San Fernando Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pampanga, Philippines
Is Airbnb profitable in San Fernando in 2025? Explore comprehensive Airbnb analytics for San Fernando, Pampanga, Philippines to uncover income potential. This 2025 STR market report for San Fernando, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 503 active listings.
Whether you're considering an Airbnb investment in San Fernando, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Fernando Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key San Fernando Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in San Fernando (2025)
Understanding the monthly revenue variations for Airbnb listings in San Fernando is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Fernando is typically December, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Fernando across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,149+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $624 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $335 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $151, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in San Fernando
San Fernando Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the San Fernando STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Fernando:
- Best-in-class properties (Top 10%) achieve 56%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in San Fernando
Average Daily Rate (ADR) Airbnb Trends in San Fernando (2025)
Effective short term rental pricing strategy in San Fernando involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Fernando typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $112+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $57 or more.
- Typical properties (Median) charge around $43 per night.
- Entry-level properties (Bottom 25%) earn around $36 per night.
Average Daily Rate (ADR) Trend by Month in San Fernando
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Airbnb Seasonality Analysis & Trends in San Fernando (2025)
Peak Season (December, June, April)
- Revenue averages $652 per month
- Occupancy rates average 31.5%
- Daily rates average $62
Shoulder Season
- Revenue averages $526 per month
- Occupancy maintains around 25.9%
- Daily rates hold near $63
Low Season (February, September, November)
- Revenue drops to average $453 per month
- Occupancy decreases to average 25.2%
- Daily rates adjust to average $62
Seasonality Insights for San Fernando
- The Airbnb seasonality in San Fernando shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases San Fernando's highest earning potential, with monthly revenues capable of climbing to $716, occupancy reaching a high of 38.3%, and ADRs peaking at $67.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $380, occupancy could drop to 21.6%, and ADRs may adjust down to $59.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Fernando.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these San Fernando seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in San Fernando (2025)
Exploring the top neighborhoods for short-term rentals in San Fernando? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Fernando City Center | The bustling heart of San Fernando, known for its commercial establishments and proximity to various government offices. Ideal for business travelers and tourists looking for convenience. | San Fernando Heritage District, SM City San Fernando, Candy Corner, Robinsons Starmills, San Fernando Train Station |
| San Agustin | A residential area that offers a suburban feel with easy access to amenities and local attractions, perfect for families and tourists looking for a quieter stay. | Our Lady of Fatima Parish, Exeter Village, San Agustin Elementary School, local parks, nearby restaurants |
| Baliti | A growing area with a mix of residential and commercial spaces. Popular among tourists for its proximity to leisure facilities and shopping areas. | NLEX San Fernando Exit, Shops at Vista Mall San Fernando, Robinsons Supermarket, S&R Membership Shopping, KFC and McDonald's nearby |
| Telebastagan | Ideal for families and young professionals, this area is known for its community vibe and accessibility to various attractions and main roads. | Fleur de Lis Gardens, telebastagan barangay market, local eateries, Near Clark Freeport Zone, easy access to NLEX |
| Del Rosario | A vibrant neighborhood known for its dining options and local markets, perfect for guests wanting to experience local culture and cuisine. | Del Rosario Church, food stalls and markets, Pampanga's Best, local festivals, nearby universities |
| San Juan Nepomuceno | A historically rich area with access to educational institutions and heritage sites, appealing to students and educators. | San Juan Nepomuceno Church, Central Luzon State University, local art galleries, Pampanga Farmers Market, educational excursions nearby |
| Bulaon | A developing suburban area which offers a peaceful environment with access to nearby commercial establishments, suitable for families and longer stays. | Natural parks, Bulaon Public Market, local farms and agricultural sites, easy access to main highways, family-friendly restaurants |
| City of San Fernando Nature Park | A nature-centric area where guests can enjoy outdoor activities and nature retreats, perfect for eco-tourism and relaxation. | San Fernando Nature Park, hiking trails, Picnic areas, outdoor sports facilities, bird watching opportunities |
Understanding Airbnb License Requirements & STR Laws in San Fernando (2025)
With 10% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in San Fernando. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Fernando to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 10% licensed listings)
Top Performing Airbnb Properties in San Fernando (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in San Fernandobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3Br modern tropical bali-inspired home
Entire Place • 3 bedrooms
Casa Maribel: Elegant & Exclusive Villa with Pool
Entire Place • 4 bedrooms
Ho’onanea Homestay
Entire Place • 2 bedrooms
GLASS HOUSE, The Pad Heritage with swimming pool
Entire Place • 6 bedrooms
The Lake Farm-Casita Lake & Pool Views Exclusive
Entire Place • 1 bedroom
Idyllic 4BR + Function hall and swimming pool
Private Room • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in San Fernando (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in San Fernando based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joy Joan | 48 | $261,587 | 1270 | 4.87/5.0 |
| Kenneth | 6 | $85,065 | 363 | 4.63/5.0 |
| Karen Ivy | 9 | $82,409 | 100 | 4.95/5.0 |
| Evenezer | 1 | $69,094 | 5 | 4.80/5.0 |
| Bianca | 7 | $53,571 | 202 | 4.95/5.0 |
| Korina Christiene | 2 | $47,886 | 0 | N/A/5.0 |
| Rex | 1 | $47,811 | 21 | 5.00/5.0 |
| Adrienne Theresa Dizon | 1 | $42,351 | 17 | 4.88/5.0 |
| Cozy Home PH | 21 | $31,461 | 492 | 4.72/5.0 |
| Wax | 1 | $29,647 | 215 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Fernando.
