Santana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Azores, Portugal
Is Airbnb profitable in Santana in 2025? Explore comprehensive Airbnb analytics for Santana, Azores, Portugal to uncover income potential. This 2025 STR market report for Santana, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Santana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santana (2025)
Understanding the monthly revenue variations for Airbnb listings in Santana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santana is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,461+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,979 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,160 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,494, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santana
Santana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santana:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 62%.
- Entry-level properties (Bottom 25%) average 48% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santana
Average Daily Rate (ADR) Airbnb Trends in Santana (2025)
Effective short term rental pricing strategy in Santana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santana typically peaks in May and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $168+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $140 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Santana
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Airbnb Seasonality Analysis & Trends in Santana (2025)
Peak Season (August, July, September)
- Revenue averages $3,782 per month
- Occupancy rates average 80.4%
- Daily rates average $131
Shoulder Season
- Revenue averages $2,489 per month
- Occupancy maintains around 62.3%
- Daily rates hold near $116
Low Season (January, February, November)
- Revenue drops to average $1,259 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $100
Seasonality Insights for Santana
- The Airbnb seasonality in Santana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santana's highest earning potential, with monthly revenues capable of climbing to $4,069, occupancy reaching a high of 82.8%, and ADRs peaking at $135.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,126, occupancy could drop to 36.3%, and ADRs may adjust down to $98.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santana (2025)
Exploring the top neighborhoods for short-term rentals in Santana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ponta Delgada | The capital city of the Azores, known for its beautiful architecture, historical sites, and proximity to stunning natural beauty. A great base for exploring the island. | Carlos Machado Museum, Botanical Garden of Ponta Delgada, Forte de São Brás, Portas da Cidade, Ponta Delgada Marina, Church of Saint Sebastian |
| Sete Cidades | Famous for its stunning twin lakes and volcanic landscape, Sete Cidades is a must-visit for nature lovers and offers breathtaking views and outdoor activities. | Lagoa das Sete Cidades, Miradouro da Vista do Rei, Sete Cidades Village, Hiking trails, Azorean cuisine |
| Ribeira Grande | The second largest city in the Azores, known for its beautiful beaches and cultural sites. Offers a mix of city life and access to nature, making it attractive for tourists. | Ribeira Grande Historic Center, Santa Barbara Beach, Natural Pools of Ribeira Grande, Museu do Tabaco, Ilha Verde |
| Furnas | Furnas is renowned for its hot springs and geothermal activity. It’s a unique destination for those looking to relax and indulge in wellness tourism. | Terra Nostra Park, Furnas Lake, Poca da Dona Beja, Hot Springs, Gastronomic experiences |
| Lagoa | A charming town that offers beautiful coastal views and beaches. It’s a quieter alternative and attractive for families and couples. | Praia do Populo, Natural Swimming Pools, Convent of Nossa Senhora do Rosário, Lagoa's market, Local wineries |
| Nordeste | Known for its stunning cliffs and beautiful flower gardens, Nordeste is ideal for those looking for serene landscapes and unique hiking experiences. | Ponta do Sossego, Ponta da Madrugada, Nordeste Lighthouse, Ribeira dos Caldeirões Natural Park, Vila de Nordeste |
| Costado Santo | Little-known for its hidden beaches and tranquility, this area is perfect for travelers seeking a peaceful retreat away from the crowds. | Hidden beaches, Nature reserves, Local seafood restaurants, Coastal hiking paths, Bird watching |
| Vila Franca do Campo | An attractive small town that offers both culture and pristine natural beauty, along with opportunities for water activities, making it appealing for a wide range of tourists. | Ilheu de Vila Franca, Church of Nossa Senhora da Alegria, Local markets, Boat tours, Scuba diving |
Understanding Airbnb License Requirements & STR Laws in Santana (2025)
Yes, Santana, Azores, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 79% licensed listings)
Top Performing Airbnb Properties in Santana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
3 Br W/ Amazing Pool, A/C & Spectacular Views
Entire Place • 3 bedrooms
Craftsman's House
Entire Place • 2 bedrooms
3 bedroom with gorgeous panoramic ocean views
Entire Place • 3 bedrooms
2 BR/ W/AC/Incredible Infinity Pool & Ocean Views
Entire Place • 2 bedrooms
Five-way house
Entire Place • 3 bedrooms
Lar de Santana 2057/AL
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| PauL | 1 | $76,608 | 29 | 4.97/5.0 |
| Leonardo | 1 | $52,504 | 101 | 4.76/5.0 |
| Dirk | 2 | $34,888 | 22 | 4.95/5.0 |
| Ana | 1 | $33,649 | 52 | 4.73/5.0 |
| Tony | 1 | $29,978 | 21 | 4.90/5.0 |
| Rui E Leonia | 1 | $27,971 | 80 | 4.99/5.0 |
| Lucy | 1 | $27,420 | 12 | 4.75/5.0 |
| Eduardo | 1 | $22,041 | 59 | 4.97/5.0 |
| Nuno | 1 | $20,329 | 144 | 4.79/5.0 |
| Marcio | 1 | $19,517 | 27 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santana.
