Santa Rosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Laguna, Philippines
Is Airbnb profitable in Santa Rosa in 2025? Explore comprehensive Airbnb analytics for Santa Rosa, Laguna, Philippines to uncover income potential. This 2025 STR market report for Santa Rosa, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 163 active listings.
Whether you're considering an Airbnb investment in Santa Rosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Rosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Rosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Rosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Rosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Rosa is typically December, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Rosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $906+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $514 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $269 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $134, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Rosa
Santa Rosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Rosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Rosa:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 25%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Rosa
Average Daily Rate (ADR) Airbnb Trends in Santa Rosa (2025)
Effective short term rental pricing strategy in Santa Rosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Rosa typically peaks in June and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $79+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $50 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Santa Rosa
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Airbnb Seasonality Analysis & Trends in Santa Rosa (2025)
Peak Season (December, January, May)
- Revenue averages $502 per month
- Occupancy rates average 35.4%
- Daily rates average $45
Shoulder Season
- Revenue averages $400 per month
- Occupancy maintains around 29.0%
- Daily rates hold near $45
Low Season (June, September, October)
- Revenue drops to average $356 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $45
Seasonality Insights for Santa Rosa
- The Airbnb seasonality in Santa Rosa shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Rosa's highest earning potential, with monthly revenues capable of climbing to $597, occupancy reaching a high of 43.2%, and ADRs peaking at $49.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $346, occupancy could drop to 25.0%, and ADRs may adjust down to $43.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Rosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Rosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Rosa (2025)
Exploring the top neighborhoods for short-term rentals in Santa Rosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tagaytay Road | A scenic route in the vicinity of Santa Rosa, popular for its cool climate and proximity to Tagaytay, attracting tourists looking for a quick getaway from Manila. | People's Park in the Sky, Taal Volcano, Sky Ranch, Tagaytay Picnic Grove |
| Enchanted Kingdom | A renowned theme park that draws families and thrill-seekers from all over, making nearby accommodations very attractive for visitors. | Enchanted Kingdom, Splash Island, Shopping malls nearby |
| Nuvali | An eco-city development known for its recreational parks and lakes, perfect for those looking for a fresh and vibrant community atmosphere. | Nuvali Park, The Fields, Solenad Lifestyle Center |
| Santa Rosa City proper | The bustling center of Santa Rosa, rich in culture and local businesses, provides convenient accommodations for both tourists and locals. | Santa Rosa Cathedral, Museo de Santa Rosa, Various local dining options |
| Aground Resort | A popular local resort that attracts day-trippers and weekend warriors, making it an ideal location for hosting short-term guests. | Aground Resort, Golf courses in the area, Spas and wellness centers |
| Vista Mall Santa Rosa | A modern shopping mall attracting families and shoppers, providing an excellent opportunity for Airbnb hosts to attract visitors. | Shopping and dining options, Cinemas, Event spaces |
| Balibago | A vibrant district known for nightlife and dining, perfect for younger travelers and those looking for fun and entertainment. | Bars and restaurants, Nightlife spots, Local markets |
| Greenfield City | A developing business and residential area with a mix of leisure and workspaces, ideal for business travelers and tourists alike. | Greenfield District, Parks and open spaces, Dining and shopping options |
Understanding Airbnb License Requirements & STR Laws in Santa Rosa (2025)
While Santa Rosa, Laguna, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Rosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Santa Rosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Rosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Rosa
Entire Place • 4 bedrooms
Anchor’s Place Fully AC Home
Entire Place • 3 bedrooms
HOUSE of Kaiden near Nuvali, Enchanted & Tagaytay
Entire Place • 4 bedrooms
Home Along The E.K-Home next to where Magic begins
Entire Place • 3 bedrooms
Cozy 3BR Hideaway in Nuvali ❤
Entire Place • 3 bedrooms
JCLAD Transient House (max 10pax, with Parking)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Rosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Rosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zernan Joy | 12 | $55,102 | 103 | 4.99/5.0 |
| Rosan | 1 | $36,248 | 3 | 5.00/5.0 |
| Marigold | 1 | $27,192 | 142 | 4.92/5.0 |
| Rochelle | 3 | $20,225 | 476 | 4.93/5.0 |
| Cathy | 9 | $19,304 | 171 | 4.81/5.0 |
| Maicah | 1 | $16,021 | 14 | 4.93/5.0 |
| Belle | 3 | $15,910 | 415 | 4.81/5.0 |
| Louila | 3 | $15,680 | 198 | 4.93/5.0 |
| Eva | 1 | $13,029 | 57 | 4.96/5.0 |
| Editha | 2 | $12,549 | 587 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Rosa.
