Lucena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Calabarzon, Philippines

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Lucena in 2025? Explore comprehensive Airbnb analytics for Lucena, Calabarzon, Philippines to uncover income potential. This 2025 STR market report for Lucena, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 83 active listings.

Whether you're considering an Airbnb investment in Lucena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lucena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Lucena Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$40
The average rental revenue earned for an occupied room per day in Lucena.
Occupancy Rate(?)
18.8%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$1,636
Typical annual income for an Airbnb listing in Lucena. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.6%
Slight decrease (-2.6%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Lucena.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Lucena.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
83
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Lucena (2025)

Understanding the monthly revenue variations for Airbnb listings in Lucena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lucena is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lucena across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $524+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $273 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $123 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $59, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Lucena

Lucena Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Lucena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lucena:

  • Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 26% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 14%.
  • Entry-level properties (Bottom 25%) average 7% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Lucena

Average Daily Rate (ADR) Airbnb Trends in Lucena (2025)

Effective short term rental pricing strategy in Lucena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lucena typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $67+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $39 or more.
  • Typical properties (Median) charge around $26 per night.
  • Entry-level properties (Bottom 25%) earn around $20 per night.

Average Daily Rate (ADR) Trend by Month in Lucena

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Airbnb Seasonality Analysis & Trends in Lucena (2025)

Peak Season (December, April, July)
  • Revenue averages $292 per month
  • Occupancy rates average 23.7%
  • Daily rates average $37
Shoulder Season
  • Revenue averages $240 per month
  • Occupancy maintains around 20.8%
  • Daily rates hold near $37
Low Season (June, September, October)
  • Revenue drops to average $191 per month
  • Occupancy decreases to average 15.1%
  • Daily rates adjust to average $37

Seasonality Insights for Lucena

  • The Airbnb seasonality in Lucena shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Lucena's highest earning potential, with monthly revenues capable of climbing to $303, occupancy reaching a high of 26.7%, and ADRs peaking at $40.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $179, occupancy could drop to 13.6%, and ADRs may adjust down to $35.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lucena.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Lucena seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Lucena (2025)

Exploring the top neighborhoods for short-term rentals in Lucena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Lucena City Proper
The bustling heart of Lucena, offering access to commercial establishments, restaurants, and local markets. Ideal for travelers who want to experience the city life and the local culture.
Quezon Provincial Capitol, Lucena Cathedral, The Plaza, SM City Lucena, Lucena Sports Complex
Sampaloc
A scenic area known for its rice fields and proximity to nature. It's a peaceful place for those who prefer a quiet retreat while still being near the city.
Sampaloc Lake, Pahiyas Festival, local establishments, natural parks
Dalahican
A developing neighborhood known for its residential areas and accessibility to the beach. Great for families and visitors looking to relax by the shore.
Dalahican Beach, water sports activities, local eateries, fishing spots
Mount Bucun
An ecological tourist spot ideal for nature lovers and adventurers. Perfect for hosting guests who enjoy hiking and outdoor activities.
Mount Bucun hiking trail, nature photography, scenic views, eco-tourism spots
Tañlong
A suburban area with a laid-back atmosphere, featuring beautiful landscapes and local culture. It's a hidden gem for travelers seeking authenticity.
Tañlong Bay, local markets, cultural festivals, traditional delicacies
Mayao Crossing
A commercial area with easy access to transportation and nearby attractions. Suitable for guests looking to explore the city or travel further.
Mayao Crossing mall, nearby restaurants, access to bus lines, local shops
Candelaria
Adjacent to Lucena, it boasts historical sites and agricultural landscapes. Perfect for guests interested in local history and rural life.
Candelaria Church, historical sites, agricultural tours, local artisans
Sariaya
Famous for its beautiful beaches and heritage sites, this area is perfect for vacationers seeking sun, sand, and culture.
Sariaya Beach, heritage houses, local festivals, tourism sites

Understanding Airbnb License Requirements & STR Laws in Lucena (2025)

While Lucena, Calabarzon, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lucena to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Lucena (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Lucenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Cozy 2-bedroom house with pool and outdoor dining

Cozy 2-bedroom house with pool and outdoor dining

Entire Place • 2 bedrooms

$17,512
Revenue
25.6%
Occupancy
$189.54
Daily Rate
River View Staycation House

River View Staycation House

Entire Place • 2 bedrooms

$7,673
Revenue
53.8%
Occupancy
$75.25
Daily Rate
3BR Vacation house in Lucena Province

