Wrocław Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lower Silesian Voivodeship, Poland
Is Airbnb profitable in Wrocław in 2025? Explore comprehensive Airbnb analytics for Wrocław, Lower Silesian Voivodeship, Poland to uncover income potential. This 2025 STR market report for Wrocław, based on AirROI data from September 2024 to August 2025, reveals key trends in the bustling market of 2,522 active listings.
Whether you're considering an Airbnb investment in Wrocław, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wrocław Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wrocław Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wrocław (2025)
Understanding the monthly revenue variations for Airbnb listings in Wrocław is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wrocław is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wrocław across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,264+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,448 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $795 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $393, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wrocław
Wrocław Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wrocław STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wrocław:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wrocław
Average Daily Rate (ADR) Airbnb Trends in Wrocław (2025)
Effective short term rental pricing strategy in Wrocław involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wrocław typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $176+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $119 or more.
- Typical properties (Median) charge around $87 per night.
- Entry-level properties (Bottom 25%) earn around $63 per night.
Average Daily Rate (ADR) Trend by Month in Wrocław
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Airbnb Seasonality Analysis & Trends in Wrocław (2025)
Peak Season (December, July, May)
- Revenue averages $1,371 per month
- Occupancy rates average 38.2%
- Daily rates average $129
Shoulder Season
- Revenue averages $1,110 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $119
Low Season (January, February, March)
- Revenue drops to average $825 per month
- Occupancy decreases to average 32.6%
- Daily rates adjust to average $100
Seasonality Insights for Wrocław
- The Airbnb seasonality in Wrocław shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wrocław's highest earning potential, with monthly revenues capable of climbing to $1,443, occupancy reaching a high of 40.5%, and ADRs peaking at $139.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $786, occupancy could drop to 28.8%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wrocław.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wrocław seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wrocław (2025)
Exploring the top neighborhoods for short-term rentals in Wrocław? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | Wrocław's historic center, filled with beautiful architecture, cobblestone streets, and vibrant culture. Perfect for tourists interested in history and sightseeing. | Market Square, Wrocław Cathedral, Ostrów Tumski, Racławice Panorama, Dwarfs of Wrocław, National Museum |
| Wrocław Fountain and Szczytnicki Park | A tranquil area with beautiful parks and the impressive Wrocław Fountain. Great for families and those wanting a relaxing getaway. | Wrocław Fountain, Szczytnicki Park, Botanical Garden, Centennial Hall, Japanese Garden |
| Grunwald | A residential area with a growing community, close to the city center and popular with young professionals and families. Offers a mix of local culture and amenities. | Hala Stulecia, Grunwaldzki Bridge, Parks and Recreational areas, Shopping centers, Local cafes |
| Ostrów Tumski | An island district known for its historical significance and stunning architecture. A picturesque location that attracts history enthusiasts and casual visitors alike. | Cathedral Island, Wrocław University, Ostrów Tumski streets, Historical churches, Scenic river views |
| Księżniczki Zofii Park | A quieter area perfect for those looking for a peaceful environment while still being close to the city. Ideal for nature lovers and relaxing weekends. | Księżniczki Zofii Park, Walking paths, Playgrounds, Picnic areas, Local cafes |
| Psie Pole | A family-friendly district located in the northern part of Wrocław. Known for its parks and local culture, it attracts longer-term visitors and families. | Parks, Local shops, Cafes, Community events, Strong local culture |
| Biskupa Jordana | A charming area known for its green spaces and proximity to the Odra River. Offers a local vibe while being relatively close to the hustle and bustle of the city. | Odra River paths, Parks, Cafes along the river, Historical sites, Bike trails |
| Fabryczna | A rapidly developing neighborhood with modern amenities. Attractive for guests looking for new accommodations and a taste of modern Wrocław living. | Shopping malls, New residential areas, Local eateries, Cultural events, Entertainment options |
Understanding Airbnb License Requirements & STR Laws in Wrocław (2025)
While Wrocław, Lower Silesian Voivodeship, Poland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wrocław to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Wrocław (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wrocławbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
44th floor Luxury Apartment with Jacuzzi and Sauna
Entire Place • 1 bedroom
Ruska 47/48A Apart - 160 sqm, 5 bedrooms FV
Entire Place • 5 bedrooms
30th Floor Luxury Apartment with Jacuzzi & Sauna
Entire Place • 1 bedroom
46th Apartment Suite with Jacuzzi
Entire Place • 1 bedroom
Wrocław Panorama Terrace |AS HOME Apartamenty R510
Entire Place • 2 bedrooms
Iconic View Residence – 150m2 AS HOME Rynek 506
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wrocław (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wrocław based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| RentPlanet | 223 | $2,336,697 | 1272 | 4.44/5.0 |
| Apartamenty Sky Tower | 30 | $1,067,888 | 100 | 4.57/5.0 |
| Noclegi Renters | 90 | $956,987 | 1213 | 4.55/5.0 |
| Łukasz | 29 | $849,948 | 865 | 4.58/5.0 |
| Agnieszka | 92 | $735,478 | 2707 | 4.75/5.0 |
| Apartamenty-Wroc | 61 | $664,168 | 3140 | 4.88/5.0 |
| Krzysztof | 45 | $574,287 | 3707 | 4.86/5.0 |
| Aleksandra | 23 | $563,950 | 1150 | 4.76/5.0 |
| Goldrent | 29 | $475,018 | 544 | 4.78/5.0 |
| Konrad | 26 | $457,609 | 5911 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wrocław.
