Saint Helena Bay Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Cape, South Africa
Is Airbnb profitable in Saint Helena Bay in 2025? Explore comprehensive Airbnb analytics for Saint Helena Bay, Western Cape, South Africa to uncover income potential. This 2025 STR market report for Saint Helena Bay, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Saint Helena Bay, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Saint Helena Bay Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Saint Helena Bay Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Saint Helena Bay (2025)
Understanding the monthly revenue variations for Airbnb listings in Saint Helena Bay is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Saint Helena Bay is typically October, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Saint Helena Bay across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,582+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,526 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $703 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $224, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Saint Helena Bay
Saint Helena Bay Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Saint Helena Bay STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Saint Helena Bay:
- Best-in-class properties (Top 10%) achieve 45%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Saint Helena Bay
Average Daily Rate (ADR) Airbnb Trends in Saint Helena Bay (2025)
Effective short term rental pricing strategy in Saint Helena Bay involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Saint Helena Bay typically peaks in November and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $271+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $182 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Saint Helena Bay
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Airbnb Seasonality Analysis & Trends in Saint Helena Bay (2025)
Peak Season (October, November, July)
- Revenue averages $1,496 per month
- Occupancy rates average 29.8%
- Daily rates average $153
Shoulder Season
- Revenue averages $563 per month
- Occupancy maintains around 12.5%
- Daily rates hold near $146
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $144
Seasonality Insights for Saint Helena Bay
- The Airbnb seasonality in Saint Helena Bay shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Saint Helena Bay's highest earning potential, with monthly revenues capable of climbing to $1,779, occupancy reaching a high of 31.3%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Saint Helena Bay.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Saint Helena Bay seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Saint Helena Bay (2025)
Exploring the top neighborhoods for short-term rentals in Saint Helena Bay? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shelley Point | A beautiful beachfront area known for its stunning views and quiet beaches. Ideal for travelers looking for relaxation and outdoor activities like whale watching and water sports. | Shelley Point Golf Club, Cape Columbine Nature Reserve, Long Beach, St. Helena Bay Harbour |
| St. Helena Bay | A quaint fishing village with a rich history and a laid-back atmosphere. It's perfect for those who desire an authentic South African coastal experience. | St. Helena Bay Museum, Fishing charters, Local seafood restaurants, Historical sites |
| Paternoster | Famous for its picturesque white cottages and seafood restaurants, Paternoster is appealing to visitors looking for charm and beautiful beaches. | Cape Columbine Lighthouse, Paternoster Beach, Restaurants serving fresh seafood, Whale watching |
| Velddrif | A popular location for birdwatchers and nature lovers, offering water activities along the Berg River. Great for family vacations and outdoor enthusiasts. | Berg River, Birdwatching opportunities, Local shops and markets, Water sports |
| Britannia Bay | A tranquil area offering beautiful beaches and a peaceful atmosphere, perfect for families and couples seeking a quiet getaway. | Brittania Bay Beach, Beachfront walks, Fishing and water sports, Community markets |
| Jacobsbaai | Known for its rocky coastline and beautiful tidal pools, Jacobsbaai is a hidden gem and is perfect for nature lovers and families. | Jacobsbaai Beach, Tidal pools, Walking trails, Local fishing spots |
| Laaiplek | A charming harbor village with access to the stunning West Coast, famous for its fishing and fresh seafood markets. | Laaiplek Harbour, Fishing boat tours, Fresh fish markets, Restaurants with local cuisine |
| Saldanha Bay | An area rich in marine life and history, offering a mix of adventure and relaxation with beautiful scenery and water activities. | Saldanha Bay Tourism Office, Water sports, Historical sites, Beaches |
Understanding Airbnb License Requirements & STR Laws in Saint Helena Bay (2025)
While Saint Helena Bay, Western Cape, South Africa currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Saint Helena Bay to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Saint Helena Bay (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Saint Helena Baybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Slipway House Beachfront Villa
Entire Place • 6 bedrooms
Nguni House (The entire property)
Entire Place • 4 bedrooms
Sea Urchin
Entire Place • 4 bedrooms
70 Golden Mile Beach Front Villa
Entire Place • 5 bedrooms
Wellcome House
Entire Place • 4 bedrooms
Windmill Retreat | Swim, Braai & Relax (Sleeps 6)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Saint Helena Bay (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Saint Helena Bay based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sam | 12 | $105,427 | 60 | 4.83/5.0 |
| Sune | 1 | $8,123 | 16 | 4.63/5.0 |
| Host Agents | 1 | $7,915 | 19 | 4.84/5.0 |
| The Avatar Partnership | 5 | $4,501 | 5 | Not Rated |
| Carin | 1 | $4,250 | 2 | Not Rated |
| Benitha | 1 | $1,761 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Saint Helena Bay.
