Hel Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pomeranian Voivodeship, Poland

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Hel in 2025? Explore comprehensive Airbnb analytics for Hel, Pomeranian Voivodeship, Poland to uncover income potential. This 2025 STR market report for Hel, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 112 active listings.

Whether you're considering an Airbnb investment in Hel, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Hel Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Hel Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$125
The average rental revenue earned for an occupied room per day in Hel.
Occupancy Rate(?)
29.1%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$7,138
Typical annual income for an Airbnb listing in Hel. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
15.8%
Strong growth (15.8%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Hel.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Hel.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
112
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Hel (2025)

Understanding the monthly revenue variations for Airbnb listings in Hel is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Hel is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Hel across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,864+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,280 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $781 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $415, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Hel

Hel Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Hel STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Hel:

  • Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Hel

Average Daily Rate (ADR) Airbnb Trends in Hel (2025)

Effective short term rental pricing strategy in Hel involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Hel typically peaks in June and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $152 or more.
  • Typical properties (Median) charge around $114 per night.
  • Entry-level properties (Bottom 25%) earn around $77 per night.

Average Daily Rate (ADR) Trend by Month in Hel

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Airbnb Seasonality Analysis & Trends in Hel (2025)

Peak Season (July, August, June)
  • Revenue averages $1,871 per month
  • Occupancy rates average 40.6%
  • Daily rates average $145
Shoulder Season
  • Revenue averages $725 per month
  • Occupancy maintains around 24.4%
  • Daily rates hold near $124
Low Season (January, March, November)
  • Revenue drops to average $442 per month
  • Occupancy decreases to average 18.8%
  • Daily rates adjust to average $114

Seasonality Insights for Hel

  • The Airbnb seasonality in Hel shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Hel's highest earning potential, with monthly revenues capable of climbing to $2,125, occupancy reaching a high of 48.8%, and ADRs peaking at $156.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $399, occupancy could drop to 16.0%, and ADRs may adjust down to $103.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Hel.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Hel seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Hel (2025)

Exploring the top neighborhoods for short-term rentals in Hel? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Hel Peninsula
A popular summer destination known for its beautiful beaches and charming coastal towns. Ideal for tourists seeking relaxation and outdoor activities.
Hel Lighthouse, Seal Sanctuary, Hel Beach, Campsite Beaches, Kitesurfing Zones
Hel Town
The main town on the peninsula, rich in history and maritime culture. Attracts visitors with its unique character and access to numerous attractions.
Museum of Coastal Defense, Hel Port, Pier in Hel, Local Seafood Restaurants, Sightseeing Boat Tours
Władysławowo
A vibrant coastal resort town close to Hel that offers a mix of beach activities and local culture, popular with families and young travelers.
Władysławowo Beach, Butterfly Museum, Ocean Park, Promenada, Fishing Harbor
Jastarnia
A charming small town on the peninsula, known for its tranquil atmosphere and beautiful sandy beaches, perfect for vacation rentals.
Jurata Beach, Jastarnia Marina, Hel-Krynica Morska Ferry, Local Shops and Cafes, Water Sports
Jurata
An upscale resort town with a reputation for luxury, surrounded by beautiful nature. Attracts affluent visitors seeking a relaxing getaway.
Jurata Beach, Boardwalk, Dune Paths, Luxury Hotels, Spa Centers
Puck
A picturesque seaside town nearby, known for its historical significance and natural beauty. It offers a less crowded alternative for vacationers.
Puck Marina, Puck Castle, Beaches, Cultural Events, Local Craft Shops
Krynica Morska
A quaint resort town located on the western coast of the Vistula Spit, popular for its pleasant beaches and nature trails.
Vistula Spit Nature Reserve, Krynica Beach, Historical Buildings, Nature Walks, Bird Watching
Swarzewo
A peaceful village near Puck Bay, a hidden gem that attracts travelers looking for a quiet retreat in nature, ideal for Airbnb.
Quiet Beaches, Scenic Views, Local Farmers Market, Nature Trails, Cultural Heritage Sites

Understanding Airbnb License Requirements & STR Laws in Hel (2025)

While Hel, Pomeranian Voivodeship, Poland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Hel to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Hel (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Helbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Hel, Leśna - Apartament 12 Sun&Snow

Hel, Leśna - Apartament 12 Sun&Snow

Entire Place • 3 bedrooms

$21,690
Revenue
26.4%
Occupancy
$230.88
Daily Rate
Hel, Żeromskiego Hel - Apartment 2 A Sun&Snow

