Imus Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cavite, Philippines
Is Airbnb profitable in Imus in 2025? Explore comprehensive Airbnb analytics for Imus, Cavite, Philippines to uncover income potential. This 2025 STR market report for Imus, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 108 active listings.
Whether you're considering an Airbnb investment in Imus, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Imus Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Imus Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Imus (2025)
Understanding the monthly revenue variations for Airbnb listings in Imus is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Imus is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Imus across different performance tiers:
- Best-in-class properties (Top 10%) achieve $839+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $517 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $330 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $132, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Imus
Imus Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Imus STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Imus:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Imus
Average Daily Rate (ADR) Airbnb Trends in Imus (2025)
Effective short term rental pricing strategy in Imus involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Imus typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $47+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $33 or more.
- Typical properties (Median) charge around $26 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Imus
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Airbnb Seasonality Analysis & Trends in Imus (2025)
Peak Season (May, April, June)
- Revenue averages $654 per month
- Occupancy rates average 32.1%
- Daily rates average $35
Shoulder Season
- Revenue averages $428 per month
- Occupancy maintains around 35.3%
- Daily rates hold near $38
Low Season (September, October, November)
- Revenue drops to average $265 per month
- Occupancy decreases to average 31.9%
- Daily rates adjust to average $35
Seasonality Insights for Imus
- The Airbnb seasonality in Imus shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Imus's highest earning potential, with monthly revenues capable of climbing to $664, occupancy reaching a high of 44.3%, and ADRs peaking at $40.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $240, occupancy could drop to 27.2%, and ADRs may adjust down to $35.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Imus.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Imus seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Imus (2025)
Exploring the top neighborhoods for short-term rentals in Imus? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Daang Hari | A rapidly developing area with easy access to shopping malls and major roadways. Ideal for travelers looking for convenience and modern amenities. | SM City Dasmariñas, Walter Mart, Cavite Expressway, Robinsons Place Imus, Cavite Technopark |
| Anabu | Close to downtown Imus and residential communities, making it popular for short-term rentals for families and business travelers. | Imus Cathedral, Imus Sports Complex, Maliksi Park, San Agustin Church, Paseo de Sta. Rosa |
| Bacoor City | Adjacent to Imus, Bacoor has a vibrant community and offers access to various entertainment and dining options, catering to both locals and tourists. | SM City Bacoor, Bacoor Church, Paalan ng Bacoor, Kawit Historical Park, Centennial Park |
| Alabang - Zapote Road | A major thoroughfare with plenty of commercial establishments and entertainment options, attracting visitors seeking convenience and accessibility. | Vista Mall, NLEX Expressway, Cavite Economic Zone, Cavite Hills, Robinsons Town Mall |
| Salawag | Offers a more suburban environment while being close enough to the main city attractions, suitable for families looking for comfortable stays. | Salawag Elementary School, Salawag Covered Court, Parks and Recreation areas |
| Palangue | Rural charm with easy access to urban amenities. Great for tourists wanting a quieter experience while still nearby major city attractions. | Local markets, Heritage sites, Parks |
| Barangay Muhon | Emerging area with new developments and residential spaces. Attracts young professionals and families looking for a modern living space. | Local dining options, Community parks, Family-friendly amenities |
| Imus City Proper | The heart of Imus with historical significance and cultural landmarks. Perfect location for those interested in experiencing local culture and history. | Imus Plaza, Casa Hacienda de Imus, Local churches and markets, Cavite City Historical Museum |
Understanding Airbnb License Requirements & STR Laws in Imus (2025)
While Imus, Cavite, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Imus to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Imus (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Imusbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villabong Resort Imus
Private Room • 7 bedrooms
The Black House Villa
Entire Place • 2 bedrooms
Shaphir Townhouse, 2 beds & sofabed, cavite
Entire Place • 2 bedrooms
Stylish 2-bedroom villa with pool in Imus
Entire Place • 2 bedrooms
Raven's Nest Cozy Condo | Netflix | Wi-fi | Imus
Entire Place • 2 bedrooms
The Hideaway Imus 1BR|Netflix|Disney|PS4|Wifi
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Imus (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Imus based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Daniella | 1 | $30,352 | 5 | 4.20/5.0 |
| Giancarlo Gonzalde | 1 | $21,853 | 4 | 4.75/5.0 |
| Bbrick Stays | 4 | $20,768 | 286 | 4.68/5.0 |
| Thony | 1 | $13,708 | 20 | 5.00/5.0 |
| Jimmy | 8 | $12,350 | 247 | 4.26/5.0 |
| Maureen Mhiel | 1 | $11,543 | 7 | 4.86/5.0 |
| Daphney | 4 | $11,301 | 20 | 2.30/5.0 |
| Gladys Marie | 3 | $10,805 | 241 | 4.68/5.0 |
| Wyncherley | 1 | $9,456 | 16 | 4.88/5.0 |
| Alma | 2 | $8,610 | 15 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Imus.
