Ružomberok Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Žilina, Slovakia
Is Airbnb profitable in Ružomberok in 2025? Explore comprehensive Airbnb analytics for Ružomberok, Region of Žilina, Slovakia to uncover income potential. This 2025 STR market report for Ružomberok, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Ružomberok, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ružomberok Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ružomberok Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ružomberok (2025)
Understanding the monthly revenue variations for Airbnb listings in Ružomberok is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ružomberok is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ružomberok across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,902+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,233 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $606 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $256, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ružomberok
Ružomberok Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ružomberok STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ružomberok:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ružomberok
Average Daily Rate (ADR) Airbnb Trends in Ružomberok (2025)
Effective short term rental pricing strategy in Ružomberok involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ružomberok typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $141+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $110 or more.
- Typical properties (Median) charge around $72 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Ružomberok
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Airbnb Seasonality Analysis & Trends in Ružomberok (2025)
Peak Season (July, February, April)
- Revenue averages $956 per month
- Occupancy rates average 33.2%
- Daily rates average $87
Shoulder Season
- Revenue averages $855 per month
- Occupancy maintains around 31.7%
- Daily rates hold near $86
Low Season (March, November, December)
- Revenue drops to average $658 per month
- Occupancy decreases to average 26.2%
- Daily rates adjust to average $87
Seasonality Insights for Ružomberok
- The Airbnb seasonality in Ružomberok shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ružomberok's highest earning potential, with monthly revenues capable of climbing to $1,004, occupancy reaching a high of 41.2%, and ADRs peaking at $92.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $516, occupancy could drop to 21.9%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ružomberok.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ružomberok seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ružomberok (2025)
Exploring the top neighborhoods for short-term rentals in Ružomberok? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Hiking Trails | Ružomberok is surrounded by beautiful mountains and offers numerous hiking trails that attract outdoor enthusiasts and nature lovers, making it a prime location for nature-focused travelers. | Great Fatra National Park, Hiking to Veľký Choč, Ružomberok Ski Resort, Liptovská Mara, Šútovský Waterfall |
| Cultural Heritage | The town has a rich history and cultural heritage, making it an attractive destination for tourists interested in Slovak culture and history. | Church of St. Andrew, Ružomberok Castle, Múzeum Andreja Kmeťa, The Old Town, Traditional Crafts Workshops |
| Family-Friendly Activities | Ružomberok offers an array of activities for families, making it a suitable location for family vacation rentals. | Aquapark Aquapark Tatralandia, Liptovský Mikuláš, Children’s Parks, Biking Trails, Educational Workshops |
| Winter Sports | During winter, Ružomberok is a hub for winter sports enthusiasts, with ski resorts and snowboarding facilities nearby. | Ski Resort Ružomberok, Snowboarding, Ski Schools, Winter Festivals, Ice Skating |
| Rural Relaxation | The peaceful rural setting of Ružomberok allows visitors to relax away from the city, making it ideal for those seeking tranquility and a break from urban life. | Countryside Retreats, Organic Farms, Local Markets, Fishing, Bird Watching |
| Adventure Tourism | The area is popular for adventure activities such as paragliding and mountain biking, attracting thrill-seekers. | Paragliding Launch Sites, Mountain Biking Trails, Ziplining, Caving, Adventure Parks |
| Local Cuisine | Ružomberok offers traditional Slovak cuisine and local food experiences, drawing food enthusiasts. | Traditional Restaurants, Food Festivals, Cooking Classes, Local Markets, Wine Tasting |
| Cultural Events | The town hosts various cultural events and festivals throughout the year, appealing to tourists who enjoy experiencing local traditions and arts. | Ružomberok Music Festival, Local Arts and Crafts Fairs, Theater Performances, Outdoor Concerts, Folk Festivals |
Understanding Airbnb License Requirements & STR Laws in Ružomberok (2025)
While Ružomberok, Region of Žilina, Slovakia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ružomberok to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ružomberok (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ružomberokbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lesná chata Liptov
Entire Place • 2 bedrooms
Algerbet 3
Entire Place • 1 bedroom
Penzion EMILIA 1 Bedr. Apt (cozy)
Entire Place • 1 bedroom
Apartment Rebeka
Entire Place • 3 bedrooms
Deluxe Apartment in Hrabovo, Malino Brdo Ski&Bike
Entire Place • 2 bedrooms
Hut under Halinami
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ružomberok (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ružomberok based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Emilia | 3 | $33,386 | 98 | 4.91/5.0 |
| Monika | 1 | $24,327 | 20 | 5.00/5.0 |
| Miroslava | 2 | $20,763 | 21 | 4.92/5.0 |
| Marand S.R.O. | 2 | $19,154 | 32 | 4.89/5.0 |
| Juraj | 1 | $18,453 | 10 | 4.90/5.0 |
| Daniela | 4 | $15,147 | 52 | 4.70/5.0 |
| Oto | 1 | $10,947 | 10 | 4.60/5.0 |
| Noro | 1 | $10,313 | 20 | 4.90/5.0 |
| Host #47130554 | 1 | $9,144 | 86 | 4.90/5.0 |
| Linda | 1 | $8,904 | 247 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ružomberok.