Dive Deeper: Advanced Wrocław STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wrocław. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWrocław Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wrocław
- The Wrocław Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.6% of the 2,522 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wrocław, Apartment/Condo properties are the most common (94.5%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, house, others (combined 5.4%) offer potential for unique stay experiences.
Wrocław Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wrocław
- The dominant room capacity in Wrocław is 1 bedroom listings, making up 52.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.7% of the active Airbnb listings in Wrocław, indicating a high concentration in these sizes.
- With over half the market (52.8%) consisting of studios or 1-bedroom units, Wrocław is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (3.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Wrocław.
Wrocław Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wrocław
- The most common guest capacity trend in Wrocław vacation rentals is listings accommodating 4 guests (41.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Wrocław STR market, accounting for 68.0% of listings.
- 13.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wrocław.
- On average, properties in Wrocław are equipped to host 3.5 guests.
Wrocław Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wrocław
- The most common availability pattern in Wrocław falls within the 271-366 days range, representing 58.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Wrocław (35.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wrocław Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
838 listings
33.4% of total
2 Nights
395 listings
15.7% of total
3 Nights
208 listings
8.3% of total
4-6 Nights
61 listings
2.4% of total
7-29 Nights
83 listings
3.3% of total
30+ Nights
923 listings
36.8% of total
Key Insights
- The most prevalent minimum stay requirement in Wrocław is 30+ Nights, adopted by 36.8% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.8%) caters to monthly stays (30+ nights) in Wrocław, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.8% of Wrocław hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 36.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wrocław.
Wrocław Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
29 listings
1.2% of total
Limited
54 listings
2.2% of total
Refundable
48 listings
1.9% of total
Non-refundable
67 listings
2.7% of total
Flexible
991 listings
39.7% of total
Moderate
759 listings
30.4% of total
Firm
441 listings
17.7% of total
Strict
108 listings
4.3% of total
Cancellation Policy Insights for Wrocław
- The prevailing Airbnb cancellation policy trend in Wrocław is Flexible, used by 39.7% of listings.
- The market strongly favors guest-friendly terms, with 70.1% of listings offering Flexible or Moderate policies. This suggests guests in Wrocław may expect booking flexibility.
- Strict cancellation policies are quite rare (4.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.7% market standard in Wrocław.
- Using a Strict policy might deter some guests, as only 4.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wrocław.
Wrocław STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wrocław
- The overall average booking lead time for vacation rentals in Wrocław is 34 days.
- Guests book furthest in advance for stays during August (average 63 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (34 days) as a baseline for your pricing and availability strategy in Wrocław.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Wrocław averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wrocław (2025)
Amenity Prevalence
Amenity Insights for Wrocław
- Essential amenities in Wrocław that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wrocław: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wrocław to stay competitive.
Wrocław Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wrocław
- The typical guest profile for Airbnb in Wrocław consists of predominantly international visitors (76%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
- Domestic travelers account for 24.0% of guests.
- Key international markets include Poland (24%) and United Kingdom (15.8%).
- Top languages spoken are English (40.2%) followed by Polish (14%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wrocław Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kamienica | 11 | $1,117 | $199.76 | 29% |
| Stara Morawa | 10 | $1,069 | $180.53 | 26% |
| Bělá pod Pradědem | 11 | $987 | $162.91 | 32% |
| Červená Voda | 22 | $978 | $174.56 | 24% |
| Deštné v Orlických horách | 17 | $880 | $128.53 | 29% |
| Poznan | 1,318 | $849 | $103.14 | 35% |
| Říčky v Orlických horách | 10 | $839 | $161.95 | 23% |
| Dolní Morava | 13 | $793 | $158.71 | 23% |
| Velké Losiny | 14 | $723 | $135.14 | 25% |
| Teplice nad Metují | 18 | $690 | $110.59 | 28% |