es Mercadal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Balearic Islands, Spain
Is Airbnb profitable in es Mercadal in 2025? Explore comprehensive Airbnb analytics for es Mercadal, Balearic Islands, Spain to uncover income potential. This 2025 STR market report for es Mercadal, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 68 active listings.
Whether you're considering an Airbnb investment in es Mercadal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the es Mercadal Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key es Mercadal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in es Mercadal (2025)
Understanding the monthly revenue variations for Airbnb listings in es Mercadal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in es Mercadal is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in es Mercadal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,478+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,804 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,316 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,276, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in es Mercadal
es Mercadal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the es Mercadal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in es Mercadal:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in es Mercadal
Average Daily Rate (ADR) Airbnb Trends in es Mercadal (2025)
Effective short term rental pricing strategy in es Mercadal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in es Mercadal typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $550+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $323 or more.
- Typical properties (Median) charge around $197 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in es Mercadal
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Airbnb Seasonality Analysis & Trends in es Mercadal (2025)
Peak Season (August, July, June)
- Revenue averages $6,250 per month
- Occupancy rates average 65.4%
- Daily rates average $331
Shoulder Season
- Revenue averages $2,692 per month
- Occupancy maintains around 36.6%
- Daily rates hold near $273
Low Season (January, February, December)
- Revenue drops to average $1,091 per month
- Occupancy decreases to average 18.4%
- Daily rates adjust to average $270
Seasonality Insights for es Mercadal
- The Airbnb seasonality in es Mercadal shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases es Mercadal's highest earning potential, with monthly revenues capable of climbing to $7,293, occupancy reaching a high of 78.1%, and ADRs peaking at $343.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $988, occupancy could drop to 14.5%, and ADRs may adjust down to $257.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in es Mercadal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these es Mercadal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in es Mercadal (2025)
Exploring the top neighborhoods for short-term rentals in es Mercadal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Cala Mitjana | Beautiful cove known for its turquoise waters and sandy beaches. It's a popular destination for beach lovers and families, ideal for hosting tourists seeking a relaxing vacation. | Cala Mitjana Beach, Cala Galdana, Camí de Cavalls walking path, Snorkeling spots, Restaurants with local cuisine |
| Es Mercadal Village | Charming village with traditional Balearic architecture and a local market. It offers an authentic experience with local shops and eateries, attracting those looking for culture and history. | Mercadal Market, Church of Santa Maria, Local artisan shops, Cycling routes, Traditional festivals |
| Monte Toro | The highest point in Menorca, offering panoramic views and hiking trails. It's a great spot for nature lovers and those interested in outdoor activities. | Monte Toro Sanctuary, Hiking trails, Scenic viewpoints, Picnic areas, Nature reserves |
| Cala Pregonda | Famous for its red sand and unique landscape, attracting nature enthusiasts and photographers. It's less crowded, making it attractive for those seeking tranquility. | Cala Pregonda Beach, Wildlife viewing, Hiking in the surrounding area, Photography spots, Picnic areas |
| Fornells | Cultural fishing village known for its seafood cuisine and water sports. Popular with tourists looking for authentic experiences and activities such as sailing and kayaking. | Fornells Harbor, Water sports activities, Restaurants serving fresh seafood, Historic architecture, Boat trips |
| Alaior | A quaint town known for its historic sites and proximity to beautiful beaches. Ideal for tourists wanting to explore local history and enjoy nearby natural attractions. | Alaior Church, Talaiot de Binicodrell, Cultural festivals, Cycling paths, Local producing wineries |
| Cala Llonga | Stylish area known for upscale homes and proximity to the capital Mahón. Ideal for tourists wanting a luxurious stay close to the amenities of the city. | Cala Llonga Beach, Marinas, Shopping in Mahón, Dining options, Scenic views |
| Es Grau | Lovely coastal village located near the Natural Park of S'Albufera des Grau. It's perfect for nature lovers who enjoy birdwatching and outdoor activities. | S'Albufera des Grau, Es Grau Beach, Birdwatching spots, Nature walks, Local seafood restaurants |
Understanding Airbnb License Requirements & STR Laws in es Mercadal (2025)
Yes, es Mercadal, Balearic Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for es Mercadal to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 53% licensed listings)
Top Performing Airbnb Properties in es Mercadal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in es Mercadalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Dina
Entire Place • 2 bedrooms
Magnificent Villa Luminosa- private pool and views
Entire Place • 5 bedrooms
3 bedroom exclusive villa in Addaia
Entire Place • 3 bedrooms
❤️Finca Es Pi❤️pool,views
Entire Place • 5 bedrooms
3 bedroom villa, pool, rooftop Addaia/Menorca
Entire Place • 3 bedrooms
Finca BellaMirada
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in es Mercadal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in es Mercadal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| 3Villas | 6 | $294,186 | 197 | 4.53/5.0 |
| Homerti | 2 | $219,100 | 15 | 2.20/5.0 |
| Barber Coll | 3 | $88,547 | 22 | 4.65/5.0 |
| Thomas | 1 | $58,479 | 6 | 4.83/5.0 |
| L'Enzell Menorca | 3 | $53,068 | 57 | 4.73/5.0 |
| Carlos | 2 | $50,786 | 94 | 5.00/5.0 |
| Clarice | 1 | $50,674 | 5 | 4.40/5.0 |
| José Manuel | 1 | $40,972 | 60 | 4.88/5.0 |
| Manuela | 1 | $40,950 | 25 | 4.96/5.0 |
| Host #15883965 | 1 | $40,525 | 83 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in es Mercadal.
