Tomar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Santarém, Portugal
Is Airbnb profitable in Tomar in 2025? Explore comprehensive Airbnb analytics for Tomar, Santarém, Portugal to uncover income potential. This 2025 STR market report for Tomar, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 192 active listings.
Whether you're considering an Airbnb investment in Tomar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tomar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tomar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tomar (2025)
Understanding the monthly revenue variations for Airbnb listings in Tomar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tomar is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tomar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,767+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,762 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,033 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $528, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tomar
Tomar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tomar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tomar:
- Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tomar
Average Daily Rate (ADR) Airbnb Trends in Tomar (2025)
Effective short term rental pricing strategy in Tomar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tomar typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Tomar
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Airbnb Seasonality Analysis & Trends in Tomar (2025)
Peak Season (August, July, September)
- Revenue averages $2,099 per month
- Occupancy rates average 48.2%
- Daily rates average $129
Shoulder Season
- Revenue averages $1,271 per month
- Occupancy maintains around 34.0%
- Daily rates hold near $133
Low Season (January, February, March)
- Revenue drops to average $859 per month
- Occupancy decreases to average 26.3%
- Daily rates adjust to average $130
Seasonality Insights for Tomar
- The Airbnb seasonality in Tomar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tomar's highest earning potential, with monthly revenues capable of climbing to $2,646, occupancy reaching a high of 57.8%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $776, occupancy could drop to 21.5%, and ADRs may adjust down to $121.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tomar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tomar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tomar (2025)
Exploring the top neighborhoods for short-term rentals in Tomar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tomar City Center | Historical heart of Tomar, known for its well-preserved medieval architecture and the UNESCO World Heritage Site of Convento de Christo. Attracts tourists interested in history and culture. | Convent of Christ, Tomar Castle, Synagogue of Tomar, Aqueduct of Pegões, Templar Knights, Historic Town Center |
| Nazaré Beach | Popular beach destination located a short drive from Tomar, famous for its big waves and surf culture. Ideal for attracting tourists looking for beach activities and relaxation. | Nazaré Beach, Fort of São Miguel Arcanjo, Nazaré Waves, Promenade, Local seafood restaurants |
| Fátima | Nearby religious pilgrimage site known for the Sanctuary of Fátima. Attracts many visitors year-round for spiritual retreats and events. | Sanctuary of Fátima, Basilica of Our Lady of the Rosary, The Apparitions' Chapel, Museum of the Sanctuary |
| Batalha Monastery | Home to another UNESCO World Heritage site, the Batalha Monastery is a significant Gothic monument that draws history enthusiasts and tourists. | Batalha Monastery, The Founder's Chapel, A Batalha Visitors Center, Local Artisan Shops |
| Almourol Castle | An iconic castle located on an island in the Tagus River, perfect for historical tourism and photography, appealing to those who enjoy unique landscapes and history. | Almourol Castle, River boat tours, Scenic views of the Tagus River |
| Castelo de Ourém | An ancient castle offering stunning views and rich history. A favorite among history lovers visiting the surrounding area. | Ourém Castle, Historical Old Town, Viewpoint of Ourém |
| Cascais | While a bit further out, Cascais is known for its beautiful coast and chic lifestyle. It is a popular tourist destination that could complement stays in Tomar. | Cascais Marina, Boca do Inferno, Guincho Beach, Museu Condes de Castro Guimarães |
| Sintra | Another UNESCO World Heritage site, Sintra is famed for its romantic 19th-century architecture and stunning landscapes. A must-visit for those traveling in the region, ideal for day trips. | Pena Palace, Quinta da Regaleira, Moorish Castle, Sintra National Palace |
Understanding Airbnb License Requirements & STR Laws in Tomar (2025)
While Tomar, Santarém, Portugal currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tomar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Tomar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tomarbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa do Trovador paradise is here
Entire Place • 7 bedrooms
Castelo de Bode - Lake House - Grandpa's House
Entire Place • 3 bedrooms
Peaceful River-Side Villa-Casa Nabao
Entire Place • 4 bedrooms
Cantinho dos Rizos
Entire Place • 4 bedrooms
casa JONE, a country retreat with signature design
Entire Place • 4 bedrooms
House in Castelo de Bode Dam
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tomar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tomar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luis | 10 | $105,304 | 138 | 4.97/5.0 |
| Antonio | 1 | $91,239 | 52 | 4.92/5.0 |
| Elif | 3 | $82,929 | 27 | 4.97/5.0 |
| Helen | 5 | $68,114 | 156 | 4.95/5.0 |
| Helena Rita | 6 | $58,744 | 76 | 4.92/5.0 |
| Rita | 3 | $56,142 | 164 | 4.93/5.0 |
| Pedro | 5 | $55,024 | 317 | 4.81/5.0 |
| Francisco E Maria | 1 | $46,003 | 36 | 4.78/5.0 |
| Armindo Manuel | 2 | $40,395 | 89 | 4.84/5.0 |
| Filipa | 4 | $39,972 | 191 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tomar.