3BR Vacation house in Lucena Province

Entire Place • 3 bedrooms

$5,723
Revenue
14.0%
Occupancy
$122.81
Daily Rate
2BR w/AC & Wifi Affordable Homestay in Lucena City

2BR w/AC & Wifi Affordable Homestay in Lucena City

Entire Place • 2 bedrooms

$5,134
Revenue
26.9%
Occupancy
$58.53
Daily Rate
Fully-furnished, spacious and homey ambiance

Fully-furnished, spacious and homey ambiance

Entire Place • 3 bedrooms

$4,629
Revenue
59.6%
Occupancy
$21.13
Daily Rate
Peaceful 3BR house near Grand Terminal Lucena

Peaceful 3BR house near Grand Terminal Lucena

Entire Place • 2 bedrooms

$3,790
Revenue
24.8%
Occupancy
$45.29
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Lucena (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Lucena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Aireen1$17,51244.75/5.0
Myla3$12,142554.94/5.0
Ma Zig Nicole5$12,0061124.95/5.0
Ellen3$9,848255.00/5.0
Ruthchil9$9,1252314.49/5.0
Meg Yolores7$5,9232434.72/5.0
RochelBien1$5,723224.73/5.0
Bhea Bianca1$5,134174.71/5.0
Loida1$4,629454.91/5.0
Eena1$3,790274.85/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lucena.

Dive Deeper: Advanced Lucena STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lucena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Lucena Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Lucena

  • The Lucena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.8% of the 83 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 42.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Lucena, Apartment/Condo properties are the most common (56.6%), reflecting the local real estate landscape.
  • Houses represent a significant 33.7% portion, catering likely to families or larger groups.
  • The presence of 9.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Lucena Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Lucena

  • The dominant room capacity in Lucena is 1 bedroom listings, making up 33.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 55.4% of the active Airbnb listings in Lucena, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (6.0%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Lucena.

Lucena Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Lucena

  • The most common guest capacity trend in Lucena vacation rentals is listings accommodating 2 guests (26.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 8+ guests dominate the Lucena STR market, accounting for 41.0% of listings.
  • 25.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lucena.
  • On average, properties in Lucena are equipped to host 3.3 guests.

Lucena Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Lucena

  • The most common availability pattern in Lucena falls within the 271-366 days range, representing 90.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 98.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Lucena (49.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 1.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Lucena Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (92.8%)

1 Night

77 listings

92.8% of total

2 Nights (6%)

2 Nights

5 listings

6% of total

30+ Nights (1.2%)

30+ Nights

1 listings

1.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Lucena is 1 Night, adopted by 92.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (98.8%) of the Lucena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (1.2%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 92.8% of Lucena hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lucena.

Lucena Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (53.7%)

Flexible

44 listings

53.7% of total

Moderate (8.5%)

Moderate

7 listings

8.5% of total

Firm (20.7%)

Firm

17 listings

20.7% of total

Strict (17.1%)

Strict

14 listings

17.1% of total

Cancellation Policy Insights for Lucena

  • The prevailing Airbnb cancellation policy trend in Lucena is Flexible, used by 53.7% of listings.
  • There's a relatively balanced mix between guest-friendly (62.2%) and stricter (37.8%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 53.7% market standard in Lucena.
  • Given the high prevalence of Flexible policies (53.7%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Regularly review your cancellation policy against competitors and market demand shifts in Lucena.

Lucena STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Lucena

  • The overall average booking lead time for vacation rentals in Lucena is 16 days.
  • Guests book furthest in advance for stays during July (average 29 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 12 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (22 days avg.) sees the longest lead times, while Spring (15 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Lucena.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 29 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 22 days) to capture early planners.
  • Monitor your own booking lead times against these Lucena averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Lucena (2025)

Amenity data is currently unavailable for Lucena.

Lucena Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Lucena

  • The typical guest profile for Airbnb in Lucena consists of primarily domestic travelers (82%), often arriving from nearby Manila, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Tagalog.
  • Domestic travelers account for 82.4% of guests.
  • Key international markets include Philippines (82.4%) and United States (9.4%).
  • Top languages spoken are English (50%) followed by Tagalog (22.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Manila and Quezon City.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Lucena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Lian114$1,689$223.0725%
Jalajala14$1,528$234.6125%
Lubao22$1,408$191.0629%
Cabuyao26$1,262$114.9135%
Tanauan21$1,241$165.1635%
Calatagan80$1,214$202.0823%
Baliwag27$1,192$181.3926%
Alfonso183$1,185$186.8421%
Los Baños135$1,134$237.7520%
Calaca43$1,082$190.3023%

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