Dive Deeper: Advanced Imus STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Imus. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsImus Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Imus
- The Imus Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.1% of the 108 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Imus, Apartment/Condo properties are the most common (65.7%), reflecting the local real estate landscape.
- Houses represent a significant 25.9% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Imus Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Imus
- The dominant room capacity in Imus is 1 bedroom listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 92.6% of the active Airbnb listings in Imus, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (3.7%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Imus.
Imus Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Imus
- The most common guest capacity trend in Imus vacation rentals is listings accommodating 4 guests (36.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Imus STR market, accounting for 62.0% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Imus.
- On average, properties in Imus are equipped to host 3.9 guests.
Imus Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Imus
- The most common availability pattern in Imus falls within the 271-366 days range, representing 62% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Imus (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Imus Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
78 listings
75% of total
2 Nights
14 listings
13.5% of total
3 Nights
6 listings
5.8% of total
4-6 Nights
1 listings
1% of total
7-29 Nights
2 listings
1.9% of total
30+ Nights
3 listings
2.9% of total
Key Insights
- The most prevalent minimum stay requirement in Imus is 1 Night, adopted by 75% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (88.5%) of the Imus Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.9%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75% of Imus hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Imus.
Imus Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
30 listings
40.5% of total
Moderate
16 listings
21.6% of total
Firm
6 listings
8.1% of total
Strict
22 listings
29.7% of total
Cancellation Policy Insights for Imus
- The prevailing Airbnb cancellation policy trend in Imus is Flexible, used by 40.5% of listings.
- There's a relatively balanced mix between guest-friendly (62.1%) and stricter (37.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 40.5% market standard in Imus.
- Regularly review your cancellation policy against competitors and market demand shifts in Imus.
Imus STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Imus
- The overall average booking lead time for vacation rentals in Imus is 23 days.
- Guests book furthest in advance for stays during January (average 28 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (25 days avg.) sees the longest lead times, while Summer (11 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Imus.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 25 days) to capture early planners.
- Monitor your own booking lead times against these Imus averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Imus (2025)
Amenity Prevalence
Amenity Insights for Imus
- Essential amenities in Imus that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Imus: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Imus to stay competitive.
Imus Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Imus
- The typical guest profile for Airbnb in Imus consists of primarily domestic travelers (80%), often arriving from nearby Imus, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 79.7% of guests.
- Key international markets include Philippines (79.7%) and United States (7.2%).
- Top languages spoken are English (49.8%) followed by Filipino (24%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Imus and Bacoor.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Imus Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Beneg | 11 | $2,096 | $267.45 | 22% |
| Bustos | 10 | $2,093 | $228.44 | 40% |
| Cabangan | 35 | $2,038 | $184.48 | 29% |
| Jalajala | 22 | $1,958 | $280.23 | 22% |
| Lubao | 23 | $1,673 | $184.75 | 31% |
| Binoclutan | 10 | $1,642 | $176.35 | 25% |
| San Juan | 153 | $1,569 | $208.39 | 26% |
| Lian | 125 | $1,538 | $195.43 | 27% |
| Tanauan | 17 | $1,500 | $175.04 | 36% |
| Alfonso | 173 | $1,460 | $183.92 | 24% |