Polanco Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cantabria, Spain

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Polanco in 2025? Explore comprehensive Airbnb analytics for Polanco, Cantabria, Spain to uncover income potential. This 2025 STR market report for Polanco, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 18 active listings.

Whether you're considering an Airbnb investment in Polanco, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Polanco Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Polanco Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$117
The average rental revenue earned for an occupied room per day in Polanco.
Occupancy Rate(?)
43.1%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$8,550
Typical annual income for an Airbnb listing in Polanco. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-11.9%
Significant decrease (-11.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Polanco.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Polanco.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
18
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Polanco (2025)

Understanding the monthly revenue variations for Airbnb listings in Polanco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Polanco is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Polanco across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,689+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,734 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $987 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $567, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Polanco

Polanco Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Polanco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Polanco:

  • Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 51% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 34%.
  • Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Polanco

Average Daily Rate (ADR) Airbnb Trends in Polanco (2025)

Effective short term rental pricing strategy in Polanco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Polanco typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $264+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $168 or more.
  • Typical properties (Median) charge around $87 per night.
  • Entry-level properties (Bottom 25%) earn around $59 per night.

Average Daily Rate (ADR) Trend by Month in Polanco

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Airbnb Seasonality Analysis & Trends in Polanco (2025)

Peak Season (August, June, July)
  • Revenue averages $2,261 per month
  • Occupancy rates average 54.9%
  • Daily rates average $126
Shoulder Season
  • Revenue averages $1,069 per month
  • Occupancy maintains around 35.1%
  • Daily rates hold near $116
Low Season (January, February, November)
  • Revenue drops to average $698 per month
  • Occupancy decreases to average 25.3%
  • Daily rates adjust to average $120

Seasonality Insights for Polanco

  • The Airbnb seasonality in Polanco shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Polanco's highest earning potential, with monthly revenues capable of climbing to $2,847, occupancy reaching a high of 74.2%, and ADRs peaking at $128.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $645, occupancy could drop to 19.4%, and ADRs may adjust down to $114.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Polanco.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Polanco seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Polanco (2025)

Exploring the top neighborhoods for short-term rentals in Polanco? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
El Faro
A stunning beachfront area offering beautiful views and a relaxing atmosphere, ideal for tourists seeking sun and sea.
Playa de Los Locos, Costa Quebrada Natural Park, Pueblo de Santillana del Mar, Parque de la Naturaleza de Cabárceno, Cueva de Altamira
Torrelavega
A vibrant town providing easy access to both beaches and the mountains, appealing to a diverse range of visitors.
Parque de la Barquera, Cueva de El Soplao, Centro Botín, Estatua de la Libertad, Museo de la Naturaleza de Cantabria
San Vicente de la Barquera
A picturesque coastal town known for its stunning landscapes, beaches, and historical sites, ideal for family vacations.
Los Picos de Europa, Castillo del Rey, Playa de Merón, Port of San Vicente, Parque Natural de Oyambre
Santander
The capital of Cantabria, offering cultural attractions, a vibrant city life, and easy access to beautiful beaches.
Playa de El Sardinero, Palacio de la Magdalena, Centro Botín, Mercado del Este, Parque de las Llamas
Comillas
A charming town known for its architectural landmarks and beautiful coastal views, appealing to history and art lovers.
El Capricho de Gaudí, Palacio de Sobrellano, Playa de Comillas, Cementerio de Comillas, Museo de Jesús de la Torre
Potes
A quaint mountain village located in a scenic valley, popular with outdoor enthusiasts and nature lovers.
Picos de Europa National Park, Monasterio de Santo Toribio de Liébana, Cañón de la Hermida, ruta del Cares, Plaza mayor de Potes
Liérganes
A picturesque village known for its natural springs and traditional architecture, perfect for those seeking a tranquil getaway.
Balneario de Liérganes, Puente del Diablo, Iglesia de San Pedro, Cueva de Helmántico, Parque de la Naturaleza de Cabárceno
Santoña
A coastal town with rich history and natural beauty, famous for its anchovies and beautiful beaches.
Playa de Berria, Parque Natural de las Marismas de Santoña, Iglesia de Santa María del Puerto, Museo del Escudo, Puerto de Santoña

Understanding Airbnb License Requirements & STR Laws in Polanco (2025)

While Polanco, Cantabria, Spain currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Polanco to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Polanco (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Polancobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The little house of Yoli is ideal vacation and getaways

The little house of Yoli is ideal vacation and getaways

Entire Place • 3 bedrooms

$23,304
Revenue
58.3%
Occupancy
$225.57
Daily Rate
The Tremeo 2 “A place with a lot of charm”

The Tremeo 2 “A place with a lot of charm”

Entire Place • 2 bedrooms

$22,352
Revenue
53.5%
Occupancy
$101.23
Daily Rate
La Cuadra de Polanco

La Cuadra de Polanco

Entire Place • 3 bedrooms

$19,948
Revenue
31.7%
Occupancy
$200.95
Daily Rate
the dream casita

the dream casita

Entire Place • N/A

$16,413
Revenue
65.4%
Occupancy
$98.22
Daily Rate
House with a garden.

