Puerto de la Cruz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Canary Islands, Spain
Is Airbnb profitable in Puerto de la Cruz in 2025? Explore comprehensive Airbnb analytics for Puerto de la Cruz, Canary Islands, Spain to uncover income potential. This 2025 STR market report for Puerto de la Cruz, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 937 active listings.
Whether you're considering an Airbnb investment in Puerto de la Cruz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Puerto de la Cruz Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Puerto de la Cruz Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Puerto de la Cruz (2025)
Understanding the monthly revenue variations for Airbnb listings in Puerto de la Cruz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Puerto de la Cruz is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Puerto de la Cruz across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,368+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,220 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,444 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $820, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Puerto de la Cruz
Puerto de la Cruz Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Puerto de la Cruz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Puerto de la Cruz:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 60%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Puerto de la Cruz
Average Daily Rate (ADR) Airbnb Trends in Puerto de la Cruz (2025)
Effective short term rental pricing strategy in Puerto de la Cruz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Puerto de la Cruz typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $161+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $111 or more.
- Typical properties (Median) charge around $76 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Puerto de la Cruz
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Airbnb Seasonality Analysis & Trends in Puerto de la Cruz (2025)
Peak Season (January, December, February)
- Revenue averages $2,244 per month
- Occupancy rates average 68.5%
- Daily rates average $106
Shoulder Season
- Revenue averages $1,658 per month
- Occupancy maintains around 52.8%
- Daily rates hold near $98
Low Season (June, September, October)
- Revenue drops to average $1,367 per month
- Occupancy decreases to average 47.6%
- Daily rates adjust to average $94
Seasonality Insights for Puerto de la Cruz
- The Airbnb seasonality in Puerto de la Cruz shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Puerto de la Cruz's highest earning potential, with monthly revenues capable of climbing to $2,396, occupancy reaching a high of 70.8%, and ADRs peaking at $108.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,281, occupancy could drop to 42.3%, and ADRs may adjust down to $93.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Puerto de la Cruz.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Puerto de la Cruz seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Puerto de la Cruz (2025)
Exploring the top neighborhoods for short-term rentals in Puerto de la Cruz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| San Telmo | A charming neighborhood known for its picturesque streets, close proximity to the beach, and vibrant local market. Ideal for guests looking for a relaxed atmosphere with easy access to restaurants and shops. | San Telmo Market, Lago Martiánez, Puerto de la Cruz Botanical Gardens, Playa Martiánez, Casa de la Aduana |
| La Paz | A popular area for tourists due to its lush gardens and a variety of amenities including shops and cafes. It offers both tranquility and convenience, attracting families and couples alike. | Loro Parque, Jardin Aquatico, Casa de la Cultura, Playa de Martiánez, Mirador de La Paz |
| El Botánico | This neighborhood is known for its botanical gardens and beautiful views. It appeals to nature lovers and those seeking a peaceful retreat while still being close to urban amenities. | Botanical Gardens, Playa Jardin, Park Taoro, Tennis Club, Restaurants with views |
| Playa Jardín | Renowned for its stunning black sand beaches and beautiful gardens, this area is perfect for beach lovers and families. It attracts guests looking for sun and leisure activities. | Playa Jardín Beach, Puerto de la Cruz Promenade, Pueblo Chico, Café de Paris |
| Centro Histórico | The historical center of Puerto de la Cruz combines culture and shopping opportunities. It is ideal for those wanting to immerse themselves in local history and enjoy traditional Canarian architecture. | Church of Nuestra Señora de la Peña de Francia, Casa de la Aduana, Museo Arqueológico, Local shops and restaurants |
| Las Águilas | A tranquil residential area with premium accommodations and views of the landscape. Popular among those looking for a more upscale and peaceful stay. | Views of Orotava Valley, Luxury villas, Hiking trails, Nearby golf courses |
| Calle Iriarte | Known for its vibrant street life and cultural events, this area attracts younger crowds and offers diverse dining and nightlife options. | Iriarte Street shops, Café and bars, Cultural events, Street art |
| Tamaraceite | A slightly quieter area away from the main tourist spots, offering a more local experience and great value for money for accommodations. | Local markets, Parks, Community events, Local dining options |
Understanding Airbnb License Requirements & STR Laws in Puerto de la Cruz (2025)
Yes, Puerto de la Cruz, Canary Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Puerto de la Cruz to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 42% licensed listings)
Top Performing Airbnb Properties in Puerto de la Cruz (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Puerto de la Cruzbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lemon tree. A central luxury villa with a swimming pool and a barbecue.
Entire Place • 4 bedrooms
Villa La Paz 2 (private pool)
Entire Place • 5 bedrooms
Sustainable Villa private heated pool, AirCon/Heat
Entire Place • 3 bedrooms
La Casita, in the heart of Puerto De la Cruz.
