Santa Rosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Nueva Ecija, Philippines
Is Airbnb profitable in Santa Rosa in 2025? Explore comprehensive Airbnb analytics for Santa Rosa, Nueva Ecija, Philippines to uncover income potential. This 2025 STR market report for Santa Rosa, based on AirROI data from May 2024 to April 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Santa Rosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Rosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Rosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Rosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Rosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Rosa is typically February, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Rosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $464+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $130 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $68 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $49, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Rosa
Santa Rosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Rosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Rosa:
- Best-in-class properties (Top 10%) achieve 41%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 21% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 10%.
- Entry-level properties (Bottom 25%) average 6% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Rosa
Average Daily Rate (ADR) Airbnb Trends in Santa Rosa (2025)
Effective short term rental pricing strategy in Santa Rosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Rosa typically peaks in November and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $101+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $39 or more.
- Typical properties (Median) charge around $24 per night.
- Entry-level properties (Bottom 25%) earn around $21 per night.
Average Daily Rate (ADR) Trend by Month in Santa Rosa
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Airbnb Seasonality Analysis & Trends in Santa Rosa (2025)
Peak Season (February, May, March)
- Revenue averages $207 per month
- Occupancy rates average 19.5%
- Daily rates average $38
Shoulder Season
- Revenue averages $147 per month
- Occupancy maintains around 18.0%
- Daily rates hold near $41
Low Season (July, September, November)
- Revenue drops to average $58 per month
- Occupancy decreases to average 10.2%
- Daily rates adjust to average $51
Seasonality Insights for Santa Rosa
- The Airbnb seasonality in Santa Rosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Rosa's highest earning potential, with monthly revenues capable of climbing to $214, occupancy reaching a high of 29.4%, and ADRs peaking at $51.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $49, occupancy could drop to 7.5%, and ADRs may adjust down to $29.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Rosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Rosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Rosa (2025)
Exploring the top neighborhoods for short-term rentals in Santa Rosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pueblo de Oro | Located in a prime spot, Pueblo de Oro is a well-planned community that offers a mix of residential, commercial, and recreational spaces, attracting families and young professionals. | SM City San Jose del Monte, Resorts World, Pueblo de Oro Golf Club, Citi Global Realty, Holy Family Academy |
| San Carlos Heights | A growing residential area that offers a serene environment and proximity to essential services, making it appealing for long-term and short-term stays. | San Carlos Heights Park, Greenwich San Carlos, local eateries, nearby shopping areas |
| Cangbaan | Known for its agricultural attractions and natural beauty, Cangbaan draws tourists looking for authentic rural experiences set in scenic landscapes. | Cangbaan River, Eco-Tourism Parks, local markets, rice fields, farm stays |
| Riverside | This area is popular for its beautiful riverside views and recreational activities, providing a relaxing atmosphere for visitors. | Riverside Park, water sports activities, nature trails, local cafes |
| City Proper | The heart of Santa Rosa, the City Proper offers easy access to business districts, shopping centers, and dining options, appealing to urban travelers. | Mega Mall, City Hall, local restaurants and cafes, business centers |
| Farmville Resort | A popular weekend getaway due to its farm-based attractions and family-friendly environment, ideal for tourists looking for relaxation and nature. | Farmville activities, organic farms, children's play areas, picnic spots |
| Lake Pandin | A stunning natural attraction that draws visitors interested in eco-tours and picturesque scenery, especially for local tourists and nature lovers. | Lake Pandin boat rides, local dining, scenic views, trekking trails |
| Balay Ni Mayang | A historical site turned into a cultural attraction, Balay Ni Mayang offers guests a glimpse into local history and culture, attracting history enthusiasts. | local heritage sites, cultural events, guided historical tours, craft markets |
Understanding Airbnb License Requirements & STR Laws in Santa Rosa (2025)
While Santa Rosa, Nueva Ecija, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Rosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Rosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Rosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Comfy Condo-Style Unit @ Sophia Prime Residences
Entire Place • 1 bedroom
C4 - 2BR Apartment with Parking
Entire Place • 2 bedrooms
affordable 2 bedroom rest house w/ pools & parking
Entire Place • 2 bedrooms
C3 - 2BR Apartment with Parking
Entire Place • 2 bedrooms
Reach the fun at heavenly angels rooftop
Entire Place • 2 bedrooms
A-Studio Apartment in a Compound (with parking)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Rosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Rosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cielo | 7 | $3,363 | 71 | 2.81/5.0 |
| Marissa | 5 | $2,439 | 62 | 4.85/5.0 |
| Renalyn | 4 | $2,114 | 125 | 3.50/5.0 |
| Host #487149570 | 1 | $89 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Rosa.
