Vigan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ilocos Sur, Philippines
Is Airbnb profitable in Vigan in 2025? Explore comprehensive Airbnb analytics for Vigan, Ilocos Sur, Philippines to uncover income potential. This 2025 STR market report for Vigan, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 124 active listings.
Whether you're considering an Airbnb investment in Vigan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vigan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Vigan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Vigan (2025)
Understanding the monthly revenue variations for Airbnb listings in Vigan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vigan is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vigan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,196+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $675 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $326 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $148, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Vigan
Vigan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Vigan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vigan:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 19%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Vigan
Average Daily Rate (ADR) Airbnb Trends in Vigan (2025)
Effective short term rental pricing strategy in Vigan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vigan typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $120+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
- Typical properties (Median) charge around $54 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Vigan
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Airbnb Seasonality Analysis & Trends in Vigan (2025)
Peak Season (May, April, February)
- Revenue averages $667 per month
- Occupancy rates average 29.3%
- Daily rates average $73
Shoulder Season
- Revenue averages $549 per month
- Occupancy maintains around 25.6%
- Daily rates hold near $66
Low Season (September, October, November)
- Revenue drops to average $389 per month
- Occupancy decreases to average 17.8%
- Daily rates adjust to average $63
Seasonality Insights for Vigan
- The Airbnb seasonality in Vigan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Vigan's highest earning potential, with monthly revenues capable of climbing to $687, occupancy reaching a high of 30.0%, and ADRs peaking at $75.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $362, occupancy could drop to 15.9%, and ADRs may adjust down to $62.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vigan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Vigan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Vigan (2025)
Exploring the top neighborhoods for short-term rentals in Vigan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vigan City Center | The heart of Vigan, a UNESCO World Heritage Site, known for its preserved Spanish colonial and Asian architecture. Highly attractive for tourists who want to explore the rich cultural heritage and historical significance of Vigan. | Vigan Heritage Village, Calle Crisologo, Baluarte Zoo, Vigan Cathedral, Syquia Mansion, Bantay Bell Tower |
| Calle Crisologo | A historical street lined with beautiful ancestral houses, this area is a favorite for tourists wanting to experience Vigan's history and vibrant culture. The street is popular for dining and shopping. | Vigan Heritage Village, Calle Crisologo shops, Kapurpurawan Rock Formation, Vigan Empanada, Vigan Longganisa |
| Plaza Salcedo | The main square in Vigan, which hosts cultural events and local gatherings. It's a central point for many travelers, making it ideal for Airbnb hosting. | Plaza Salcedo, Dancing Fountain, Vigan Heritage Village, Local markets |
| Vigan Waterfront | Offering a scenic view and a relaxed atmosphere by the river, this area is perfect for tourists who enjoy nature and tranquility, with access to river activities. | Vigan River, River Cruise, Baluarte Zoo, Quirino Bridge |
| Atok Trail | An area known for its scenic trails and outdoor adventures, attracting tourists who appreciate nature and ecological experiences. It provides a different facet of Vigan's tourism. | Nature trails, Scenic views, Camping sites |
| Minor Basilica of Saint Paul | A historic site and popular tourist attraction that draws visitors interested in Vigan's ecclesiastical history, making it an excellent spot for Airbnb hosting. | Minor Basilica, Church artifacts, Heritage architecture |
| Tawid Museum | A minor yet significant attraction showcasing local history and culture, perfect for cultural enthusiasts and families, adding diversity to potential guests. | Local artifacts, Cultural exhibitions |
| Simbaan a Bassit | A historic church located on the outskirts of Vigan, providing a unique and tranquil experience for visitors looking for a peaceful retreat away from the bustling city center. | Simbaan a Bassit Church, Quiet surroundings, Scenic views |
Understanding Airbnb License Requirements & STR Laws in Vigan (2025)
While Vigan, Ilocos Sur, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vigan to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Vigan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viganbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Whole House Near Calle Crisologo for big groups.