Entire Place • 3 bedrooms
Jacuzzi with ocean view
Entire Place • 1 bedroom
Villa Botanico with private pool at La Paz area
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Puerto de la Cruz (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Puerto de la Cruz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Ocean Rentals | 53 | $929,899 | 894 | 4.03/5.0 |
| Ana | 10 | $491,968 | 723 | 4.90/5.0 |
| Estudios Turísticos Pto De La | 27 | $316,569 | 898 | 4.26/5.0 |
| Pámpano Experiences | 10 | $313,683 | 347 | 4.88/5.0 |
| Luisa | 3 | $248,725 | 194 | 4.97/5.0 |
| Home2Book | 10 | $245,885 | 135 | 4.06/5.0 |
| Eva | 5 | $229,401 | 159 | 4.76/5.0 |
| Jesus | 8 | $177,106 | 785 | 4.76/5.0 |
| Martianez Beach | 18 | $162,503 | 95 | 2.31/5.0 |
| Club Tarahal | 13 | $153,371 | 321 | 3.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Puerto de la Cruz.
Dive Deeper: Advanced Puerto de la Cruz STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Puerto de la Cruz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPuerto de la Cruz Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Puerto de la Cruz
- The Puerto de la Cruz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 937 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Puerto de la Cruz, Apartment/Condo properties are the most common (87.4%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, others, outdoor/unique, unique stays (combined 2.5%) offer potential for unique stay experiences.
Puerto de la Cruz Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Puerto de la Cruz
- The dominant room capacity in Puerto de la Cruz is 1 bedroom listings, making up 56.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.1% of the active Airbnb listings in Puerto de la Cruz, indicating a high concentration in these sizes.
- With over half the market (56.9%) consisting of studios or 1-bedroom units, Puerto de la Cruz is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.8%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Puerto de la Cruz.
Puerto de la Cruz Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Puerto de la Cruz
- The most common guest capacity trend in Puerto de la Cruz vacation rentals is listings accommodating 2 guests (38%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Puerto de la Cruz STR market, accounting for 66.7% of listings.
- On average, properties in Puerto de la Cruz are equipped to host 3.3 guests.
Puerto de la Cruz Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Puerto de la Cruz
- The most common availability pattern in Puerto de la Cruz falls within the 271-366 days range, representing 32.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Puerto de la Cruz (25.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Puerto de la Cruz Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
62 listings
7.1% of total
2 Nights
116 listings
13.2% of total
3 Nights
173 listings
19.7% of total
4-6 Nights
246 listings
28.1% of total
7-29 Nights
80 listings
9.1% of total
30+ Nights
200 listings
22.8% of total
Key Insights
- The most prevalent minimum stay requirement in Puerto de la Cruz is 4-6 Nights, adopted by 28.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.8%) caters to monthly stays (30+ nights) in Puerto de la Cruz, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 28.1% of Puerto de la Cruz hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Puerto de la Cruz.
Puerto de la Cruz Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
0.6% of total
Flexible
173 listings
21.2% of total
Moderate
329 listings
40.3% of total
Firm
132 listings
16.2% of total
Strict
178 listings
21.8% of total
Cancellation Policy Insights for Puerto de la Cruz
- The prevailing Airbnb cancellation policy trend in Puerto de la Cruz is Moderate, used by 40.3% of listings.
- There's a relatively balanced mix between guest-friendly (61.5%) and stricter (38.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.3% market standard in Puerto de la Cruz.
- Regularly review your cancellation policy against competitors and market demand shifts in Puerto de la Cruz.
Puerto de la Cruz STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Puerto de la Cruz
- The overall average booking lead time for vacation rentals in Puerto de la Cruz is 74 days.
- Guests book furthest in advance for stays during January (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 60 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (104 days avg.) sees the longest lead times, while Spring (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Puerto de la Cruz.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 104 days) to capture early planners.
- Monitor your own booking lead times against these Puerto de la Cruz averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Puerto de la Cruz (2025)
Amenity Prevalence
Amenity Insights for Puerto de la Cruz
- Essential amenities in Puerto de la Cruz that guests expect include: TV, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Puerto de la Cruz: TV, Wifi, Kitchen.
- Prioritize adding missing essentials: TV, Wifi, Kitchen.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Puerto de la Cruz to stay competitive.
Puerto de la Cruz Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Puerto de la Cruz
- The typical guest profile for Airbnb in Puerto de la Cruz consists of predominantly international visitors (76%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 24.4% of guests.
- Key international markets include Spain (24.4%) and Germany (17.6%).
- Top languages spoken are English (36.9%) followed by Spanish (18%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Puerto de la Cruz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Sauzal | 94 | $2,759 | $231.94 | 52% |
| La Victoria de Acentejo | 18 | $2,591 | $227.75 | 54% |
| Santa Úrsula | 134 | $2,276 | $200.12 | 49% |
| Adeje | 3,043 | $2,203 | $189.97 | 51% |
| San Miguel de Abona | 666 | $1,918 | $173.37 | 49% |
| El Rosario | 227 | $1,846 | $140.14 | 56% |
| San Bartolomé de Tirajana | 2,717 | $1,640 | $155.10 | 48% |
| Los Realejos | 263 | $1,626 | $119.12 | 54% |
| Santiago del Teide | 773 | $1,616 | $140.24 | 50% |
| La Orotava | 267 | $1,614 | $133.19 | 51% |