Hel, Żeromskiego Hel - Apartment 2 A Sun&Snow

Entire Place • 2 bedrooms

$20,522
Revenue
32.7%
Occupancy
$175.28
Daily Rate
BlueApartPL Comfortable headland apartment

BlueApartPL Comfortable headland apartment

Entire Place • 1 bedroom

$20,355
Revenue
50.9%
Occupancy
$97.68
Daily Rate
HelApartPL - Apartment Sea View

HelApartPL - Apartment Sea View

Entire Place • 1 bedroom

$18,475
Revenue
35.4%
Occupancy
$126.04
Daily Rate
Belnihel, Apartament 11 Sun&Snow

Belnihel, Apartament 11 Sun&Snow

Entire Place • 2 bedrooms

$18,041
Revenue
34.0%
Occupancy
$184.57
Daily Rate
HelApart - Apartment Family

HelApart - Apartment Family

Entire Place • 2 bedrooms

$18,008
Revenue
58.4%
Occupancy
$77.15
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Hel (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Hel based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sun & Snow50$350,5661234.57/5.0
Hel19$152,106425.00/5.0
Barbara11$110,656334.76/5.0
EstEur Investment LTD10$73,8862504.56/5.0
Michał2$31,303105.00/5.0
Patrycja1$16,18765.00/5.0
Michał5$10,9067Not Rated
Jerzy1$7,700824.93/5.0
Dawid1$6,067214.76/5.0
Michal1$5,863584.88/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Hel.

Dive Deeper: Advanced Hel STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Hel. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Hel Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Hel

  • The Hel Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 112 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Hel, Apartment/Condo properties are the most common (92.9%), reflecting the local real estate landscape.
  • Smaller segments like outdoor/unique, house (combined 7.2%) offer potential for unique stay experiences.

Hel Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Hel

  • The dominant room capacity in Hel is 1 bedroom listings, making up 46.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Hel, indicating a high concentration in these sizes.
  • Listings with 3+ bedrooms (5.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Hel.

Hel Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Hel

  • The most common guest capacity trend in Hel vacation rentals is listings accommodating 4 guests (45.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Hel STR market, accounting for 65.1% of listings.
  • 25.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Hel.
  • On average, properties in Hel are equipped to host 4.4 guests.

Hel Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Hel

  • The most common availability pattern in Hel falls within the 271-366 days range, representing 84.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Hel (54.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Hel Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4.9%)

1 Night

4 listings

4.9% of total

2 Nights (9.9%)

2 Nights

8 listings

9.9% of total

3 Nights (4.9%)

3 Nights

4 listings

4.9% of total

4-6 Nights (3.7%)

4-6 Nights

3 listings

3.7% of total

30+ Nights (76.5%)

30+ Nights

62 listings

76.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Hel is 30+ Nights, adopted by 76.5% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (14.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (76.5%) caters to monthly stays (30+ nights) in Hel, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 76.5% of Hel hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 76.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Hel.

Hel Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

1 listings

0.9% of total

Super Strict 60 Days

3 listings

2.7% of total

Flexible (6.3%)

Flexible

7 listings

6.3% of total

Moderate (46.4%)

Moderate

52 listings

46.4% of total

Firm (32.1%)

Firm

36 listings

32.1% of total

Strict (11.6%)

Strict

13 listings

11.6% of total

Cancellation Policy Insights for Hel

  • The prevailing Airbnb cancellation policy trend in Hel is Moderate, used by 46.4% of listings.
  • There's a relatively balanced mix between guest-friendly (52.7%) and stricter (43.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 46.4% market standard in Hel.
  • Using a Strict policy might deter some guests, as only 11.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Hel.

Hel STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Hel

  • The overall average booking lead time for vacation rentals in Hel is 38 days.
  • Guests book furthest in advance for stays during April (average 52 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 18 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (41 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Hel.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Hel averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Hel (2025)

Amenity data is currently unavailable for Hel.

Hel Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Hel

  • The typical guest profile for Airbnb in Hel consists of a mix of domestic (64%) and international guests, often arriving from nearby Warsaw, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
  • Domestic travelers account for 63.6% of guests.
  • Key international markets include Poland (63.6%) and Czechia (6.5%).
  • Top languages spoken are English (36.4%) followed by Polish (25.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Warsaw and Wrocław.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Hel Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Wiślinka19$1,184$140.6734%
Odargowo11$1,103$184.9836%
Gdańsk4,629$897$141.3837%
Rozewie12$862$186.7628%
Sopot1,127$846$204.2831%
Siemiany14$817$219.5821%
Sasino19$757$167.2927%
Jastarnia174$750$150.8932%
Ostróda21$737$130.2324%
Gdynia835$690$132.6034%

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