Torre del Mar Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalucía, Spain
Is Airbnb profitable in Torre del Mar in 2025? Explore comprehensive Airbnb analytics for Torre del Mar, Andalucía, Spain to uncover income potential. This 2025 STR market report for Torre del Mar, based on AirROI data from December 2024 to November 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Torre del Mar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Torre del Mar Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Torre del Mar Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Torre del Mar (2025)
Understanding the monthly revenue variations for Airbnb listings in Torre del Mar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Torre del Mar is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Torre del Mar across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,449+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,086 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,968 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,074, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Torre del Mar
Torre del Mar Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Torre del Mar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Torre del Mar:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Torre del Mar
Average Daily Rate (ADR) Airbnb Trends in Torre del Mar (2025)
Effective short term rental pricing strategy in Torre del Mar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Torre del Mar typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $365+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Torre del Mar
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Airbnb Seasonality Analysis & Trends in Torre del Mar (2025)
Peak Season (August, July, June)
- Revenue averages $3,925 per month
- Occupancy rates average 54.5%
- Daily rates average $221
Shoulder Season
- Revenue averages $1,173 per month
- Occupancy maintains around 23.6%
- Daily rates hold near $183
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $201
Seasonality Insights for Torre del Mar
- The Airbnb seasonality in Torre del Mar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Torre del Mar's highest earning potential, with monthly revenues capable of climbing to $5,583, occupancy reaching a high of 74.5%, and ADRs peaking at $248.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Torre del Mar.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Torre del Mar seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Torre del Mar (2025)
Exploring the top neighborhoods for short-term rentals in Torre del Mar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Playa Torre del Mar | A popular beach destination offering beautiful sandy shores and a laid-back atmosphere. It's perfect for families and beachgoers looking for a relaxing vacation. | Torre del Mar Beach, Paseo Marítimo, Aquavelis Water Park, Chiringuito El Pinar, El Peñon del Cuervo |
| Centro Histórico | The historical center of Torre del Mar filled with local shops, restaurants, and cultural landmarks. It's ideal for travelers wanting to immerse themselves in local culture. | Iglesia del Salvador, Plaza de las Tomasas, Zona de Tapas, Mercado de Abastos, Calle del Mar |
| Los Marangueños | A quieter residential area close to the beach, perfect for travelers seeking a peaceful retreat while still being near local attractions. | Local parks, Beach access, Restaurants nearby, Walking paths, Community markets |
| El Morche | A charming coastal village adjacent to Torre del Mar, offering a more relaxed vibe and stunning beach views. Great for those looking for tranquility away from busier tourist spots. | El Morche Beach, Torre del Mar Promenade, Local seafood restaurants, Natural parks, Water sports activities |
| Algarrobo Costa | A beautiful coastal area with unspoiled beaches and traditional Andalusian charm. Ideal for visitors seeking authentic local experiences and outdoor activities. | Algarrobo Beach, Fishing port, Charming restaurants, Diving spots, Hiking trails |
| Cerro Gordo | Known for its stunning natural beauty and hiking opportunities, this area attracts nature lovers and those seeking adventure. | Natural Park of Sierras de Tejeda, Hiking trails, Scenic viewpoints, Wildlife Observation, Outdoor activities |
| Marina del Este | A picturesque marina with upscale dining and leisure activities, great for those looking to combine beach life with nautical experiences. | Marina facilities, Water sports rentals, Restaurants with sea views, Sunset cruises, Beach clubs |
| Vélez-Málaga | Close proximity to Torre del Mar, this historic town offers cultural attractions and a vibrant local scene, appealing to a wider variety of visitors. | Vélez-Málaga Castle, Iglesia de Santa María, Local festivals, Art galleries, Markets |
Understanding Airbnb License Requirements & STR Laws in Torre del Mar (2025)
Yes, Torre del Mar, Andalucía, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Torre del Mar to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 89% licensed listings)
Top Performing Airbnb Properties in Torre del Mar (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Torre del Marbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Antillas XIII By Solymar Holiday
Entire Place • 4 bedrooms
NEW 2BR/2BA Modern Apartment • Beach
Entire Place • 2 bedrooms
Apartamento Roberto By Solymar Holiday
Entire Place • 2 bedrooms
Apartamento Fernando By Solymar Holiday
Entire Place • 4 bedrooms
WintowinRentals Large Terrace, Parking and Pool
Entire Place • 1 bedroom
Casa Familiar Pueblo Rocio - La Torre Accommodation
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Torre del Mar (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Torre del Mar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Solymar Holiday | 4 | $185,051 | 14 | 4.45/5.0 |
| Aviles & Norling | 9 | $117,248 | 36 | 4.52/5.0 |
| Daniel | 4 | $44,953 | 11 | 4.90/5.0 |
| FRESH Holiday | 1 | $38,313 | 13 | 5.00/5.0 |
| Win To Win Rentals S.L | 1 | $26,641 | 8 | 4.75/5.0 |
| Francisco | 1 | $20,958 | 28 | 4.93/5.0 |
| Apartamentosterrasolaxarquia S | 4 | $20,528 | 4 | Not Rated |
| Sinese Design Homes | 1 | $16,966 | 6 | 4.67/5.0 |
| Marta | 1 | $15,366 | 3 | 4.00/5.0 |
| Alberto | 1 | $15,019 | 9 | 4.22/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Torre del Mar.
