Marratxí Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Balearic Islands, Spain
Is Airbnb profitable in Marratxí in 2025? Explore comprehensive Airbnb analytics for Marratxí, Balearic Islands, Spain to uncover income potential. This 2025 STR market report for Marratxí, based on AirROI data from September 2024 to August 2025, reveals key trends in the niche market of 84 active listings.
Whether you're considering an Airbnb investment in Marratxí, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marratxí Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marratxí Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marratxí (2025)
Understanding the monthly revenue variations for Airbnb listings in Marratxí is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marratxí is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marratxí across different performance tiers:
- Best-in-class properties (Top 10%) achieve $16,258+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $10,370 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $5,439 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,554, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marratxí
Marratxí Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marratxí STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marratxí:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marratxí
Average Daily Rate (ADR) Airbnb Trends in Marratxí (2025)
Effective short term rental pricing strategy in Marratxí involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marratxí typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $1,366+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $634 or more.
- Typical properties (Median) charge around $391 per night.
- Entry-level properties (Bottom 25%) earn around $223 per night.
Average Daily Rate (ADR) Trend by Month in Marratxí
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Airbnb Seasonality Analysis & Trends in Marratxí (2025)
Peak Season (July, August, June)
- Revenue averages $13,280 per month
- Occupancy rates average 52.9%
- Daily rates average $786
Shoulder Season
- Revenue averages $7,411 per month
- Occupancy maintains around 44.3%
- Daily rates hold near $565
Low Season (January, February, December)
- Revenue drops to average $3,784 per month
- Occupancy decreases to average 30.4%
- Daily rates adjust to average $519
Seasonality Insights for Marratxí
- The Airbnb seasonality in Marratxí shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marratxí's highest earning potential, with monthly revenues capable of climbing to $15,916, occupancy reaching a high of 62.2%, and ADRs peaking at $822.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $3,105, occupancy could drop to 28.0%, and ADRs may adjust down to $501.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marratxí.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marratxí seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marratxí (2025)
Exploring the top neighborhoods for short-term rentals in Marratxí? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Port de Palma | The vibrant port area with beautiful beaches, bustling markets, and a lively promenade. It's perfect for tourists looking for sun, sea, and a taste of local culture. | Bellver Castle, Palma Cathedral, Es Baluard Museum, Santa Catalina Market, Paseo Marítimo |
| Santa Maria del Camí | Known for its local wineries and organic markets, this area attracts visitors interested in rural tourism and wine tasting experiences. | Bodega Son Artur, Son Puig, Santa Maria Village, Mercat de Santa Maria, Wine tours |
| Son Bonet | A quaint neighborhood with a mix of traditional and modern living. It's ideal for families and tourists looking for a peaceful environment close to Palma. | Son Bonet Park, local tapas bars, escapades to nearby nature, cycling paths, family-friendly spaces |
| Marratxí Centre | The heart of Marratxí with easy access to amenities, shops, and local businesses. It's a good choice for visitors who prefer a more urban setting while close to nature. | Carrer de Ramal, local shops and cafes, Parks, Cultural events |
| Oratori de Santa Maria | A quiet residential area with family-friendly amenities and close-knit community vibes, perfect for long-term rentals for families. | Local playgrounds, community centers, family-oriented events, town festivities |
| Son Cugat | A suburban area popular for its proximity to beaches and availability of outdoor activities such as hiking and cycling, appealing to adventure seekers. | Natural parks, cycling trails, local culture, scenic views |
| Sa Cabaneta | A charming village feel with local charm, attracting both tourists and expats. It's a hidden gem for a more laid-back vacation. | Local festivals, Historic sites, Traditional cuisine, community gatherings |
| Es Caulls | A quiet area that is seeing gradual development, offering a mix of rustic charm and modern conveniences. Great for those looking to escape the hustle and bustle. | Hiking trails, Natural scenery, local art scene, culinary experiences |
Understanding Airbnb License Requirements & STR Laws in Marratxí (2025)
While Marratxí, Balearic Islands, Spain currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marratxí to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 4% licensed listings)
Top Performing Airbnb Properties in Marratxí (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marratxíbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Es Garroveret
Entire Place • 4 bedrooms
View of the sea and land
Entire Place • 5 bedrooms
Can MarÇal
Entire Place • 4 bedrooms
Good Living
Entire Place • 6 bedrooms
Featured in Vogue / Estate Nr Palma / Amazing Pool
Entire Place • 6 bedrooms
Villa Portol - Sea and Country View, near Palma
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marratxí (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marratxí based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juan Miguel | 2 | $697,776 | 42 | 4.40/5.0 |
| Holidu | 2 | $502,246 | 64 | 4.84/5.0 |
| Holidu | 2 | $317,617 | 52 | 4.90/5.0 |
| Henry | 1 | $244,511 | 17 | 4.88/5.0 |
| Gil | 2 | $207,206 | 155 | 4.92/5.0 |
| Fernando | 1 | $203,692 | 102 | 4.93/5.0 |
| Villaonline | 3 | $190,184 | 67 | 4.67/5.0 |
| Holidu | 1 | $178,657 | 3 | 4.00/5.0 |
| Novasol | 1 | $166,431 | 19 | 4.84/5.0 |
| Foravila | 1 | $161,097 | 79 | 4.77/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marratxí.