House with a garden.

Entire Place • 2 bedrooms

$10,470
Revenue
50.9%
Occupancy
$52.27
Daily Rate
New! Apartment with garage

New! Apartment with garage

Entire Place • 2 bedrooms

$9,685
Revenue
43.6%
Occupancy
$197.99
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Polanco (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Polanco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Carmen2$28,275844.42/5.0
Yolanda1$23,304454.80/5.0
Pedro2$22,977524.49/5.0
Maria1$16,413274.96/5.0
Noelia3$13,594245.00/5.0
Maria1$10,470374.41/5.0
Gonzalo1$9,68554.80/5.0
Andrea1$8,86655.00/5.0
Host #2474698111$7,48000.00/5.0
Host #4747603851$4,38300.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Polanco.

Dive Deeper: Advanced Polanco STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Polanco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Polanco Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Polanco

  • The Polanco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 55.6% of the 18 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 44.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Polanco, House properties are the most common (77.8%), reflecting the local real estate landscape.
  • Houses represent a significant 77.8% portion, catering likely to families or larger groups.
  • The presence of 11.1% Hotel/Boutique listings indicates integration with traditional hospitality.

Polanco Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Polanco

  • The dominant room capacity in Polanco is 2 bedrooms listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 38.9% of the active Airbnb listings in Polanco, indicating a high concentration in these sizes.
  • A significant 22.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Polanco.

Polanco Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Polanco

  • The most common guest capacity trend in Polanco vacation rentals is listings accommodating 5 guests (16.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 5 guests and 2 guests dominate the Polanco STR market, accounting for 33.4% of listings.
  • 22.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Polanco.
  • On average, properties in Polanco are equipped to host 3.1 guests.

Polanco Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Polanco

  • The most common availability pattern in Polanco falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 88.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Polanco (55.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 11.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Polanco Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

2 Nights (40%)

2 Nights

6 listings

40% of total

3 Nights (40%)

3 Nights

6 listings

40% of total

4-6 Nights (6.7%)

4-6 Nights

1 listings

6.7% of total

7-29 Nights (6.7%)

7-29 Nights

1 listings

6.7% of total

30+ Nights (6.7%)

30+ Nights

1 listings

6.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Polanco is 2 Nights, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 40% of Polanco hosts use this setting.
  • A 2-night minimum appears standard (40%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Polanco.

Polanco Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (13.3%)

Flexible

2 listings

13.3% of total

Moderate (26.7%)

Moderate

4 listings

26.7% of total

Firm (13.3%)

Firm

2 listings

13.3% of total

Strict (46.7%)

Strict

7 listings

46.7% of total

Cancellation Policy Insights for Polanco

  • The prevailing Airbnb cancellation policy trend in Polanco is Strict, used by 46.7% of listings.
  • A majority (60.0%) of hosts in Polanco utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.7% market standard in Polanco.
  • With 46.7% using Strict terms, this is a viable option in Polanco, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Polanco.

Polanco STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Polanco

  • The overall average booking lead time for vacation rentals in Polanco is 39 days.
  • Guests book furthest in advance for stays during June (average 103 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 9 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (68 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in Polanco.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
  • During November, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these Polanco averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Polanco (2025)

Amenity Prevalence

Amenity Insights for Polanco

  • Popular amenities like Washer, Hot water, Bed linens are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Consider adding popular differentiators like Washer or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Polanco to stay competitive.

Polanco Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Polanco

  • The typical guest profile for Airbnb in Polanco consists of primarily domestic travelers (81%), often arriving from nearby Madrid, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
  • Domestic travelers account for 80.7% of guests.
  • Key international markets include Spain (80.7%) and France (5.7%).
  • Top languages spoken are Spanish (38.4%) followed by English (34.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Madrid and Barcelona.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Polanco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Quintanilla Vivar12$2,167$186.6241%
Getxo126$1,960$159.4047%
Liérganes49$1,948$207.6944%
Aiarako kuadrilla/Cuadrilla de Ayala22$1,936$197.3539%
Santiurde de Toranzo14$1,920$223.2138%
Riotuerto15$1,897$199.6035%
Entrambasaguas40$1,832$186.3936%
Penagos23$1,797$265.0729%
Bareyo11$1,731$190.6346%
Villacarriedo28$1,680$281.3535%

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