Žilina Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Region of Žilina, Slovakia
Is Airbnb profitable in Žilina in 2025? Explore comprehensive Airbnb analytics for Žilina, Region of Žilina, Slovakia to uncover income potential. This 2025 STR market report for Žilina, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Žilina, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Žilina Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Žilina Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Žilina (2025)
Understanding the monthly revenue variations for Airbnb listings in Žilina is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Žilina is typically August, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Žilina across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,477+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,143 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $790 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $452, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Žilina
Žilina Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Žilina STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Žilina:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Žilina
Average Daily Rate (ADR) Airbnb Trends in Žilina (2025)
Effective short term rental pricing strategy in Žilina involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Žilina typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $115+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $84 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $50 per night.
Average Daily Rate (ADR) Trend by Month in Žilina
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Airbnb Seasonality Analysis & Trends in Žilina (2025)
Peak Season (August, May, July)
- Revenue averages $996 per month
- Occupancy rates average 45.5%
- Daily rates average $70
Shoulder Season
- Revenue averages $878 per month
- Occupancy maintains around 42.7%
- Daily rates hold near $69
Low Season (January, February, June)
- Revenue drops to average $661 per month
- Occupancy decreases to average 34.8%
- Daily rates adjust to average $73
Seasonality Insights for Žilina
- The Airbnb seasonality in Žilina shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Žilina's highest earning potential, with monthly revenues capable of climbing to $1,006, occupancy reaching a high of 48.1%, and ADRs peaking at $84.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $601, occupancy could drop to 28.3%, and ADRs may adjust down to $62.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Žilina.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Žilina seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Žilina (2025)
Exploring the top neighborhoods for short-term rentals in Žilina? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Žilina City Center | The vibrant heart of Žilina with historic architecture, shops, and restaurants. Attracts both tourists and business travelers looking for convenient access to local attractions and amenities. | Žilina Castle, Julius J. Kaminski's House, Church of St. Paul, Martin's Square, Mestský park |
| Kysuce Region | Known for its beautiful nature, outdoor activities, and ski resorts. Ideal for travelers looking for a retreat or adventure, from hiking in summer to skiing in winter. | Veľká Rača Ski Resort, Kysuce National Park, Skalité, Kysucké Nové Mesto, Hiking trails |
| Vratna Valley | A popular destination for winter sports and summer hiking. This area draws outdoor enthusiasts looking for mountain experiences. | Vratna Ski Resort, Hiking paths, Local mountain huts, Scenic viewpoints |
| Martin | A nearby city with rich history and culture. It serves as a good base for visitors exploring both Žilina and the surrounding regions. | Museum of the Slovak National Uprising, Turčianska Gallery, Krakow Hill, St. Martin's Cathedral |
| Rajec | A charming spa town known for its thermal springs and relaxation opportunities. Appeals to visitors seeking wellness and tranquility. | Rajec Spa, Thermal pools, Local parks, Nature trails |
| Bytča | A historical town with quiet surroundings and access to beautiful castles. Great for visitors looking for a peaceful stay with cultural touches. | Bytča Castle, Local museums, Church of St. John the Baptist |
| Oščadnica | A small town popular for skiing and nature exploration. Attracts tourists looking to experience local Slovak culture and outdoor activities. | Snowparadise Veľká Rača, Local folklore, Hiking trails |
| Považská Bystrica | An industrial city with historical significance and easy access to natural parks. Suitable for those who appreciate both urban and rural settings. | Považský hrad, Local breweries, Nature parks nearby |
Understanding Airbnb License Requirements & STR Laws in Žilina (2025)
While Žilina, Region of Žilina, Slovakia currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Žilina to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Žilina (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Žilinabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
H5 apt. | free parking | 2 bedrooms | balcony
Entire Place • 2 bedrooms
Ambient apartment
Entire Place • 2 bedrooms
Bulvár 84 Apartment
Entire Place • 2 bedrooms
beauty bar concept
Entire Place • 2 bedrooms
Modern apartment in TOP location, view and balcony
Entire Place • 1 bedroom
Apartment u Lukáš
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Žilina (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Žilina based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Branislav | 6 | $55,920 | 34 | 4.80/5.0 |
| Ján | 3 | $39,554 | 26 | 4.54/5.0 |
| Michal | 3 | $33,337 | 155 | 4.77/5.0 |
| Miroslav | 3 | $31,072 | 283 | 4.90/5.0 |
| Barbora | 1 | $16,654 | 12 | 5.00/5.0 |
| Filip | 1 | $13,882 | 59 | 4.95/5.0 |
| Lukáš | 1 | $13,078 | 49 | 4.94/5.0 |
| Katarína | 1 | $11,553 | 163 | 4.83/5.0 |
| Matej | 1 | $11,307 | 16 | 5.00/5.0 |
| Branislav | 1 | $10,413 | 53 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Žilina.
