Nerja Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalucía, Spain
Is Airbnb profitable in Nerja in 2025? Explore comprehensive Airbnb analytics for Nerja, Andalucía, Spain to uncover income potential. This 2025 STR market report for Nerja, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 71 active listings.
Whether you're considering an Airbnb investment in Nerja, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nerja Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nerja Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nerja (2025)
Understanding the monthly revenue variations for Airbnb listings in Nerja is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nerja is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nerja across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,507+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,769 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,541 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,550, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nerja
Nerja Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nerja STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nerja:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nerja
Average Daily Rate (ADR) Airbnb Trends in Nerja (2025)
Effective short term rental pricing strategy in Nerja involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nerja typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $325+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $225 or more.
- Typical properties (Median) charge around $176 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in Nerja
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Airbnb Seasonality Analysis & Trends in Nerja (2025)
Peak Season (August, July, September)
- Revenue averages $4,365 per month
- Occupancy rates average 63.7%
- Daily rates average $237
Shoulder Season
- Revenue averages $1,311 per month
- Occupancy maintains around 22.7%
- Daily rates hold near $209
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $207
Seasonality Insights for Nerja
- The Airbnb seasonality in Nerja shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nerja's highest earning potential, with monthly revenues capable of climbing to $5,427, occupancy reaching a high of 73.1%, and ADRs peaking at $248.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $205.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nerja.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nerja seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nerja (2025)
Exploring the top neighborhoods for short-term rentals in Nerja? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Burriana Beach | Popular beach destination known for its vibrant atmosphere and numerous beachfront restaurants and bars. Ideal for tourists looking for sun, sea, and activities. | Burriana Beach, Cueva de Nerja, Chiringuito Ayo, Nerja Balconies, Nerja Donkey Sanctuary, Water sports activities |
| Nerja Caves | An iconic natural attraction that draws visitors from all over the world. Staying nearby provides easy access to one of Spain's most famous cave systems. | Cueva de Nerja, Cave concerts, Natural Park Sierras de Tejeda, Cueva de Nerja Museum |
| Old Town | Charming historic area filled with narrow streets, quaint shops, and traditional Andalusian architecture. Perfect for those wanting a cultural and relaxing experience. | Balcony of Europe, Church of El Salvador, Plaza de las Tres Culturas, Nerja Market |
| Maro | Picturesque village close to Nerja, known for its beautiful beaches and tranquility. A great spot for nature lovers and those seeking a peaceful retreat. | Maro Beach, Cliffs of Maro-Cerro Gordo Natural Area, Aqueduct of El Águila, Maro-Cerro Gordo Cliffs |
| Torrecilla Beach | A family-friendly beach with calm waters and amenities, ideal for vacationers looking for convenience and a relaxed beach environment. | Torrecilla Beach, Beach bars and restaurants, Nerja Promenade |
| Punta Lara | A residential area with stunning views of the Mediterranean, attracting visitors looking for a serene getaway with easy access to the town and beaches. | Punta Lara viewpoint, Nearby beaches, Quiet residential atmosphere |
| La Axarquía | The wider region surrounding Nerja, famous for its scenic landscapes and local agriculture. Great for guests who want to explore the countryside and go hiking. | Natural parks, Local vineyards, Hiking trails, Traditional Spanish villages |
| Nerja Village | Authentic Andalusian village atmosphere with friendly locals and traditional dining options. A fantastic choice for travelers looking for a local experience. | Plaza de las Maravillas, Local tapas bars, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Nerja (2025)
Yes, Nerja, Andalucía, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nerja to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 90% licensed listings)
Top Performing Airbnb Properties in Nerja (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nerjabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury 5-Bedroom Villa w/Pool, 10min Walk to Beach
Entire Place • 7 bedrooms
New apartment | Sea View | Big Terrace | Pools
Entire Place • 2 bedrooms
A2403 Brand new Villa with Infinity Pool, Nerja
Entire Place • 4 bedrooms
Sanna by Interhome
Entire Place • 3 bedrooms
palma de mar
Entire Place • 2 bedrooms
Luxury Apartment| Private Rooftop with Jacuzzi
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nerja (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nerja based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sam | 5 | $131,357 | 72 | 4.78/5.0 |
| Stephan | 1 | $87,274 | 11 | 5.00/5.0 |
| José | 5 | $84,301 | 15 | 4.92/5.0 |
| SolPoint | 3 | $81,828 | 10 | 4.71/5.0 |
| At Home Costa Del Sol | 5 | $70,426 | 21 | 4.28/5.0 |
| Cecilia - Interhome | 2 | $54,770 | 2 | Not Rated |
| Susy - Interhome | 2 | $48,636 | 9 | 5.00/5.0 |
| Sally | 3 | $43,517 | 11 | 4.50/5.0 |
| Inca Rentals SL | 3 | $43,156 | 6 | 4.33/5.0 |
| Mart | 1 | $39,842 | 26 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nerja.
