Johannesburg Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gauteng, South Africa
Is Airbnb profitable in Johannesburg in 2025? Explore comprehensive Airbnb analytics for Johannesburg, Gauteng, South Africa to uncover income potential. This 2025 STR market report for Johannesburg, based on AirROI data from June 2024 to May 2025, reveals key trends in the bustling market of 1,267 active listings.
Whether you're considering an Airbnb investment in Johannesburg, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Johannesburg Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Johannesburg Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Johannesburg (2025)
Understanding the monthly revenue variations for Airbnb listings in Johannesburg is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Johannesburg is typically December, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Johannesburg across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,115+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $661 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $357 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $162, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Johannesburg
Johannesburg Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Johannesburg STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Johannesburg:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Johannesburg
Average Daily Rate (ADR) Airbnb Trends in Johannesburg (2025)
Effective short term rental pricing strategy in Johannesburg involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Johannesburg typically peaks in May and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $93+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $52 or more.
- Typical properties (Median) charge around $34 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Johannesburg
Get Live Johannesburg Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Johannesburg (2025)
Peak Season (December, January, March)
- Revenue averages $633 per month
- Occupancy rates average 38.9%
- Daily rates average $55
Shoulder Season
- Revenue averages $532 per month
- Occupancy maintains around 36.0%
- Daily rates hold near $53
Low Season (May, June, July)
- Revenue drops to average $450 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $53
Seasonality Insights for Johannesburg
- The Airbnb seasonality in Johannesburg shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Johannesburg's highest earning potential, with monthly revenues capable of climbing to $672, occupancy reaching a high of 41.6%, and ADRs peaking at $57.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $394, occupancy could drop to 28.2%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Johannesburg.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Johannesburg seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Johannesburg (2025)
Exploring the top neighborhoods for short-term rentals in Johannesburg? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Maboneng Precinct | Vibrant urban district known for its art scene and cultural experiences. It's a trendy location for young travelers and locals, teeming with galleries, eateries, and nightlife. | Maboneng Precinct Market, Art galleries, The Bioscope Independent Cinema, Street art, Local restaurants |
| Melrose Arch | Upscale mixed-use development with a unique urban vibe. Popular among international travelers for its luxury accommodations, shops, and dining options. | Melrose Arch Shopping Centre, Enjoy Park, Restaurants and cafes, Outdoor events and markets |
| Rosebank | A bustling commercial district with a mix of corporate offices, shopping, and entertainment. Hosts the famous Rosebank Rooftop Market, attracting both tourists and locals. | Rosebank Mall, The Zone Bowling, The Cradle of Humankind, Rooftop Market |
| Sandton | Known as the financial hub of Africa, Sandton is home to luxury hotels and business travelers. Ideal for hosting tourists attending conferences and business events. | Sandton City, Nelson Mandela Square, Sandton Convention Centre, Hyde Park Shopping Centre |
| Fourways | Popular suburban area with major shopping centers and entertainment options. Attracts families and tourists seeking activities and relaxation. | Fourways Mall, Montecasino, The Lion Park, Fourways Farmers Market |
| Soweto | Historic township known for its role in the anti-apartheid struggle. Offers a unique cultural experience for visitors looking to learn about South Africa's history. | Vilakazi Street, Soweto Towers, Nelson Mandela House, Hector Pieterson Memorial |
| Johannesburg CBD | The city center undergoing revitalization, offering affordable accommodation options. Ideal for budget travelers and those exploring the rich history of the area. | Johannesburg Art Gallery, Apartheid Museum, Neighbourgoods Market |
| Bryanston | Affluent suburban neighborhood with extensive residential areas, offices, and parks. Appeals to business travelers looking for a peaceful retreat near the city. | Bryanston Organic and Natural Market, Inanda Country Club, Local parks and walking trails |
Understanding Airbnb License Requirements & STR Laws in Johannesburg (2025)
While Johannesburg, Gauteng, South Africa currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Johannesburg to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Johannesburg (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Johannesburgbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful 5 bedroom boutique guest house
Entire Place • 5 bedrooms
Luxury solar powered villa with pool and sauna
Entire Place • 3 bedrooms
La Galerie, 4 ensuite exclusive guesthouse.
