Vila de Rei Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Castelo Branco, Portugal

Source: AirROI
Last updated: 2025-11-01

Is Airbnb profitable in Vila de Rei in 2025? Explore comprehensive Airbnb analytics for Vila de Rei, Castelo Branco, Portugal to uncover income potential. This 2025 STR market report for Vila de Rei, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Vila de Rei, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Vila de Rei Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Vila de Rei Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$153
The average rental revenue earned for an occupied room per day in Vila de Rei.
Occupancy Rate(?)
32.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$13,974
Typical annual income for an Airbnb listing in Vila de Rei. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
67.4%
Strong growth (67.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Vila de Rei.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Vila de Rei.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Vila de Rei (2025)

Understanding the monthly revenue variations for Airbnb listings in Vila de Rei is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Vila de Rei is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Vila de Rei across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,481+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,142 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,213 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $629, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Vila de Rei

Vila de Rei Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Vila de Rei STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Vila de Rei:

  • Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 30%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Vila de Rei

Average Daily Rate (ADR) Airbnb Trends in Vila de Rei (2025)

Effective short term rental pricing strategy in Vila de Rei involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Vila de Rei typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $252+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $164 or more.
  • Typical properties (Median) charge around $99 per night.
  • Entry-level properties (Bottom 25%) earn around $79 per night.

Average Daily Rate (ADR) Trend by Month in Vila de Rei

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Airbnb Seasonality Analysis & Trends in Vila de Rei (2025)

Peak Season (August, July, October)
  • Revenue averages $2,705 per month
  • Occupancy rates average 50.6%
  • Daily rates average $152
Shoulder Season
  • Revenue averages $1,459 per month
  • Occupancy maintains around 32.8%
  • Daily rates hold near $137
Low Season (May, November, December)
  • Revenue drops to average $925 per month
  • Occupancy decreases to average 21.4%
  • Daily rates adjust to average $141

Seasonality Insights for Vila de Rei

  • The Airbnb seasonality in Vila de Rei shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Vila de Rei's highest earning potential, with monthly revenues capable of climbing to $3,453, occupancy reaching a high of 62.4%, and ADRs peaking at $162.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $517, occupancy could drop to 18.1%, and ADRs may adjust down to $128.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Vila de Rei.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Vila de Rei seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Vila de Rei (2025)

Exploring the top neighborhoods for short-term rentals in Vila de Rei? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Castelo Branco Historic Center
The historic center is packed with charming streets, cultural heritage, and local shops. It attracts tourists interested in history and architecture.
Castle of Castelo Branco, Museu Cargaleiro, Jardim do Paço, Igreja de Santa Maria do Castelo, Catedral da Sé
Riverside of Zêzere
Beautiful river views and nature activities make it a great spot for lovers of outdoor adventures, attracting nature enthusiasts and families.
Zêzere River, sliding and kayaking, hiking trails, picnic areas, natural parks
Cova da Beira
A picturesque region known for its natural beauty and agricultural products, attracting those looking for rural experiences and eco-tourism.
Natural parks, farm stays, local markets, scenic viewpoints, traditional villages
Piódão
The traditional schist village is known for its unique architecture and stunning landscapes, appealing to tourists looking for cultural immersion.
Piódão village, schist houses, natural scenery, local gastronomy, hiking opportunities
Sertã
A charming town with rich history and beautiful natural surroundings, ideal for those seeking a tranquil getaway.
Castelo da Sertã, Nature Reserve, local gastronomy, cultural events, scenic routes
Penedo Furado
A national park area with stunning rock formations, popular with hikers and those looking for outdoor adventures.
Penedo Furado, hiking trails, bird watching, picnic areas, natural landscapes
Albufeira do Cabril
This large reservoir is popular for water sports and relaxation, attracting families and adventure seekers.
Cabril Dam, swimming, boating, fishing, scenic viewpoints
Orchards of Vila de Rei
Known for its high-quality agricultural products, this area attracts visitors interested in local food experiences and rural tourism.
local farms, fruit picking, culinary workshops, traditional cuisine, farmers markets

Understanding Airbnb License Requirements & STR Laws in Vila de Rei (2025)

Yes, Vila de Rei, Castelo Branco, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Vila de Rei to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 89% licensed listings)

Top Performing Airbnb Properties in Vila de Rei (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Vila de Reibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Lakefront house 1500sqm magical garden and hot-tub

Lakefront house 1500sqm magical garden and hot-tub

Entire Place • 3 bedrooms

$40,797
Revenue
29.0%
Occupancy
$465.20
Daily Rate
Lakefront Home, Big Garden, Stunning Views Hot-Tub

Lakefront Home, Big Garden, Stunning Views Hot-Tub

Entire Place • 2 bedrooms

$39,848
Revenue
38.1%
Occupancy
$332.11
Daily Rate
Casa da Esteva - Vila de Rei

Casa da Esteva - Vila de Rei

Entire Place • 4 bedrooms

$24,730
Revenue
39.6%
Occupancy
$146.05
Daily Rate
Lakefront House with Garden and Lake view