Dive Deeper: Advanced Saint Helena Bay STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Saint Helena Bay. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSaint Helena Bay Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Saint Helena Bay
- The Saint Helena Bay Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.2% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Saint Helena Bay, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- The presence of 23.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Saint Helena Bay Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Saint Helena Bay
- The dominant room capacity in Saint Helena Bay is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 66.7% of the active Airbnb listings in Saint Helena Bay, indicating a high concentration in these sizes.
- A significant 57.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Saint Helena Bay.
Saint Helena Bay Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Saint Helena Bay
- The most common guest capacity trend in Saint Helena Bay vacation rentals is listings accommodating 2 guests (38.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Saint Helena Bay STR market, accounting for 76.2% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Saint Helena Bay.
- On average, properties in Saint Helena Bay are equipped to host 5.1 guests.
Saint Helena Bay Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Saint Helena Bay
- The most common availability pattern in Saint Helena Bay falls within the 271-366 days range, representing 95.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Saint Helena Bay (47.6%), reflecting common guest stay durations or potential owner blocking patterns.
Saint Helena Bay Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
23.8% of total
2 Nights
16 listings
76.2% of total
Key Insights
- The most prevalent minimum stay requirement in Saint Helena Bay is 2 Nights, adopted by 76.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Saint Helena Bay Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 76.2% of Saint Helena Bay hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Saint Helena Bay.
Saint Helena Bay Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
5 listings
23.8% of total
Non-refundable
1 listings
4.8% of total
Limited
3 listings
14.3% of total
Super Strict 30 Days
1 listings
4.8% of total
Flexible
1 listings
4.8% of total
Moderate
9 listings
42.9% of total
Firm
1 listings
4.8% of total
Cancellation Policy Insights for Saint Helena Bay
- The prevailing Airbnb cancellation policy trend in Saint Helena Bay is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (47.7%) and stricter (4.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Saint Helena Bay.
- Regularly review your cancellation policy against competitors and market demand shifts in Saint Helena Bay.
Saint Helena Bay STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Saint Helena Bay
- The overall average booking lead time for vacation rentals in Saint Helena Bay is 31 days.
- Guests book furthest in advance for stays during November (average 51 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (41 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Saint Helena Bay.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 51 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 41 days) to capture early planners.
- Monitor your own booking lead times against these Saint Helena Bay averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Saint Helena Bay (2025)
Amenity Prevalence
Amenity Insights for Saint Helena Bay
- Essential amenities in Saint Helena Bay that guests expect include: TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Bed linens, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Saint Helena Bay: TV, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Free parking on premises or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Saint Helena Bay to stay competitive.
Saint Helena Bay Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Saint Helena Bay
- The typical guest profile for Airbnb in Saint Helena Bay consists of primarily domestic travelers (95%), often arriving from nearby Cape Town, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Afrikaans.
- Domestic travelers account for 95.0% of guests.
- Key international markets include South Africa (95%) and United Kingdom (2.5%).
- Top languages spoken are English (57.1%) followed by Afrikaans (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Cape Town and Sandton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Saint Helena Bay Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stellenbosch Local Municipality | 1,312 | $1,898 | $186.20 | 45% |
| Cape Town | 13,036 | $1,804 | $182.38 | 47% |
| Swartland Local Municipality | 386 | $1,225 | $166.29 | 29% |
| Saldanha Bay Local Municipality | 1,194 | $1,178 | $149.81 | 32% |
| Drakenstein Local Municipality | 438 | $1,150 | $152.72 | 35% |
| Melkbosstrand | 84 | $1,042 | $159.71 | 37% |
| Milnerton | 562 | $995 | $117.07 | 42% |
| Bergrivier Local Municipality | 138 | $869 | $139.35 | 27% |
| Cederberg Local Municipality | 233 | $868 | $106.22 | 31% |
| Durbanville | 154 | $796 | $101.16 | 40% |