Mértola Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Beja, Portugal
Is Airbnb profitable in Mértola in 2025? Explore comprehensive Airbnb analytics for Mértola, Beja, Portugal to uncover income potential. This 2025 STR market report for Mértola, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 74 active listings.
Whether you're considering an Airbnb investment in Mértola, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mértola Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mértola Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mértola (2025)
Understanding the monthly revenue variations for Airbnb listings in Mértola is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mértola is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mértola across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,480+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,289 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $611 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $287, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mértola
Mértola Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mértola STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mértola:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mértola
Average Daily Rate (ADR) Airbnb Trends in Mértola (2025)
Effective short term rental pricing strategy in Mértola involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mértola typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $189+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $81 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Mértola
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Airbnb Seasonality Analysis & Trends in Mértola (2025)
Peak Season (August, July, September)
- Revenue averages $1,759 per month
- Occupancy rates average 42.0%
- Daily rates average $124
Shoulder Season
- Revenue averages $930 per month
- Occupancy maintains around 24.2%
- Daily rates hold near $117
Low Season (February, March, October)
- Revenue drops to average $556 per month
- Occupancy decreases to average 20.4%
- Daily rates adjust to average $115
Seasonality Insights for Mértola
- The Airbnb seasonality in Mértola shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mértola's highest earning potential, with monthly revenues capable of climbing to $2,300, occupancy reaching a high of 51.3%, and ADRs peaking at $126.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $408, occupancy could drop to 18.9%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mértola.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mértola seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mértola (2025)
Exploring the top neighborhoods for short-term rentals in Mértola? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Center | The heart of Mértola, rich in history and culture, featuring stunning architecture and beautiful panoramas. Ideal for visitors interested in historical sites and local traditions. | Mértola Castle, Church of Nossa Senhora da Anunciação, Roman ruins, Museu de Mértola, Ribeira de Oeiras |
| Alentejo Natural Park | A beautiful and protected area perfect for nature lovers, offering hiking, birdwatching, and outdoor sports. Great for eco-tourism and guests seeking tranquility. | Pulo do Lobo, Fluvial beach of Mértola, Natural trails, Birdwatching hotspots, Riverside walks |
| Mértola Riverfront | Scenic views along the river and a great spot for outdoor activities and relaxation. Perfect for those interested in fishing and water sports. | Riverbank promenades, Fishing spots, Kayaking opportunities, Local restaurants with river views |
| Municipal Market | A vibrant marketplace showcasing local produce and crafts. Ideal for guests wanting to experience local flavors and artisan products. | Fresh local produce, Handcrafted goods, Cultural events, Food tasting opportunities |
| Local Vineyards | Mértola is surrounded by vineyards known for their distinct Alentejo wines. Great for wine tourism and tastings. | Wine tasting tours, Vineyard visits, Local wine festivals |
| Cultural Events Venue | Host to various cultural festivals and events throughout the year, attracting tourists and locals alike. Offers insight into local life and traditions. | Mértola Cultural Fest, Traditional music events, Art exhibitions |
| Outdoor Sports Facilities | Mértola provides access to various sports and recreational activities for active travelers. Excellent for sports enthusiasts. | Hiking trails, Bicycle rental services, Scenic routes for cycling, Adventure sports opportunities |
| Family-Friendly Areas | Safe and welcoming neighborhoods ideal for families, offering parks and family-oriented amenities. | Local parks, Children's play areas, Family oriented restaurants |
Understanding Airbnb License Requirements & STR Laws in Mértola (2025)
Yes, Mértola, Beja, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mértola to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 76% licensed listings)
Top Performing Airbnb Properties in Mértola (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mértolabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Monte Costa Raiz-Natureza Plena
Entire Place • 5 bedrooms
CASAdoARMEIRO • A charming house full of history
Entire Place • 3 bedrooms
Vale de Camelos Country House
Entire Place • 4 bedrooms
Casa do Monte
Entire Place • 5 bedrooms
House - Casa Vó Briata
Entire Place • 2 bedrooms
Pool House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mértola (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mértola based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rita | 3 | $84,027 | 5 | 1.67/5.0 |
| Monte Da Eirinha | 6 | $80,494 | 81 | 4.65/5.0 |
| Vila Velha | 3 | $40,869 | 175 | 4.95/5.0 |
| Catarina | 1 | $37,818 | 171 | 4.77/5.0 |
| Nuno | 1 | $35,883 | 3 | 5.00/5.0 |
| Casa Da Tia Amália | 10 | $33,791 | 324 | 4.58/5.0 |
| Teresa Bento | 2 | $29,340 | 50 | 4.85/5.0 |
| MyStay | 6 | $28,779 | 140 | 3.01/5.0 |
| Sandra | 1 | $26,773 | 9 | 5.00/5.0 |
| Andreia | 2 | $21,307 | 21 | 4.45/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mértola.
