Sóller Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Balearic Islands, Spain
Is Airbnb profitable in Sóller in 2025? Explore comprehensive Airbnb analytics for Sóller, Balearic Islands, Spain to uncover income potential. This 2025 STR market report for Sóller, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 451 active listings.
Whether you're considering an Airbnb investment in Sóller, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sóller Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sóller Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sóller (2025)
Understanding the monthly revenue variations for Airbnb listings in Sóller is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sóller is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sóller across different performance tiers:
- Best-in-class properties (Top 10%) achieve $11,797+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,998 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $4,197 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,596, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sóller
Sóller Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sóller STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sóller:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 35% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sóller
Average Daily Rate (ADR) Airbnb Trends in Sóller (2025)
Effective short term rental pricing strategy in Sóller involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sóller typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $828+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $447 or more.
- Typical properties (Median) charge around $251 per night.
- Entry-level properties (Bottom 25%) earn around $177 per night.
Average Daily Rate (ADR) Trend by Month in Sóller
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Airbnb Seasonality Analysis & Trends in Sóller (2025)
Peak Season (August, June, September)
- Revenue averages $8,767 per month
- Occupancy rates average 72.2%
- Daily rates average $436
Shoulder Season
- Revenue averages $5,924 per month
- Occupancy maintains around 55.0%
- Daily rates hold near $420
Low Season (January, February, December)
- Revenue drops to average $2,732 per month
- Occupancy decreases to average 34.0%
- Daily rates adjust to average $353
Seasonality Insights for Sóller
- The Airbnb seasonality in Sóller shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sóller's highest earning potential, with monthly revenues capable of climbing to $9,897, occupancy reaching a high of 77.0%, and ADRs peaking at $501.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,452, occupancy could drop to 30.6%, and ADRs may adjust down to $349.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sóller.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sóller seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sóller (2025)
Exploring the top neighborhoods for short-term rentals in Sóller? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Port de Sóller | Stunning harbor area with picturesque views and a relaxed atmosphere. It's a great place for tourists looking to enjoy the beach, water sports, and scenic walks. | Sóller Tram, Platja des Través, Lighthouse, coastal hiking trails, restaurants overlooking the sea |
| Sóller Town | Charming town with historical architecture, famous for its oranges and traditional market. It attracts visitors interested in culture, food, and local history. | Church of Sant Bartomeu, Sóller Botanical Garden, Finca Son Marroig, local art galleries, weekly markets |
| Mirador de ses 3 Creus | Offers breathtaking views of the surrounding mountains and the Mediterranean Sea. Ideal for nature lovers and hikers looking for a tranquil retreat. | Stunning viewpoints, hiking trails, natural beauty, photographic opportunities, peaceful surroundings |
| Cala Tuent | A beautiful and secluded beach, perfect for those seeking peace away from the crowds. Great for swimming and sunbathing in a natural setting. | Secluded beaches, clear water, picnic areas, hiking opportunities, majestic cliffs |
| Alfácar | A lesser-known area with stunning landscapes and traditional Balearic charm. It's perfect for tourists seeking authenticity and tranquility. | Local hiking trails, scenic hills, authentic cuisine, traditional architecture, rural charm |
| Sa Calobra | Famous for its dramatic landscape and stunning coastal views. A great spot for adventure travelers interested in biking and hiking. | Sa Calobra Beach, Torrent de Pareis, breathtaking drives, hiking trails, natural scenery |
| Biniaraix | A small village with rustic beauty and terraced gardens. Perfect for visitors who want to experience local culture and hiking. | Stone pathways, terraced fields, local heritage, hiking routes, serenity |
| Deia | A nearby picturesque village known for its artistic community and beautiful surroundings. Attracts visitors looking for charm and inspiration. | Robert Graves House, Deia Beach, local art workshops, hiking paths, beautiful landscapes |
Understanding Airbnb License Requirements & STR Laws in Sóller (2025)
While Sóller, Balearic Islands, Spain currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sóller to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Sóller (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sóllerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Can Pati
Entire Place • 7 bedrooms
Ca Sa Tia (sÓller)
Entire Place • 4 bedrooms
Can Altes
Entire Place • 3 bedrooms
Idyllic 6 bed villa, stunning views & heated pool
Entire Place • 6 bedrooms
Can Sucre
Entire Place • 3 bedrooms
Le Sophie
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sóller (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sóller based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Homerti | 9 | $1,848,652 | 213 | 4.49/5.0 |
| Mar | 28 | $1,467,506 | 1203 | 4.66/5.0 |
| Mallorca | 19 | $744,892 | 704 | 4.74/5.0 |
| Miguel | 11 | $693,714 | 477 | 4.80/5.0 |
| María | 7 | $649,550 | 384 | 4.95/5.0 |
| Dani | 8 | $533,619 | 277 | 4.87/5.0 |
| Veronica | 5 | $418,250 | 200 | 4.91/5.0 |
| Carlos | 5 | $386,111 | 174 | 4.68/5.0 |
| Holidu | 3 | $381,059 | 65 | 4.82/5.0 |
| Biel | 9 | $365,865 | 154 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sóller.
