Palm-Mar Airbnb Market Analysis 2026: Short Term Rental Data & Vacation Rental Statistics in Canarias, Spain

Source: AirROI
Last updated: 2026-02-01

Is Airbnb profitable in Palm-Mar in 2026? Explore comprehensive Airbnb analytics for Palm-Mar, Canarias, Spain to uncover income potential. This 2026 STR market report for Palm-Mar, based on AirROI data from February 2025 to January 2026, reveals key trends in the niche market of 21 active listings.

Whether you're considering an Airbnb investment in Palm-Mar, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Palm-Mar Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Palm-Mar Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$155
The average rental revenue earned for an occupied room per day in Palm-Mar.
Occupancy Rate(?)
47.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$14,535
Typical annual income for an Airbnb listing in Palm-Mar. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
N/A
No year-over-year data available.
Peak Revenue Month(?)
November
The month with the highest average earnings, indicating peak season in Palm-Mar.
Lowest Revenue Month(?)
May
The month with the lowest average earnings, indicating the low season in Palm-Mar.
STR Regulation Level(?)
High
Strict regulations. Compliance is crucial (licensing, taxes, stay limits may apply).
Active Airbnb Listings(?)
21
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Palm-Mar (2026)

Understanding the monthly revenue variations for Airbnb listings in Palm-Mar is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palm-Mar is typically November, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palm-Mar across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,495+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,024 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,029 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,074, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Palm-Mar

Palm-Mar Airbnb Occupancy Rate Trends (2026)

Maximize your bookings by understanding the Palm-Mar STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Novembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palm-Mar:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 47%.
  • Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Palm-Mar

Average Daily Rate (ADR) Airbnb Trends in Palm-Mar (2026)

Effective short term rental pricing strategy in Palm-Mar involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palm-Mar typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $226+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
  • Typical properties (Median) charge around $134 per night.
  • Entry-level properties (Bottom 25%) earn around $111 per night.

Average Daily Rate (ADR) Trend by Month in Palm-Mar

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Airbnb Seasonality Analysis & Trends in Palm-Mar (2026)

Peak Season (November, January, December)
  • Revenue averages $2,945 per month
  • Occupancy rates average 53.9%
  • Daily rates average $204
Shoulder Season
  • Revenue averages $1,908 per month
  • Occupancy maintains around 46.7%
  • Daily rates hold near $154
Low Season (February, March, April)
  • Revenue drops to average $0 per month
  • Occupancy decreases to average 0.0%
  • Daily rates adjust to average $146

Seasonality Insights for Palm-Mar

  • The Airbnb seasonality in Palm-Mar shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Palm-Mar's highest earning potential, with monthly revenues capable of climbing to $3,309, occupancy reaching a high of 72.7%, and ADRs peaking at $207.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $138.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Palm-Mar.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Palm-Mar seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Palm-Mar (2026)

Exploring the top neighborhoods for short-term rentals in Palm-Mar? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Palm-Mar Beach
A beautiful, quiet area with stunning ocean views and proximity to the beach. Ideal for tourists looking for relaxation and natural scenery, with easy access to water sports and sunbathing.
Palm-Mar Beach, Natural Reserve of Montaña Amarilla, Los Cristianos Beach, Playa de Las Vistas, El Palmar Viewpoint
Los Cristianos
A popular resort area known for its vibrant atmosphere and family-friendly activities. It attracts families and groups looking for entertainment, dining, and beach fun.
Los Cristianos Beach, Port of Los Cristianos, Safari Shopping Center, Los Cristianos Market, Marine Sports Rentals
Costa del Silencio
A serene coastal area favored for its tranquility and residential atmosphere. Perfect for those wanting a laid-back vacation away from the hustle and bustle, yet close to amenities.
Punta de Rasca, Calle La Habana, Ecodivers Tenerife, La Ballena Water Sports, Chuchango Beach
Las Galletas
A charming fishing village that offers a taste of local Canarian life. Attracts tourists looking to enjoy seafood, local markets, and scenic coastal walks.
Guaza
A mountainous area that provides a different perspective of the coastline. Great for hiking and exploring nature while still being close to beach access and local services.
Guaza Mountain, Barranco del Miedo, Hiking Trails, Local Vineyards, Stunning Views of the Coast
Arona
A vibrant municipality that combines beach and mountain experiences. Ideal for families and outdoor enthusiasts, with lots of parks and activities available.
Arona Nature Park, Playa de Los Tarajales, Golf del Sur, Los Palos Golf Center, Adventure Parks
Tenerife South Airport Area
Conveniently located for travelers arriving in Tenerife, with various accommodations available. Excellent for short-term stays that cater to tourists looking for quick access to the island.
Tenerife South Airport, Local Restaurants, Shopping Centers, Car Rental Services, Transport Links to Popular Destinations
Punta de Rasca
A natural reserve area rich in biodiversity, a favorite spot for nature lovers and hikers. Offers a unique experience away from more crowded tourist areas.
Punta de Rasca Nature Reserve, Walking Trails, Bird Watching, Scenic Coastline, Photography Opportunities

