Iloilo City Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Visayas, Philippines
Is Airbnb profitable in Iloilo City in 2025? Explore comprehensive Airbnb analytics for Iloilo City, Western Visayas, Philippines to uncover income potential. This 2025 STR market report for Iloilo City, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 733 active listings.
Whether you're considering an Airbnb investment in Iloilo City, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Iloilo City Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Iloilo City Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Iloilo City (2025)
Understanding the monthly revenue variations for Airbnb listings in Iloilo City is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Iloilo City is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Iloilo City across different performance tiers:
- Best-in-class properties (Top 10%) achieve $918+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $625 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $187, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Iloilo City
Iloilo City Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Iloilo City STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Iloilo City:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Iloilo City
Average Daily Rate (ADR) Airbnb Trends in Iloilo City (2025)
Effective short term rental pricing strategy in Iloilo City involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Iloilo City typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $59+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $41 or more.
- Typical properties (Median) charge around $31 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Iloilo City
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Airbnb Seasonality Analysis & Trends in Iloilo City (2025)
Peak Season (May, April, June)
- Revenue averages $714 per month
- Occupancy rates average 38.6%
- Daily rates average $37
Shoulder Season
- Revenue averages $432 per month
- Occupancy maintains around 38.9%
- Daily rates hold near $40
Low Season (August, September, October)
- Revenue drops to average $344 per month
- Occupancy decreases to average 34.6%
- Daily rates adjust to average $37
Seasonality Insights for Iloilo City
- The Airbnb seasonality in Iloilo City shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Iloilo City's highest earning potential, with monthly revenues capable of climbing to $737, occupancy reaching a high of 41.4%, and ADRs peaking at $43.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $326, occupancy could drop to 33.8%, and ADRs may adjust down to $37.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Iloilo City.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Iloilo City seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Iloilo City (2025)
Exploring the top neighborhoods for short-term rentals in Iloilo City? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Iloilo Business Park | A vibrant commercial district that combines modern facilities with a variety of dining and shopping options. Ideal for business travelers and tourists seeking convenience and accessibility to urban attractions. | Iloilo Convention Center, Festive Walk Parade, Megaworld Lifestyle Malls, Iloilo Museum of Contemporary Art |
| Molo | Known for its beautiful heritage sites and the famous Molo Church, this area attracts tourists interested in historical and cultural experiences, along with local dining spots. | Molo Mansion, Molo Church, Iloilo River Esplanade, Nelly's Garden |
| Jaro | An area rich in history and culture, particularly renowned for its historical landmarks and vibrant local culture, attracting visitors looking for a local experience. | Jaro Cathedral, Graciano Lopez Jaena Park, Jaro Belfry, Casa Mariquit |
| Lapuz | Primarily a residential area with proximity to the beach and local markets. Offers a local living experience with access to Iloilo's coastal attractions. | Lapuz Beach, Iloilo Fish Market, SM City Iloilo, Mangrove Eco-Park |
| Arevalo | A coastal district known for its beach resorts and local food, perfect for those seeking a relaxing getaway or a culinary experience by the sea. | Arevalo Beach, Baluarte Beach, Restaurants along the coast, Magsaysay Park |
| Downtown Iloilo | The heart of Iloilo City, filled with historical landmarks, vibrant markets, and business centers. Great for those wanting to explore the city’s rich culture. | Iloilo City Hall, Plaza Libertad, The Campanario de Jaro, Calle Real |
| Salas | This area features a blend of residential and commercial properties, close to educational institutions, making it attractive for families and students. | Iloilo Science and Technology University, University of San Agustin, Iloilo City Public Library, Local eateries |
| San Juanico | Known for its recreational areas and proximity to natural attractions, suitable for those seeking nature activities along with urban conveniences. | San Juanico Bridge, Local parks, Natural reserves, Adventure tours available |
Understanding Airbnb License Requirements & STR Laws in Iloilo City (2025)
While Iloilo City, Western Visayas, Philippines currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Iloilo City to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Iloilo City (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Iloilo Citybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Bali-inspired Villa with Jacuzzi by Pallet Homes
Entire Place • 3 bedrooms
