Santa Fe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cebu, Philippines
Is Airbnb profitable in Santa Fe in 2025? Explore comprehensive Airbnb analytics for Santa Fe, Cebu, Philippines to uncover income potential. This 2025 STR market report for Santa Fe, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 119 active listings.
Whether you're considering an Airbnb investment in Santa Fe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Fe Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Fe Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Fe (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Fe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Fe is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Fe across different performance tiers:
- Best-in-class properties (Top 10%) achieve $943+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $596 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $295 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $125, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Fe
Santa Fe Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Fe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Fe:
- Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Fe
Average Daily Rate (ADR) Airbnb Trends in Santa Fe (2025)
Effective short term rental pricing strategy in Santa Fe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Fe typically peaks in October and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $81+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $47 or more.
- Typical properties (Median) charge around $29 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Santa Fe
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Airbnb Seasonality Analysis & Trends in Santa Fe (2025)
Peak Season (May, April, June)
- Revenue averages $656 per month
- Occupancy rates average 24.3%
- Daily rates average $42
Shoulder Season
- Revenue averages $450 per month
- Occupancy maintains around 34.9%
- Daily rates hold near $40
Low Season (August, September, October)
- Revenue drops to average $342 per month
- Occupancy decreases to average 28.3%
- Daily rates adjust to average $42
Seasonality Insights for Santa Fe
- The Airbnb seasonality in Santa Fe shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Fe's highest earning potential, with monthly revenues capable of climbing to $757, occupancy reaching a high of 36.7%, and ADRs peaking at $42.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $329, occupancy could drop to 19.4%, and ADRs may adjust down to $39.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Fe.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Fe seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Fe (2025)
Exploring the top neighborhoods for short-term rentals in Santa Fe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The heart of Santa Fe, known for its rich cultural heritage, historic sites, and vibrant local markets. This area attracts tourists looking for authentic experiences and access to museums and galleries. | Santa Fe Cathedral Basilica, Palacio de los Gobernadores, Santa Fe Plaza, Loretto Chapel, Museum of International Folk Art, Georgia O'Keeffe Museum |
| Fisherman's Wharf | A scenic area by the water, popular with tourists for its picturesque views and seafood restaurants. Ideal for vacation rentals attracting families and couples. | Fisherman's Wharf Park, Santa Fe Fishing Village, Local Seafood Restaurants, Boat Tours, Beachfront Activities |
| Malpua Beach | A beautiful beach area appealing to sun lovers and water sports enthusiasts. Great for hosting families and beachgoers looking for relaxation and adventure. | Malpua Beach, Water Sports Rentals, Beachfront Restaurants, Beach Clubs, Diving and Snorkeling Spots |
| Ulak la, Baywalk | A lively area renowned for its vibrant nightlife, dining, and entertainment options. Excellent for attracting young travelers and groups seeking fun. | Baywalk Promenade, Live Music Venues, Restaurant Row, Night Markets, Sunset Views |
| Bantayan Island | Just a short trip from Santa Fe, this island is famous for its stunning beaches and relaxed vibe. A perfect getaway for tourists seeking serenity and natural beauty. | Sta. Fe Beach, Paradise Beach, Kota Beach, Marvin's Beach Resort, Coastal Bike Trails |
| Sampaguita Gardens | A serene garden and resort area that attracts those looking for a peaceful retreat among lush greenery. Ideal for guests seeking tranquility and nature. | Sampaguita Gardens, Nature Trails, Swimming Pools, Picnic Areas, Ecological Sites |
| Santa Fe's Cultural Quarter | A vibrant area with art galleries, local craft shops, and cultural events. Great for tourists interested in arts and crafts and local culture. | Art Galleries, Handicraft Stores, Cultural Festivals, Workshops, Local Artisans |
| Santa Fe Night Market | A bustling night market filled with local food stalls and handmade crafts. Perfect for travelers seeking an authentic local experience and variety in food. | Street Food Stalls, Local Artisans, Cultural Performances, Craft Beers, Live Entertainment |
Understanding Airbnb License Requirements & STR Laws in Santa Fe (2025)
While Santa Fe, Cebu, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Fe to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Fe (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Febased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy Tropical House near the beach
Entire Place • 3 bedrooms
Alectis Pasir Ris Exclusive Island Vacation Home
Entire Place • 13 bedrooms
Exclusive Whole area w/Swimming pool @ Azalea
Entire Place • 5 bedrooms
Basilia Guest House - Cozy 3Bedroom for Family
Entire Place • 3 bedrooms
Family Room-Dennz Guesthouse-Bantayan Island
Private Room • N/A
Comfortable Bunk Beds Room
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Fe (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Fe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ana | 4 | $66,065 | 143 | 4.96/5.0 |
| Alectis Pasir Ris | 3 | $38,830 | 13 | 3.33/5.0 |
| Paul Allen | 4 | $35,047 | 114 | 4.98/5.0 |
| Emelyn | 4 | $28,452 | 138 | 4.99/5.0 |
| Grace | 3 | $28,342 | 73 | 4.82/5.0 |
| Manuel | 5 | $21,025 | 103 | 4.97/5.0 |
| Johanne | 3 | $19,743 | 123 | 4.88/5.0 |
| Host #44860567 | 3 | $17,680 | 40 | 4.95/5.0 |
| Mitch | 4 | $16,242 | 320 | 4.92/5.0 |
| Lucille | 2 | $16,177 | 106 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Fe.