Dive Deeper: Advanced Sóller STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sóller. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSóller Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sóller
- The Sóller Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 451 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sóller, House properties are the most common (58.8%), reflecting the local real estate landscape.
- Houses represent a significant 58.8% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 0.2%) offer potential for unique stay experiences.
Sóller Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sóller
- The dominant room capacity in Sóller is 2 bedrooms listings, making up 30.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 53.9% of the active Airbnb listings in Sóller, indicating a high concentration in these sizes.
- A significant 42.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sóller.
Sóller Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sóller
- The most common guest capacity trend in Sóller vacation rentals is listings accommodating 4 guests (25.7%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Sóller STR market, accounting for 49.2% of listings.
- 37.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sóller.
- On average, properties in Sóller are equipped to host 4.5 guests.
Sóller Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sóller
- The most common availability pattern in Sóller falls within the 91-180 days range, representing 33.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Sóller (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sóller Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
51 listings
11.4% of total
2 Nights
7 listings
1.6% of total
3 Nights
25 listings
5.6% of total
4-6 Nights
203 listings
45.3% of total
7-29 Nights
47 listings
10.5% of total
30+ Nights
115 listings
25.7% of total
Key Insights
- The most prevalent minimum stay requirement in Sóller is 4-6 Nights, adopted by 45.3% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (13.0%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (25.7%) caters to monthly stays (30+ nights) in Sóller, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 45.3% of Sóller hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sóller.
Sóller Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
0.7% of total
Super Strict 30 Days
6 listings
1.3% of total
Flexible
40 listings
8.9% of total
Moderate
78 listings
17.4% of total
Firm
123 listings
27.4% of total
Strict
199 listings
44.3% of total
Cancellation Policy Insights for Sóller
- The prevailing Airbnb cancellation policy trend in Sóller is Strict, used by 44.3% of listings.
- A majority (71.7%) of hosts in Sóller utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44.3% market standard in Sóller.
- With 44.3% using Strict terms, this is a viable option in Sóller, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Sóller.
Sóller STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sóller
- The overall average booking lead time for vacation rentals in Sóller is 98 days.
- Guests book furthest in advance for stays during July (average 133 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 56 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (127 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (98 days) as a baseline for your pricing and availability strategy in Sóller.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 133 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 127 days) to capture early planners.
- Monitor your own booking lead times against these Sóller averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sóller (2025)
Amenity Prevalence
Amenity Insights for Sóller
- Essential amenities in Sóller that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hair dryer, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sóller: Wifi, Kitchen.
- Prioritize adding missing essentials: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sóller to stay competitive.
Sóller Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sóller
- The typical guest profile for Airbnb in Sóller consists of predominantly international visitors (99%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 1.4% of guests.
- Key international markets include United Kingdom (31.7%) and United States (18.5%).
- Top languages spoken are English (47%) followed by German (14.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sóller Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| sa Carroca | 93 | $10,039 | $894.19 | 50% |
| Can Germà | 21 | $9,928 | $1135.02 | 49% |
| Can Tomàs | 29 | $9,054 | $855.26 | 39% |
| Sant Rafel de sa Creu | 39 | $8,259 | $657.05 | 48% |
| Es Cubells | 30 | $7,667 | $1043.88 | 51% |
| Vista Mar | 54 | $7,493 | $869.86 | 43% |
| Sant Josep de sa Talaia | 238 | $6,691 | $752.27 | 46% |
| Algaida | 81 | $6,689 | $745.49 | 44% |
| Mancor de la Vall | 36 | $6,223 | $667.26 | 51% |
| Vista Alegre | 15 | $6,159 | $1009.65 | 40% |