Stellenbosch Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Western Cape, South Africa
Is Airbnb profitable in Stellenbosch in 2025? Explore comprehensive Airbnb analytics for Stellenbosch, Western Cape, South Africa to uncover income potential. This 2025 STR market report for Stellenbosch, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Stellenbosch, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stellenbosch Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stellenbosch Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stellenbosch (2025)
Understanding the monthly revenue variations for Airbnb listings in Stellenbosch is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stellenbosch is typically March, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stellenbosch across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,088+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,498 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,032 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,752, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stellenbosch
Stellenbosch Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stellenbosch STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Marchsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stellenbosch:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stellenbosch
Average Daily Rate (ADR) Airbnb Trends in Stellenbosch (2025)
Effective short term rental pricing strategy in Stellenbosch involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stellenbosch typically peaks in November and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $59 per night.
Average Daily Rate (ADR) Trend by Month in Stellenbosch
Get Live Stellenbosch Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Stellenbosch (2025)
Peak Season (March, February, April)
- Revenue averages $4,586 per month
- Occupancy rates average 76.4%
- Daily rates average $94
Shoulder Season
- Revenue averages $1,673 per month
- Occupancy maintains around 38.6%
- Daily rates hold near $130
Low Season (May, June, December)
- Revenue drops to average $405 per month
- Occupancy decreases to average 12.3%
- Daily rates adjust to average $93
Seasonality Insights for Stellenbosch
- The Airbnb seasonality in Stellenbosch shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stellenbosch's highest earning potential, with monthly revenues capable of climbing to $5,497, occupancy reaching a high of 90.3%, and ADRs peaking at $152.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $91.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stellenbosch.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stellenbosch seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stellenbosch (2025)
Exploring the top neighborhoods for short-term rentals in Stellenbosch? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stellenbosch Central | The heart of Stellenbosch, filled with historic buildings, restaurants, and shops. It attracts tourists looking to explore the local culture and wine routes. | Stellenbosch University, Oom Samie Se Winkel, Stellenbosch Village Museum, De Braak, The Braak Square, The Stellenbosch Wine Route |
| Jonkershoek Valley | Known for its stunning natural beauty and outdoor activities, including hiking and mountain biking. A great choice for nature lovers and adventure seekers. | Jonkershoek Nature Reserve, Hiking Trails, Stellenbosch Vineyards, Mountain Biking Routes, Scenic Views |
| Devonvale | A peaceful suburban area surrounded by vineyards and golf courses. Perfect for families and those looking for a serene stay close to nature. | Devonvale Golf & Wine Estate, Vineyard Experiences, Spa & Wellness Centers, Nature Walks, Bird Watching |
| Kleine Zalze | Home to an acclaimed wine estate, offering a luxurious experience with great accommodation and onsite dining. Attractive for wine enthusiasts. | Kleine Zalze Wine Estate, Wine Tasting Tours, Restaurant at Kleine Zalze, Scenic Drives, Golf Course |
| Vredenheim | A family-oriented area with outdoor activities and wine tasting, ideal for those looking for a mix of family fun and relaxation amidst nature. | Vredenheim Estate, Wildlife Park, Wine Tasting, Picnic Areas, Farm Activities |
| Paarl | A nearby town with rich history and beautiful landscapes, well-known for its own wine routes and attractions. Expanding the appeal of Stellenbosch. | Paarl Mountain Nature Reserve, Fairview Wine Estate, Cape Winelands, Historic Landmarks, Local Markets |
| Welgevallen | A quiet, residential area close to the university, popular among students and visiting academics. Central yet calm for a relaxing stay. | Welgevallen Campus, Stellenbosch University, Nature Retreats, Local Restaurants, Cultural Activities |
| Simonsberg | A mountainous area offering breathtaking views and excellent wine estates. Popular with tourists seeking both adventure and luxury during their stay. | Simonsberg Wine Estates, Hiking Trails, Scenic Overlooks, Outdoor Activities, Vineyard Tours |
Understanding Airbnb License Requirements & STR Laws in Stellenbosch (2025)
While Stellenbosch, Western Cape, South Africa currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stellenbosch to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stellenbosch (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stellenboschbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Retro Red Stone Villa with pool & lush garden
Entire Place • 3 bedrooms
Charming Winelands Farm Cottage - Garden & Views
Entire Place • 3 bedrooms
Mountain and Dale Townhouse
Entire Place • 3 bedrooms
Winelands Luxury Apartment Stellenbosch
Entire Place • 1 bedroom
Winelands Luxury Retreat Stellenbosch
Entire Place • 1 bedroom
Kriluki Main House 5 bedrooms, 3 bathrooms kitchen
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stellenbosch (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stellenbosch based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Louis | 1 | $33,368 | 17 | 4.76/5.0 |
| Ann | 5 | $24,398 | 29 | 4.78/5.0 |
| Chosen Hosting Partners | 2 | $23,263 | 41 | 4.62/5.0 |
| Audrey | 1 | $14,527 | 30 | 4.97/5.0 |
| Melanie | 1 | $11,952 | 17 | 4.88/5.0 |
| Vincent | 1 | $10,605 | 1 | Not Rated |
| VAproperties | 4 | $10,009 | 24 | 4.39/5.0 |
| Walda | 1 | $9,652 | 31 | 4.94/5.0 |
| Marieth | 1 | $9,281 | 4 | 4.75/5.0 |
| Carla | 1 | $8,912 | 24 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stellenbosch.
