Guillena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain

Source: AirROI
Last updated: 2025-07-01

Is Airbnb profitable in Guillena in 2025? Explore comprehensive Airbnb analytics for Guillena, Andalusia, Spain to uncover income potential. This 2025 STR market report for Guillena, based on AirROI data from July 2024 to June 2025, reveals key trends in the niche market of 31 active listings.

Whether you're considering an Airbnb investment in Guillena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guillena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Guillena Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$305
The average rental revenue earned for an occupied room per day in Guillena.
Occupancy Rate(?)
37.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$30,501
Typical annual income for an Airbnb listing in Guillena. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
7.9%
Positive growth (7.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Guillena.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Guillena.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
31
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Guillena (2025)

Understanding the monthly revenue variations for Airbnb listings in Guillena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guillena is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guillena across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,053+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $4,376 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,542 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,317, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Guillena

Guillena Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Guillena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guillena:

  • Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 39%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Guillena

Average Daily Rate (ADR) Airbnb Trends in Guillena (2025)

Effective short term rental pricing strategy in Guillena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guillena typically peaks in June and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $415+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $298 or more.
  • Typical properties (Median) charge around $212 per night.
  • Entry-level properties (Bottom 25%) earn around $167 per night.

Average Daily Rate (ADR) Trend by Month in Guillena

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Airbnb Seasonality Analysis & Trends in Guillena (2025)

Peak Season (August, April, July)
  • Revenue averages $4,553 per month
  • Occupancy rates average 54.8%
  • Daily rates average $285
Shoulder Season
  • Revenue averages $3,133 per month
  • Occupancy maintains around 39.2%
  • Daily rates hold near $286
Low Season (January, February, November)
  • Revenue drops to average $1,866 per month
  • Occupancy decreases to average 27.7%
  • Daily rates adjust to average $270

Seasonality Insights for Guillena

  • The Airbnb seasonality in Guillena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Guillena's highest earning potential, with monthly revenues capable of climbing to $5,194, occupancy reaching a high of 64.4%, and ADRs peaking at $314.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,584, occupancy could drop to 17.8%, and ADRs may adjust down to $261.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guillena.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Guillena seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Guillena (2025)

Exploring the top neighborhoods for short-term rentals in Guillena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Guillena Town Center
Central area ideal for tourists and locals alike, close to shops, restaurants, and cultural sites. Perfect for short stays as it gives a balance of local life and tourist attractions.
Parish Church of San Juan Bautista, Guillena Municipal Market, Local tapas bars, Guillena's Plaza de España, Nearby parks
Las Pajanosas
A charming village atmosphere with natural surroundings. Popular for those looking to escape the city and enjoy the tranquility and outdoor activities.
Guadalquivir River, Natural parks, Hiking trails, Local festivals, Traditional Spanish cuisine
Cortijo del Cuarto
A picturesque area designed for rural tourism, attracting visitors interested in wine, agriculture, and rural experiences away from urban life.
Local wineries, Olive groves, Traditional farmhouses, Guided tours, Culinary experiences
El Castillo
Rich in history and architecture, this area offers guests a unique glimpse into the past with its ancient structures and beautiful surroundings.
Guillena Castle, Historic ruins, Scenic viewpoints, Cultural events, Artisan markets
Las Cabezas de San Juan
Close to nature reserves, popular with eco-tourists and those looking to enjoy bird watching and outdoor sports.
Doñana National Park, Natural wildlife reserves, Bird watching, Fishing spots, River activities
Alameda de Sevilla
A vibrant social hub near Guillena. Known for its nightlife and local events, attracting younger guests looking for an energetic atmosphere.
Tapas bars, Live music venues, Cultural festivals, Street art, Shopping areas
Brenes
Nearby town with a blend of modernity and tradition, offering both industrial developments and historical sites, appealing to diverse guests.
Historical buildings, Local artisan shops, Parks and recreational areas, Community events, Traditional homes
Camas
A traditional town that offers a mix of historical significance with modern amenities, popular among families and cultural enthusiasts.
Iglesia de Santa María, Local museums, Traditional markets, Parks, Community festivals

Understanding Airbnb License Requirements & STR Laws in Guillena (2025)

While Guillena, Andalusia, Spain currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guillena to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 3% licensed listings)

Top Performing Airbnb Properties in Guillena (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Guillenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

CasaRuralSevilla, the rustic and cozy essence

CasaRuralSevilla, the rustic and cozy essence

Entire Place • 6 bedrooms

$91,940
Revenue
41.0%
Occupancy
$644.14
Daily Rate
Spectacular Andalusian-style villa on a large estate

Spectacular Andalusian-style villa on a large estate

Entire Place • 5 bedrooms

$63,968
Revenue
62.2%
Occupancy
$279.88
Daily Rate
Cubo's Quinta de los Cisnes & mini-golf included

