Santa Cruz de Tenerife Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Canary Islands, Spain
Is Airbnb profitable in Santa Cruz de Tenerife in 2025? Explore comprehensive Airbnb analytics for Santa Cruz de Tenerife, Canary Islands, Spain to uncover income potential. This 2025 STR market report for Santa Cruz de Tenerife, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 950 active listings.
Whether you're considering an Airbnb investment in Santa Cruz de Tenerife, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Cruz de Tenerife Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Cruz de Tenerife Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Cruz de Tenerife (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Cruz de Tenerife is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Cruz de Tenerife is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Cruz de Tenerife across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,546+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,292 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,484 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $816, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Cruz de Tenerife
Santa Cruz de Tenerife Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Cruz de Tenerife STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Cruz de Tenerife:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Cruz de Tenerife
Average Daily Rate (ADR) Airbnb Trends in Santa Cruz de Tenerife (2025)
Effective short term rental pricing strategy in Santa Cruz de Tenerife involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Cruz de Tenerife typically peaks in March and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $128 or more.
- Typical properties (Median) charge around $86 per night.
- Entry-level properties (Bottom 25%) earn around $61 per night.
Average Daily Rate (ADR) Trend by Month in Santa Cruz de Tenerife
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Airbnb Seasonality Analysis & Trends in Santa Cruz de Tenerife (2025)
Peak Season (February, January, March)
- Revenue averages $2,732 per month
- Occupancy rates average 68.5%
- Daily rates average $138
Shoulder Season
- Revenue averages $1,630 per month
- Occupancy maintains around 53.9%
- Daily rates hold near $107
Low Season (May, June, July)
- Revenue drops to average $1,152 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $108
Seasonality Insights for Santa Cruz de Tenerife
- The Airbnb seasonality in Santa Cruz de Tenerife shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Cruz de Tenerife's highest earning potential, with monthly revenues capable of climbing to $2,793, occupancy reaching a high of 72.1%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,024, occupancy could drop to 37.0%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Cruz de Tenerife.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Cruz de Tenerife seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Cruz de Tenerife (2025)
Exploring the top neighborhoods for short-term rentals in Santa Cruz de Tenerife? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Los Cristianos | A popular beach resort town known for its charming promenade and beautiful beaches. This area is frequented by tourists seeking relaxation and water activities. | Los Cristianos Beach, Las Vistas Beach, Tenerife South Airport, Aqualand Costa Adeje, Siam Park |
| Costa Adeje | A renowned tourist destination with luxurious hotels and a wide array of restaurants. Ideal for travelers looking for a mix of relaxation and entertainment. | Siam Park, Playa del Duque, La Caleta Beach, Dolphin and Whale Watching, Golf Costa Adeje |
| Santa Cruz de Tenerife | The vibrant capital of the Canary Islands, offering cultural attractions, shopping, and nightlife. Great for guests looking to explore the city's rich history and modern amenities. | Auditorium of Tenerife, Plaza de España, Tenerife Espacio de las Artes, Palmetum, Mercado de Nuestra Señora de África |
| La Laguna | A UNESCO World Heritage site known for its well-preserved historical architecture. Attracts tourists interested in history and culture. | City of La Laguna, Cathedral of La Laguna, Museum of Science and the Cosmos, Plaza del Adelantado, Iglesia de la Concepción |
| El Médano | Known for its stunning beach and windsurfing spots, this area attracts adventure seekers and kite surfers, providing a laid-back atmosphere. | El Médano Beach, La Tejita Beach, Montaña Roja, Windsurfing and Kitesurfing schools, Natural Reserve of Montaña Roja |
| Puerto de la Cruz | A popular tourist destination featuring botanical gardens and a variety of attractions. Great for those looking to explore nature and culture. | Lago Martiánez, Botanical Garden, Casa de la Foto, Cruz de Bules, Parque Taoro |
| San Cristóbal de La Laguna | The second largest city in Tenerife, offering a mix of university life and historical sites. Attracts students and cultural travelers. | Universidad de La Laguna, Iglesia de la Concepción, Palacio de Nava, Museo de la Ciencia y el Cosmos, Mercado Municipal de La Laguna |
| Adeje | Known for its high-end resorts and beaches, offering a luxurious ambiance that draws wealthy tourists looking for comfort and exclusivity. | Playa del Duque, El Duque Shopping Center, Bahía del Duque Resort, Water sports activities, Golf courses |
Understanding Airbnb License Requirements & STR Laws in Santa Cruz de Tenerife (2025)
Yes, Santa Cruz de Tenerife, Canary Islands, Spain enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Cruz de Tenerife to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 33% licensed listings)
Top Performing Airbnb Properties in Santa Cruz de Tenerife (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Cruz de Tenerifebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Home2Book Urban Chic Sebastian
Entire Place • 3 bedrooms
Home2Book Comfy & Bright Attic, Santa Cruz
Entire Place • 2 bedrooms
Home2Book Sea Front Las Teresitas Beach Attic
Entire Place • 2 bedrooms
Fantastic and centric apartment - 500mb wifi.
