Makati Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Metro Manila, Philippines
Is Airbnb profitable in Makati in 2025? Explore comprehensive Airbnb analytics for Makati, Metro Manila, Philippines to uncover income potential. This 2025 STR market report for Makati, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 2,620 active listings.
Whether you're considering an Airbnb investment in Makati, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Makati Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Makati Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Makati (2025)
Understanding the monthly revenue variations for Airbnb listings in Makati is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Makati is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Makati across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,241+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $864 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $537 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $236, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Makati
Makati Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Makati STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Makati:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Makati
Average Daily Rate (ADR) Airbnb Trends in Makati (2025)
Effective short term rental pricing strategy in Makati involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Makati typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $65+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $47 or more.
- Typical properties (Median) charge around $36 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Makati
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Airbnb Seasonality Analysis & Trends in Makati (2025)
Peak Season (May, April, June)
- Revenue averages $805 per month
- Occupancy rates average 41.4%
- Daily rates average $44
Shoulder Season
- Revenue averages $625 per month
- Occupancy maintains around 46.3%
- Daily rates hold near $43
Low Season (March, September, October)
- Revenue drops to average $530 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $43
Seasonality Insights for Makati
- The Airbnb seasonality in Makati shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Makati's highest earning potential, with monthly revenues capable of climbing to $838, occupancy reaching a high of 49.1%, and ADRs peaking at $45.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $514, occupancy could drop to 39.0%, and ADRs may adjust down to $41.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Makati.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Makati seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Makati (2025)
Exploring the top neighborhoods for short-term rentals in Makati? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Makati Central Business District | The heart of Makati, known for its skyscrapers and financial hubs. A favorite for business travelers and tourists due to its proximity to major corporations, shopping, and dining. | Greenbelt Mall, Ayala Museum, Glorietta Mall, Makati Museum, Century City Mall, Bonifacio Global City |
| Poblacion | A vibrant neighborhood known for its nightlife, eclectic dining options, and artistic vibe. It attracts a younger crowd looking for a fun urban experience. | The Makati Avenue bars, Poblacion street art, Kismet Cafe, Fifty Shades of Chicken, Cultural shows at A. Venue Events Hall |
| Salcedo Village | A mixed-use area perfect for both leisure and business travelers. Known for its upscale residential communities and proximity to parks and markets. | Salcedo Weekend Market, Jaime C. Velasquez Park, HTP Makati, Rustan's Fresh Supermarket |
| Legaspi Village | A well-established neighborhood with residential and commercial spaces, close to several parks and embassies, making it popular with expats and foreign travelers. | Legaspi Active Park, Greenbelt Park, The Alpha Suites, San Lorenzo Village |
| Rockwell Center | An affluent area with luxury shopping and living, it attracts affluent travelers and is known for its upscale lifestyle and leisure options. | Power Plant Mall, Rockwell Center events, The Proscenium |
| BGC (Bonifacio Global City) | Adjacent to Makati, BGC is an emerging urban hub with modern architecture, significant business centers, and vibrant cultural spots. Great for both business and leisure guests. | The Fort Strip, Bonifacio High Street, Mind Museum, BGC Arts Center |
| Makati Medical Center | This area serves as a medical hub attracting visitors for health treatments. It appeals to medical tourists and their families. | Makati Medical Center, Medical City, A. Venue Mall |
| Makati Park Circuit | A developing area known for its outdoor activities and events, as well as nearby shopping and dining experiences. A more relaxed atmosphere attracts families and young professionals. | Circuit Makati, The Alley by Vikings, Makati Skate Park, Santo Niño de Paz - Greenbelt Chapel |
Understanding Airbnb License Requirements & STR Laws in Makati (2025)
While Makati, Metro Manila, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Makati to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Makati (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Makatibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Leez Inn Makati - 5 Bedroom Suites
Private Room • 5 bedrooms
Makati Royale Luxury 4-Bedroom Home w/ Videoke
Entire Place • 4 bedrooms
3BR New & Stylish @ Mosaic Tower (138SQM)
Entire Place • 3 bedrooms
Shared apartment room in MKT DONT Book
Private Room • 2 bedrooms
Planeta Family KTV, Kids & Outdoor Kitchen
Entire Place • 3 bedrooms
High End Luxury Condo at Milano
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Makati (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Makati based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Seven | 66 | $446,153 | 1992 | 4.19/5.0 |
| Junkui | 45 | $336,299 | 561 | 4.66/5.0 |
| Remi | 14 | $300,358 | 1738 | 4.92/5.0 |
| Cecilio | 79 | $259,296 | 2789 | 4.54/5.0 |
| Qiang | 50 | $226,808 | 977 | 4.13/5.0 |
| Diana | 37 | $208,030 | 2829 | 3.64/5.0 |
| Vince | 14 | $181,051 | 2497 | 4.84/5.0 |
| Patrick | 8 | $180,466 | 155 | 4.22/5.0 |
| Jin | 15 | $176,462 | 2263 | 4.80/5.0 |
| Abyzz | 18 | $161,118 | 1081 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Makati.
