Dagupan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pangasinan, Philippines

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Dagupan in 2025? Explore comprehensive Airbnb analytics for Dagupan, Pangasinan, Philippines to uncover income potential. This 2025 STR market report for Dagupan, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 44 active listings.

Whether you're considering an Airbnb investment in Dagupan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Dagupan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Dagupan Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$47
The average rental revenue earned for an occupied room per day in Dagupan.
Occupancy Rate(?)
26.1%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$2,382
Typical annual income for an Airbnb listing in Dagupan. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
33.4%
Strong growth (33.4%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Dagupan.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Dagupan.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
44
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Dagupan (2025)

Understanding the monthly revenue variations for Airbnb listings in Dagupan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dagupan is typically April, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dagupan across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $741+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $458 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $217 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $112, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Dagupan

Dagupan Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Dagupan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dagupan:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Dagupan

Average Daily Rate (ADR) Airbnb Trends in Dagupan (2025)

Effective short term rental pricing strategy in Dagupan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dagupan typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $102+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $55 or more.
  • Typical properties (Median) charge around $39 per night.
  • Entry-level properties (Bottom 25%) earn around $26 per night.

Average Daily Rate (ADR) Trend by Month in Dagupan

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Airbnb Seasonality Analysis & Trends in Dagupan (2025)

Peak Season (April, January, December)
  • Revenue averages $446 per month
  • Occupancy rates average 32.7%
  • Daily rates average $53
Shoulder Season
  • Revenue averages $351 per month
  • Occupancy maintains around 28.9%
  • Daily rates hold near $54
Low Season (May, August, September)
  • Revenue drops to average $262 per month
  • Occupancy decreases to average 24.3%
  • Daily rates adjust to average $55

Seasonality Insights for Dagupan

  • The Airbnb seasonality in Dagupan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Dagupan's highest earning potential, with monthly revenues capable of climbing to $455, occupancy reaching a high of 36.6%, and ADRs peaking at $56.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $250, occupancy could drop to 20.6%, and ADRs may adjust down to $50.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Dagupan.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Dagupan seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Dagupan (2025)

Exploring the top neighborhoods for short-term rentals in Dagupan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Bonuan Beach
A popular destination known for its beautiful shores and buoyant atmosphere, perfect for visitors who enjoy swimming and beach activities.
Bonuan Beach, Philippine Daily Inquirer, Bonuan Blue Beach Resort, Tondaligan Beach, Mangaldan Beach
City Center
The bustling hub of Dagupan, great for guests seeking proximity to shopping, dining, and local attractions.
Dagupan City Plaza, Sison Auditorium, Dagupan Historical and Cultural Center, Tondaligan Beach, Local eateries and markets
Tondaligan Beach
A famous local beach destination with picnic areas and water sports, ideal for families and beach lovers.
Tondaligan Beach, Sampaloc Lake, Various beach resorts, Water sports activities, Family-friendly amenities
Lingayen Gulf
Known for its scenic views and historical significance, it attracts tourists interested in nature and local heritage.
Lingayen Beach, Historic Lingayen Capitol, Bolinao Beach, Lingayen Gulf War Memorial, Basilica Minore de San Juan Bautista
Arellano Street
A lively street perfect for foodies and shoppers, bustling with local stores and restaurants.
Food stalls and local markets, Dagupan's famous pate and seafood, Shops and boutiques, Street food experiences, Cafes and eateries
Bola-bola Beach
A quieter beach area ideal for relaxing getaways and fishing activities, popular with locals and some tourists.
Bola-bola Beach, Fishing spots, Cozy beach resorts, Quiet picnic areas, Vibrant sunset views
San Fabian
A peaceful coastal town offering a more laid-back atmosphere than the city, appealing to tourists looking for tranquility.
San Fabian Beach, Local heritage sites, Resorts and relaxation spots, Fishing villages, Gastronomic seafood experiences
Calasiao
Just outside Dagupan, known for its historical significance and local delicacies, attracts visitors interested in cultural exploration.
Calasiao Church, Calasiao Rice Cake, Local markets, Historical landmarks, Nature parks

Understanding Airbnb License Requirements & STR Laws in Dagupan (2025)

While Dagupan, Pangasinan, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Dagupan to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 2% licensed listings)

Top Performing Airbnb Properties in Dagupan (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Dagupanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

3 Waves Beach Resort -  Private Beachfront w/ Pool

3 Waves Beach Resort - Private Beachfront w/ Pool

Entire Place • 3 bedrooms

$11,053
Revenue
17.6%
Occupancy
$247.42
Daily Rate
2-Bedroom Dagupan Townhouse

2-Bedroom Dagupan Townhouse

Entire Place • 2 bedrooms

$10,864
Revenue
64.1%
Occupancy
$49.77
Daily Rate
Rio Vista B&B Guesthouse

Rio Vista B&B Guesthouse

Entire Place • 2 bedrooms

$7,356
Revenue
23.3%
Occupancy
$78.40
Daily Rate
Cozy Apartment Dagupan 1

Cozy Apartment Dagupan 1

Entire Place • 1 bedroom

$5,950
Revenue
77.3%
Occupancy
$23.33
Daily Rate
Pike Guest House - New build beautiful apartment

