Freetown Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Area, Sierra Leone
Is Airbnb profitable in Freetown in 2025? Explore comprehensive Airbnb analytics for Freetown, Western Area, Sierra Leone to uncover income potential. This 2025 STR market report for Freetown, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 62 active listings.
Whether you're considering an Airbnb investment in Freetown, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Freetown Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Freetown Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Freetown (2025)
Understanding the monthly revenue variations for Airbnb listings in Freetown is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Freetown is typically May, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Freetown across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,504+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $915 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $476 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $225, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Freetown
Freetown Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Freetown STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Freetown:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 27%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Freetown
Average Daily Rate (ADR) Airbnb Trends in Freetown (2025)
Effective short term rental pricing strategy in Freetown involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Freetown typically peaks in December and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $116+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $79 or more.
- Typical properties (Median) charge around $51 per night.
- Entry-level properties (Bottom 25%) earn around $35 per night.
Average Daily Rate (ADR) Trend by Month in Freetown
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Airbnb Seasonality Analysis & Trends in Freetown (2025)
Peak Season (May, April, June)
- Revenue averages $878 per month
- Occupancy rates average 37.7%
- Daily rates average $65
Shoulder Season
- Revenue averages $654 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $66
Low Season (March, July, August)
- Revenue drops to average $457 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $66
Seasonality Insights for Freetown
- The Airbnb seasonality in Freetown shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Freetown's highest earning potential, with monthly revenues capable of climbing to $973, occupancy reaching a high of 48.1%, and ADRs peaking at $67.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $358, occupancy could drop to 21.1%, and ADRs may adjust down to $65.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Freetown.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Freetown seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Freetown (2025)
Exploring the top neighborhoods for short-term rentals in Freetown? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lumley Beach | A popular beach destination in Freetown known for its stunning coastline and vibrant atmosphere. Ideal for visitors looking to relax by the sea and enjoy water sports and beachside restaurants. | Lumley Beach, Turtle Island, Seafood restaurants, Beachfront bars, Water sports activities |
| Freetown Peninsula | This area offers breathtaking views and a serene environment, attracting nature lovers and tourists seeking adventure with hiking and wildlife experiences. | Tiwai Island, Mount Aureol, Hiking trails, Natural reserves, Cultural sites |
| Central Freetown | The bustling heart of the city filled with markets, shops, and historical landmarks. Great for tourists interested in the cultural and historical aspects of Freetown. | Cotton Tree, National Museum, Freetown Markets, City hall, Victoria Park |
| Mamba Point | An upscale residential area known for its luxury accommodations and views of the ocean. Attractive to high-end travelers and expatriates. | Mamba Point Beach, Luxury hotels, Restaurants with ocean views, Expat community |
| King Tom | A developing area with affordable accommodation options and close proximity to the city center, making it attractive for budget travelers. | Local markets, Affordable dining, Easy access to main attractions |
| Wilkinson Road | An emerging neighborhood with various new investments and improvements, offering a mix of local and modern experiences for travelers. | Local cuisine, Shopping centers, Cultural experiences |
| Bonthe Island | A unique island experience that can be accessed from Freetown, known for its unspoiled nature and cultural heritage, appealing to adventurers. | Bonthe Island's beaches, Local traditions, Marine life, Island adventures |
| Aberdeen | Home to beautiful beaches and a mix of hotels and guesthouses catering to tourists and expatriates. Good for those looking for a relaxing getaway near the city. | Aberdeen Beach, Cockle Bay, Waterfront restaurants, Boating opportunities |
Understanding Airbnb License Requirements & STR Laws in Freetown (2025)
While Freetown, Western Area, Sierra Leone currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Freetown to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Freetown (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Freetownbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Lead is an apartment hotel in Freetown
Private Room • 1 bedroom
Myneya Views -3 bed/2bath Apt.C serviced apartment
Entire Place • 3 bedrooms
Ayana House. Home Away From Home
Entire Place • 3 bedrooms
A haven in Freetown
Private Room • 3 bedrooms
Seaside Suites and Hotel Room #109
Private Room • 1 bedroom
Spacious Lower Duplex
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Freetown (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Freetown based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Omar | 6 | $27,069 | 17 | 2.18/5.0 |
| Tamara | 2 | $17,177 | 18 | 4.72/5.0 |
| Ann-Marie | 5 | $16,089 | 47 | 2.67/5.0 |
| Host #485940184 | 1 | $15,066 | 1 | 0.00/5.0 |
| Sarian | 2 | $14,069 | 6 | 2.17/5.0 |
| Guy | 2 | $12,179 | 21 | 4.46/5.0 |
| Alice | 2 | $9,360 | 36 | 4.73/5.0 |
| Host #374211749 | 1 | $8,860 | 0 | 0.00/5.0 |
| Anna | 2 | $7,103 | 22 | 5.00/5.0 |
| Host #488005492 | 1 | $6,027 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Freetown.
