Mijas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Andalusia, Spain
Is Airbnb profitable in Mijas in 2025? Explore comprehensive Airbnb analytics for Mijas, Andalusia, Spain to uncover income potential. This 2025 STR market report for Mijas, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 3,042 active listings.
Whether you're considering an Airbnb investment in Mijas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mijas Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mijas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mijas (2025)
Understanding the monthly revenue variations for Airbnb listings in Mijas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mijas is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mijas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,031+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,557 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,099 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,113, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mijas
Mijas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mijas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mijas:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mijas
Average Daily Rate (ADR) Airbnb Trends in Mijas (2025)
Effective short term rental pricing strategy in Mijas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mijas typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $410+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $218 or more.
- Typical properties (Median) charge around $139 per night.
- Entry-level properties (Bottom 25%) earn around $101 per night.
Average Daily Rate (ADR) Trend by Month in Mijas
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Airbnb Seasonality Analysis & Trends in Mijas (2025)
Peak Season (August, July, June)
- Revenue averages $4,595 per month
- Occupancy rates average 59.1%
- Daily rates average $239
Shoulder Season
- Revenue averages $2,806 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $210
Low Season (January, February, March)
- Revenue drops to average $1,641 per month
- Occupancy decreases to average 35.0%
- Daily rates adjust to average $189
Seasonality Insights for Mijas
- The Airbnb seasonality in Mijas shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mijas's highest earning potential, with monthly revenues capable of climbing to $5,196, occupancy reaching a high of 70.1%, and ADRs peaking at $244.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,590, occupancy could drop to 32.5%, and ADRs may adjust down to $188.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mijas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mijas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mijas (2025)
Exploring the top neighborhoods for short-term rentals in Mijas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| La Cala de Mijas | A charming coastal village known for its beautiful beaches, family-friendly atmosphere, and vibrant promenade. Ideal for holidaymakers seeking a more relaxed environment, with excellent dining and leisure options. | La Cala Beach, Cala de Mijas promenade, Golfing options, Local markets, Chiringuitos (beach bars) |
| Mijas Pueblo | A picturesque white-washed village perched in the hills with stunning views of the coast. It's popular for its traditional Andalusian charm and attracts tourists looking for culture and history. | Buddhist Stupa, Mijas Bullring, Local artisan shops, Mirador de la Peña, Historical museum |
| El Chaparral | Known for its natural beauty and proximity to nature parks, El Chaparral attracts those who enjoy outdoor activities, including hiking and golfing. | El Chaparral Golf Club, Natural park walks, Bird watching, Nearby beaches |
| Las Lagunas | The heart of Mijas Costa with vibrant local life, Las Lagunas is a great area for those seeking urban convenience along with nearby beach access. | Shopping centers, Local restaurants, Cultural events, Parks |
| Calahonda | A popular area among tourists and expatriates, Calahonda is known for its beaches and variety of amenities, making it a great spot for holiday rentals. | Calahonda Beach, Shopping centers, Local eateries, Nightlife options |
| La Siesta Golf | Attracts golf enthusiasts and offers easy access to several golf courses. It's perfect for visitors looking to enjoy outdoor sports in a warm climate. | Siesta Golf Course, Proximity to Mijas beaches, Nature walking paths |
| Riviera del Sol | A coastal residential area that combines the best of beach life with community amenities. Appeals to families and long-term holidaymakers. | Riviera Beach, Local markets, Parks, Nightlife options |
| Mijas Costa | A long stretch of coastline that gives access to multiple beaches and amenities, ideal for those looking to enjoy the sun and sea activities. | Ajuntament de Mijas, Water sports, Beaches, Promenade |
Understanding Airbnb License Requirements & STR Laws in Mijas (2025)
Yes, Mijas, Andalusia, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mijas to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 72% licensed listings)
Top Performing Airbnb Properties in Mijas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mijasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
5*Beach Villa Chef,Yoga,Gym, massage,Heated Pool
Entire Place • 5 bedrooms
Most luxurious mansion on the Costa del Sol
Entire Place • 10 bedrooms
Penthouse with private pool
Entire Place • 4 bedrooms
Villa Maya - Bali Inspired Villa
Entire Place • 6 bedrooms
Luxury Villa for Families and Company Retreats
Entire Place • 9 bedrooms
Casita with fantastic views
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mijas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mijas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Frank | 82 | $1,790,496 | 1445 | 4.25/5.0 |
| Matthew | 64 | $1,608,674 | 473 | 3.50/5.0 |
| Alfresco Stays | 45 | $1,194,708 | 1029 | 4.20/5.0 |
| Vanessa | 29 | $1,174,187 | 820 | 4.82/5.0 |
| ViVi Homes | 31 | $1,148,405 | 364 | 3.22/5.0 |
| Michael | 23 | $931,758 | 331 | 4.34/5.0 |
| Aitor | 33 | $859,603 | 653 | 4.67/5.0 |
| Bente | 10 | $737,552 | 137 | 4.47/5.0 |
| Melanie Et Jonathan | 22 | $737,434 | 645 | 4.38/5.0 |
| Sergio | 28 | $669,157 | 595 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mijas.