Pike Guest House - New build beautiful apartment

Entire Place • 2 bedrooms

$5,154
Revenue
33.9%
Occupancy
$48.97
Daily Rate
Cozy Apartment Dagupan 3

Cozy Apartment Dagupan 3

Entire Place • 1 bedroom

$4,778
Revenue
57.2%
Occupancy
$25.24
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Dagupan (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Dagupan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fernando5$15,571224.97/5.0
Bobby3$15,449474.52/5.0
Raul4$13,4851064.96/5.0
Arax1$11,05384.38/5.0
Ruel1$10,864564.98/5.0
Betty7$8,4961884.69/5.0
Narisshe Que2$5,486244.78/5.0
Reynaldo1$4,33674.43/5.0
Ivan Luke1$3,25275.00/5.0
Candida (Aka Rhoda)2$2,604454.97/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dagupan.

Dive Deeper: Advanced Dagupan STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dagupan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Dagupan Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Dagupan

  • The Dagupan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 72.7% of the 44 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Dagupan, Apartment/Condo properties are the most common (47.7%), reflecting the local real estate landscape.
  • Houses represent a significant 29.5% portion, catering likely to families or larger groups.
  • The presence of 18.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, others (combined 4.6%) offer potential for unique stay experiences.

Dagupan Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Dagupan

  • The dominant room capacity in Dagupan is 1 bedroom listings, making up 34.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 59.1% of the active Airbnb listings in Dagupan, indicating a high concentration in these sizes.

Dagupan Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Dagupan

  • The most common guest capacity trend in Dagupan vacation rentals is listings accommodating 2 guests (29.5%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Dagupan STR market, accounting for 54.5% of listings.
  • 22.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Dagupan.
  • On average, properties in Dagupan are equipped to host 3.5 guests.

Dagupan Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Dagupan

  • The most common availability pattern in Dagupan falls within the 271-366 days range, representing 77.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 1-30 days range is most frequent in Dagupan (38.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 9.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Dagupan Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (81.8%)

1 Night

36 listings

81.8% of total

2 Nights (15.9%)

2 Nights

7 listings

15.9% of total

4-6 Nights (2.3%)

4-6 Nights

1 listings

2.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Dagupan is 1 Night, adopted by 81.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (97.7%) of the Dagupan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 81.8% of Dagupan hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dagupan.

Dagupan Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (29.3%)

Flexible

12 listings

29.3% of total

Moderate (39%)

Moderate

16 listings

39% of total

Firm (17.1%)

Firm

7 listings

17.1% of total

Strict (14.6%)

Strict

6 listings

14.6% of total

Cancellation Policy Insights for Dagupan

  • The prevailing Airbnb cancellation policy trend in Dagupan is Moderate, used by 39% of listings.
  • There's a relatively balanced mix between guest-friendly (68.3%) and stricter (31.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 39% market standard in Dagupan.
  • Using a Strict policy might deter some guests, as only 14.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Dagupan.

Dagupan STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Dagupan

  • The overall average booking lead time for vacation rentals in Dagupan is 19 days.
  • Guests book furthest in advance for stays during June (average 47 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (32 days avg.) sees the longest lead times, while Spring (15 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in Dagupan.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
  • During September, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 32 days) to capture early planners.
  • Monitor your own booking lead times against these Dagupan averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Dagupan (2025)

Amenity Prevalence

Amenity Insights for Dagupan

  • Essential amenities in Dagupan that guests expect include: Wifi, Air conditioning, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Kitchen, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Dagupan: Wifi, Air conditioning, Free parking on premises.
  • Prioritize adding missing essentials: Air conditioning, Free parking on premises.
  • Consider adding popular differentiators like TV or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Dagupan to stay competitive.

Dagupan Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Dagupan

  • The typical guest profile for Airbnb in Dagupan consists of primarily domestic travelers (68%), often arriving from nearby Quezon City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
  • Domestic travelers account for 68.1% of guests.
  • Key international markets include Philippines (68.1%) and United States (16%).
  • Top languages spoken are English (47.8%) followed by Filipino (18.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Quezon City and Manila.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Dagupan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Cabangan45$1,491$186.5028%
Beneg14$1,391$273.1021%
Laoag22$1,238$169.9631%
Talogtog41$1,105$156.4726%
Binoclutan12$1,078$208.6622%
Palauig18$987$120.0040%
Porac82$976$193.1023%
Magalang32$924$151.2526%
Doña Remedios Trinidad18$902$118.1830%
Danacbunga18$900$129.4720%

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