Cebu City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Central Visayas, Philippines
Is Airbnb profitable in Cebu City in 2025? Explore comprehensive Airbnb analytics for Cebu City, Central Visayas, Philippines to uncover income potential. This 2025 STR market report for Cebu City, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 3,100 active listings.
Whether you're considering an Airbnb investment in Cebu City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Cebu City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Cebu City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Cebu City (2025)
Understanding the monthly revenue variations for Airbnb listings in Cebu City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Cebu City is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Cebu City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,153+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $772 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $492 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $228, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Cebu City
Cebu City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Cebu City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Cebu City:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Cebu City
Average Daily Rate (ADR) Airbnb Trends in Cebu City (2025)
Effective short term rental pricing strategy in Cebu City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Cebu City typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $69+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $43 or more.
- Typical properties (Median) charge around $30 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Cebu City
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Airbnb Seasonality Analysis & Trends in Cebu City (2025)
Peak Season (May, April, June)
- Revenue averages $756 per month
- Occupancy rates average 40.1%
- Daily rates average $42
Shoulder Season
- Revenue averages $594 per month
- Occupancy maintains around 48.6%
- Daily rates hold near $40
Low Season (March, September, October)
- Revenue drops to average $487 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $40
Seasonality Insights for Cebu City
- The Airbnb seasonality in Cebu City shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Cebu City's highest earning potential, with monthly revenues capable of climbing to $789, occupancy reaching a high of 51.3%, and ADRs peaking at $42.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $477, occupancy could drop to 36.6%, and ADRs may adjust down to $38.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Cebu City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Cebu City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Cebu City (2025)
Exploring the top neighborhoods for short-term rentals in Cebu City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ayala Center | Cebu's premier shopping and business district, making it attractive for tourists and business travelers. Proximity to offices and amenities ensures high occupancy. | Ayala Center Cebu, Cebu Business Park, The Terraces, Cebu I.T. Park, Cebu Provincial Capitol |
| IT Park | A bustling hub for startups and tech companies, this area is popular among young professionals and expatriates, providing a modern living environment with plenty of eateries and activities. | Cebu IT Park, The Walk, S&R Membership Shopping, Cebu City Sports Club, People's Park |
| Mactan Island | Known for beautiful beaches and resorts, it's a prime location for tourists looking for relaxation and water activities, making it excellent for vacation rentals. | Mactan Island beaches, Hukad Restaurant, Mactan Island Aquarium, Lapu-Lapu Shrine, Lapu-Lapu City |
| Fort San Pedro | Historic area with attractions that draw tourists interested in cultural heritage, ideal for short-term rental units. | Fort San Pedro, Plaza Independencia, Cebu Metropolitan Cathedral, Magellan's Cross, Basilica del Santo Niño |
| Cebu Downtown | Cebu City's central business district filled with historical sites and local attractions, appealing to both domestic and international tourists. | Cebu Heritage Monument, Yap-Sandiego Ancestral House, Carbon Market, Colon Street, Cebu Doctor's University |
| Banilad | A residential area that is close to shopping malls and educational institutions, appealing to families and long-term renters as well as tourists. | Gaisano Country Mall, Banilad Town Centre, Cebu International School, University of San Carlos, Cebu Country Club |
| Talamban | A suburban area known for its peaceful environment, suitable for families and tourists looking for a relaxed stay while still being close to the city. | J Centre Mall, Talamban Park, Bamboo Grove, Cebu International School, Garden Blooms |
| Talisay City | Just south of Cebu City, this area has access to beautiful beaches and local culture, making it great for Airbnb investments. | Talisay City beach resorts, The Queen City of the South, Paradise Beach, Talisay City Park, San Isidro Labrador Parish |
Understanding Airbnb License Requirements & STR Laws in Cebu City (2025)
While Cebu City, Central Visayas, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Cebu City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Cebu City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cebu Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Villa Busay
Entire Place • 4 bedrooms
Luxury Nature Lounge w/ Mountain View and Pool
Entire Place • 4 bedrooms
Country Stone House w/ Breathtaking view of Cebu
Entire Place • 3 bedrooms
Amazing 5Bedrm Themed House at City Center w/ Maid
Entire Place • 5 bedrooms
Elegance Penthouse | Terrace Panorama | Netflix
Entire Place • 3 bedrooms
The Helix at Soul Sierra
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Cebu City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Cebu City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jeanne And Justine | 75 | $876,329 | 1351 | 4.60/5.0 |
| Mia & Paul | 48 | $552,969 | 2254 | 4.82/5.0 |
| Allan Don | 42 | $489,886 | 2807 | 4.89/5.0 |
| Paul And Justine | 38 | $339,488 | 890 | 4.25/5.0 |
| Mikhaela Angela | 19 | $291,263 | 1484 | 4.85/5.0 |
| Park | 10 | $203,396 | 457 | 4.88/5.0 |
| Best Inn | 60 | $196,006 | 458 | 2.84/5.0 |
| Luxury Condo Cebu | 11 | $185,020 | 1699 | 4.83/5.0 |
| Rodney | 4 | $177,211 | 886 | 4.89/5.0 |
| Mark & Tsin | 10 | $134,376 | 596 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Cebu City.