Dive Deeper: Advanced es Mercadal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for es Mercadal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced Metricses Mercadal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for es Mercadal
- The es Mercadal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 68 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in es Mercadal, House properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 52.9% portion, catering likely to families or larger groups.
es Mercadal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for es Mercadal
- The dominant room capacity in es Mercadal is 3 bedrooms listings, making up 32.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 58.9% of the active Airbnb listings in es Mercadal, indicating a high concentration in these sizes.
- A significant 57.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in es Mercadal.
es Mercadal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for es Mercadal
- The most common guest capacity trend in es Mercadal vacation rentals is listings accommodating 8+ guests (26.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the es Mercadal STR market, accounting for 50.0% of listings.
- 51.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in es Mercadal.
- On average, properties in es Mercadal are equipped to host 5.3 guests.
es Mercadal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for es Mercadal
- The most common availability pattern in es Mercadal falls within the 271-366 days range, representing 47.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in es Mercadal (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
es Mercadal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
8.2% of total
3 Nights
8 listings
13.1% of total
4-6 Nights
33 listings
54.1% of total
7-29 Nights
10 listings
16.4% of total
30+ Nights
5 listings
8.2% of total
Key Insights
- The most prevalent minimum stay requirement in es Mercadal is 4-6 Nights, adopted by 54.1% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (8.2%), suggesting hosts prefer slightly longer bookings to optimize turnover.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 54.1% of es Mercadal hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in es Mercadal.
es Mercadal Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.6% of total
Super Strict 30 Days
1 listings
1.6% of total
Flexible
4 listings
6.5% of total
Moderate
5 listings
8.1% of total
Firm
20 listings
32.3% of total
Strict
31 listings
50% of total
Cancellation Policy Insights for es Mercadal
- The prevailing Airbnb cancellation policy trend in es Mercadal is Strict, used by 50% of listings.
- A majority (82.3%) of hosts in es Mercadal utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 50% market standard in es Mercadal.
- With 50% using Strict terms, this is a viable option in es Mercadal, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in es Mercadal.
es Mercadal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for es Mercadal
- The overall average booking lead time for vacation rentals in es Mercadal is 90 days.
- Guests book furthest in advance for stays during June (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 6 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (130 days avg.) sees the longest lead times, while Winter (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (90 days) as a baseline for your pricing and availability strategy in es Mercadal.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (6 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 130 days) to capture early planners.
- Monitor your own booking lead times against these es Mercadal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in es Mercadal (2025)
Amenity Prevalence
Amenity Insights for es Mercadal
- Essential amenities in es Mercadal that guests expect include: Kitchen, Wifi, Washer, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Hair dryer, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for es Mercadal: Kitchen, Wifi, Washer, TV.
- Prioritize adding missing essentials: Kitchen, Wifi, Washer, TV.
- Consider adding popular differentiators like Hot water or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in es Mercadal to stay competitive.
es Mercadal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for es Mercadal
- The typical guest profile for Airbnb in es Mercadal consists of predominantly international visitors (81%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 18.9% of guests.
- Key international markets include France (40.2%) and Spain (18.9%).
- Top languages spoken are English (38.2%) followed by French (23.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the es Mercadal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Vall-llobrega | 15 | $10,261 | $798.88 | 44% |
| Sant Joan | 27 | $4,768 | $612.88 | 54% |
| Vilafranca de Bonany | 31 | $4,516 | $577.34 | 47% |
| Ariany | 65 | $4,418 | $555.49 | 43% |
| Felanitx | 474 | $4,158 | $511.27 | 48% |
| Santanyí | 775 | $4,051 | $460.87 | 52% |
| Son Servera | 196 | $4,033 | $533.19 | 47% |
| Porreres | 60 | $3,859 | $413.77 | 50% |
| Llubí | 76 | $3,763 | $405.22 | 48% |
| Muro | 273 | $3,759 | $412.01 | 49% |