Dive Deeper: Advanced Freetown STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Freetown. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFreetown Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Freetown
- The Freetown Airbnb market composition is heavily skewed towards Private Room listings, which make up 54.8% of the 62 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Freetown, Apartment/Condo properties are the most common (38.7%), reflecting the local real estate landscape.
- Houses represent a significant 32.3% portion, catering likely to families or larger groups.
- The presence of 27.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 1.6%) offer potential for unique stay experiences.
Freetown Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Freetown
- The dominant room capacity in Freetown is 1 bedroom listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.1% of the active Airbnb listings in Freetown, indicating a high concentration in these sizes.
- A significant 21.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Freetown.
Freetown Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Freetown
- The most common guest capacity trend in Freetown vacation rentals is listings accommodating 2 guests (32.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Freetown STR market, accounting for 48.4% of listings.
- 14.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Freetown.
- On average, properties in Freetown are equipped to host 2.6 guests.
Freetown Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Freetown
- The most common availability pattern in Freetown falls within the 271-366 days range, representing 77.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Freetown (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Freetown Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
64.4% of total
2 Nights
9 listings
15.3% of total
3 Nights
4 listings
6.8% of total
4-6 Nights
4 listings
6.8% of total
7-29 Nights
2 listings
3.4% of total
30+ Nights
2 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Freetown is 1 Night, adopted by 64.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.7%) of the Freetown Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.4% of Freetown hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Freetown.
Freetown Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
66.7% of total
Moderate
9 listings
23.1% of total
Firm
2 listings
5.1% of total
Strict
2 listings
5.1% of total
Cancellation Policy Insights for Freetown
- The prevailing Airbnb cancellation policy trend in Freetown is Flexible, used by 66.7% of listings.
- The market strongly favors guest-friendly terms, with 89.8% of listings offering Flexible or Moderate policies. This suggests guests in Freetown may expect booking flexibility.
- Strict cancellation policies are quite rare (5.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 66.7% market standard in Freetown.
- Given the high prevalence of Flexible policies (66.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 5.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Freetown.
Freetown STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Freetown
- The overall average booking lead time for vacation rentals in Freetown is 36 days.
- Guests book furthest in advance for stays during October (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (50 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (36 days) as a baseline for your pricing and availability strategy in Freetown.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 50 days) to capture early planners.
- Monitor your own booking lead times against these Freetown averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Freetown (2025)
Amenity Prevalence
Amenity Insights for Freetown
- Essential amenities in Freetown that guests expect include: Air conditioning, Kitchen, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Freetown: Air conditioning, Kitchen, Wifi, TV.
- Prioritize adding missing essentials: Air conditioning, Kitchen, Wifi, TV.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Freetown to stay competitive.
Freetown Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Freetown
- The typical guest profile for Airbnb in Freetown consists of predominantly international visitors (98%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 2.5% of guests.
- Key international markets include United States (34.6%) and United Kingdom (12.3%).
- Top languages spoken are English (49.1%) followed by French (16.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Freetown Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Conakry | 119 | $325 | $51.33 | 35% |