Dive Deeper: Advanced Cebu City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Cebu City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCebu City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Cebu City
- The Cebu City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.9% of the 3,100 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Cebu City, Apartment/Condo properties are the most common (89.6%), reflecting the local real estate landscape.
- The presence of 5.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house, unique stays, others, outdoor/unique (combined 5.3%) offer potential for unique stay experiences.
Cebu City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Cebu City
- The dominant room capacity in Cebu City is 1 bedroom listings, making up 51.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 65.1% of the active Airbnb listings in Cebu City, indicating a high concentration in these sizes.
- With over half the market (51.9%) consisting of studios or 1-bedroom units, Cebu City is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Cebu City.
Cebu City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Cebu City
- The most common guest capacity trend in Cebu City vacation rentals is listings accommodating 2 guests (34.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Cebu City STR market, accounting for 58.8% of listings.
- 14.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Cebu City.
- On average, properties in Cebu City are equipped to host 3.5 guests.
Cebu City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Cebu City
- The most common availability pattern in Cebu City falls within the 271-366 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Cebu City (24.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Cebu City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1213 listings
41.5% of total
2 Nights
778 listings
26.6% of total
3 Nights
317 listings
10.8% of total
4-6 Nights
144 listings
4.9% of total
7-29 Nights
139 listings
4.8% of total
30+ Nights
333 listings
11.4% of total
Key Insights
- The most prevalent minimum stay requirement in Cebu City is 1 Night, adopted by 41.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.1%) of the Cebu City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.4%) caters to monthly stays (30+ nights) in Cebu City, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 41.5% of Cebu City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Cebu City.
Cebu City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
781 listings
31.4% of total
Moderate
613 listings
24.7% of total
Firm
367 listings
14.8% of total
Strict
723 listings
29.1% of total
Cancellation Policy Insights for Cebu City
- The prevailing Airbnb cancellation policy trend in Cebu City is Flexible, used by 31.4% of listings.
- There's a relatively balanced mix between guest-friendly (56.1%) and stricter (43.9%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.4% market standard in Cebu City.
- Regularly review your cancellation policy against competitors and market demand shifts in Cebu City.
Cebu City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Cebu City
- The overall average booking lead time for vacation rentals in Cebu City is 32 days.
- Guests book furthest in advance for stays during January (average 44 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (34 days avg.) sees the longest lead times, while Fall (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Cebu City.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Cebu City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Cebu City (2025)
Amenity Prevalence
Amenity Insights for Cebu City
- Essential amenities in Cebu City that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Cebu City.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Cebu City: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Smoke alarm or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Cebu City to stay competitive.
Cebu City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Cebu City
- The typical guest profile for Airbnb in Cebu City consists of a mix of domestic (58%) and international guests, often arriving from nearby Cebu City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 58.0% of guests.
- Key international markets include Philippines (58%) and United States (15.2%).
- Top languages spoken are English (51.3%) followed by Filipino (18.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Cebu City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.