Entire Place • 4 bedrooms
Safari Hotel and Villas powered by Cocotel
Entire Place • 2 bedrooms
Your and Our Hostel
Entire Place • 5 bedrooms
Little White Cabin (Exclusive Whole-Villa)28-30pax
Entire Place • 6 bedrooms
Bermudez Whole House
Entire Place • 5 bedrooms
Modern 2 Bedroom Condo Type Transient in Vigan, 3F
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Vigan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Vigan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacanza | 5 | $71,664 | 325 | 4.84/5.0 |
| Noli | 6 | $45,262 | 61 | 4.90/5.0 |
| Zoey | 8 | $41,532 | 3 | N/A/5.0 |
| Emmeline L | 6 | $37,305 | 70 | 5.00/5.0 |
| Dianne | 7 | $32,147 | 799 | 4.71/5.0 |
| Dane John | 3 | $31,941 | 229 | 4.87/5.0 |
| Vostro E Nostra | 6 | $28,081 | 151 | 4.48/5.0 |
| Evaristo | 7 | $23,083 | 11 | 4.79/5.0 |
| Host #285198563 | 1 | $22,315 | 0 | N/A/5.0 |
| RoyTrish | 6 | $13,620 | 53 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vigan.
Dive Deeper: Advanced Vigan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vigan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsVigan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Vigan
- The Vigan Airbnb market composition is heavily skewed towards Private Room listings, which make up 72.6% of the 124 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Vigan, Hotel/Boutique properties are the most common (40.3%), reflecting the local real estate landscape.
- Houses represent a significant 33.9% portion, catering likely to families or larger groups.
- The presence of 40.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 4.0%) offer potential for unique stay experiences.
Vigan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Vigan
- The dominant room capacity in Vigan is 1 bedroom listings, making up 49.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.9% of the active Airbnb listings in Vigan, indicating a high concentration in these sizes.
Vigan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Vigan
- The most common guest capacity trend in Vigan vacation rentals is listings accommodating 8+ guests (33.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Vigan STR market, accounting for 46.0% of listings.
- 42.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vigan.
- On average, properties in Vigan are equipped to host 4.1 guests.
Vigan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Vigan
- The most common availability pattern in Vigan falls within the 271-366 days range, representing 83.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Vigan (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Vigan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
117 listings
97.5% of total
2 Nights
3 listings
2.5% of total
Key Insights
- The most prevalent minimum stay requirement in Vigan is 1 Night, adopted by 97.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Vigan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 97.5% of Vigan hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vigan.
Vigan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
37 listings
34.9% of total
Moderate
22 listings
20.8% of total
Firm
16 listings
15.1% of total
Strict
31 listings
29.2% of total
Cancellation Policy Insights for Vigan
- The prevailing Airbnb cancellation policy trend in Vigan is Flexible, used by 34.9% of listings.
- There's a relatively balanced mix between guest-friendly (55.7%) and stricter (44.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.9% market standard in Vigan.
- Regularly review your cancellation policy against competitors and market demand shifts in Vigan.
Vigan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Vigan
- The overall average booking lead time for vacation rentals in Vigan is 25 days.
- Guests book furthest in advance for stays during December (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 12 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (32 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Vigan.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (12 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Vigan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Vigan (2025)
Amenity Prevalence
Amenity Insights for Vigan
- Essential amenities in Vigan that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Vigan: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Vigan to stay competitive.
Vigan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Vigan
- The typical guest profile for Airbnb in Vigan consists of primarily domestic travelers (71%), often arriving from nearby Manila, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Tagalog.
- Domestic travelers account for 71.4% of guests.
- Key international markets include Philippines (71.4%) and United States (11.6%).
- Top languages spoken are English (49.8%) followed by Tagalog (20.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Manila and Quezon City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Vigan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Talogtog | 41 | $1,105 | $156.47 | 26% |
| Caruan | 10 | $1,018 | $146.59 | 26% |
| Ili Norte | 41 | $892 | $107.72 | 32% |
| Lingayen | 14 | $822 | $130.44 | 20% |
| Santo Rosario | 12 | $819 | $133.05 | 23% |
| Tuba | 13 | $798 | $96.81 | 34% |
| Baroro | 43 | $754 | $129.26 | 21% |
| Taboc | 11 | $750 | $106.73 | 29% |
| Tuding | 41 | $582 | $91.15 | 26% |
| Urbiztondo | 220 | $554 | $76.51 | 27% |