Santa Rosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Laguna, Philippines
Is Airbnb profitable in Santa Rosa in 2025? Explore comprehensive Airbnb analytics for Santa Rosa, Laguna, Philippines to uncover income potential. This 2025 STR market report for Santa Rosa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 145 active listings.
Whether you're considering an Airbnb investment in Santa Rosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Rosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Rosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Rosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Rosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Rosa is typically April, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Rosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,085+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $626 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $383 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $173, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Rosa
Santa Rosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Rosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Rosa:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Rosa
Average Daily Rate (ADR) Airbnb Trends in Santa Rosa (2025)
Effective short term rental pricing strategy in Santa Rosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Rosa typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $83+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $50 or more.
- Typical properties (Median) charge around $33 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Santa Rosa
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Airbnb Seasonality Analysis & Trends in Santa Rosa (2025)
Peak Season (April, May, December)
- Revenue averages $755 per month
- Occupancy rates average 39.9%
- Daily rates average $48
Shoulder Season
- Revenue averages $484 per month
- Occupancy maintains around 31.1%
- Daily rates hold near $47
Low Season (February, September, October)
- Revenue drops to average $349 per month
- Occupancy decreases to average 26.0%
- Daily rates adjust to average $47
Seasonality Insights for Santa Rosa
- The Airbnb seasonality in Santa Rosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Rosa's highest earning potential, with monthly revenues capable of climbing to $889, occupancy reaching a high of 42.6%, and ADRs peaking at $50.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $336, occupancy could drop to 24.2%, and ADRs may adjust down to $44.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Rosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Rosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Rosa (2025)
Exploring the top neighborhoods for short-term rentals in Santa Rosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tagaytay Road | A scenic route in the vicinity of Santa Rosa, popular for its cool climate and proximity to Tagaytay, attracting tourists looking for a quick getaway from Manila. | People's Park in the Sky, Taal Volcano, Sky Ranch, Tagaytay Picnic Grove |
| Enchanted Kingdom | A renowned theme park that draws families and thrill-seekers from all over, making nearby accommodations very attractive for visitors. | Enchanted Kingdom, Splash Island, Shopping malls nearby |
| Nuvali | An eco-city development known for its recreational parks and lakes, perfect for those looking for a fresh and vibrant community atmosphere. | Nuvali Park, The Fields, Solenad Lifestyle Center |
| Santa Rosa City proper | The bustling center of Santa Rosa, rich in culture and local businesses, provides convenient accommodations for both tourists and locals. | Santa Rosa Cathedral, Museo de Santa Rosa, Various local dining options |
| Aground Resort | A popular local resort that attracts day-trippers and weekend warriors, making it an ideal location for hosting short-term guests. | Aground Resort, Golf courses in the area, Spas and wellness centers |
| Vista Mall Santa Rosa | A modern shopping mall attracting families and shoppers, providing an excellent opportunity for Airbnb hosts to attract visitors. | Shopping and dining options, Cinemas, Event spaces |
| Balibago | A vibrant district known for nightlife and dining, perfect for younger travelers and those looking for fun and entertainment. | Bars and restaurants, Nightlife spots, Local markets |
| Greenfield City | A developing business and residential area with a mix of leisure and workspaces, ideal for business travelers and tourists alike. | Greenfield District, Parks and open spaces, Dining and shopping options |
Understanding Airbnb License Requirements & STR Laws in Santa Rosa (2025)
While Santa Rosa, Laguna, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Rosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Rosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Rosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Rosa
Entire Place • 4 bedrooms
Anchor’s Place Fully AC Home up to 15pax
Entire Place • 3 bedrooms
HOUSE of Kaiden near Nuvali, Enchanted & Tagaytay
Entire Place • 4 bedrooms
Unit 1 & 2 Evexia Garden, 16 pax
Entire Place • 4 bedrooms
Cozy 3BR Hideaway in Nuvali ❤
Entire Place • 3 bedrooms
JCLAD Transient House (max 10pax, with Parking)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Rosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Rosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zernan Joy | 13 | $79,815 | 80 | 2.69/5.0 |
| Rosan | 1 | $38,566 | 3 | 5.00/5.0 |
| Marigold | 1 | $29,281 | 136 | 4.91/5.0 |
| Cathy | 7 | $25,105 | 148 | 4.09/5.0 |
| Rochelle | 3 | $20,947 | 463 | 4.93/5.0 |
| Belle | 3 | $19,725 | 386 | 4.83/5.0 |
| Maicah | 1 | $19,539 | 14 | 4.93/5.0 |
| Aileen | 2 | $14,473 | 55 | 4.92/5.0 |
| April Lyn | 4 | $12,555 | 334 | 4.76/5.0 |
| Gracy | 1 | $12,366 | 161 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Rosa.