Dive Deeper: Advanced Ružomberok STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ružomberok. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRužomberok Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ružomberok
- The Ružomberok Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ružomberok, Apartment/Condo properties are the most common (77.5%), reflecting the local real estate landscape.
- Houses represent a significant 17.5% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, others (combined 5.0%) offer potential for unique stay experiences.
Ružomberok Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ružomberok
- The dominant room capacity in Ružomberok is 1 bedroom listings, making up 55% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 82.5% of the active Airbnb listings in Ružomberok, indicating a high concentration in these sizes.
- With over half the market (55%) consisting of studios or 1-bedroom units, Ružomberok is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (7.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ružomberok.
Ružomberok Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ružomberok
- The most common guest capacity trend in Ružomberok vacation rentals is listings accommodating 4 guests (45%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Ružomberok STR market, accounting for 60.0% of listings.
- 22.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ružomberok.
- On average, properties in Ružomberok are equipped to host 4.5 guests.
Ružomberok Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ružomberok
- The most common availability pattern in Ružomberok falls within the 271-366 days range, representing 65% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ružomberok (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ružomberok Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
36.8% of total
2 Nights
17 listings
44.7% of total
3 Nights
3 listings
7.9% of total
4-6 Nights
1 listings
2.6% of total
30+ Nights
3 listings
7.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ružomberok is 2 Nights, adopted by 44.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.5%) of the Ružomberok Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.7% of Ružomberok hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ružomberok.
Ružomberok Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
16 listings
51.6% of total
Moderate
11 listings
35.5% of total
Strict
4 listings
12.9% of total
Cancellation Policy Insights for Ružomberok
- The prevailing Airbnb cancellation policy trend in Ružomberok is Flexible, used by 51.6% of listings.
- The market strongly favors guest-friendly terms, with 87.1% of listings offering Flexible or Moderate policies. This suggests guests in Ružomberok may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 51.6% market standard in Ružomberok.
- Given the high prevalence of Flexible policies (51.6%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 12.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ružomberok.
Ružomberok STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ružomberok
- The overall average booking lead time for vacation rentals in Ružomberok is 43 days.
- Guests book furthest in advance for stays during April (average 75 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Ružomberok.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Ružomberok averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ružomberok (2025)
Amenity Prevalence
Amenity Insights for Ružomberok
- Essential amenities in Ružomberok that guests expect include: Kitchen, Essentials, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ružomberok: Kitchen, Essentials, Heating.
- Prioritize adding missing essentials: Essentials, Heating.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ružomberok to stay competitive.
Ružomberok Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ružomberok
- The typical guest profile for Airbnb in Ružomberok consists of predominantly international visitors (81%), with top international origins including Poland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 18.7% of guests.
- Key international markets include Slovakia (18.7%) and Poland (12.1%).
- Top languages spoken are English (36.9%) followed by German (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Poland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ružomberok Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pribylina | 12 | $2,060 | $224.85 | 41% |
| Cholerzyn | 12 | $1,751 | $140.18 | 39% |
| Brenna | 24 | $1,701 | $277.53 | 28% |
| Zawoja | 39 | $1,693 | $181.86 | 35% |
| Koniaków | 13 | $1,609 | $231.79 | 27% |
| Velké Karlovice | 15 | $1,520 | $185.45 | 32% |
| Czarna Góra | 16 | $1,476 | $290.37 | 24% |
| Kluszkowce | 24 | $1,456 | $219.28 | 34% |
| Demänovská Dolina | 37 | $1,452 | $223.81 | 32% |
| Kościelisko | 489 | $1,451 | $165.16 | 33% |