Dive Deeper: Advanced Žilina STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Žilina. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsŽilina Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Žilina
- The Žilina Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Žilina, Apartment/Condo properties are the most common (90.2%), reflecting the local real estate landscape.
- Smaller segments like house, others, unique stays (combined 9.7%) offer potential for unique stay experiences.
Žilina Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Žilina
- The dominant room capacity in Žilina is 1 bedroom listings, making up 68.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 87.8% of the active Airbnb listings in Žilina, indicating a high concentration in these sizes.
- With over half the market (68.3%) consisting of studios or 1-bedroom units, Žilina is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Žilina.
Žilina Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Žilina
- The most common guest capacity trend in Žilina vacation rentals is listings accommodating 4 guests (31.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Žilina STR market, accounting for 56.1% of listings.
- 19.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Žilina.
- On average, properties in Žilina are equipped to host 4.0 guests.
Žilina Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Žilina
- The most common availability pattern in Žilina falls within the 271-366 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Žilina (36.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Žilina Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
38.5% of total
2 Nights
15 listings
38.5% of total
3 Nights
1 listings
2.6% of total
30+ Nights
8 listings
20.5% of total
Key Insights
- The most prevalent minimum stay requirement in Žilina is 1 Night, adopted by 38.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.0%) of the Žilina Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (20.5%) caters to monthly stays (30+ nights) in Žilina, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.5% of Žilina hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 20.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Žilina.
Žilina Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
18 listings
48.6% of total
Moderate
13 listings
35.1% of total
Firm
1 listings
2.7% of total
Strict
5 listings
13.5% of total
Cancellation Policy Insights for Žilina
- The prevailing Airbnb cancellation policy trend in Žilina is Flexible, used by 48.6% of listings.
- The market strongly favors guest-friendly terms, with 83.7% of listings offering Flexible or Moderate policies. This suggests guests in Žilina may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 48.6% market standard in Žilina.
- Using a Strict policy might deter some guests, as only 13.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Žilina.
Žilina STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Žilina
- The overall average booking lead time for vacation rentals in Žilina is 26 days.
- Guests book furthest in advance for stays during June (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (28 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (26 days) as a baseline for your pricing and availability strategy in Žilina.
- Target marketing efforts for the Summer season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Žilina averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Žilina (2025)
Amenity Prevalence
Amenity Insights for Žilina
- Essential amenities in Žilina that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Žilina: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Žilina to stay competitive.
Žilina Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Žilina
- The typical guest profile for Airbnb in Žilina consists of a mix of domestic (36%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Slovakian.
- Domestic travelers account for 35.6% of guests.
- Key international markets include Slovakia (35.6%) and United Kingdom (10%).
- Top languages spoken are English (37.5%) followed by Slovakian (13.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Žilina Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pribylina | 12 | $2,146 | $233.21 | 39% |
| Brenna | 28 | $2,056 | $334.26 | 27% |
| Istebna | 10 | $2,051 | $235.57 | 35% |
| Zawoja | 41 | $1,513 | $177.69 | 32% |
| Demänovská Dolina | 37 | $1,476 | $233.58 | 31% |
| Cholerzyn | 13 | $1,468 | $141.33 | 40% |
| Velké Karlovice | 18 | $1,430 | $210.74 | 29% |
| Modra | 25 | $1,344 | $157.21 | 36% |
| Nová Baňa | 10 | $1,344 | $122.43 | 41% |
| Kościelisko | 566 | $1,289 | $198.71 | 31% |