Cubo's Quinta de los Cisnes & mini-golf included

Entire Place • 5 bedrooms

$59,238
Revenue
39.8%
Occupancy
$421.29
Daily Rate
La Casona in Seville Luxury, Comfort, Pool&Garden

La Casona in Seville Luxury, Comfort, Pool&Garden

Entire Place • 4 bedrooms

$58,003
Revenue
62.4%
Occupancy
$247.85
Daily Rate
Best of Both Worlds

Best of Both Worlds

Entire Place • 6 bedrooms

$55,621
Revenue
50.1%
Occupancy
$298.62
Daily Rate
100% Independent Chalet. Heated pool

100% Independent Chalet. Heated pool

Entire Place • 4 bedrooms

$53,775
Revenue
67.9%
Occupancy
$209.36
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Guillena (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Guillena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jose Luis4$174,1361914.87/5.0
Maria José6$119,906144.54/5.0
Stephanie3$114,992994.81/5.0
Francisco Javier1$91,940164.69/5.0
Cubos Holiday Homes1$59,23895.00/5.0
Carol1$58,003824.93/5.0
Debra1$55,621364.89/5.0
Esther1$35,946254.76/5.0
Maria1$35,31674.86/5.0
Novasol1$34,6141Not Rated

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guillena.

Dive Deeper: Advanced Guillena STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guillena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Guillena Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Guillena

  • The Guillena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.2% of the 31 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Guillena, House properties are the most common (77.4%), reflecting the local real estate landscape.
  • Houses represent a significant 77.4% portion, catering likely to families or larger groups.
  • The presence of 22.6% Hotel/Boutique listings indicates integration with traditional hospitality.

Guillena Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Guillena

  • The dominant room capacity in Guillena is 4 bedrooms listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 4 bedrooms and 1 bedroom properties represent 54.9% of the active Airbnb listings in Guillena, indicating a high concentration in these sizes.
  • A significant 67.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Guillena.

Guillena Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Guillena

  • The most common guest capacity trend in Guillena vacation rentals is listings accommodating 8+ guests (58.1%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 3 guests dominate the Guillena STR market, accounting for 74.2% of listings.
  • 64.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guillena.
  • On average, properties in Guillena are equipped to host 6.0 guests.

Guillena Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Guillena

  • The most common availability pattern in Guillena falls within the 181-270 days range, representing 48.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Guillena (45.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 22.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Guillena Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (25.8%)

1 Night

8 listings

25.8% of total

2 Nights (22.6%)

2 Nights

7 listings

22.6% of total

3 Nights (3.2%)

3 Nights

1 listings

3.2% of total

4-6 Nights (16.1%)

4-6 Nights

5 listings

16.1% of total

30+ Nights (32.3%)

30+ Nights

10 listings

32.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Guillena is 30+ Nights, adopted by 32.3% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (32.3%) caters to monthly stays (30+ nights) in Guillena, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 32.3% of Guillena hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 32.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guillena.

Guillena Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

3.2% of total

Flexible (9.7%)

Flexible

3 listings

9.7% of total

Moderate (25.8%)

Moderate

8 listings

25.8% of total

Firm (38.7%)

Firm

12 listings

38.7% of total

Strict (22.6%)

Strict

7 listings

22.6% of total

Cancellation Policy Insights for Guillena

  • The prevailing Airbnb cancellation policy trend in Guillena is Firm, used by 38.7% of listings.
  • A majority (61.3%) of hosts in Guillena utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 38.7% market standard in Guillena.
  • Regularly review your cancellation policy against competitors and market demand shifts in Guillena.

Guillena STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Guillena

  • The overall average booking lead time for vacation rentals in Guillena is 49 days.
  • Guests book furthest in advance for stays during April (average 74 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (57 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Guillena.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 57 days) to capture early planners.
  • Monitor your own booking lead times against these Guillena averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Guillena (2025)

Amenity data is currently unavailable for Guillena.

Guillena Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Guillena

  • The typical guest profile for Airbnb in Guillena consists of predominantly international visitors (69%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 30.7% of guests.
  • Key international markets include Spain (30.7%) and United Kingdom (15.7%).
  • Top languages spoken are English (35.8%) followed by Spanish (20.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from United Kingdom.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Guillena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Gelves22$3,300$200.2256%
Monesterio17$2,957$272.3535%
Benahavís493$2,550$395.4540%
El Castillo de las Guardas14$2,431$255.4235%
Seville6,758$2,307$170.6151%
Almensilla10$2,277$292.9740%
Valencina de la Concepción35$2,218$192.1548%
Marchena21$2,166$324.0735%
São Brás de Alportel122$2,136$245.6545%
Morón de la Frontera10$2,081$219.0037%

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