Benoni Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gauteng, South Africa

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in Benoni in 2025? Explore comprehensive Airbnb analytics for Benoni, Gauteng, South Africa to uncover income potential. This 2025 STR market report for Benoni, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 79 active listings.

Whether you're considering an Airbnb investment in Benoni, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Benoni Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Benoni Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$63
The average rental revenue earned for an occupied room per day in Benoni.
Occupancy Rate(?)
27.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$4,350
Typical annual income for an Airbnb listing in Benoni. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
26.2%
Strong growth (26.2%) vs. last year.
Peak Revenue Month(?)
December
The month with the highest average earnings, indicating peak season in Benoni.
Lowest Revenue Month(?)
June
The month with the lowest average earnings, indicating the low season in Benoni.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
79
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Benoni (2025)

Understanding the monthly revenue variations for Airbnb listings in Benoni is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Benoni is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Benoni across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $946+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $605 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $310 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $147, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Benoni

Benoni Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Benoni STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Benoni:

  • Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Benoni

Average Daily Rate (ADR) Airbnb Trends in Benoni (2025)

Effective short term rental pricing strategy in Benoni involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Benoni typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $109+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $61 or more.
  • Typical properties (Median) charge around $41 per night.
  • Entry-level properties (Bottom 25%) earn around $29 per night.

Average Daily Rate (ADR) Trend by Month in Benoni

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Airbnb Seasonality Analysis & Trends in Benoni (2025)

Peak Season (December, March, April)
  • Revenue averages $615 per month
  • Occupancy rates average 31.4%
  • Daily rates average $64
Shoulder Season
  • Revenue averages $454 per month
  • Occupancy maintains around 27.9%
  • Daily rates hold near $62
Low Season (June, July, November)
  • Revenue drops to average $400 per month
  • Occupancy decreases to average 27.2%
  • Daily rates adjust to average $54

Seasonality Insights for Benoni

  • The Airbnb seasonality in Benoni shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Benoni's highest earning potential, with monthly revenues capable of climbing to $671, occupancy reaching a high of 38.6%, and ADRs peaking at $70.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $393, occupancy could drop to 25.2%, and ADRs may adjust down to $54.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Benoni.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Benoni seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Benoni (2025)

Exploring the top neighborhoods for short-term rentals in Benoni? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Boksburg
A neighboring town to Benoni, Boksburg has numerous shopping centers, parks, and entertainment options making it attractive to short-term renters.
East Rand Mall, Wild Waters, Boksburg City Airport, Ekuvukeni Park, Shopping Centres
Lakefield
A scenic suburb known for its lakes and tranquil environment, making it popular among nature lovers and families.
Lakefield Village, Blue Waters, Local parks, Nature trails, Restaurants
Northmead
A central suburb with easy access to public transport and amenities, appealing to business travelers and families.
Northmead Square, Local schools, Shopping centers, Parks, Restaurants
Rynfield
An affluent suburb characterized by luxurious homes and proximity to nature, attracting tourists seeking a relaxed atmosphere.
Rynfield Lake, Nature reserves, Local restaurants, Parks, Golf courses
Benoni CBD
The central business district of Benoni, busy with shops and commercial activities, ideal for short-term business stays.
Benoni Mall, Local shops, Restaurants, Parks, Events
Kleinfontein
A growing suburb with a community feel, attracting families and weekend visitors looking for a quiet retreat.
Kleinfontein Cultural Village, Outdoor spaces, Local events, Parks, Family-friendly venues
Actonville
A vibrant, diverse community offering cultural experiences and centrality to major routes, attracting various types of travelers.
Actonville Mall, Cultural Festivals, Parks, Local markets, Educational institutions
N12 Treasure Route
A popular route for travelers exploring South Africa, making any properties along this route ideal for overnight stays.
Nearby attractions, Rest stops, Shopping, Local cuisines, Tourist information centers

Understanding Airbnb License Requirements & STR Laws in Benoni (2025)

With 11% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Benoni. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Benoni to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 11% licensed listings)

Top Performing Airbnb Properties in Benoni (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Benonibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Hemingway House 14-
15 min from O.R Tambo.

The Hemingway House 14- 15 min from O.R Tambo.

Entire Place • 4 bedrooms

$38,886
Revenue
62.7%
Occupancy
$186.28
Daily Rate
D's Studio 1  Luxury 3 bed Apart 10 min to Airport

D's Studio 1 Luxury 3 bed Apart 10 min to Airport

Entire Place • 3 bedrooms

$19,885
Revenue
64.0%
Occupancy
$118.04
Daily Rate
Villa Vuso by Euphoric Leisure

Villa Vuso by Euphoric Leisure

Entire Place • 4 bedrooms

$13,747
Revenue
17.9%
Occupancy
$387.30
Daily Rate
Swan Lake suites 2

Swan Lake suites 2

Private Room • 1 bedroom

$11,172
Revenue
53.3%
Occupancy
$62.36
Daily Rate
Villa Vuso : create memories with friends/family