Understanding Airbnb License Requirements & STR Laws in Palm-Mar (2026)

Yes, Palm-Mar, Canarias, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2026 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Palm-Mar to ensure full compliance before hosting.

(Source: AirROI data, 2026, based on 86% licensed listings)

Top Performing Airbnb Properties in Palm-Mar (2026)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Palm-Marbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury flat - star

Luxury flat - star

Entire Place • 2 bedrooms

$33,256
Revenue
55.4%
Occupancy
$186.06
Daily Rate
Luma Ocean View Balcony BY Tenerifesummervillas

Luma Ocean View Balcony BY Tenerifesummervillas

Entire Place • 2 bedrooms

$26,087
Revenue
66.0%
Occupancy
$133.22
Daily Rate
Tiffany Breeze Apartment, Wonderful Ocean View

Tiffany Breeze Apartment, Wonderful Ocean View

Entire Place • 1 bedroom

$24,388
Revenue
79.5%
Occupancy
$108.29
Daily Rate
The Garden Apartment, Garage, Fiber, Air Con

The Garden Apartment, Garage, Fiber, Air Con

Entire Place • 1 bedroom

$22,676
Revenue
79.7%
Occupancy
$94.25
Daily Rate
Primavera | Apartment with terrace and heated pool

Primavera | Apartment with terrace and heated pool

Entire Place • 2 bedrooms

$22,510
Revenue
64.6%
Occupancy
$133.82
Daily Rate
Sun, relax, 1ch, heated pool access

Sun, relax, 1ch, heated pool access

Entire Place • 1 bedroom

$20,788
Revenue
64.9%
Occupancy
$115.58
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Palm-Mar (2026)

Learn from the best! This table showcases top-performing Airbnb hosts in Palm-Mar based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Borza Holidays2$47,064464.88/5.0
Kamila2$42,729104.92/5.0
Benjamin1$33,256125.00/5.0
Ronaldo Norberto1$26,08794.78/5.0
Steve1$20,788194.79/5.0
Be Rental1$17,83044.75/5.0
Gabi1$15,9571Not Rated
Lifestyle Holidays Tenerife1$13,78744.75/5.0
Hosticasa1$11,86245.00/5.0
Chantal1$11,73435.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palm-Mar.

Dive Deeper: Advanced Palm-Mar STR Market Data (2026)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palm-Mar. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Palm-Mar Short-Term Rental Market Composition (2026): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Palm-Mar

  • The Palm-Mar Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Palm-Mar, Apartment/Condo properties are the most common (81%), reflecting the local real estate landscape.
  • Houses represent a significant 19% portion, catering likely to families or larger groups.

Palm-Mar Airbnb Room Capacity Analysis (2026): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Palm-Mar

  • The dominant room capacity in Palm-Mar is 1 bedroom listings, making up 52.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 90.5% of the active Airbnb listings in Palm-Mar, indicating a high concentration in these sizes.
  • With over half the market (52.4%) consisting of studios or 1-bedroom units, Palm-Mar is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (9.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Palm-Mar.

