Tarlac City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tarlac, Philippines
Is Airbnb profitable in Tarlac City in 2025? Explore comprehensive Airbnb analytics for Tarlac City, Tarlac, Philippines to uncover income potential. This 2025 STR market report for Tarlac City, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Tarlac City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tarlac City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tarlac City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tarlac City (2025)
Understanding the monthly revenue variations for Airbnb listings in Tarlac City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tarlac City is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tarlac City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,769+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,029 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $455 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $161, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tarlac City
Tarlac City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tarlac City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tarlac City:
- Best-in-class properties (Top 10%) achieve 54%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tarlac City
Average Daily Rate (ADR) Airbnb Trends in Tarlac City (2025)
Effective short term rental pricing strategy in Tarlac City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tarlac City typically peaks in May and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $82 or more.
- Typical properties (Median) charge around $50 per night.
- Entry-level properties (Bottom 25%) earn around $22 per night.
Average Daily Rate (ADR) Trend by Month in Tarlac City
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Airbnb Seasonality Analysis & Trends in Tarlac City (2025)
Peak Season (May, April, June)
- Revenue averages $1,394 per month
- Occupancy rates average 33.6%
- Daily rates average $71
Shoulder Season
- Revenue averages $663 per month
- Occupancy maintains around 23.8%
- Daily rates hold near $67
Low Season (January, August, October)
- Revenue drops to average $537 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $68
Seasonality Insights for Tarlac City
- The Airbnb seasonality in Tarlac City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tarlac City's highest earning potential, with monthly revenues capable of climbing to $1,891, occupancy reaching a high of 46.6%, and ADRs peaking at $71.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $528, occupancy could drop to 17.1%, and ADRs may adjust down to $64.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tarlac City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tarlac City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tarlac City (2025)
Exploring the top neighborhoods for short-term rentals in Tarlac City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Jose | A bustling area in Tarlac City with close proximity to shopping centers, schools, and local eateries. It is popular among both tourists and locals, making it a prime location for Airbnb hosting. | Nepo Mall, SM City Tarlac, Tarlac Heritage Foundation, Aquino Center Museum, Plaza Luisita |
| McArthur Highway | The main roadway that runs through Tarlac City, featuring numerous businesses and restaurants. Highly frequented by travelers, making it ideal for vacation rentals. | Jollibee, Mang Inasal, local street food vendors, Tarlac City Hall, various local shops |
| Global City Tarlac | A newly developed area aimed at creating a modern urban lifestyle. It is attracting young professionals and families looking for a vibrant community atmosphere. | Global City Park, residential communities, modern cafes, fitness centers |
| Brgy. San Roque | A residential neighborhood that is gaining popularity for its peaceful ambiance and proximity to the city center. Ideal for families and travelers looking for a quieter stay. | San Roque Parish Church, local markets, community parks |
| Brgy. San Vicente | This area is becoming known for its hospitality and local attractions. It is ideal for visitors wishing to experience local culture and traditions. | San Vicente Ferrer Church, Bamboo Organ, local artisan shops |
| Nambalan | A peaceful and scenic area that offers a more rural feel while still being within reach of city amenities. Great for nature lovers and those seeking a retreat. | Nambalan River, scenic hiking trails, agricultural landscapes |
| Brgy. Balay Ni Mayang | A charming neighborhood that showcases local art and culture. Attractive to visitors wanting an authentic Filipino experience. | art workshops, local handicrafts, community events |
| Brgy. Cut-Cut | A developing area that is close to educational institutions, making it appealing for students and young professionals. Great location for short-term rentals. | Tarlac Agricultural University, local cafes, student hangout spots |
Understanding Airbnb License Requirements & STR Laws in Tarlac City (2025)
While Tarlac City, Tarlac, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tarlac City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tarlac City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tarlac Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
UMA Private VILLA with Pool, Garden and Pavilion
Entire Place • 3 bedrooms
BVR Private Villa with Pool, Pavilion and more
Entire Place • 2 bedrooms
Casita by Uma Private Villa (with pool)
Entire Place • 1 bedroom
Homestay 2 at Urban Oasis Resort, Tarlac
Entire Place • 2 bedrooms
Prio Tierrez Villa
Entire Place • 1 bedroom
Relaxing 3 bedroom private pool resort staycation
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tarlac City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tarlac City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bernadette | 1 | $39,745 | 17 | 4.82/5.0 |
| Ashton | 1 | $24,735 | 15 | 5.00/5.0 |
| John | 2 | $17,734 | 6 | 2.40/5.0 |
| Krichelle Cates | 1 | $14,448 | 37 | 4.78/5.0 |
| Joy Marie | 1 | $11,195 | 11 | 5.00/5.0 |
| Jhoms | 1 | $9,718 | 49 | 4.92/5.0 |
| Estrellita | 1 | $7,977 | 14 | 4.86/5.0 |
| Racquel | 1 | $5,222 | 59 | 4.83/5.0 |
| Ron | 1 | $5,083 | 4 | 4.50/5.0 |
| Host #578913110 | 1 | $4,735 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tarlac City.