Dive Deeper: Advanced Santa Rosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Rosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Rosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Rosa
- The Santa Rosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.1% of the 145 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Rosa, Apartment/Condo properties are the most common (45.5%), reflecting the local real estate landscape.
- Houses represent a significant 45.5% portion, catering likely to families or larger groups.
- The presence of 9% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Rosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Rosa
- The dominant room capacity in Santa Rosa is 1 bedroom listings, making up 37.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.7% of the active Airbnb listings in Santa Rosa, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Rosa.
Santa Rosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Rosa
- The most common guest capacity trend in Santa Rosa vacation rentals is listings accommodating 8+ guests (32.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Santa Rosa STR market, accounting for 49.0% of listings.
- 46.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Rosa.
- On average, properties in Santa Rosa are equipped to host 5.0 guests.
Santa Rosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Rosa
- The most common availability pattern in Santa Rosa falls within the 271-366 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Rosa (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Rosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
115 listings
81% of total
2 Nights
12 listings
8.5% of total
3 Nights
3 listings
2.1% of total
4-6 Nights
2 listings
1.4% of total
7-29 Nights
4 listings
2.8% of total
30+ Nights
6 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Rosa is 1 Night, adopted by 81% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.5%) of the Santa Rosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 81% of Santa Rosa hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Rosa.
Santa Rosa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
30 listings
25.2% of total
Moderate
34 listings
28.6% of total
Firm
12 listings
10.1% of total
Strict
43 listings
36.1% of total
Cancellation Policy Insights for Santa Rosa
- The prevailing Airbnb cancellation policy trend in Santa Rosa is Strict, used by 36.1% of listings.
- There's a relatively balanced mix between guest-friendly (53.8%) and stricter (46.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 36.1% market standard in Santa Rosa.
- With 36.1% using Strict terms, this is a viable option in Santa Rosa, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Rosa.
Santa Rosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Rosa
- The overall average booking lead time for vacation rentals in Santa Rosa is 19 days.
- Guests book furthest in advance for stays during July (average 27 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (24 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Santa Rosa.
- Target marketing efforts for the Summer season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these Santa Rosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Rosa (2025)
Amenity Prevalence
Amenity Insights for Santa Rosa
- Essential amenities in Santa Rosa that guests expect include: Air conditioning. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Rosa: Air conditioning.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Rosa to stay competitive.
Santa Rosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Rosa
- The typical guest profile for Airbnb in Santa Rosa consists of primarily domestic travelers (81%), often arriving from nearby Manila, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 81.3% of guests.
- Key international markets include Philippines (81.3%) and United States (7.1%).
- Top languages spoken are English (50.1%) followed by Filipino (23.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Manila and Quezon City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Rosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Beneg | 11 | $2,096 | $267.45 | 22% |
| Bustos | 10 | $2,093 | $228.44 | 40% |
| Cabangan | 35 | $2,038 | $184.48 | 29% |
| Jalajala | 22 | $1,958 | $280.23 | 22% |
| Lubao | 23 | $1,673 | $184.75 | 31% |
| Binoclutan | 10 | $1,642 | $176.35 | 25% |
| San Juan | 153 | $1,569 | $208.39 | 26% |
| Lian | 125 | $1,538 | $195.43 | 27% |
| Tanauan | 17 | $1,500 | $175.04 | 36% |
| Alfonso | 173 | $1,460 | $183.92 | 24% |