Spacious 3 Bedroom Appartement @Avida Allgauers
Entire Place • 3 bedrooms
Allison's Staycation Villa 6BR 5.5T
Entire Place • 6 bedrooms
2 Houses w/ parking near ICC
Entire Place • 3 bedrooms
Avida - Simple & Elegant ~3BR#31
Entire Place • 3 bedrooms
Tropical Home for 12 guests in Iloilo City
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Iloilo City (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Iloilo City based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| HuboMoto | 73 | $374,896 | 1273 | 4.40/5.0 |
| Benjamin | 16 | $177,186 | 331 | 4.81/5.0 |
| Yvonnie Rose | 30 | $102,016 | 518 | 4.45/5.0 |
| Krisha | 18 | $46,913 | 49 | 1.83/5.0 |
| Sonnette | 6 | $39,463 | 55 | 4.56/5.0 |
| Lara Mae | 5 | $34,374 | 184 | 4.87/5.0 |
| Rio | 3 | $33,364 | 120 | 4.98/5.0 |
| Shonna Lou | 4 | $31,479 | 215 | 4.94/5.0 |
| Maricho | 9 | $29,750 | 112 | 4.14/5.0 |
| Jennilyn | 8 | $27,997 | 23 | 2.38/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Iloilo City.
Dive Deeper: Advanced Iloilo City STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Iloilo City. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsIloilo City Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Iloilo City
- The Iloilo City Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.5% of the 733 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Iloilo City, Apartment/Condo properties are the most common (80.5%), reflecting the local real estate landscape.
- The presence of 6.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 2.9%) offer potential for unique stay experiences.
Iloilo City Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Iloilo City
- The dominant room capacity in Iloilo City is 1 bedroom listings, making up 49.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.4% of the active Airbnb listings in Iloilo City, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (5.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Iloilo City.
Iloilo City Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Iloilo City
- The most common guest capacity trend in Iloilo City vacation rentals is listings accommodating 3 guests (22.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Iloilo City STR market, accounting for 44.3% of listings.
- 17.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Iloilo City.
- On average, properties in Iloilo City are equipped to host 3.4 guests.
Iloilo City Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Iloilo City
- The most common availability pattern in Iloilo City falls within the 271-366 days range, representing 49.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 79.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Iloilo City (30.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Iloilo City Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
464 listings
65.9% of total
2 Nights
152 listings
21.6% of total
3 Nights
29 listings
4.1% of total
4-6 Nights
10 listings
1.4% of total
7-29 Nights
6 listings
0.9% of total
30+ Nights
43 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Iloilo City is 1 Night, adopted by 65.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (87.5%) of the Iloilo City Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 65.9% of Iloilo City hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Iloilo City.
Iloilo City Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
14 listings
2.5% of total
Flexible
233 listings
41.8% of total
Moderate
121 listings
21.7% of total
Firm
70 listings
12.5% of total
Strict
120 listings
21.5% of total
Cancellation Policy Insights for Iloilo City
- The prevailing Airbnb cancellation policy trend in Iloilo City is Flexible, used by 41.8% of listings.
- There's a relatively balanced mix between guest-friendly (63.5%) and stricter (34.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.8% market standard in Iloilo City.
- Regularly review your cancellation policy against competitors and market demand shifts in Iloilo City.
Iloilo City STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Iloilo City
- The overall average booking lead time for vacation rentals in Iloilo City is 31 days.
- Guests book furthest in advance for stays during January (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Spring (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Iloilo City.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Iloilo City averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Iloilo City (2025)
Amenity Prevalence
Amenity Insights for Iloilo City
- Essential amenities in Iloilo City that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Iloilo City.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Iloilo City: Air conditioning, Wifi.
- Prioritize adding missing essentials: Air conditioning, Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Iloilo City to stay competitive.
Iloilo City Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Iloilo City
- The typical guest profile for Airbnb in Iloilo City consists of primarily domestic travelers (78%), often arriving from nearby Iloilo City, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 78.3% of guests.
- Key international markets include Philippines (78.3%) and United States (9.4%).
- Top languages spoken are English (51.8%) followed by Filipino (22.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Iloilo City and Manila.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Iloilo City Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.