Palmas del Mar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Humacao, Puerto Rico

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Palmas del Mar in 2025? Explore comprehensive Airbnb analytics for Palmas del Mar, Humacao, Puerto Rico to uncover income potential. This 2025 STR market report for Palmas del Mar, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 29 active listings.

Whether you're considering an Airbnb investment in Palmas del Mar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Palmas del Mar Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Palmas del Mar Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$298
The average rental revenue earned for an occupied room per day in Palmas del Mar.
Occupancy Rate(?)
50.0%
High demand. Good booking frequency.
Median Annual Revenue(?)
$31,373
Typical annual income for an Airbnb listing in Palmas del Mar. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
N/A
No year-over-year data available.
Peak Revenue Month(?)
March
The month with the highest average earnings, indicating peak season in Palmas del Mar.
Lowest Revenue Month(?)
November
The month with the lowest average earnings, indicating the low season in Palmas del Mar.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
29
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Palmas del Mar (2025)

Understanding the monthly revenue variations for Airbnb listings in Palmas del Mar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palmas del Mar is typically March, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palmas del Mar across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,252+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,842 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,912 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,893, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Palmas del Mar

Palmas del Mar Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Palmas del Mar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palmas del Mar:

  • Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Palmas del Mar

Average Daily Rate (ADR) Airbnb Trends in Palmas del Mar (2025)

Effective short term rental pricing strategy in Palmas del Mar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palmas del Mar typically peaks in June and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $521+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $300 or more.
  • Typical properties (Median) charge around $182 per night.
  • Entry-level properties (Bottom 25%) earn around $150 per night.

Average Daily Rate (ADR) Trend by Month in Palmas del Mar

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Airbnb Seasonality Analysis & Trends in Palmas del Mar (2025)

Peak Season (March, April, February)
  • Revenue averages $5,214 per month
  • Occupancy rates average 61.3%
  • Daily rates average $281
Shoulder Season
  • Revenue averages $3,345 per month
  • Occupancy maintains around 41.9%
  • Daily rates hold near $292
Low Season (August, September, October)
  • Revenue drops to average $0 per month
  • Occupancy decreases to average 0.0%
  • Daily rates adjust to average $290

Seasonality Insights for Palmas del Mar

  • The Airbnb seasonality in Palmas del Mar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Palmas del Mar's highest earning potential, with monthly revenues capable of climbing to $5,717, occupancy reaching a high of 64.7%, and ADRs peaking at $306.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $271.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Palmas del Mar.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Palmas del Mar seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Palmas del Mar (2025)

Exploring the top neighborhoods for short-term rentals in Palmas del Mar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Crescent Beach
A beautiful beach area within Palmas del Mar that is great for families and vacationers looking for sun and relaxation. Direct beach access and a variety of water sports make it a prime investment area.
Palmas del Mar Beach, Hacienda del Mar Beach Club, Kayaking and water sports, Restaurants with ocean views, Palmas del Mar Golf Club
The Marina
Offers a unique experience with boating and marina activities. Ideal for guests looking for a nautical experience with fine dining and upscale amenities nearby.
Palmas del Mar Marina, Boat rentals, Restaurants and bars by the marina, Scuba diving and snorkeling, Fishing charters
Palmas del Mar Golf Club
A premier golf destination with an array of golfing facilities and scenic views. Attracts golf enthusiasts and vacationers who enjoy outdoor activities.
Palmas del Mar Golf Course, Tennis courts, Clubhouse dining, Outdoor activities, Tropical landscapes
La Terraza
A gated community with stunning views and luxurious residences. Popular among affluent visitors seeking a quiet, upscale retreat.
Private beach access, Infinity pools, Spa facilities, Fine dining, Nature trails
Punta Canta
Known for its pristine nature and scenic landscapes. Ideal for eco-tourism and visitors seeking tranquility and natural beauty.
Nature reserves, Hiking trails, Wildlife viewing, Scenic overlooks, Beach access
Villas del Mar
A family-friendly area with spacious villas and gardens. Attracts families and groups looking for a home-like atmosphere while on vacation.
Community pools, Playgrounds, Family-oriented dining, Beach access, Cultural events
Nautical Village
A vibrant community near the marina that attracts a younger crowd with lively social scenes, dining options, and outdoor activities.
Casual dining options, Nightlife, Boat races, Waterfront parks, Art installations
Garden View Estates
A peaceful area surrounded by nature, perfect for those looking to escape the hustle and bustle. Popular with eco-conscious travelers and nature lovers.
Walking trails, Botanical gardens, Wildlife sightings, Outdoor yoga sessions, Artisan markets

Understanding Airbnb License Requirements & STR Laws in Palmas del Mar (2025)

While Palmas del Mar, Humacao, Puerto Rico currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Palmas del Mar to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Palmas del Mar (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Palmas del Marbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Driftwood Beachfront Retreat

Driftwood Beachfront Retreat

Entire Place • 5 bedrooms

$156,764
Revenue
48.1%
Occupancy
$1529.43
Daily Rate
Spectacular Mansion w/ Game Room, Pool & Generator

Spectacular Mansion w/ Game Room, Pool & Generator

Entire Place • 5 bedrooms

$107,038
Revenue
40.6%
Occupancy
$994.24
Daily Rate
Luxurious 3 bedroom Dream Condo

