy maintains around 21.7%
- Daily rates hold near $105
Low Season (February, September, October)
- Revenue drops to average $509 per month
- Occupancy decreases to average 21.8%
- Daily rates adjust to average $101
Seasonality Insights for Santa Maria
- The Airbnb seasonality in Santa Maria shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Maria's highest earning potential, with monthly revenues capable of climbing to $1,285, occupancy reaching a high of 35.7%, and ADRs peaking at $117.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $477, occupancy could drop to 18.8%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Maria.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Maria seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Maria (2025)
Exploring the top neighborhoods for short-term rentals in Santa Maria? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Vicente | A growing residential area that is becoming popular for its accessibility to nearby amenities and local attractions. This neighborhood is perfect for families and tourists looking for a tranquil stay close to nature. | San Vicente Ferrer Church, local parks, nearby markets, river activities |
| Lalawigan | Known for its serene atmosphere and proximity to the scenic Angat River. Ideal for those seeking a peaceful retreat while still being close to urban conveniences. | Angat River, local eateries, nature walks, fishing spots |
| Mapangpang | This area is known for its local culture and community feel, suitable for guests wanting an authentic Filipino experience. Proximity to local markets and schools is a plus. | local markets, traditional cuisine, community events |
| Bagong Buhay | A rapidly developing area with new housing projects and commercial establishments. Attractive for investors looking at long-term rental prospects and proximity to urban developments. | new shopping centers, community parks, schools |
| Santo Niño | A neighborhood that offers a mix of residential and commercial spaces, making it ideal for diverse guests including families and business travelers. | local shopping options, restaurants, community centers |
| Bañg̃sat | Known for its relaxed vibe and proximity to several recreational areas. Great for nature lovers and those seeking tranquility away from the hustle and bustle. | resorts, nature parks, hiking trails |
| Bulaon | A quiet and peaceful neighborhood that appeals to visitors looking for a secluded getaway, close to nature attractions and wellness retreats. | nature reserves, wellness centers, local spas |
| Magsaysay | A central location that offers both residential and commercial benefits, making it an attractive option for those seeking convenience and accessibility to various attractions. | marketplaces, cultural sites, food stalls |
Understanding Airbnb License Requirements & STR Laws in Santa Maria (2025)
While Santa Maria, Bulacan, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Santa Maria (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Mariabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Narra
Entire Place • 3 bedrooms
Serene Homestay*3 Mezzanine Rooms*w/ Pool*Pets OK*
Entire Place • 3 bedrooms
Cozy Home With Private Pool near Philippine Arena
Entire Place • 3 bedrooms
Hinoki Gardens Villa with pool
Entire Place • 3 bedrooms
Modern industrial vacation house
Entire Place • 2 bedrooms
Hinoki Vacation House
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Maria (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria’s Homestay | 4 | $54,554 | 7 | 5.00/5.0 |
| Anne Catherine | 1 | $39,014 | 19 | 4.84/5.0 |
| Eduardo | 9 | $35,184 | 71 | 4.99/5.0 |
| Joycelin | 2 | $33,842 | 21 | 4.12/5.0 |
| Maricel | 2 | $21,508 | 44 | 4.79/5.0 |
| Mildred | 1 | $18,106 | 1 | Not Rated |
| Camp Lilim | 3 | $11,742 | 30 | 4.90/5.0 |
| Haven'S View | 1 | $10,970 | 20 | 4.85/5.0 |
| Phoebe | 1 | $10,465 | 12 | 4.75/5.0 |
| Villa Fonte | 1 | $8,883 | 10 | 4.30/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria.
Dive Deeper: Advanced Santa Maria STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria
- The Santa Maria Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 67.3% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 32.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santa Maria, House properties are the most common (49%), reflecting the local real estate landscape.
- Houses represent a significant 49% portion, catering likely to families or larger groups.
- The presence of 18.4% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Maria Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria
- The dominant room capacity in Santa Maria is 1 bedroom listings, making up 40.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.2% of the active Airbnb listings in Santa Maria, indicating a high concentration in these sizes.
Santa Maria Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria
- The most common guest capacity trend in Santa Maria vacation rentals is listings accommodating 8+ guests (38.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 3 guests dominate the Santa Maria STR market, accounting for 55.1% of listings.
- 47.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria.
- On average, properties in Santa Maria are equipped to host 4.8 guests.
Santa Maria Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria
- The most common availability pattern in Santa Maria falls within the 271-366 days range, representing 79.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Maria (44.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Maria Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
36 listings
75% of total
2 Nights
9 listings
18.8% of total
3 Nights
1 listings
2.1% of total
30+ Nights
2 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.8%) of the Santa Maria Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75% of Santa Maria hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria.
Santa Maria Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
2.3% of total
Flexible
6 listings
13.6% of total
Moderate
11 listings
25% of total
Firm
13 listings
29.5% of total
Strict
13 listings
29.5% of total
Cancellation Policy Insights for Santa Maria
- The prevailing Airbnb cancellation policy trend in Santa Maria is Firm, used by 29.5% of listings.
- A majority (59.0%) of hosts in Santa Maria utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 29.5% market standard in Santa Maria.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria.
Santa Maria STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria
- The overall average booking lead time for vacation rentals in Santa Maria is 28 days.
- Guests book furthest in advance for stays during May (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (27 days avg.) sees the longest lead times, while Summer (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Santa Maria.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Maria (2025)
Amenity data is currently unavailable for Santa Maria.
Santa Maria Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Maria
- The typical guest profile for Airbnb in Santa Maria consists of primarily domestic travelers (84%), often arriving from nearby Quezon City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Tagalog.
- Domestic travelers account for 83.9% of guests.
- Key international markets include Philippines (83.9%) and Canada (4.6%).
- Top languages spoken are English (51.2%) followed by Tagalog (23.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Quezon City and Manila.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Maria Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cabangan | 42 | $1,702 | $202.04 | 29% |
| Lian | 114 | $1,689 | $223.07 | 25% |
| Beneg | 12 | $1,630 | $277.59 | 22% |
| Laoag | 18 | $1,549 | $152.64 | 34% |
| Jalajala | 14 | $1,528 | $234.61 | 25% |
| Lubao | 22 | $1,408 | $191.06 | 29% |
| Cabuyao | 26 | $1,262 | $114.91 | 35% |
| Tanauan | 21 | $1,241 | $165.16 | 35% |
| Porac | 50 | $1,240 | $204.47 | 24% |
| Calatagan | 80 | $1,214 | $202.08 | 23% |