Dive Deeper: Advanced Mértola STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mértola. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMértola Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mértola
- The Mértola Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 62.2% of the 74 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 37.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Mértola, House properties are the most common (71.6%), reflecting the local real estate landscape.
- Houses represent a significant 71.6% portion, catering likely to families or larger groups.
- The presence of 17.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 2.7%) offer potential for unique stay experiences.
Mértola Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mértola
- The dominant room capacity in Mértola is 1 bedroom listings, making up 43.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.1% of the active Airbnb listings in Mértola, indicating a high concentration in these sizes.
- A significant 21.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mértola.
Mértola Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mértola
- The most common guest capacity trend in Mértola vacation rentals is listings accommodating 3 guests (20.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 3 guests and 2 guests dominate the Mértola STR market, accounting for 37.9% of listings.
- 24.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mértola.
- On average, properties in Mértola are equipped to host 3.7 guests.
Mértola Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mértola
- The most common availability pattern in Mértola falls within the 271-366 days range, representing 73% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mértola (47.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 9.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mértola Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
57.7% of total
2 Nights
17 listings
23.9% of total
3 Nights
7 listings
9.9% of total
4-6 Nights
3 listings
4.2% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
2 listings
2.8% of total
Key Insights
- The most prevalent minimum stay requirement in Mértola is 1 Night, adopted by 57.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.6%) of the Mértola Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.8%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.7% of Mértola hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mértola.
Mértola Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
35.4% of total
Moderate
27 listings
41.5% of total
Firm
7 listings
10.8% of total
Strict
8 listings
12.3% of total
Cancellation Policy Insights for Mértola
- The prevailing Airbnb cancellation policy trend in Mértola is Moderate, used by 41.5% of listings.
- The market strongly favors guest-friendly terms, with 76.9% of listings offering Flexible or Moderate policies. This suggests guests in Mértola may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.5% market standard in Mértola.
- Using a Strict policy might deter some guests, as only 12.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Mértola.
Mértola STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mértola
- The overall average booking lead time for vacation rentals in Mértola is 52 days.
- Guests book furthest in advance for stays during June (average 80 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Fall (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Mértola.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 80 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Mértola averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mértola (2025)
Amenity Prevalence
Amenity Insights for Mértola
- Popular amenities like Air conditioning, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Air conditioning or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mértola to stay competitive.
Mértola Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mértola
- The typical guest profile for Airbnb in Mértola consists of predominantly international visitors (67%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 33.3% of guests.
- Key international markets include Portugal (33.3%) and France (13.3%).
- Top languages spoken are English (35.1%) followed by French (16.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mértola Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Comporta | 120 | $3,474 | $451.79 | 41% |
| Gelves | 22 | $3,120 | $185.84 | 53% |
| Monesterio | 18 | $2,729 | $248.38 | 35% |
| Albufeira | 4,918 | $2,667 | $276.12 | 47% |
| Grândola | 337 | $2,504 | $358.76 | 36% |
| El Castillo de las Guardas | 13 | $2,500 | $247.20 | 38% |
| Lagoa e Carvoeiro | 1,067 | $2,424 | $242.83 | 50% |
| Guillena | 34 | $2,397 | $273.55 | 36% |
| Ferragudo | 200 | $2,379 | $256.33 | 48% |
| Loulé | 2,688 | $2,318 | $261.24 | 44% |