Dive Deeper: Advanced Torre del Mar STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Torre del Mar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTorre del Mar Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Torre del Mar
- The Torre del Mar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Torre del Mar, Apartment/Condo properties are the most common (86.1%), reflecting the local real estate landscape.
Torre del Mar Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Torre del Mar
- The dominant room capacity in Torre del Mar is 2 bedrooms listings, making up 38.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.1% of the active Airbnb listings in Torre del Mar, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Torre del Mar.
Torre del Mar Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Torre del Mar
- The most common guest capacity trend in Torre del Mar vacation rentals is listings accommodating 4 guests (36.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 5 guests dominate the Torre del Mar STR market, accounting for 52.8% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Torre del Mar.
- On average, properties in Torre del Mar are equipped to host 4.2 guests.
Torre del Mar Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Torre del Mar
- The most common availability pattern in Torre del Mar falls within the 271-366 days range, representing 72.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Torre del Mar (61.1%), reflecting common guest stay durations or potential owner blocking patterns.
Torre del Mar Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
5 listings
13.9% of total
3 Nights
2 listings
5.6% of total
4-6 Nights
5 listings
13.9% of total
7-29 Nights
1 listings
2.8% of total
30+ Nights
23 listings
63.9% of total
Key Insights
- The most prevalent minimum stay requirement in Torre del Mar is 30+ Nights, adopted by 63.9% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (13.9%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (63.9%) caters to monthly stays (30+ nights) in Torre del Mar, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 63.9% of Torre del Mar hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 63.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Torre del Mar.
Torre del Mar Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
11.1% of total
Flexible
2 listings
5.6% of total
Moderate
14 listings
38.9% of total
Firm
13 listings
36.1% of total
Strict
3 listings
8.3% of total
Cancellation Policy Insights for Torre del Mar
- The prevailing Airbnb cancellation policy trend in Torre del Mar is Moderate, used by 38.9% of listings.
- There's a relatively balanced mix between guest-friendly (44.5%) and stricter (44.4%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 38.9% market standard in Torre del Mar.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Torre del Mar.
Torre del Mar STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Torre del Mar
- The overall average booking lead time for vacation rentals in Torre del Mar is 27 days.
- Guests book furthest in advance for stays during August (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (35 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Torre del Mar.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Torre del Mar averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Torre del Mar (2025)
Amenity Prevalence
Amenity Insights for Torre del Mar
- Essential amenities in Torre del Mar that guests expect include: TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Microwave, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Torre del Mar: TV, Kitchen.
- Prioritize adding missing essentials: TV, Kitchen.
- Consider adding popular differentiators like Washer or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Torre del Mar to stay competitive.
Torre del Mar Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Torre del Mar
- The typical guest profile for Airbnb in Torre del Mar consists of a mix of domestic (41%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 40.7% of guests.
- Key international markets include Spain (40.7%) and United Kingdom (11.9%).
- Top languages spoken are English (38.2%) followed by Spanish (23.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Torre del Mar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cártama | 49 | $3,869 | $376.71 | 43% |
| Alhaurín de la Torre | 212 | $3,776 | $324.89 | 45% |
| Alhaurín el Grande | 269 | $3,677 | $323.65 | 45% |
| Casarabonela | 24 | $3,428 | $268.46 | 37% |
| Benahavís | 490 | $2,963 | $439.50 | 38% |
| Villanueva del Rosario | 10 | $2,834 | $353.59 | 40% |
| Gójar | 13 | $2,827 | $248.30 | 37% |
| Marbella | 5,174 | $2,782 | $344.09 | 41% |
| Coín | 114 | $2,479 | $305.72 | 41% |
| Cantillana | 10 | $2,404 | $190.77 | 33% |