Dive Deeper: Advanced San Fernando STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Fernando. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSan Fernando Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for San Fernando
- The San Fernando Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.7% of the 503 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in San Fernando, Apartment/Condo properties are the most common (70.8%), reflecting the local real estate landscape.
- The presence of 11.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 3.4%) offer potential for unique stay experiences.
San Fernando Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for San Fernando
- The dominant room capacity in San Fernando is 1 bedroom listings, making up 58.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.5% of the active Airbnb listings in San Fernando, indicating a high concentration in these sizes.
- With over half the market (58.4%) consisting of studios or 1-bedroom units, San Fernando is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in San Fernando.
San Fernando Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for San Fernando
- The most common guest capacity trend in San Fernando vacation rentals is listings accommodating 4 guests (48.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the San Fernando STR market, accounting for 63.6% of listings.
- 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Fernando.
- On average, properties in San Fernando are equipped to host 4.3 guests.
San Fernando Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for San Fernando
- The most common availability pattern in San Fernando falls within the 271-366 days range, representing 75.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in San Fernando (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 3.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
San Fernando Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
454 listings
91.7% of total
2 Nights
21 listings
4.2% of total
3 Nights
3 listings
0.6% of total
4-6 Nights
2 listings
0.4% of total
7-29 Nights
3 listings
0.6% of total
30+ Nights
12 listings
2.4% of total
Key Insights
- The most prevalent minimum stay requirement in San Fernando is 1 Night, adopted by 91.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.9%) of the San Fernando Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.4%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 91.7% of San Fernando hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Fernando.
San Fernando Airbnb Cancellation Policy Trends Analysis (2025)
Limited
4 listings
1% of total
Flexible
157 listings
38.6% of total
Moderate
113 listings
27.8% of total
Firm
67 listings
16.5% of total
Strict
66 listings
16.2% of total
Cancellation Policy Insights for San Fernando
- The prevailing Airbnb cancellation policy trend in San Fernando is Flexible, used by 38.6% of listings.
- There's a relatively balanced mix between guest-friendly (66.4%) and stricter (32.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.6% market standard in San Fernando.
- Regularly review your cancellation policy against competitors and market demand shifts in San Fernando.
San Fernando STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for San Fernando
- The overall average booking lead time for vacation rentals in San Fernando is 15 days.
- Guests book furthest in advance for stays during December (average 23 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (20 days avg.) sees the longest lead times, while Summer (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in San Fernando.
- Target marketing efforts for the Winter season well in advance (at least 20 days) to capture early planners.
- Monitor your own booking lead times against these San Fernando averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in San Fernando (2025)
Amenity Prevalence
Amenity Insights for San Fernando
- Essential amenities in San Fernando that guests expect include: Air conditioning, Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Smoke alarm, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in San Fernando.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for San Fernando: Air conditioning, Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Air conditioning, Wifi, TV, Kitchen.
- Consider adding popular differentiators like Fire extinguisher or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in San Fernando to stay competitive.
San Fernando Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for San Fernando
- The typical guest profile for Airbnb in San Fernando consists of primarily domestic travelers (83%), often arriving from nearby Quezon City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 83.2% of guests.
- Key international markets include Philippines (83.2%) and United States (7%).
- Top languages spoken are English (51.2%) followed by Filipino (23.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Quezon City and Manila.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the San Fernando Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Jalajala | 23 | $1,959 | $322.37 | 20% |
| Bustos | 12 | $1,558 | $221.95 | 29% |
| Cabangan | 45 | $1,491 | $186.50 | 28% |
| Beneg | 14 | $1,391 | $273.10 | 21% |
| Lubao | 25 | $1,272 | $196.26 | 28% |
| Laoag | 22 | $1,238 | $169.96 | 31% |
| Tanauan | 21 | $1,217 | $160.72 | 34% |
| Los Baños | 158 | $1,143 | $256.67 | 20% |
| Talogtog | 41 | $1,105 | $156.47 | 26% |
| Alfonso | 196 | $1,086 | $178.94 | 21% |