General Santos Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Soccsksargen, Philippines
Is Airbnb profitable in General Santos in 2025? Explore comprehensive Airbnb analytics for General Santos, Soccsksargen, Philippines to uncover income potential. This 2025 STR market report for General Santos, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 182 active listings.
Whether you're considering an Airbnb investment in General Santos, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the General Santos Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key General Santos Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in General Santos (2025)
Understanding the monthly revenue variations for Airbnb listings in General Santos is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in General Santos is typically December, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in General Santos across different performance tiers:
- Best-in-class properties (Top 10%) achieve $660+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $407 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $194 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $92, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in General Santos
General Santos Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the General Santos STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in General Santos:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in General Santos
Average Daily Rate (ADR) Airbnb Trends in General Santos (2025)
Effective short term rental pricing strategy in General Santos involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in General Santos typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $60+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $40 or more.
- Typical properties (Median) charge around $27 per night.
- Entry-level properties (Bottom 25%) earn around $19 per night.
Average Daily Rate (ADR) Trend by Month in General Santos
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Airbnb Seasonality Analysis & Trends in General Santos (2025)
Peak Season (December, June, July)
- Revenue averages $336 per month
- Occupancy rates average 31.7%
- Daily rates average $33
Shoulder Season
- Revenue averages $292 per month
- Occupancy maintains around 29.3%
- Daily rates hold near $35
Low Season (March, October, November)
- Revenue drops to average $252 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $34
Seasonality Insights for General Santos
- The Airbnb seasonality in General Santos shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases General Santos's highest earning potential, with monthly revenues capable of climbing to $344, occupancy reaching a high of 33.1%, and ADRs peaking at $36.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $248, occupancy could drop to 25.3%, and ADRs may adjust down to $33.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in General Santos.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these General Santos seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in General Santos (2025)
Exploring the top neighborhoods for short-term rentals in General Santos? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lagao | A bustling urban neighborhood that's a hub for dining and shopping. Its accessibility and variety of attractions make it suitable for both short and long-term stays. | General Santos Fish Port Complex, Plaza Heneral Santos, Gaisano Mall, Lagao Wet Market, KCC Mall of Gensan |
| Bulan | A peaceful residential area known for its local charm and warm community. It's less commercialized, giving guests an authentic experience of General Santos. | Local markets, Provincial Capitol, Laguna De Buluan, Bulan River |
| San Isidro | A growing area close to educational institutions and commercial centers. Perfect for students and business travelers. | San Isidro Labrador Parish, Ace Centerpoint Mall, Universities and colleges nearby |
| Dadiangas | The central business district of General Santos, featuring a mix of urban life and leisure activities. Great for visitors looking for convenience. | SM City General Santos, General Santos City Museum, local restaurants, parks and recreation areas |
| Pueblo | A suburban neighborhood known for its spacious environment and family-friendly atmosphere. Attracts families and longer-term visitors. | General Santos International Airport, St. Peter and Paul Parish, schools and community centers |
| Tambler | An area that offers a glimpse of local life and access to beaches. Ideal for those looking to explore both urban and natural attractions. | Sarangani Bay, local bazaars, beach resorts nearby |
| Sampaguita | A calm residential area with friendly locals, ideal for travelers seeking relaxation away from city noise. | local parks, traditional markets, nearby cafes |
| Lagtang | A developing area with a mix of modern amenities and traditional Filipino lifestyle. Great for adventurous travelers. | local eateries, emerging shopping centers, riverside views |
Understanding Airbnb License Requirements & STR Laws in General Santos (2025)
With 13% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in General Santos. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for General Santos to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 13% licensed listings)
Top Performing Airbnb Properties in General Santos (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in General Santosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
White villa
Entire Place • 3 bedrooms
Cozy Family Home Rental-Gensan
Entire Place • 3 bedrooms
Balai AA-10pax,h&c shower,pool,bar&dining/Netflix
Entire Place • 3 bedrooms
Japandi Home A - FullyAircon,WIFI,Hotshwr,24hGuard
Entire Place • 3 bedrooms
PAMINTUAN HOUSE
Entire Place • 4 bedrooms
PATTY'S HOUSE
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in General Santos (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in General Santos based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cristine | 13 | $28,028 | 318 | 4.79/5.0 |
| Jen | 8 | $26,868 | 216 | 4.74/5.0 |
| Mazel Kaye | 3 | $21,315 | 83 | 4.95/5.0 |
| Renato | 5 | $18,789 | 112 | 4.85/5.0 |
| Celeste | 3 | $15,212 | 14 | 4.93/5.0 |
| Melinda | 2 | $12,953 | 151 | 4.92/5.0 |
| Mary Joy | 2 | $10,238 | 33 | 4.91/5.0 |
| Mary Joy | 5 | $9,413 | 162 | 4.88/5.0 |
| Kim | 1 | $9,154 | 40 | 4.95/5.0 |
| Susana | 4 | $8,931 | 81 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in General Santos.
Dive Deeper: Advanced General Santos STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for General Santos. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGeneral Santos Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for General Santos
- The General Santos Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.3% of the 182 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in General Santos, House properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 61.5% portion, catering likely to families or larger groups.
- The presence of 20.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
General Santos Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for General Santos
- The dominant room capacity in General Santos is 1 bedroom listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.7% of the active Airbnb listings in General Santos, indicating a high concentration in these sizes.
- A significant 20.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in General Santos.
General Santos Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for General Santos
- The most common guest capacity trend in General Santos vacation rentals is listings accommodating 8+ guests (22%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the General Santos STR market, accounting for 43.4% of listings.
- 36.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in General Santos.
- On average, properties in General Santos are equipped to host 4.6 guests.
General Santos Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for General Santos
- The most common availability pattern in General Santos falls within the 271-366 days range, representing 79.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in General Santos (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
General Santos Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
142 listings
78.5% of total
2 Nights
21 listings
11.6% of total
3 Nights
7 listings
3.9% of total
4-6 Nights
1 listings
0.6% of total
30+ Nights
10 listings
5.5% of total
Key Insights
- The most prevalent minimum stay requirement in General Santos is 1 Night, adopted by 78.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.1%) of the General Santos Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 78.5% of General Santos hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in General Santos.
General Santos Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
60 listings
39% of total
Moderate
33 listings
21.4% of total
Firm
21 listings
13.6% of total
Strict
40 listings
26% of total
Cancellation Policy Insights for General Santos
- The prevailing Airbnb cancellation policy trend in General Santos is Flexible, used by 39% of listings.
- There's a relatively balanced mix between guest-friendly (60.4%) and stricter (39.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39% market standard in General Santos.
- Regularly review your cancellation policy against competitors and market demand shifts in General Santos.
General Santos STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for General Santos
- The overall average booking lead time for vacation rentals in General Santos is 19 days.
- Guests book furthest in advance for stays during June (average 30 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (24 days avg.) sees the longest lead times, while Spring (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in General Santos.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 30 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 24 days) to capture early planners.
- Monitor your own booking lead times against these General Santos averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in General Santos (2025)
Amenity Prevalence
Amenity Insights for General Santos
- Essential amenities in General Santos that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for General Santos: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in General Santos to stay competitive.
General Santos Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for General Santos
- The typical guest profile for Airbnb in General Santos consists of primarily domestic travelers (68%), often arriving from nearby Davao City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 67.6% of guests.
- Key international markets include Philippines (67.6%) and United States (14.9%).
- Top languages spoken are English (52.2%) followed by Filipino (18.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Davao City and General Santos City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the General Santos Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.