Lakefront House with Garden and Lake view

Entire Place • 1 bedroom

$22,868
Revenue
34.8%
Occupancy
$168.70
Daily Rate
Quinta da Palhota

Quinta da Palhota

Entire Place • 2 bedrooms

$19,491
Revenue
53.5%
Occupancy
$92.84
Daily Rate
3marias,ruim,rust,prive zwembad,rivierstrand 2+5km

3marias,ruim,rust,prive zwembad,rivierstrand 2+5km

Entire Place • 2 bedrooms

$18,740
Revenue
47.5%
Occupancy
$137.66
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Vila de Rei (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Vila de Rei based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
João3$103,513624.77/5.0
Erica3$51,7183274.94/5.0
Dina1$24,730145.00/5.0
James1$19,491305.00/5.0
Isabel Maria3$19,2374Not Rated
Lígia1$9,355174.94/5.0
Rui1$8,561195.00/5.0
Stephan1$7,813624.94/5.0
Kim2$3,55845.00/5.0
Wendy1$2,10634.67/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Vila de Rei.

Dive Deeper: Advanced Vila de Rei STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Vila de Rei. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Vila de Rei Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Vila de Rei

  • The Vila de Rei Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Vila de Rei, House properties are the most common (88.9%), reflecting the local real estate landscape.
  • Houses represent a significant 88.9% portion, catering likely to families or larger groups.
  • The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Vila de Rei Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Vila de Rei

  • The dominant room capacity in Vila de Rei is 2 bedrooms listings, making up 61.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 77.8% of the active Airbnb listings in Vila de Rei, indicating a high concentration in these sizes.
  • A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Vila de Rei.

Vila de Rei Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Vila de Rei

  • The most common guest capacity trend in Vila de Rei vacation rentals is listings accommodating 4 guests (33.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Vila de Rei STR market, accounting for 55.5% of listings.
  • 38.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Vila de Rei.
  • On average, properties in Vila de Rei are equipped to host 4.9 guests.

Vila de Rei Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Vila de Rei

  • The most common availability pattern in Vila de Rei falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 94.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Vila de Rei (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Vila de Rei Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

2 Nights (38.9%)

2 Nights

7 listings

38.9% of total

3 Nights (16.7%)

3 Nights

3 listings

16.7% of total

7-29 Nights (5.6%)

7-29 Nights

1 listings

5.6% of total

30+ Nights (38.9%)

30+ Nights

7 listings

38.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Vila de Rei is 2 Nights, adopted by 38.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (38.9%) caters to monthly stays (30+ nights) in Vila de Rei, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 38.9% of Vila de Rei hosts use this setting.
  • A 2-night minimum appears standard (38.9%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 38.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Vila de Rei.

Vila de Rei Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16.7%)

Flexible

3 listings

16.7% of total

Moderate (27.8%)

Moderate

5 listings

27.8% of total

Firm (44.4%)

Firm

8 listings

44.4% of total

Strict (11.1%)

Strict

2 listings

11.1% of total

Cancellation Policy Insights for Vila de Rei

  • The prevailing Airbnb cancellation policy trend in Vila de Rei is Firm, used by 44.4% of listings.
  • A majority (55.5%) of hosts in Vila de Rei utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 44.4% market standard in Vila de Rei.
  • Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Vila de Rei.

Vila de Rei STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Vila de Rei

  • The overall average booking lead time for vacation rentals in Vila de Rei is 49 days.
  • Guests book furthest in advance for stays during August (average 106 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in December (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (66 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Vila de Rei.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 106 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 66 days) to capture early planners.
  • Monitor your own booking lead times against these Vila de Rei averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Vila de Rei (2025)

Amenity Prevalence

Amenity Insights for Vila de Rei

  • Essential amenities in Vila de Rei that guests expect include: Wifi, Hangers. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Vila de Rei: Wifi, Hangers.
  • Consider adding popular differentiators like Hair dryer or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Vila de Rei to stay competitive.

Vila de Rei Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Vila de Rei

  • The typical guest profile for Airbnb in Vila de Rei consists of a mix of domestic (40%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
  • Domestic travelers account for 40.3% of guests.
  • Key international markets include Portugal (40.3%) and France (10.4%).
  • Top languages spoken are English (37.7%) followed by Portuguese (16.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Vila de Rei Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Comporta106$3,767$421.6439%
Reguengo Grande11$3,390$310.1340%
Azambuja10$3,236$408.5622%
Alcácer do Sal18$3,178$401.8833%
Ferreira do Alentejo14$3,045$278.3635%
Grândola341$2,533$415.0931%
Lisbon12,279$2,459$166.4554%
Cascais1,599$2,348$218.8545%
Sousel17$2,231$316.7037%
Seixal217$2,177$208.6441%

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