Kraków Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Województwo małopolskie, Poland
Is Airbnb profitable in Kraków in 2026? Explore comprehensive Airbnb analytics for Kraków, Województwo małopolskie, Poland to uncover income potential. This 2026 STR market report for Kraków, based on AirROI data from January 2025 to December 2025, reveals key trends in the niche market of 194 active listings.
Whether you're considering an Airbnb investment in Kraków, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kraków Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kraków Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kraków (2026)
Understanding the monthly revenue variations for Airbnb listings in Kraków is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kraków is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kraków across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,791+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,994 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,157 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $704, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kraków
Kraków Airbnb Occupancy Rate Trends (2026)
Maximize your bookings by understanding the Kraków STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kraków:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kraków
Average Daily Rate (ADR) Airbnb Trends in Kraków (2026)
Effective short term rental pricing strategy in Kraków involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kraków typically peaks in August and dips lowest during July. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $183+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $123 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Kraków
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Airbnb Seasonality Analysis & Trends in Kraków (2025)
Peak Season (August, June, October)
- Revenue averages $2,167 per month
- Occupancy rates average 62.9%
- Daily rates average $112
Shoulder Season
- Revenue averages $1,594 per month
- Occupancy maintains around 48.3%
- Daily rates hold near $110
Low Season (January, February, May)
- Revenue drops to average $377 per month
- Occupancy decreases to average 19.9%
- Daily rates adjust to average $113
Seasonality Insights for Kraków
- The Airbnb seasonality in Kraków shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kraków's highest earning potential, with monthly revenues capable of climbing to $2,262, occupancy reaching a high of 67.9%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $104.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kraków.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kraków seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kraków (2026)
Exploring the top neighborhoods for short-term rentals in Kraków? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | The historical heart of Kraków, renowned for its stunning architecture, vibrant atmosphere, and rich history. It's a prime location for tourists looking to explore the city's cultural landmarks and enjoy local dining and nightlife. | Main Market Square, Wawel Castle, St. Mary's Basilica, Cloth Hall, Planty Park, Kazimierz District |
| Kazimierz | The trendy district that used to be the Jewish quarter of Kraków. It's known for its historic synagogues, vibrant nightlife, and artistic scene, making it popular with both tourists and locals. | Remuh Synagogue, Jewish Museum, Szeroka Street, Old Synagogue, Kraków Jewish Culture Festival, great restaurants and bars |
| Podgórze | An up-and-coming neighborhood located on the southern bank of the Vistula River, known for its art scene and proximity to Oskar Schindler's Factory. It's gaining popularity among young travelers and artists. | Oskar Schindler's Factory, Ghetto Heroes Square, Kornelia's Garden, Leniwiec Park, Vistula Boulevards |
| Nowa Huta | A unique area representing the socialist architectural period, often visited by those interested in history and the communist era of Poland. It offers a different perspective of Kraków. | Nowa Huta District, Central Square, Łaźnia Nowa Theatre, St. Bartłomiej's Church |
| Salwator | A picturesque district near the Vistula River known for its charming streets and proximity to the Jordan Park. Ideal for guests looking for a quieter, relaxed atmosphere while still being close to the city center. | Jordan Park, Vistula Boulevards, Salwator Church, Błonia Park |
| Kraków City Center | The vibrant area filled with shops, cafes, and restaurants. It's ideal for travelers looking to be in the midst of urban life while having easy access to major attractions. | Galicia Jewish Museum, Flea Market at Stary Kleparz, Czartoryski Museum, shopping streets |
| Płaszów | A historic neighborhood that includes the former Płaszów concentration camp site. It attracts visitors interested in history and memorial sites. | Plaszow Concentration Camp, Jewish Memorial, historic residential areas |
| Bieżanów | A suburban area that offers a more residential experience, appealing particularly to families and longer-term visitors looking to explore Kraków beyond the tourist spots. | local parks, family-friendly amenities, quiet neighborhoods |
Understanding Airbnb License Requirements & STR Laws in Kraków (2026)
While Kraków, Województwo małopolskie, Poland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kraków to ensure full compliance before hosting.