Dive Deeper: Advanced Makati STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Makati. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMakati Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Makati
- The Makati Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.3% of the 2,620 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Makati, Apartment/Condo properties are the most common (88.1%), reflecting the local real estate landscape.
- The presence of 9.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house, others, unique stays (combined 2.2%) offer potential for unique stay experiences.
Makati Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Makati
- The dominant room capacity in Makati is 1 bedroom listings, making up 67.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.7% of the active Airbnb listings in Makati, indicating a high concentration in these sizes.
- With over half the market (67.4%) consisting of studios or 1-bedroom units, Makati is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (1.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Makati.
Makati Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Makati
- The most common guest capacity trend in Makati vacation rentals is listings accommodating 2 guests (43.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Makati STR market, accounting for 69.1% of listings.
- A significant 44.4% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Makati.
- On average, properties in Makati are equipped to host 3.0 guests.
Makati Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Makati
- The most common availability pattern in Makati falls within the 271-366 days range, representing 41.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Makati (25.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Makati Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1494 listings
60.3% of total
2 Nights
437 listings
17.6% of total
3 Nights
147 listings
5.9% of total
4-6 Nights
121 listings
4.9% of total
7-29 Nights
83 listings
3.4% of total
30+ Nights
195 listings
7.9% of total
Key Insights
- The most prevalent minimum stay requirement in Makati is 1 Night, adopted by 60.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.9%) of the Makati Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 60.3% of Makati hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Makati.
Makati Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0% of total
Flexible
689 listings
31.1% of total
Moderate
566 listings
25.6% of total
Firm
327 listings
14.8% of total
Strict
630 listings
28.5% of total
Cancellation Policy Insights for Makati
- The prevailing Airbnb cancellation policy trend in Makati is Flexible, used by 31.1% of listings.
- There's a relatively balanced mix between guest-friendly (56.7%) and stricter (43.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.1% market standard in Makati.
- Regularly review your cancellation policy against competitors and market demand shifts in Makati.
Makati STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Makati
- The overall average booking lead time for vacation rentals in Makati is 25 days.
- Guests book furthest in advance for stays during January (average 32 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (29 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Makati.
- Target marketing efforts for the Winter season well in advance (at least 29 days) to capture early planners.
- Monitor your own booking lead times against these Makati averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Makati (2025)
Amenity Prevalence
Amenity Insights for Makati
- Essential amenities in Makati that guests expect include: Air conditioning, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Makati: Air conditioning, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV.
- Consider adding popular differentiators like Smoke alarm or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Makati to stay competitive.
Makati Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Makati
- The typical guest profile for Airbnb in Makati consists of a mix of domestic (54%) and international guests, often arriving from nearby Manila, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 53.9% of guests.
- Key international markets include Philippines (53.9%) and United States (16.9%).
- Top languages spoken are English (50.9%) followed by Filipino (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Makati Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Beneg | 11 | $2,096 | $267.45 | 22% |
| Bustos | 10 | $2,093 | $228.44 | 40% |
| Cabangan | 35 | $2,038 | $184.48 | 29% |
| Jalajala | 22 | $1,958 | $280.23 | 22% |
| Lubao | 23 | $1,673 | $184.75 | 31% |
| Binoclutan | 10 | $1,642 | $176.35 | 25% |
| San Juan | 153 | $1,569 | $208.39 | 26% |
| Lian | 125 | $1,538 | $195.43 | 27% |
| Tanauan | 17 | $1,500 | $175.04 | 36% |
| Alfonso | 173 | $1,460 | $183.92 | 24% |