Dive Deeper: Advanced Tarlac City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tarlac City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTarlac City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tarlac City
- The Tarlac City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.2% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 44.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Tarlac City, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- The presence of 10.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 6.8%) offer potential for unique stay experiences.
Tarlac City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tarlac City
- The dominant room capacity in Tarlac City is 1 bedroom listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 68.9% of the active Airbnb listings in Tarlac City, indicating a high concentration in these sizes.
Tarlac City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tarlac City
- The most common guest capacity trend in Tarlac City vacation rentals is listings accommodating 8+ guests (27.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Tarlac City STR market, accounting for 44.8% of listings.
- 44.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tarlac City.
- On average, properties in Tarlac City are equipped to host 4.5 guests.
Tarlac City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tarlac City
- The most common availability pattern in Tarlac City falls within the 271-366 days range, representing 69% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Tarlac City (44.8%), reflecting common guest stay durations or potential owner blocking patterns.
Tarlac City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
93.1% of total
2 Nights
2 listings
6.9% of total
Key Insights
- The most prevalent minimum stay requirement in Tarlac City is 1 Night, adopted by 93.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Tarlac City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 93.1% of Tarlac City hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tarlac City.
Tarlac City Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
13% of total
Moderate
8 listings
34.8% of total
Firm
3 listings
13% of total
Strict
9 listings
39.1% of total
Cancellation Policy Insights for Tarlac City
- The prevailing Airbnb cancellation policy trend in Tarlac City is Strict, used by 39.1% of listings.
- A majority (52.1%) of hosts in Tarlac City utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 39.1% market standard in Tarlac City.
- With 39.1% using Strict terms, this is a viable option in Tarlac City, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Tarlac City.
Tarlac City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tarlac City
- The overall average booking lead time for vacation rentals in Tarlac City is 20 days.
- Guests book furthest in advance for stays during January (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Fall (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Tarlac City.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Tarlac City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tarlac City (2025)
Amenity Prevalence
Amenity Insights for Tarlac City
- Essential amenities in Tarlac City that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tarlac City: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tarlac City to stay competitive.
Tarlac City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tarlac City
- The typical guest profile for Airbnb in Tarlac City consists of a mix of domestic (65%) and international guests, often arriving from nearby Manila, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Tagalog.
- Domestic travelers account for 64.7% of guests.
- Key international markets include Philippines (64.7%) and United States (15.7%).
- Top languages spoken are English (50%) followed by Tagalog (21.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Manila and Tarlac City.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tarlac City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Beneg | 11 | $2,096 | $267.45 | 22% |
| Bustos | 10 | $2,093 | $228.44 | 40% |
| Cabangan | 35 | $2,038 | $184.48 | 29% |
| Jalajala | 22 | $1,958 | $280.23 | 22% |
| Lubao | 23 | $1,673 | $184.75 | 31% |
| Binoclutan | 10 | $1,642 | $176.35 | 25% |
| Tanauan | 17 | $1,500 | $175.04 | 36% |
| Alfonso | 173 | $1,460 | $183.92 | 24% |
| Talogtog | 36 | $1,307 | $140.78 | 25% |
| Danacbunga | 15 | $1,248 | $120.53 | 20% |