Dive Deeper: Advanced Nerja STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nerja. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNerja Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nerja
- The Nerja Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 71 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nerja, Apartment/Condo properties are the most common (73.2%), reflecting the local real estate landscape.
- Houses represent a significant 26.8% portion, catering likely to families or larger groups.
Nerja Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nerja
- The dominant room capacity in Nerja is 2 bedrooms listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 76.1% of the active Airbnb listings in Nerja, indicating a high concentration in these sizes.
Nerja Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nerja
- The most common guest capacity trend in Nerja vacation rentals is listings accommodating 4 guests (43.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Nerja STR market, accounting for 71.9% of listings.
- 18.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nerja.
- On average, properties in Nerja are equipped to host 3.7 guests.
Nerja Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nerja
- The most common availability pattern in Nerja falls within the 271-366 days range, representing 69% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Nerja (54.9%), reflecting common guest stay durations or potential owner blocking patterns.
Nerja Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
4.2% of total
2 Nights
2 listings
2.8% of total
3 Nights
3 listings
4.2% of total
4-6 Nights
28 listings
39.4% of total
7-29 Nights
2 listings
2.8% of total
30+ Nights
33 listings
46.5% of total
Key Insights
- The most prevalent minimum stay requirement in Nerja is 30+ Nights, adopted by 46.5% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (7.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (46.5%) caters to monthly stays (30+ nights) in Nerja, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 46.5% of Nerja hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 46.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nerja.
Nerja Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
10 listings
14.1% of total
Super Strict 60 Days
7 listings
9.9% of total
Flexible
4 listings
5.6% of total
Moderate
5 listings
7% of total
Firm
28 listings
39.4% of total
Strict
17 listings
23.9% of total
Cancellation Policy Insights for Nerja
- The prevailing Airbnb cancellation policy trend in Nerja is Firm, used by 39.4% of listings.
- A majority (63.3%) of hosts in Nerja utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.4% market standard in Nerja.
- Regularly review your cancellation policy against competitors and market demand shifts in Nerja.
Nerja STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nerja
- The overall average booking lead time for vacation rentals in Nerja is 30 days.
- Guests book furthest in advance for stays during September (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (51 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Nerja.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Nerja averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nerja (2025)
Amenity Prevalence
Amenity Insights for Nerja
- Essential amenities in Nerja that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, TV, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nerja: Air conditioning, Wifi.
- Consider adding popular differentiators like Washer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nerja to stay competitive.
Nerja Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nerja
- The typical guest profile for Airbnb in Nerja consists of predominantly international visitors (86%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 14.0% of guests.
- Key international markets include United Kingdom (30.7%) and Spain (14%).
- Top languages spoken are English (43.7%) followed by Spanish (16%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nerja Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cártama | 49 | $3,869 | $376.71 | 43% |
| Alhaurín de la Torre | 212 | $3,776 | $324.89 | 45% |
| Alhaurín el Grande | 269 | $3,677 | $323.65 | 45% |
| Casarabonela | 24 | $3,428 | $268.46 | 37% |
| Villanueva del Rosario | 10 | $2,834 | $353.59 | 40% |
| Gójar | 13 | $2,827 | $248.30 | 37% |
| Marbella | 5,174 | $2,782 | $344.09 | 41% |
| Coín | 114 | $2,479 | $305.72 | 41% |
| Ojén | 138 | $2,346 | $244.70 | 43% |
| Moclinejo | 12 | $2,266 | $209.52 | 50% |