Dive Deeper: Advanced Santana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santana
- The Santana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santana, House properties are the most common (94.7%), reflecting the local real estate landscape.
- Houses represent a significant 94.7% portion, catering likely to families or larger groups.
Santana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santana
- The dominant room capacity in Santana is 2 bedrooms listings, making up 52.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 84.2% of the active Airbnb listings in Santana, indicating a high concentration in these sizes.
- A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santana.
Santana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santana
- The most common guest capacity trend in Santana vacation rentals is listings accommodating 4 guests (31.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Santana STR market, accounting for 57.9% of listings.
- 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santana.
- On average, properties in Santana are equipped to host 5.2 guests.
Santana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santana
- The most common availability pattern in Santana falls within the 181-270 days range, representing 31.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santana (26.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
1 listings
5.3% of total
3 Nights
6 listings
31.6% of total
4-6 Nights
6 listings
31.6% of total
30+ Nights
6 listings
31.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santana is 3 Nights, adopted by 31.6% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (5.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (31.6%) caters to monthly stays (30+ nights) in Santana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 31.6% of Santana hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 31.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santana.
Santana Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
5.3% of total
Moderate
3 listings
15.8% of total
Firm
7 listings
36.8% of total
Strict
8 listings
42.1% of total
Cancellation Policy Insights for Santana
- The prevailing Airbnb cancellation policy trend in Santana is Strict, used by 42.1% of listings.
- A majority (78.9%) of hosts in Santana utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 42.1% market standard in Santana.
- With 42.1% using Strict terms, this is a viable option in Santana, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santana.
Santana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santana
- The overall average booking lead time for vacation rentals in Santana is 72 days.
- Guests book furthest in advance for stays during June (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (113 days avg.) sees the longest lead times, while Winter (63 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Santana.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 113 days) to capture early planners.
- Monitor your own booking lead times against these Santana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santana (2025)
Amenity Prevalence
No amenities with partial availability (less than 100%) were found to display in the chart. All essential amenities might be present in all listings. Check insights below.
Amenity Insights for Santana
- Essential amenities in Santana that guests expect include: Hangers, TV, Backyard, First aid kit, Hot water, Dishes and silverware, Wifi, Hair dryer, Refrigerator, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santana: Hangers, TV, Backyard, First aid kit, Hot water, Dishes and silverware, Wifi, Hair dryer, Refrigerator, Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santana to stay competitive.
Santana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santana
- The typical guest profile for Airbnb in Santana consists of predominantly international visitors (97%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.7% of guests.
- Key international markets include United States (19.9%) and Germany (14%).
- Top languages spoken are English (44.2%) followed by French (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Água de Pau | 36 | $2,915 | $209.40 | 60% |
| Calhetas | 13 | $2,831 | $199.62 | 57% |
| Porto Formoso | 32 | $2,549 | $146.63 | 64% |
| Maia | 15 | $2,460 | $129.45 | 64% |
| Lagoa (Nossa Senhora do Rosário) | 82 | $2,333 | $182.54 | 61% |
| Santo António de Nordestinho | 14 | $2,305 | $125.23 | 58% |
| Ribeira Grande (Matriz) | 51 | $2,249 | $142.65 | 61% |
| Lagoa (Santa Cruz) | 36 | $2,226 | $166.04 | 52% |
| Povoação | 182 | $1,929 | $161.04 | 51% |
| Vila Franca do Campo | 171 | $1,808 | $183.25 | 51% |