Johannesburg South Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Gauteng, South Africa
Is Airbnb profitable in Johannesburg South in 2025? Explore comprehensive Airbnb analytics for Johannesburg South, Gauteng, South Africa to uncover income potential. This 2025 STR market report for Johannesburg South, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Johannesburg South, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Johannesburg South Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Johannesburg South Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Johannesburg South (2025)
Understanding the monthly revenue variations for Airbnb listings in Johannesburg South is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Johannesburg South is typically December, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Johannesburg South across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,625+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $864 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $221, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Johannesburg South
Johannesburg South Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Johannesburg South STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Johannesburg South:
- Best-in-class properties (Top 10%) achieve 55%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Johannesburg South
Average Daily Rate (ADR) Airbnb Trends in Johannesburg South (2025)
Effective short term rental pricing strategy in Johannesburg South involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Johannesburg South typically peaks in February and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $106+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $66 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Johannesburg South
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Airbnb Seasonality Analysis & Trends in Johannesburg South (2025)
Peak Season (December, April, March)
- Revenue averages $1,068 per month
- Occupancy rates average 40.8%
- Daily rates average $52
Shoulder Season
- Revenue averages $543 per month
- Occupancy maintains around 25.9%
- Daily rates hold near $53
Low Season (February, May, November)
- Revenue drops to average $436 per month
- Occupancy decreases to average 23.6%
- Daily rates adjust to average $53
Seasonality Insights for Johannesburg South
- The Airbnb seasonality in Johannesburg South shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Johannesburg South's highest earning potential, with monthly revenues capable of climbing to $1,251, occupancy reaching a high of 50.2%, and ADRs peaking at $55.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $375, occupancy could drop to 18.4%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Johannesburg South.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Johannesburg South seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Johannesburg South (2025)
Exploring the top neighborhoods for short-term rentals in Johannesburg South? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Melville | A trendy suburb known for its vibrant nightlife, artistic vibe, and bohemian atmosphere. It's popular among students and young professionals, making it a prime area for short-term rentals. | 36 Boxes, The Melville Koppies, Linden Market, Melville's vibrant strip of cafes and restaurants, University of Johannesburg nearby |
| Parktown North | An upscale area close to major business centers and known for its lush greenery and trendy cafes. It's very appealing to professionals and expats looking for long and short-term rentals. | Parktown North's boutique shops, Brighton Road's eateries, Near the Johannesburg Botanical Gardens, Close to major hospitals and universities |
| Rosebank | A vibrant suburb with a mix of business and leisure, featuring a popular Sunday market and proximity to shopping malls. Its central location makes it attractive for both tourists and commuters. | Rosebank Mall, The Zone @ Rosebank, Rosebank Sunday Market, Antiques and Art Market, Nearby Gautrain station |
| Sandton | Known as the 'richest square mile in Africa', Sandton is a business hub with luxury shopping, fine dining, and high-end apartments. It's a prime choice for travelers seeking luxury accommodations. | Sandton City, Nelson Mandela Square, Mandela Square's restaurants, Gautrain station, Luxury hotels and spas |
| Maboneng Precinct | A hip and urban area that is revitalized and known for its street art, galleries, and cultural events. It attracts tourists looking for a genuine Johannesburg experience. | Maboneng Precinct's street art, Arts on Main, Neighbourgoods Market, Local galleries and theaters, Restaurants and bars |
| Kensington | An up-and-coming suburb known for its rich history and scenic views. It's becoming increasingly popular for Airbnb investments due to its affordability and charm. | Kensington's historical homes, Nearby parks and green spaces, Daisy Street's shopping, Close to Eastgate Shopping Centre |
| Westdene | A suburban area that is family-friendly and close to the city center, making it accessible for tourists and business travelers alike. The atmosphere is relaxing yet vibrant. | Westdene Park, Close proximity to Melville, Local eateries, A mix of historical and contemporary architecture |
| Bramley | An emerging area that provides affordable rental options with potential for growth. It's a central location that makes it easy to access other areas of Johannesburg. | Close to major transport routes, Parkview Golf Club nearby, Local shops and eateries, Access to parks and leisure areas |
Understanding Airbnb License Requirements & STR Laws in Johannesburg South (2025)
While Johannesburg South, Gauteng, South Africa currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Johannesburg South to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Johannesburg South (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Johannesburg Southbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Nyasa Guest House in Johannesburg
Entire Place • 5 bedrooms
#AlimamaSpaces: The Manson’s Thaba Eco
Entire Place • 2 bedrooms
Cozy retreat in a charming Residential Area
Entire Place • 2 bedrooms
The Sanctuary: Sleek Smart Space
Entire Place • 1 bedroom
#AlimamaSpaces: Alu's Penthouse - Thaba Echo
Entire Place • 2 bedrooms
Stunning 2 Bedroom and 2 Bathroom.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Johannesburg South (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Johannesburg South based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ayanda | 1 | $22,697 | 22 | 4.91/5.0 |
| Alimama Spaces | 4 | $19,457 | 71 | 4.46/5.0 |
| Nompumelelo | 3 | $13,236 | 67 | 4.90/5.0 |
| Nompumelelo | 1 | $8,041 | 8 | 4.75/5.0 |
| Lucky | 1 | $7,918 | 18 | 4.78/5.0 |
| Sasa | 2 | $3,887 | 155 | 4.62/5.0 |
| Gavin | 1 | $2,966 | 17 | 4.82/5.0 |
| Rachelle | 1 | $2,643 | 19 | 4.68/5.0 |
| Latani Ephraim | 1 | $2,533 | 1 | Not Rated |
| Regina | 2 | $1,414 | 13 | 4.69/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Johannesburg South.