Entire Place • 4 bedrooms
Kali Valley - Riverside Estate
Entire Place • 4 bedrooms
Huge 7 bedroom House & Cottage in Johannesburg
Entire Place • 7 bedrooms
5 bedrooms! - Big, beautiful, perfectly located!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Johannesburg (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Johannesburg based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Mohammed | 10 | $124,632 | 1210 | 4.79/5.0 |
| Deb | 4 | $112,075 | 114 | 4.94/5.0 |
| Marion | 11 | $111,669 | 2096 | 4.96/5.0 |
| African Penthouses | 5 | $92,183 | 1443 | 4.81/5.0 |
| Chantal | 8 | $70,851 | 614 | 4.66/5.0 |
| Daniel And Tracy | 3 | $66,531 | 778 | 4.82/5.0 |
| Queen | 6 | $64,278 | 642 | 4.83/5.0 |
| Louis | 5 | $52,807 | 47 | 4.91/5.0 |
| Lynne | 10 | $50,870 | 128 | 4.88/5.0 |
| Charmaine | 7 | $49,969 | 381 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Johannesburg.
Dive Deeper: Advanced Johannesburg STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Johannesburg. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJohannesburg Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Johannesburg
- The Johannesburg Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.5% of the 1,267 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Johannesburg, Apartment/Condo properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 27.3% portion, catering likely to families or larger groups.
- The presence of 17% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.2%) offer potential for unique stay experiences.
Johannesburg Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Johannesburg
- The dominant room capacity in Johannesburg is 1 bedroom listings, making up 60.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.8% of the active Airbnb listings in Johannesburg, indicating a high concentration in these sizes.
- With over half the market (60.1%) consisting of studios or 1-bedroom units, Johannesburg is particularly well-suited for individuals or couples.
Johannesburg Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Johannesburg
- The most common guest capacity trend in Johannesburg vacation rentals is listings accommodating 2 guests (55.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Johannesburg STR market, accounting for 66.7% of listings.
- A significant 58.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Johannesburg.
- 10.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Johannesburg.
- On average, properties in Johannesburg are equipped to host 2.6 guests.
Johannesburg Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Johannesburg
- The most common availability pattern in Johannesburg falls within the 271-366 days range, representing 63.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Johannesburg (31.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Johannesburg Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
669 listings
54.8% of total
2 Nights
298 listings
24.4% of total
3 Nights
58 listings
4.8% of total
4-6 Nights
36 listings
2.9% of total
7-29 Nights
26 listings
2.1% of total
30+ Nights
134 listings
11% of total
Key Insights
- The most prevalent minimum stay requirement in Johannesburg is 1 Night, adopted by 54.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.2%) of the Johannesburg Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11%) caters to monthly stays (30+ nights) in Johannesburg, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 54.8% of Johannesburg hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Johannesburg.
Johannesburg Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.1% of total
Non-refundable
40 listings
3.6% of total
Limited
7 listings
0.6% of total
Refundable
25 listings
2.3% of total
Flexible
488 listings
44% of total
Moderate
249 listings
22.4% of total
Firm
167 listings
15% of total
Strict
133 listings
12% of total
Cancellation Policy Insights for Johannesburg
- The prevailing Airbnb cancellation policy trend in Johannesburg is Flexible, used by 44% of listings.
- There's a relatively balanced mix between guest-friendly (66.4%) and stricter (27.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44% market standard in Johannesburg.
- Using a Strict policy might deter some guests, as only 12% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Johannesburg.
Johannesburg STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Johannesburg
- The overall average booking lead time for vacation rentals in Johannesburg is 22 days.
- Guests book furthest in advance for stays during December (average 31 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (27 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (22 days) as a baseline for your pricing and availability strategy in Johannesburg.
- Target marketing efforts for the Winter season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Johannesburg averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Johannesburg (2025)
Amenity Prevalence
Amenity Insights for Johannesburg
- Essential amenities in Johannesburg that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Johannesburg: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Johannesburg to stay competitive.
Johannesburg Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Johannesburg
- The typical guest profile for Airbnb in Johannesburg consists of a mix of domestic (65%) and international guests, often arriving from nearby Johannesburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Afrikaans.
- Domestic travelers account for 64.5% of guests.
- Key international markets include South Africa (64.5%) and United States (8.6%).
- Top languages spoken are English (57.1%) followed by Afrikaans (8.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Johannesburg and Cape Town.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Johannesburg Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Moses Kotane Local Municipality | 49 | $2,060 | $265.93 | 33% |
| Metsimaholo Local Municipality | 48 | $1,113 | $183.95 | 24% |
| Madibeng Local Municipality | 308 | $897 | $150.71 | 27% |
| Bronkhorstspruit | 17 | $698 | $129.30 | 20% |
| Rosebank | 675 | $644 | $76.44 | 39% |
| Emfuleni Local Municipality | 105 | $614 | $127.81 | 21% |
| Hammanskraal | 24 | $596 | $94.66 | 24% |
| Ngwathe Local Municipality | 134 | $575 | $99.77 | 24% |
| Sandton | 1,371 | $541 | $78.31 | 36% |
| Pretoria | 11 | $523 | $67.94 | 26% |