Laoag City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ilocos Region, Philippines

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Laoag City in 2025? Explore comprehensive Airbnb analytics for Laoag City, Ilocos Region, Philippines to uncover income potential. This 2025 STR market report for Laoag City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.

Whether you're considering an Airbnb investment in Laoag City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Laoag City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Laoag City Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$58
The average rental revenue earned for an occupied room per day in Laoag City.
Occupancy Rate(?)
28.4%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$3,431
Typical annual income for an Airbnb listing in Laoag City. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
30.3%
Strong growth (30.3%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Laoag City.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Laoag City.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
39
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Laoag City (2025)

Understanding the monthly revenue variations for Airbnb listings in Laoag City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Laoag City is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Laoag City across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,143+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $631 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $333 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $152, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Laoag City

Laoag City Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Laoag City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Laoag City:

  • Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 42% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Laoag City

Average Daily Rate (ADR) Airbnb Trends in Laoag City (2025)

Effective short term rental pricing strategy in Laoag City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Laoag City typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $118+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $85 or more.
  • Typical properties (Median) charge around $39 per night.
  • Entry-level properties (Bottom 25%) earn around $24 per night.

Average Daily Rate (ADR) Trend by Month in Laoag City

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Airbnb Seasonality Analysis & Trends in Laoag City (2025)

Peak Season (May, April, June)
  • Revenue averages $781 per month
  • Occupancy rates average 32.0%
  • Daily rates average $55
Shoulder Season
  • Revenue averages $463 per month
  • Occupancy maintains around 29.6%
  • Daily rates hold near $56
Low Season (January, February, November)
  • Revenue drops to average $353 per month
  • Occupancy decreases to average 29.4%
  • Daily rates adjust to average $58

Seasonality Insights for Laoag City

  • The Airbnb seasonality in Laoag City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Laoag City's highest earning potential, with monthly revenues capable of climbing to $812, occupancy reaching a high of 39.4%, and ADRs peaking at $60.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $333, occupancy could drop to 24.4%, and ADRs may adjust down to $54.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Laoag City.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Laoag City seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Laoag City (2025)

Exploring the top neighborhoods for short-term rentals in Laoag City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Paoay
Famous for the stunning Paoay Church (San Agustin Church), a UNESCO World Heritage Site, and is a popular spot for tourists visiting historical landmarks and enjoying the local culture.
Paoay Church, Paoay Sand Dunes, Malacañang of the North, Paoay Lake, Local Food Streets
Bangui
Home to the iconic Bangui Windmills and beautiful coastal scenery, this area attracts eco-tourists and beachgoers looking for outdoor experiences.
Bangui Windmills, Patapat Viaduct, Bangui Beach, Cape Bojeador Lighthouse, Local Seafood Markets
Laoag City Proper
The capital city of Ilocos Norte, known for its historical sites and vibrant local market. A great base for tourists exploring the region.
Sinking Bell Tower, St. William Cathedral, Ilocos Norte Museum, Vigan City Nearby, Local Souvenir Shops
Vigan
A UNESCO World Heritage Site known for its preserved Spanish colonial and Asian architecture, making it a cultural hotspot for tourists.
Calle Crisologo, Vigan Cathedral, Baluarte Zoo, Pagburnayan (pottery), Vigan Heritage Village
Pagudpud
Famous for its pristine beaches and natural wonders, ideal for tourists seeking relaxation and adventure in nature.
Blue Lagoon, Kapurpurawan Rock Formation, Patapat Beach, Saud Beach, Burgos Wind Farm
Sarrat
A lesser-known gem with rich history, close to Laoag and home to interesting historical attractions.
Sarrat Church, Historical Landmarks, Bamboo Structure of Sarrat, Local Culture
Currimao
Known for its beautiful beaches and serene atmosphere away from the crowds, perfect for travelers seeking tranquility.
Currimao Beach, Local Resorts, Historic Sites, Fishing Villages
Santa Maria
Home to heritage churches and experiences, great for cultural immersion and local tours.
Santa Maria Church, Local Rice Fields, Cultural Festivals, Market Days

Understanding Airbnb License Requirements & STR Laws in Laoag City (2025)

While Laoag City, Ilocos Region, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Laoag City to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Laoag City (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Laoag Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Casa LEAÑO

Casa LEAÑO

Entire Place • 2 bedrooms

$18,469
Revenue
30.5%
Occupancy
$105.53
Daily Rate
Tan's Transient House Bungalow House