Villa Vuso : create memories with friends/family

Entire Place • 4 bedrooms

$10,389
Revenue
19.6%
Occupancy
$336.28
Daily Rate
Nel's Cottage, a private and peaceful cottage

Nel's Cottage, a private and peaceful cottage

Entire Place • N/A

$10,296
Revenue
57.9%
Occupancy
$46.38
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Benoni (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Benoni based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Anita1$38,886204.95/5.0
Anna Elizabeth8$25,110314.58/5.0
Clinton3$24,177434.95/5.0
Delores1$19,885844.95/5.0
Charlene2$18,0161304.94/5.0
William3$16,8073884.86/5.0
George5$14,5272944.76/5.0
Sonja2$14,184704.84/5.0
Euphoric1$13,74755.00/5.0
Host #5270544098$12,8560N/A/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Benoni.

Dive Deeper: Advanced Benoni STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Benoni. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Benoni Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Benoni

  • The Benoni Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57% of the 79 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 43% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Benoni, Hotel/Boutique properties are the most common (45.6%), reflecting the local real estate landscape.
  • Houses represent a significant 26.6% portion, catering likely to families or larger groups.
  • The presence of 45.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 1.3%) offer potential for unique stay experiences.

Benoni Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Benoni

  • The dominant room capacity in Benoni is 1 bedroom listings, making up 57% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 72.2% of the active Airbnb listings in Benoni, indicating a high concentration in these sizes.
  • With over half the market (57%) consisting of studios or 1-bedroom units, Benoni is particularly well-suited for individuals or couples.

Benoni Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Benoni

  • The most common guest capacity trend in Benoni vacation rentals is listings accommodating 2 guests (45.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Benoni STR market, accounting for 60.8% of listings.
  • A significant 46.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Benoni.
  • 14.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Benoni.
  • On average, properties in Benoni are equipped to host 2.7 guests.

Benoni Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Benoni

  • The most common availability pattern in Benoni falls within the 271-366 days range, representing 68.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Benoni (43%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 5.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Benoni Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (73.4%)

1 Night

58 listings

73.4% of total

2 Nights (16.5%)

2 Nights

13 listings

16.5% of total

3 Nights (1.3%)

3 Nights

1 listings

1.3% of total

7-29 Nights (1.3%)

7-29 Nights

1 listings

1.3% of total

30+ Nights (7.6%)

30+ Nights

6 listings

7.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Benoni is 1 Night, adopted by 73.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (89.9%) of the Benoni Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 73.4% of Benoni hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.6% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Benoni.

Benoni Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable (11.9%)

Non-refundable

8 listings

11.9% of total

Super Strict 30 Days

1 listings

1.5% of total

Refundable (10.4%)

Refundable

7 listings

10.4% of total

Flexible (41.8%)

Flexible

28 listings

41.8% of total

Moderate (11.9%)

Moderate

8 listings

11.9% of total

Firm (19.4%)

Firm

13 listings

19.4% of total

Strict

2 listings

3% of total

Cancellation Policy Insights for Benoni

  • The prevailing Airbnb cancellation policy trend in Benoni is Flexible, used by 41.8% of listings.
  • There's a relatively balanced mix between guest-friendly (53.7%) and stricter (22.4%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 41.8% market standard in Benoni.
  • Using a Strict policy might deter some guests, as only 3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Benoni.

Benoni STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Benoni

  • The overall average booking lead time for vacation rentals in Benoni is 28 days.
  • Guests book furthest in advance for stays during December (average 44 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in July (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (32 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Benoni.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 44 days out to capitalize on advance planning.
  • During July, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 32 days) to capture early planners.
  • Monitor your own booking lead times against these Benoni averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Benoni (2025)

Amenity Prevalence

Amenity Insights for Benoni

  • Essential amenities in Benoni that guests expect include: Wifi, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Essentials, Hot water, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Benoni: Wifi, Free parking on premises.
  • Prioritize adding missing essentials: Wifi, Free parking on premises.
  • Consider adding popular differentiators like Essentials or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Benoni to stay competitive.

Benoni Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Benoni

  • The typical guest profile for Airbnb in Benoni consists of a mix of domestic (59%) and international guests, often arriving from nearby Cape Town, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Afrikaans.
  • Domestic travelers account for 58.8% of guests.
  • Key international markets include South Africa (58.8%) and United States (12.7%).
  • Top languages spoken are English (58.7%) followed by Afrikaans (21.6%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Benoni Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Moses Kotane Local Municipality49$2,060$265.9333%
Metsimaholo Local Municipality48$1,113$183.9524%
Madibeng Local Municipality308$897$150.7127%
Bronkhorstspruit17$698$129.3020%
Rosebank675$644$76.4439%
Emfuleni Local Municipality105$614$127.8121%
Hammanskraal24$596$94.6624%
Ngwathe Local Municipality134$575$99.7724%
Sandton1,371$541$78.3136%
Pretoria11$523$67.9426%

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