Dive Deeper: Advanced Marratxí STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marratxí. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarratxí Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marratxí
- The Marratxí Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.1% of the 84 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marratxí, House properties are the most common (84.5%), reflecting the local real estate landscape.
- Houses represent a significant 84.5% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.2%) offer potential for unique stay experiences.
Marratxí Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marratxí
- The dominant room capacity in Marratxí is 4 bedrooms listings, making up 28.6% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 3 bedrooms properties represent 48.8% of the active Airbnb listings in Marratxí, indicating a high concentration in these sizes.
- A significant 67.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marratxí.
Marratxí Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marratxí
- The most common guest capacity trend in Marratxí vacation rentals is listings accommodating 8+ guests (41.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Marratxí STR market, accounting for 64.3% of listings.
- 65.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marratxí.
- On average, properties in Marratxí are equipped to host 5.7 guests.
Marratxí Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marratxí
- The most common availability pattern in Marratxí falls within the 271-366 days range, representing 46.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 82.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marratxí (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marratxí Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
17.1% of total
2 Nights
7 listings
8.5% of total
3 Nights
7 listings
8.5% of total
4-6 Nights
18 listings
22% of total
7-29 Nights
6 listings
7.3% of total
30+ Nights
30 listings
36.6% of total
Key Insights
- The most prevalent minimum stay requirement in Marratxí is 30+ Nights, adopted by 36.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (36.6%) caters to monthly stays (30+ nights) in Marratxí, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 36.6% of Marratxí hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 36.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marratxí.
Marratxí Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
2.4% of total
Super Strict 30 Days
3 listings
3.6% of total
Flexible
11 listings
13.3% of total
Moderate
11 listings
13.3% of total
Firm
33 listings
39.8% of total
Strict
23 listings
27.7% of total
Cancellation Policy Insights for Marratxí
- The prevailing Airbnb cancellation policy trend in Marratxí is Firm, used by 39.8% of listings.
- A majority (67.5%) of hosts in Marratxí utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 39.8% market standard in Marratxí.
- Regularly review your cancellation policy against competitors and market demand shifts in Marratxí.
Marratxí STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marratxí
- The overall average booking lead time for vacation rentals in Marratxí is 78 days.
- Guests book furthest in advance for stays during July (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 40 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (104 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (78 days) as a baseline for your pricing and availability strategy in Marratxí.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Marratxí averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marratxí (2025)
Amenity Prevalence
Amenity Insights for Marratxí
- Essential amenities in Marratxí that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Air conditioning, Kitchen are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Marratxí.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marratxí: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Air conditioning to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marratxí to stay competitive.
Marratxí Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marratxí
- The typical guest profile for Airbnb in Marratxí consists of predominantly international visitors (94%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 6.4% of guests.
- Key international markets include United Kingdom (22.1%) and Germany (17.2%).
- Top languages spoken are English (41.1%) followed by French (14.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marratxí Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Can Germà | 24 | $10,711 | $1271.42 | 47% |
| sa Carroca | 93 | $9,854 | $902.43 | 49% |
| Sant Rafel de sa Creu | 34 | $8,967 | $758.29 | 45% |
| Can Tomàs | 30 | $7,570 | $835.03 | 33% |
| Vista Mar | 52 | $7,547 | $894.83 | 41% |
| Es Cubells | 31 | $7,427 | $1015.47 | 51% |
| Sant Josep de sa Talaia | 232 | $6,633 | $759.23 | 44% |
| Vista Alegre | 16 | $6,556 | $979.47 | 45% |
| Algaida | 81 | $6,519 | $767.52 | 42% |
| Badia Blava | 32 | $6,505 | $887.35 | 44% |