Tan's Transient House Bungalow House

Entire Place • 2 bedrooms

$9,219
Revenue
9.8%
Occupancy
$121.83
Daily Rate
3G Place-20 Persons

3G Place-20 Persons

Private Room • 5 bedrooms

$8,956
Revenue
19.5%
Occupancy
$165.37
Daily Rate
3G Place-12 Persons (1st)

3G Place-12 Persons (1st)

Private Room • 3 bedrooms

$7,584
Revenue
36.9%
Occupancy
$95.33
Daily Rate
Nord House 3

Nord House 3

Entire Place • N/A

$7,409
Revenue
50.4%
Occupancy
$32.38
Daily Rate
3G Place-24 Persons

3G Place-24 Persons

Private Room • 6 bedrooms

$7,052
Revenue
16.3%
Occupancy
$200.59
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Laoag City (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Laoag City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Rosita6$28,0241054.91/5.0
Randy1$18,469164.94/5.0
Lyra3$18,4441164.88/5.0
Genevie4$12,206162.48/5.0
Lovelyn2$11,9591564.89/5.0
Charles1$9,219104.80/5.0
Danica3$8,211154.48/5.0
Host #2362918461$6,95300.00/5.0
Joash4$4,490644.96/5.0
Karen May3$4,204424.66/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Laoag City.

Dive Deeper: Advanced Laoag City STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Laoag City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Laoag City Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Laoag City

  • The Laoag City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.8% of the 39 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 46.2% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Laoag City, House properties are the most common (48.7%), reflecting the local real estate landscape.
  • Houses represent a significant 48.7% portion, catering likely to families or larger groups.
  • The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 2.6%) offer potential for unique stay experiences.

Laoag City Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Laoag City

  • The dominant room capacity in Laoag City is 2 bedrooms listings, making up 30.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 51.3% of the active Airbnb listings in Laoag City, indicating a high concentration in these sizes.
  • A significant 28.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Laoag City.

Laoag City Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Laoag City

  • The most common guest capacity trend in Laoag City vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Laoag City STR market, accounting for 48.7% of listings.
  • 48.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Laoag City.
  • On average, properties in Laoag City are equipped to host 4.7 guests.

Laoag City Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Laoag City

  • The most common availability pattern in Laoag City falls within the 271-366 days range, representing 79.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Laoag City (41%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Laoag City Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (97.1%)

1 Night

34 listings

97.1% of total

30+ Nights (2.9%)

30+ Nights

1 listings

2.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Laoag City is 1 Night, adopted by 97.1% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (97.1%) of the Laoag City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.9%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 97.1% of Laoag City hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Laoag City.

Laoag City Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (32.3%)

Flexible

10 listings

32.3% of total

Moderate (16.1%)

Moderate

5 listings

16.1% of total

Firm (16.1%)

Firm

5 listings

16.1% of total

Strict (35.5%)

Strict

11 listings

35.5% of total

Cancellation Policy Insights for Laoag City

  • The prevailing Airbnb cancellation policy trend in Laoag City is Strict, used by 35.5% of listings.
  • A majority (51.6%) of hosts in Laoag City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 35.5% market standard in Laoag City.
  • With 35.5% using Strict terms, this is a viable option in Laoag City, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Laoag City.

Laoag City STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Laoag City

  • The overall average booking lead time for vacation rentals in Laoag City is 26 days.
  • Guests book furthest in advance for stays during January (average 36 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (33 days avg.) sees the longest lead times, while Spring (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Laoag City.
  • During March, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
  • Monitor your own booking lead times against these Laoag City averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Laoag City (2025)

Amenity Prevalence

Amenity Insights for Laoag City

  • Essential amenities in Laoag City that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Fire extinguisher, Essentials are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Laoag City: Air conditioning, Wifi, TV.
  • Prioritize adding missing essentials: Wifi, TV.
  • Consider adding popular differentiators like Free parking on premises or Fire extinguisher to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Laoag City to stay competitive.

Laoag City Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Laoag City

  • The typical guest profile for Airbnb in Laoag City consists of a mix of domestic (64%) and international guests, often arriving from nearby Quezon City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
  • Domestic travelers account for 63.6% of guests.
  • Key international markets include Philippines (63.6%) and United States (14.9%).
  • Top languages spoken are English (51%) followed by Filipino (18.9%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Quezon City and Taguig.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Laoag City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Caruan10$911$135.8729%
Pagudpud59$514$100.3020%
Bantay14$497$85.7919%
Vigan120$349$69.5821%
San Vicente11$288$59.7116%
Sagada81$255$44.7625%
Tuguegarao32$230$68.0829%
Buttong22$165$33.0517%
Batac10$140$36.8520%
Candon15$90$32.8717%

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