(Source: AirROI data, 2026, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Kraków (2026)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Krakówbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Escape to luxury: Villa Wola2
Entire Place • 5 bedrooms
White Magnolia 4 Bedroom Premium + Parking
Entire Place • 4 bedrooms
Comfort Apartment in Historic Kraków
Entire Place • 4 bedrooms
Old Town l AC l King Size l Balcony l SPA Soon
Entire Place • 3 bedrooms
AC - Sauna - 3 Bedroom Apartment - Starowiślna 29
Entire Place • 3 bedrooms
Queen’s Apartment 130 m² A/C
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kraków (2026)
Learn from the best! This table showcases top-performing Airbnb hosts in Kraków based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kasia | 10 | $240,666 | 517 | 4.85/5.0 |
| Bedrouse | 17 | $182,284 | 255 | 4.41/5.0 |
| So Soho - LoftAffair Spa Colle | 7 | $164,974 | 35 | 4.75/5.0 |
| Valerie | 8 | $137,410 | 106 | 4.77/5.0 |
| Squarestate | 3 | $128,468 | 132 | 4.76/5.0 |
| Piotr&Aleksandra | 4 | $109,221 | 159 | 4.93/5.0 |
| Andrzej | 7 | $98,182 | 146 | 4.78/5.0 |
| Magdalena | 4 | $95,210 | 116 | 4.96/5.0 |
| Michał | 2 | $95,045 | 64 | 4.92/5.0 |
| Villa Wola | 1 | $91,127 | 15 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kraków.
Dive Deeper: Advanced Kraków STR Market Data (2026)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kraków. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKraków Short-Term Rental Market Composition (2026): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kraków
- The Kraków Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.6% of the 194 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kraków, Apartment/Condo properties are the most common (99.5%), reflecting the local real estate landscape.
- Smaller segments like house (combined 0.5%) offer potential for unique stay experiences.
Kraków Airbnb Room Capacity Analysis (2026): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kraków
- The dominant room capacity in Kraków is 1 bedroom listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.6% of the active Airbnb listings in Kraków, indicating a high concentration in these sizes.
- Listings with 3+ bedrooms (7.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Kraków.
Kraków Vacation Rental Guest Capacity Trends (2026)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kraków
- The most common guest capacity trend in Kraków vacation rentals is listings accommodating 4 guests (34.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Kraków STR market, accounting for 56.1% of listings.
- 21.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Kraków.
- On average, properties in Kraków are equipped to host 3.6 guests.
Kraków Airbnb Booking Patterns (2026): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kraków
- The most common availability pattern in Kraków falls within the 181-270 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Kraków (53.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Kraków Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
72 listings
37.1% of total
2 Nights
36 listings
18.6% of total
3 Nights
2 listings
1% of total
4-6 Nights
2 listings
1% of total
30+ Nights
82 listings
42.3% of total
Key Insights
- The most prevalent minimum stay requirement in Kraków is 30+ Nights, adopted by 42.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (42.3%) caters to monthly stays (30+ nights) in Kraków, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 42.3% of Kraków hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 42.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kraków.
Kraków Airbnb Cancellation Policy Trends Analysis (2026)
Non-refundable
2 listings
1% of total
Limited
11 listings
5.7% of total
Super Strict 30 Days
1 listings
0.5% of total
Refundable
1 listings
0.5% of total
Flexible
92 listings
47.4% of total
Moderate
61 listings
31.4% of total
Firm
25 listings
12.9% of total
Strict
1 listings
0.5% of total
Cancellation Policy Insights for Kraków
- The prevailing Airbnb cancellation policy trend in Kraków is Flexible, used by 47.4% of listings.
- The market strongly favors guest-friendly terms, with 78.8% of listings offering Flexible or Moderate policies. This suggests guests in Kraków may expect booking flexibility.
- Strict cancellation policies are quite rare (0.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.4% market standard in Kraków.
- Using a Strict policy might deter some guests, as only 0.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kraków.
Kraków STR Booking Lead Time Analysis (2026)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kraków
- The overall average booking lead time for vacation rentals in Kraków is 25 days.
- Guests book furthest in advance for stays during November (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (32 days avg.) sees the longest lead times, while Winter (9 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Kraków.
- During January, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
- Monitor your own booking lead times against these Kraków averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kraków (2026)
Amenity Prevalence
Amenity Insights for Kraków
- Essential amenities in Kraków that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Iron, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kraków: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Heating or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kraków to stay competitive.
Kraków Airbnb Guest Demographics & Profile Analysis (2026)
Guest Profile Summary for Kraków
- The typical guest profile for Airbnb in Kraków consists of predominantly international visitors (90%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 10.3% of guests.
- Key international markets include United Kingdom (15.6%) and United States (13.4%).
- Top languages spoken are English (41.3%) followed by French (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kraków Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Brenna | 29 | $2,824 | $338.41 | 29% |
| Pribylina | 12 | $2,105 | $233.18 | 38% |
| Zawoja | 39 | $1,977 | $214.76 | 34% |
| Skawica | 10 | $1,921 | $196.00 | 34% |
| Dzianisz | 13 | $1,839 | $254.95 | 32% |
| Istebna | 12 | $1,826 | $218.78 | 32% |
| Kluszkowce | 26 | $1,810 | $207.33 | 32% |
| Czarna Góra | 18 | $1,691 | $404.70 | 22% |
| Sidzina | 15 | $1,646 | $177.26 | 39% |
| Cholerzyn | 17 | $1,529 | $139.13 | 41% |