Dive Deeper: Advanced Santa Fe STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Fe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Fe Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Fe
- The Santa Fe Airbnb market composition is heavily skewed towards Private Room listings, which make up 68.9% of the 119 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Fe, House properties are the most common (41.2%), reflecting the local real estate landscape.
- Houses represent a significant 41.2% portion, catering likely to families or larger groups.
- The presence of 34.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 4.2%) offer potential for unique stay experiences.
Santa Fe Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Fe
- The dominant room capacity in Santa Fe is 1 bedroom listings, making up 42% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 49.6% of the active Airbnb listings in Santa Fe, indicating a high concentration in these sizes.
Santa Fe Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Fe
- The most common guest capacity trend in Santa Fe vacation rentals is listings accommodating 2 guests (31.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa Fe STR market, accounting for 44.5% of listings.
- 15.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Fe.
- On average, properties in Santa Fe are equipped to host 2.5 guests.
Santa Fe Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Fe
- The most common availability pattern in Santa Fe falls within the 271-366 days range, representing 62.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Fe (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 20.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Fe Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
89 listings
77.4% of total
2 Nights
19 listings
16.5% of total
30+ Nights
7 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Fe is 1 Night, adopted by 77.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.9%) of the Santa Fe Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77.4% of Santa Fe hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Fe.
Santa Fe Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
34 listings
33.7% of total
Moderate
23 listings
22.8% of total
Firm
15 listings
14.9% of total
Strict
29 listings
28.7% of total
Cancellation Policy Insights for Santa Fe
- The prevailing Airbnb cancellation policy trend in Santa Fe is Flexible, used by 33.7% of listings.
- There's a relatively balanced mix between guest-friendly (56.5%) and stricter (43.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.7% market standard in Santa Fe.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Fe.
Santa Fe STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Fe
- The overall average booking lead time for vacation rentals in Santa Fe is 30 days.
- Guests book furthest in advance for stays during May (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (48 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Santa Fe.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Santa Fe averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Fe (2025)
Amenity Prevalence
Amenity Insights for Santa Fe
- Essential amenities in Santa Fe that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Fe: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Fe to stay competitive.
Santa Fe Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Fe
- The typical guest profile for Airbnb in Santa Fe consists of primarily domestic travelers (67%), often arriving from nearby Cebu City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 67.2% of guests.
- Key international markets include Philippines (67.2%) and United States (10.6%).
- Top languages spoken are English (50%) followed by Filipino (18.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cebu City and Manila.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Fe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Villareal | 18 | $848 | $90.15 | 30% |
| Cordova | 20 | $735 | $82.74 | 37% |
| Pooc | 34 | $519 | $58.50 | 35% |
| Palo | 15 | $490 | $74.74 | 49% |
| Lapu-Lapu | 1,342 | $420 | $45.07 | 38% |
| Cebu City | 3,100 | $412 | $38.10 | 41% |
| Talisay | 36 | $406 | $53.73 | 36% |
| Dakit | 15 | $381 | $100.30 | 14% |
| Iloilo City | 733 | $317 | $39.51 | 34% |
| Minglanilla | 11 | $314 | $37.47 | 34% |