Dive Deeper: Advanced Stellenbosch STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stellenbosch. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStellenbosch Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stellenbosch
- The Stellenbosch Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stellenbosch, Apartment/Condo properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 20% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 5.0%) offer potential for unique stay experiences.
Stellenbosch Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stellenbosch
- The dominant room capacity in Stellenbosch is 1 bedroom listings, making up 52.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.5% of the active Airbnb listings in Stellenbosch, indicating a high concentration in these sizes.
- With over half the market (52.5%) consisting of studios or 1-bedroom units, Stellenbosch is particularly well-suited for individuals or couples.
Stellenbosch Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stellenbosch
- The most common guest capacity trend in Stellenbosch vacation rentals is listings accommodating 2 guests (47.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Stellenbosch STR market, accounting for 72.5% of listings.
- A significant 50.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Stellenbosch.
- On average, properties in Stellenbosch are equipped to host 3.0 guests.
Stellenbosch Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stellenbosch
- The most common availability pattern in Stellenbosch falls within the 271-366 days range, representing 85% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Stellenbosch (47.5%), reflecting common guest stay durations or potential owner blocking patterns.
Stellenbosch Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
37.5% of total
2 Nights
19 listings
47.5% of total
3 Nights
1 listings
2.5% of total
30+ Nights
5 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Stellenbosch is 2 Nights, adopted by 47.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (85.0%) of the Stellenbosch Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Stellenbosch, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.5% of Stellenbosch hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stellenbosch.
Stellenbosch Airbnb Cancellation Policy Trends Analysis (2025)
Limited
4 listings
10% of total
Refundable
2 listings
5% of total
Non-refundable
5 listings
12.5% of total
Flexible
10 listings
25% of total
Moderate
7 listings
17.5% of total
Firm
12 listings
30% of total
Cancellation Policy Insights for Stellenbosch
- The prevailing Airbnb cancellation policy trend in Stellenbosch is Firm, used by 30% of listings.
- There's a relatively balanced mix between guest-friendly (42.5%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 30% market standard in Stellenbosch.
- Regularly review your cancellation policy against competitors and market demand shifts in Stellenbosch.
Stellenbosch STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stellenbosch
- The overall average booking lead time for vacation rentals in Stellenbosch is 23 days.
- Guests book furthest in advance for stays during March (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (36 days avg.) sees the longest lead times, while Winter (10 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Stellenbosch.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 46 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 36 days) to capture early planners.
- Monitor your own booking lead times against these Stellenbosch averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stellenbosch (2025)
Amenity Prevalence
Amenity Insights for Stellenbosch
- Essential amenities in Stellenbosch that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stellenbosch: Wifi.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stellenbosch to stay competitive.
Stellenbosch Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stellenbosch
- The typical guest profile for Airbnb in Stellenbosch consists of a mix of domestic (54%) and international guests, often arriving from nearby Cape Town, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 53.7% of guests.
- Key international markets include South Africa (53.7%) and Germany (15.1%).
- Top languages spoken are English (51.6%) followed by German (14.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stellenbosch Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Stellenbosch Local Municipality | 1,312 | $1,898 | $186.20 | 45% |
| Cape Town | 13,036 | $1,804 | $182.38 | 47% |
| Hout Bay | 510 | $1,745 | $203.39 | 44% |
| Noordhoek | 239 | $1,738 | $226.46 | 43% |
| Sir Lowry's Pass | 19 | $1,654 | $149.53 | 42% |
| Witzenberg Local Municipality | 249 | $1,453 | $134.85 | 37% |
| Overstrand Local Municipality | 1,846 | $1,415 | $175.60 | 36% |
| Simon's Town | 275 | $1,409 | $141.31 | 42% |
| Gordons Bay | 12 | $1,270 | $126.91 | 42% |
| Swartland Local Municipality | 386 | $1,225 | $166.29 | 29% |