Palm-Mar Vacation Rental Guest Capacity Trends (2026)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Palm-Mar

  • The most common guest capacity trend in Palm-Mar vacation rentals is listings accommodating 4 guests (47.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 5 guests dominate the Palm-Mar STR market, accounting for 66.6% of listings.
  • On average, properties in Palm-Mar are equipped to host 4.2 guests.

Palm-Mar Airbnb Booking Patterns (2026): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Palm-Mar

  • The most common availability pattern in Palm-Mar falls within the 271-366 days range, representing 57.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Palm-Mar (42.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Palm-Mar Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (4.8%)

1 Night

1 listings

4.8% of total

3 Nights (9.5%)

3 Nights

2 listings

9.5% of total

4-6 Nights (38.1%)

4-6 Nights

8 listings

38.1% of total

7-29 Nights (4.8%)

7-29 Nights

1 listings

4.8% of total

30+ Nights (42.9%)

30+ Nights

9 listings

42.9% of total

Key Insights

  • The most prevalent minimum stay requirement in Palm-Mar is 30+ Nights, adopted by 42.9% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (4.8%), suggesting hosts prefer slightly longer bookings to optimize turnover.
  • A significant segment (42.9%) caters to monthly stays (30+ nights) in Palm-Mar, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 42.9% of Palm-Mar hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 42.9% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palm-Mar.

Palm-Mar Airbnb Cancellation Policy Trends Analysis (2026)

Limited

1 listings

4.8% of total

Super Strict 60 Days

1 listings

4.8% of total

Flexible (9.5%)

Flexible

2 listings

9.5% of total

Moderate (14.3%)

Moderate

3 listings

14.3% of total

Firm (38.1%)

Firm

8 listings

38.1% of total

Strict (28.6%)

Strict

6 listings

28.6% of total

Cancellation Policy Insights for Palm-Mar

  • The prevailing Airbnb cancellation policy trend in Palm-Mar is Firm, used by 38.1% of listings.
  • A majority (66.7%) of hosts in Palm-Mar utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 38.1% market standard in Palm-Mar.
  • Regularly review your cancellation policy against competitors and market demand shifts in Palm-Mar.

Palm-Mar STR Booking Lead Time Analysis (2026)

Average Booking Lead Time by Month

Booking Lead Time Insights for Palm-Mar

  • The overall average booking lead time for vacation rentals in Palm-Mar is 43 days.
  • Guests book furthest in advance for stays during November (average 66 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in April (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (54 days avg.) sees the longest lead times, while Spring (1 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (43 days) as a baseline for your pricing and availability strategy in Palm-Mar.
  • For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
  • During April, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Fall season well in advance (at least 54 days) to capture early planners.
  • Monitor your own booking lead times against these Palm-Mar averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Palm-Mar (2026)

Amenity Prevalence

Amenity Insights for Palm-Mar

  • Essential amenities in Palm-Mar that guests expect include: Washer, TV, Kitchen, Wifi, Pool. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Iron, Bed linens, Microwave are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Palm-Mar: Washer, TV, Kitchen, Wifi, Pool.
  • Prioritize adding missing essentials: Washer, TV, Kitchen, Wifi, Pool.
  • Consider adding popular differentiators like Iron or Bed linens to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Palm-Mar to stay competitive.

Palm-Mar Airbnb Guest Demographics & Profile Analysis (2026)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Palm-Mar

  • The typical guest profile for Airbnb in Palm-Mar consists of predominantly international visitors (82%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 18.1% of guests.
  • Key international markets include Spain (18.1%) and Germany (15.3%).
  • Top languages spoken are English (38%) followed by Spanish (12.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Germany.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Palm-Mar Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
El Sauzal96$2,763$285.5048%
Adeje3,055$2,317$209.1549%
La Victoria de Acentejo25$2,232$220.9949%
Santa Úrsula139$2,219$196.4449%
Callao Salvaje16$2,142$217.0949%
Amarilla Golf11$2,109$215.5546%
Chayofa12$1,965$242.7350%
San Miguel de Abona700$1,879$171.1147%
El Rosario228$1,757$144.2152%
San Bartolomé de Tirajana2,777$1,756$175.7947%

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