Dive Deeper: Advanced Tomar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tomar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTomar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tomar
- The Tomar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.6% of the 192 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tomar, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 12% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 5.2%) offer potential for unique stay experiences.
Tomar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tomar
- The dominant room capacity in Tomar is 1 bedroom listings, making up 38% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.9% of the active Airbnb listings in Tomar, indicating a high concentration in these sizes.
- A significant 26.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tomar.
Tomar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tomar
- The most common guest capacity trend in Tomar vacation rentals is listings accommodating 4 guests (28.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tomar STR market, accounting for 43.7% of listings.
- 31.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tomar.
- On average, properties in Tomar are equipped to host 4.1 guests.
Tomar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tomar
- The most common availability pattern in Tomar falls within the 271-366 days range, representing 55.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tomar (35.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tomar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
62 listings
34.8% of total
2 Nights
56 listings
31.5% of total
3 Nights
13 listings
7.3% of total
4-6 Nights
18 listings
10.1% of total
7-29 Nights
2 listings
1.1% of total
30+ Nights
27 listings
15.2% of total
Key Insights
- The most prevalent minimum stay requirement in Tomar is 1 Night, adopted by 34.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.3%) of the Tomar Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15.2%) caters to monthly stays (30+ nights) in Tomar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.8% of Tomar hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tomar.
Tomar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.5% of total
Flexible
52 listings
27.7% of total
Moderate
50 listings
26.6% of total
Firm
38 listings
20.2% of total
Strict
47 listings
25% of total
Cancellation Policy Insights for Tomar
- The prevailing Airbnb cancellation policy trend in Tomar is Flexible, used by 27.7% of listings.
- There's a relatively balanced mix between guest-friendly (54.3%) and stricter (45.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 27.7% market standard in Tomar.
- Regularly review your cancellation policy against competitors and market demand shifts in Tomar.
Tomar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tomar
- The overall average booking lead time for vacation rentals in Tomar is 47 days.
- Guests book furthest in advance for stays during May (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Tomar.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Tomar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tomar (2025)
Amenity data is currently unavailable for Tomar.
Tomar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tomar
- The typical guest profile for Airbnb in Tomar consists of predominantly international visitors (71%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 29.3% of guests.
- Key international markets include Portugal (29.3%) and United States (15.4%).
- Top languages spoken are English (39.9%) followed by Portuguese (17.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tomar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Reguengo Grande | 12 | $3,346 | $285.10 | 43% |
| Comporta | 116 | $3,275 | $423.68 | 39% |
| Ferreira do Alentejo | 15 | $2,625 | $253.29 | 37% |
| Santa Bárbara | 21 | $2,405 | $268.31 | 41% |
| Lisbon | 12,935 | $2,333 | $156.61 | 56% |
| Grândola | 356 | $2,238 | $386.16 | 34% |
| Cascais | 1,735 | $2,046 | $196.37 | 48% |
| Azambuja | 12 | $2,016 | $328.33 | 31% |
| Ribamar | 20 | $1,979 | $237.32 | 43% |
| Seixal | 222 | $1,931 | $207.37 | 44% |