Dive Deeper: Advanced Santa Rosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Rosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Rosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Rosa
- The Santa Rosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.6% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Rosa, Apartment/Condo properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 17.6% portion, catering likely to families or larger groups.
Santa Rosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Rosa
- The dominant room capacity in Santa Rosa is 1 bedroom listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.4% of the active Airbnb listings in Santa Rosa, indicating a high concentration in these sizes.
Santa Rosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Rosa
- The most common guest capacity trend in Santa Rosa vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Santa Rosa STR market, accounting for 47.0% of listings.
- 23.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Rosa.
- On average, properties in Santa Rosa are equipped to host 3.8 guests.
Santa Rosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Rosa
- The most common availability pattern in Santa Rosa falls within the 271-366 days range, representing 100% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Rosa (76.5%), reflecting common guest stay durations or potential owner blocking patterns.
Santa Rosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
100% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Rosa is 1 Night, adopted by 100% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Santa Rosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 100% of Santa Rosa hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Rosa.
Santa Rosa Airbnb Cancellation Policy Trends Analysis (2025)
Moderate
9 listings
75% of total
Firm
3 listings
25% of total
Cancellation Policy Insights for Santa Rosa
- The prevailing Airbnb cancellation policy trend in Santa Rosa is Moderate, used by 75% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Santa Rosa may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 75% market standard in Santa Rosa.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Rosa.
Santa Rosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Rosa
- The overall average booking lead time for vacation rentals in Santa Rosa is 9 days.
- Guests book furthest in advance for stays during June (average 26 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 4 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (12 days avg.) sees the longest lead times, while Spring (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (9 days) as a baseline for your pricing and availability strategy in Santa Rosa.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 26 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 12 days) to capture early planners.
- Monitor your own booking lead times against these Santa Rosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Rosa (2025)
Amenity Prevalence
Amenity Insights for Santa Rosa
- Essential amenities in Santa Rosa that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Rosa: Wifi.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Rosa to stay competitive.
Santa Rosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Rosa
- The typical guest profile for Airbnb in Santa Rosa consists of primarily domestic travelers (66%), often arriving from nearby Quezon City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Tagalog.
- Domestic travelers account for 65.5% of guests.
- Key international markets include Philippines (65.5%) and Canada (10.3%).
- Top languages spoken are English (65.2%) followed by Tagalog (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Quezon City and San Leonardo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Rosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jalajala | 18 | $2,133 | $337.94 | 20% |
| Cabangan | 35 | $1,482 | $187.58 | 28% |
| Beneg | 11 | $1,434 | $264.00 | 22% |
| Tanauan | 17 | $1,308 | $176.72 | 36% |
| Lubao | 22 | $1,247 | $178.14 | 28% |
| Alfonso | 168 | $1,100 | $180.46 | 22% |
| Binoclutan | 10 | $1,049 | $176.62 | 23% |
| Los Baños | 138 | $1,047 | $235.64 | 20% |
| Palauig | 14 | $1,010 | $103.77 | 43% |
| Binangonan | 32 | $1,009 | $143.37 | 28% |