Entire Place • 3 bedrooms
Emblematic Ravina Casita
Entire Place • 1 bedroom
Home2Book Spectacular Attic With Sea & Anaga Views
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Cruz de Tenerife (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Cruz de Tenerife based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Home2Book | 63 | $2,143,172 | 931 | 4.59/5.0 |
| Serve BnB | 15 | $296,572 | 799 | 4.65/5.0 |
| Alberto | 21 | $254,659 | 611 | 4.64/5.0 |
| Noelia | 10 | $248,246 | 346 | 4.90/5.0 |
| Metro | 10 | $198,591 | 1383 | 4.50/5.0 |
| Eden Rentals | 9 | $188,118 | 106 | 4.51/5.0 |
| Live My Place Properties | 5 | $180,313 | 96 | 4.44/5.0 |
| Beatriz | 9 | $178,920 | 253 | 4.91/5.0 |
| Izabela | 11 | $178,794 | 1018 | 4.85/5.0 |
| Bibiana | 7 | $160,243 | 735 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Cruz de Tenerife.
Dive Deeper: Advanced Santa Cruz de Tenerife STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Cruz de Tenerife. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Cruz de Tenerife Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Cruz de Tenerife
- The Santa Cruz de Tenerife Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.7% of the 950 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Cruz de Tenerife, Apartment/Condo properties are the most common (78%), reflecting the local real estate landscape.
- Houses represent a significant 17.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, outdoor/unique, others, unique stays (combined 4.8%) offer potential for unique stay experiences.
Santa Cruz de Tenerife Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Cruz de Tenerife
- The dominant room capacity in Santa Cruz de Tenerife is 1 bedroom listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.9% of the active Airbnb listings in Santa Cruz de Tenerife, indicating a high concentration in these sizes.
Santa Cruz de Tenerife Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Cruz de Tenerife
- The most common guest capacity trend in Santa Cruz de Tenerife vacation rentals is listings accommodating 2 guests (27.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa Cruz de Tenerife STR market, accounting for 52.8% of listings.
- 12.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Cruz de Tenerife.
- On average, properties in Santa Cruz de Tenerife are equipped to host 3.2 guests.
Santa Cruz de Tenerife Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Cruz de Tenerife
- The most common availability pattern in Santa Cruz de Tenerife falls within the 271-366 days range, representing 30.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Santa Cruz de Tenerife (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Cruz de Tenerife Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
93 listings
10.1% of total
2 Nights
127 listings
13.8% of total
3 Nights
173 listings
18.8% of total
4-6 Nights
188 listings
20.4% of total
7-29 Nights
50 listings
5.4% of total
30+ Nights
291 listings
31.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Cruz de Tenerife is 30+ Nights, adopted by 31.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.6%) caters to monthly stays (30+ nights) in Santa Cruz de Tenerife, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.6% of Santa Cruz de Tenerife hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 10.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Cruz de Tenerife.
Santa Cruz de Tenerife Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
0.2% of total
Super Strict 30 Days
19 listings
2.2% of total
Flexible
153 listings
17.5% of total
Moderate
356 listings
40.7% of total
Firm
159 listings
18.2% of total
Strict
186 listings
21.3% of total
Cancellation Policy Insights for Santa Cruz de Tenerife
- The prevailing Airbnb cancellation policy trend in Santa Cruz de Tenerife is Moderate, used by 40.7% of listings.
- There's a relatively balanced mix between guest-friendly (58.2%) and stricter (39.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.7% market standard in Santa Cruz de Tenerife.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Cruz de Tenerife.
Santa Cruz de Tenerife STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Cruz de Tenerife
- The overall average booking lead time for vacation rentals in Santa Cruz de Tenerife is 57 days.
- Guests book furthest in advance for stays during January (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 45 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (74 days avg.) sees the longest lead times, while Fall (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Santa Cruz de Tenerife.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these Santa Cruz de Tenerife averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Cruz de Tenerife (2025)
Amenity Prevalence
Amenity Insights for Santa Cruz de Tenerife
- Essential amenities in Santa Cruz de Tenerife that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Cruz de Tenerife: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Cruz de Tenerife to stay competitive.
Santa Cruz de Tenerife Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Cruz de Tenerife
- The typical guest profile for Airbnb in Santa Cruz de Tenerife consists of predominantly international visitors (76%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 24.3% of guests.
- Key international markets include Spain (24.3%) and Germany (16.2%).
- Top languages spoken are English (36.7%) followed by Spanish (18.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Cruz de Tenerife Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| El Sauzal | 99 | $2,642 | $278.82 | 52% |
| La Victoria de Acentejo | 20 | $2,402 | $215.62 | 56% |
| Adeje | 3,109 | $2,215 | $199.05 | 51% |
| Santa Úrsula | 141 | $2,204 | $205.52 | 49% |
| San Miguel de Abona | 680 | $1,909 | $181.18 | 49% |
| El Rosario | 242 | $1,816 | $142.92 | 55% |
| San Bartolomé de Tirajana | 2,735 | $1,699 | $161.60 | 49% |
| Santiago del Teide | 789 | $1,651 | $148.68 | 50% |
| Los Realejos | 267 | $1,595 | $121.95 | 55% |
| Arona | 3,340 | $1,585 | $138.07 | 52% |