Dive Deeper: Advanced Johannesburg South STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Johannesburg South. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsJohannesburg South Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Johannesburg South
- The Johannesburg South Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Johannesburg South, Apartment/Condo properties are the most common (42.9%), reflecting the local real estate landscape.
- Houses represent a significant 38.1% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
Johannesburg South Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Johannesburg South
- The dominant room capacity in Johannesburg South is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.7% of the active Airbnb listings in Johannesburg South, indicating a high concentration in these sizes.
- With over half the market (52.4%) consisting of studios or 1-bedroom units, Johannesburg South is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Johannesburg South.
Johannesburg South Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Johannesburg South
- The most common guest capacity trend in Johannesburg South vacation rentals is listings accommodating 2 guests (42.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Johannesburg South STR market, accounting for 61.9% of listings.
- A significant 42.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Johannesburg South.
- 14.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Johannesburg South.
- On average, properties in Johannesburg South are equipped to host 2.7 guests.
Johannesburg South Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Johannesburg South
- The most common availability pattern in Johannesburg South falls within the 271-366 days range, representing 76.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Johannesburg South (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
Johannesburg South Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
76.2% of total
3 Nights
1 listings
4.8% of total
30+ Nights
4 listings
19% of total
Key Insights
- The most prevalent minimum stay requirement in Johannesburg South is 1 Night, adopted by 76.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (76.2%) of the Johannesburg South Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (19%) caters to monthly stays (30+ nights) in Johannesburg South, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 76.2% of Johannesburg South hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 19% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Johannesburg South.
Johannesburg South Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
4.8% of total
Refundable
1 listings
4.8% of total
Flexible
11 listings
52.4% of total
Moderate
3 listings
14.3% of total
Firm
4 listings
19% of total
Strict
1 listings
4.8% of total
Cancellation Policy Insights for Johannesburg South
- The prevailing Airbnb cancellation policy trend in Johannesburg South is Flexible, used by 52.4% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (23.8%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (4.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 52.4% market standard in Johannesburg South.
- Given the high prevalence of Flexible policies (52.4%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 4.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Johannesburg South.
Johannesburg South STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Johannesburg South
- The overall average booking lead time for vacation rentals in Johannesburg South is 16 days.
- Guests book furthest in advance for stays during January (average 35 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (26 days avg.) sees the longest lead times, while Spring (12 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (16 days) as a baseline for your pricing and availability strategy in Johannesburg South.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 35 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 26 days) to capture early planners.
- Monitor your own booking lead times against these Johannesburg South averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Johannesburg South (2025)
Amenity Prevalence
Amenity Insights for Johannesburg South
- Essential amenities in Johannesburg South that guests expect include: Wifi, Free parking on premises, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Iron, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Johannesburg South: Wifi, Free parking on premises, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Hot water or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Johannesburg South to stay competitive.
Johannesburg South Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Johannesburg South
- The typical guest profile for Airbnb in Johannesburg South consists of primarily domestic travelers (81%), often arriving from nearby Johannesburg, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Zulu.
- Domestic travelers account for 81.0% of guests.
- Key international markets include South Africa (81%) and United States (6.3%).
- Top languages spoken are English (56.5%) followed by Zulu (12.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Johannesburg and Johannesburg South.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Johannesburg South Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Moses Kotane Local Municipality | 48 | $2,031 | $271.48 | 32% |
| Metsimaholo Local Municipality | 49 | $1,200 | $158.24 | 25% |
| Madibeng Local Municipality | 292 | $979 | $146.61 | 26% |
| Hammanskraal | 11 | $927 | $123.13 | 28% |
| Ngwathe Local Municipality | 102 | $794 | $112.64 | 26% |
| Dihlabeng Local Municipality | 372 | $735 | $106.00 | 26% |
| Rosebank | 642 | $707 | $77.94 | 39% |
| Bronkhorstspruit | 14 | $684 | $150.52 | 20% |
| Emfuleni Local Municipality | 100 | $680 | $138.44 | 20% |
| Sandton | 1,327 | $603 | $77.57 | 37% |