Dive Deeper: Advanced Santa Rosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Rosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Rosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Rosa
- The Santa Rosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.9% of the 163 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Rosa, Apartment/Condo properties are the most common (49.1%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- The presence of 8% Hotel/Boutique listings indicates integration with traditional hospitality.
Santa Rosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Rosa
- The dominant room capacity in Santa Rosa is 1 bedroom listings, making up 40.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.5% of the active Airbnb listings in Santa Rosa, indicating a high concentration in these sizes.
- A significant 22.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Rosa.
Santa Rosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Rosa
- The most common guest capacity trend in Santa Rosa vacation rentals is listings accommodating 8+ guests (33.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Santa Rosa STR market, accounting for 49.7% of listings.
- 49.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Rosa.
- On average, properties in Santa Rosa are equipped to host 5.1 guests.
Santa Rosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Rosa
- The most common availability pattern in Santa Rosa falls within the 271-366 days range, representing 66.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Rosa (33.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Rosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
129 listings
80.6% of total
2 Nights
11 listings
6.9% of total
3 Nights
3 listings
1.9% of total
4-6 Nights
2 listings
1.3% of total
7-29 Nights
4 listings
2.5% of total
30+ Nights
11 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Rosa is 1 Night, adopted by 80.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Santa Rosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80.6% of Santa Rosa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Rosa.
Santa Rosa Airbnb Cancellation Policy Trends Analysis (2025)
Limited
4 listings
2.5% of total
Flexible
42 listings
26.6% of total
Moderate
43 listings
27.2% of total
Firm
55 listings
34.8% of total
Strict
14 listings
8.9% of total
Cancellation Policy Insights for Santa Rosa
- The prevailing Airbnb cancellation policy trend in Santa Rosa is Firm, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (53.8%) and stricter (43.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.8% market standard in Santa Rosa.
- Using a Strict policy might deter some guests, as only 8.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Rosa.
Santa Rosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Rosa
- The overall average booking lead time for vacation rentals in Santa Rosa is 13 days.
- Guests book furthest in advance for stays during April (average 20 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (16 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (13 days) as a baseline for your pricing and availability strategy in Santa Rosa.
- Target marketing efforts for the Spring season well in advance (at least 16 days) to capture early planners.
- Monitor your own booking lead times against these Santa Rosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Rosa (2025)
Amenity data is currently unavailable for Santa Rosa.
Santa Rosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Rosa
- The typical guest profile for Airbnb in Santa Rosa consists of primarily domestic travelers (80%), often arriving from nearby Manila, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 79.5% of guests.
- Key international markets include Philippines (79.5%) and United States (6.4%).
- Top languages spoken are English (50.8%) followed by Filipino (22.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Manila and Quezon City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Rosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cabangan | 42 | $1,702 | $202.04 | 29% |
| Lian | 114 | $1,689 | $223.07 | 25% |
| Beneg | 12 | $1,630 | $277.59 | 22% |
| Laoag | 18 | $1,549 | $152.64 | 34% |
| Jalajala | 14 | $1,528 | $234.61 | 25% |
| Lubao | 22 | $1,408 | $191.06 | 29% |
| Cabuyao | 26 | $1,262 | $114.91 | 35% |
| Tanauan | 21 | $1,241 | $165.16 | 35% |
| Porac | 50 | $1,240 | $204.47 | 24% |
| Calatagan | 80 | $1,214 | $202.08 | 23% |