Dive Deeper: Advanced Mijas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mijas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMijas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mijas
- The Mijas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 3,042 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mijas, Apartment/Condo properties are the most common (72%), reflecting the local real estate landscape.
- Houses represent a significant 25.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 2.2%) offer potential for unique stay experiences.
Mijas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mijas
- The dominant room capacity in Mijas is 2 bedrooms listings, making up 47.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 67.3% of the active Airbnb listings in Mijas, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mijas.
Mijas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mijas
- The most common guest capacity trend in Mijas vacation rentals is listings accommodating 4 guests (40.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Mijas STR market, accounting for 64.7% of listings.
- 39.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mijas.
- On average, properties in Mijas are equipped to host 4.9 guests.
Mijas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mijas
- The most common availability pattern in Mijas falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mijas (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mijas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
258 listings
9.2% of total
2 Nights
255 listings
9.1% of total
3 Nights
501 listings
17.9% of total
4-6 Nights
961 listings
34.3% of total
7-29 Nights
321 listings
11.5% of total
30+ Nights
506 listings
18.1% of total
Key Insights
- The most prevalent minimum stay requirement in Mijas is 4-6 Nights, adopted by 34.3% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (18.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (18.1%) caters to monthly stays (30+ nights) in Mijas, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 34.3% of Mijas hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 9.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mijas.
Mijas Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
89 listings
3.8% of total
Super Strict 30 Days
83 listings
3.6% of total
Flexible
238 listings
10.3% of total
Moderate
501 listings
21.7% of total
Firm
662 listings
28.6% of total
Strict
740 listings
32% of total
Cancellation Policy Insights for Mijas
- The prevailing Airbnb cancellation policy trend in Mijas is Strict, used by 32% of listings.
- A majority (60.6%) of hosts in Mijas utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32% market standard in Mijas.
- With 32% using Strict terms, this is a viable option in Mijas, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mijas.
Mijas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mijas
- The overall average booking lead time for vacation rentals in Mijas is 68 days.
- Guests book furthest in advance for stays during July (average 113 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 63 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (99 days avg.) sees the longest lead times, while Winter (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Mijas.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 113 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 99 days) to capture early planners.
- Monitor your own booking lead times against these Mijas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mijas (2025)
Amenity Prevalence
Amenity Insights for Mijas
- Essential amenities in Mijas that guests expect include: Wifi, TV, Kitchen, Washer, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Mijas.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mijas: Wifi, TV, Kitchen, Washer, Air conditioning.
- Prioritize adding missing essentials: Wifi, TV, Kitchen, Washer, Air conditioning.
- Consider adding popular differentiators like Heating or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mijas to stay competitive.
Mijas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mijas
- The typical guest profile for Airbnb in Mijas consists of predominantly international visitors (88%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 12.4% of guests.
- Key international markets include United Kingdom (27.2%) and Spain (12.4%).
- Top languages spoken are English (39.7%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mijas Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Alhaurín de la Torre | 203 | $3,368 | $287.14 | 47% |
| Benahavís | 492 | $3,047 | $494.00 | 40% |
| Alhaurín el Grande | 281 | $3,026 | $290.27 | 45% |
| Cártama | 56 | $2,829 | $300.39 | 43% |
| Marbella | 4,981 | $2,613 | $321.31 | 43% |
| Málaga | 7,038 | $2,217 | $162.86 | 54% |
| Coín | 113 | $2,208 | $261.43 | 43% |
| San Roque | 334 | $2,207 | $325.49 | 40% |
| Seville | 6,518 | $2,195 | $155.35 | 51% |
| Moclinejo | 10 | $2,155 | $231.35 | 51% |