Luxurious 3 bedroom Dream Condo

Entire Place • 3 bedrooms

$74,665
Revenue
54.6%
Occupancy
$475.23
Daily Rate
Tropical Greens Villa | Beach & Golf Views

Tropical Greens Villa | Beach & Golf Views

Entire Place • 3 bedrooms

$35,592
Revenue
45.6%
Occupancy
$289.63
Daily Rate
Spacious Luxury 3 En Suite Bedroom Villa

Spacious Luxury 3 En Suite Bedroom Villa

Entire Place • 3 bedrooms

$32,022
Revenue
19.9%
Occupancy
$441.08
Daily Rate
Humacao Del Mar

Humacao Del Mar

Entire Place • 3 bedrooms

$31,992
Revenue
68.8%
Occupancy
$219.67
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Palmas del Mar (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Palmas del Mar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sonal1$156,76455.00/5.0
Maria Eugenia2$128,727104.67/5.0
Francis1$74,665155.00/5.0
Tortuga Properties3$59,861234.79/5.0
Pmi3$59,4601194.80/5.0
Surfside2$46,1303Not Rated
Mariana2$37,676784.78/5.0
⁨West Indies Vacation Rentals 1$35,592113.73/5.0
Joe2$32,248524.73/5.0
Jovianna1$32,02275.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palmas del Mar.

Dive Deeper: Advanced Palmas del Mar STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palmas del Mar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Palmas del Mar Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Palmas del Mar

  • The Palmas del Mar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 29 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Palmas del Mar, Apartment/Condo properties are the most common (82.8%), reflecting the local real estate landscape.
  • Houses represent a significant 17.2% portion, catering likely to families or larger groups.

Palmas del Mar Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Palmas del Mar

  • The dominant room capacity in Palmas del Mar is 2 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 58.6% of the active Airbnb listings in Palmas del Mar, indicating a high concentration in these sizes.
  • A significant 37.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Palmas del Mar.

Palmas del Mar Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Palmas del Mar

  • The most common guest capacity trend in Palmas del Mar vacation rentals is listings accommodating 6 guests (44.8%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the Palmas del Mar STR market, accounting for 75.8% of listings.
  • 65.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palmas del Mar.
  • On average, properties in Palmas del Mar are equipped to host 5.7 guests.

Palmas del Mar Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Palmas del Mar

  • The most common availability pattern in Palmas del Mar falls within the 181-270 days range, representing 79.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Palmas del Mar (79.3%), reflecting common guest stay durations or potential owner blocking patterns.

Palmas del Mar Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (10.3%)

1 Night

3 listings

10.3% of total

2 Nights (31%)

2 Nights

9 listings

31% of total

3 Nights (3.4%)

3 Nights

1 listings

3.4% of total

30+ Nights (55.2%)

30+ Nights

16 listings

55.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Palmas del Mar is 30+ Nights, adopted by 55.2% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (55.2%) caters to monthly stays (30+ nights) in Palmas del Mar, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 55.2% of Palmas del Mar hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.3% currently do.
  • A 2-night minimum appears standard (31%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 55.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palmas del Mar.

Palmas del Mar Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (6.9%)

Super Strict 60 Days

2 listings

6.9% of total

Flexible (37.9%)

Flexible

11 listings

37.9% of total

Moderate (41.4%)

Moderate

12 listings

41.4% of total

Firm (10.3%)

Firm

3 listings

10.3% of total

Strict

1 listings

3.4% of total

Cancellation Policy Insights for Palmas del Mar

  • The prevailing Airbnb cancellation policy trend in Palmas del Mar is Moderate, used by 41.4% of listings.
  • The market strongly favors guest-friendly terms, with 79.3% of listings offering Flexible or Moderate policies. This suggests guests in Palmas del Mar may expect booking flexibility.
  • Strict cancellation policies are quite rare (3.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.4% market standard in Palmas del Mar.
  • Using a Strict policy might deter some guests, as only 3.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Palmas del Mar.

Palmas del Mar STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Palmas del Mar

  • The overall average booking lead time for vacation rentals in Palmas del Mar is 25 days.
  • Guests book furthest in advance for stays during July (average 37 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (26 days avg.) sees the longest lead times, while Fall (1 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Palmas del Mar.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 37 days out to capitalize on advance planning.
  • During October, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 26 days) to capture early planners.
  • Monitor your own booking lead times against these Palmas del Mar averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Palmas del Mar (2025)

Amenity Prevalence

Amenity Insights for Palmas del Mar

  • Essential amenities in Palmas del Mar that guests expect include: TV, Air conditioning, Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Washer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Palmas del Mar: TV, Air conditioning, Wifi, Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Palmas del Mar to stay competitive.

Palmas del Mar Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Palmas del Mar

  • The typical guest profile for Airbnb in Palmas del Mar consists of a mix of domestic (47%) and international guests, with top international origins including Puerto Rico, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 47.2% of guests.
  • Key international markets include United States (49.2%) and Puerto Rico (47.2%).
  • Top languages spoken are English (48.6%) followed by Spanish (45.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Palmas del Mar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Central14$9,560$1062.6045%
Cruz Bay18$6,623$589.8752%
East End10$6,360$720.9252%
Cruz Bay398$6,057$602.2747%
Sabana10$5,746$469.5755%
Fortuna14$5,608$290.2853%
Coral Harbour166$5,605$454.0353%
Northside42$5,425$547.8447%
Loíza14$4,793$360.5454%
Guánica13$4,620$523.7534%

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